ChicagoBusiness.com

Crain’s web site, ChicagoBusiness.com,

is the nation’s leading local business

web site, the go-to source for daily

breaking news, information and

statistics about doing business in

Chicago. This rich media environment,

including our mobile web site and apps,

allows our audience to participate

and engage with each other through

compelling products including news,

feature stories, video series and

user-generated content in the form

of comments, blogs and forums.

Unduplicated Audience

Experience the full potential of your

advertising campaign by expanding

your reach beyond Crain’s Chicago

Business. When you combine the power

of both our print and online products,

Crain’s delivers the largest possible

audience of Chicago executives.

An Educated, Executive Audience

Executive Audience

ChicagoBusiness.com users are

affluent consumers and influential

company decision-makers, and they

rely on local business news and

content. Their average total household

income is nearly $274,000. More than

88% are in upper, middle manage-

ment, or professionals. Their business

success is our success.

82% of Crain’s ChicagoBusiness subscribersDO NOT regularly useChicagoBusiness.com

64% of ChicagoBusiness.comusers DO NOT regularly readCrain’s Chicago Businessprint edition

Impressive Numbers

ChicagoBusiness.com is the leading

local business newspaper web site in

the nation.

• 500,000+ unique visitors per month

• 2 million+ page views per month

(audited)

Impressive Audience

ChicagoBusiness.com reaches an “at-work”

audience of affluent decision-makers:

• 89% of traffic is between 7am–7 pm

• 78% influence company purchasing

decisions

• Average amount of influence for

company purchase/lease of products/

services: $180,000

• 93% have acted on ChicagoBusiness.com

ads (i.e., visited an advertiser’s web

site, learned about a product/service,

emailed information to a colleague)

in the past 12 months

• 88% are top or middle management/

professionals• 48% are top management• 40% are middle management and

professionals/technical

• Average total household income

before taxes: $274,000

• Average total household net worth:

$1,394,000

Active, Online Users

Our users access the Internet for the

following activities:

• 88% general/business news updates

• 87% reading articles

• 87% social networks

• 86% business/information research

• 69% banking

• 64% purchase products and services

• 56% travel plans and purchases

• 53% product research

• 48% planning/making dinner reservations

• 47% daily deals

• 47% planning cultural/leisure activities

• 44% mobile apps

• 41% watch video

Impressive Statistics

Company size by number of employees

Company size by total gross revenue

25–9914%

100–2497%

250–99912%

1,000–4,99916%

5,000+23%

Under $1million

21%

$1–$9.9 million20%

$10–$49.9 million14%

$50–$499.9 million16%

$500–$999.9 million

6%

$1billion+23%

Under 2528%

ChicagoBusiness.com provides the most commanding presence

available for marketing on the Internet. No online medium delivers

a more qualified local business audience than ChicagoBusiness.com.

And we reach businesses of all sizes – during the business day.

Email Delivery

Users request our variety of daily and

weekly emails:

• 80,000+ receive weekly news emails

• 100,000+ receive daily news emails

• 90,000+ receive breaking news emails

• More than 11 million news emails are

sent each month

The Market Leader

No other media reaches the local

business-to-business market better.

• 61% regularly read the Chicago Tribune

• 55% regularly access ChicagoTribune.com

• 37% regularly read the Wall Street Journal

• 35% regularly access WallStreetJournal.com

• 33% regularly access NewYorkTimes.com

• 22% regularly read the New York Times

• 31% regularly read Chicago magazine

• 24% regularly access Yahoo!Finance

• 15% regularly access Bloomberg/

BusinessWeek.com

• 12% regularly access WBBM-AM/

Chicagocbslocal.com

• 10% stream WBBM-AM

• 7% regularly access Forbes.com

ChicagoBusiness.com dominates the electronic B-to-B media market.

Chicago -Business.com

500,000 monthly visitors

Chicago -Tribune.com

55%

WBBM-AM/Chicagocbs -local.com

12%

WallStreet -Journal.com

35%

NewYork -Times.com

33%

Yahoo!Finance24%

Bloomberg/Business Week.com

15%

Forbes.com7%

Our users view the Internet as their

most important media source—

more than news papers, magazines

and radio—and speci fically point

to ChicagoBusiness.com as their

most important source of local

business news.

User Loyalty

• 55% consider ChicagoBusiness.com the

most authoritative source of local

business news

• 45% say ChicagoBusiness.com

provides information they can’t get

anywhere else

• 49% forward ChicagoBusiness.com

stories and news emails to colleagues

• 69% consider ChicagoBusiness.com

an “important” business resource

• 45% view ChicagoBusiness.com

as their primary source of local

business news

• Average number of vists each month: 23

• Average time spent per visit:

5+ minutes

Regularly access

SOURCES:

Erdos and Morgan Survey of ChicagoBusiness.com Users, May 2011.

ChicagoBusiness.com registration data.

Additional demographic information available upon request.

88% are in top, middlemanagement, or professional

71% have a householdincome of $100,000+

93% have taken action onChicago Business.com ads

Chicago Executives

ChicagoBusiness.com users are some

of Chicago’s top professionals:

• 88% total top and middle management

and professional/technical

• 48% top management• 20% chairman of the board, CEO,

owner/partner, president• 28% other company officers, vice

president, director, general manager

• 24% middle management

• 16% professional/technical

• 3% agent/broker

• 10% other

Overview

• Average total household income

before taxes: $274,000

• Average total household net worth:

$1,394,000

• Average age: 46

• 61% male; 39% female

Education

• 92% are college graduates

• 29% plan to continue their education

in the next two years

Active, Affluent Consumers

Travel

• Average number of airline trips taken in past 12 months: 8

• Average number of times stayed in ahotel during past 12 months: 20

• 41% anticipate the need for overseastravel in the next 12 months

Home and auto

• 28% plan to purchase or lease a new vehicle in next 12 months

• Average price for their next newvehicle: $39,100

• 10% plan on buying residential real estate in the next 12 monthsAverage home value: $524,000

Entertainment and recreation

• 98% dine out• 71% fine dining

• 76% purchase wine/liquor/spirits

• 65% attend professional/collegiatesporting events

• 64% work out

• 61% take weekend car trips

• 59% go to museums/galleries

• 57% attend live theater/concert/ballet/opera

• 44% enjoy spa services

• 37% play golf

• 35% buy jewelry

• 33% own/hold interest in real estateother than primary residence

User Profile

ChicagoBusiness.com reaches well-educated, established professionals.

Our users are not only business leaders, they are affluent consumers.

Powered by Crain’s Chicago

Business, ChicagoBusiness.com

is the ultimate online tool for

news, information and data about

doing business in Chicago.

ChicagoBusiness.com, with

more than 500,000 monthly

unique users and 2 million

monthly page views, dominates

the electronic market for local

business news, just as Crain’s

has been the leader in print

publishing for more than

three decades.

For advertisers, Crain’s sites provide

the most com mand ing presence

available for marketing on the

Internet. ChicagoBusiness.com,

its mobile site and daily news app

reach key business decision-

makers during the business

day – 88% are in upper, middle

management, or professionals,

and 78% influence company

purchasing decisions. Moreover,

64% of online subscribers do not

personally subscribe to Crain’s

print edition.

An Instant, Online Business Connection

ChicagoBusiness.com continues to expand into a rich

media environment with compelling verticals including

ChicagoRealEstateDaily.com and ChicagoHealthCareDaily.com.

Expand Your Reach

ChicagoBusiness.com, the nation’s leading

local business web site, offers these sponsorship

options:

• Display Advertising

• Site Takeovers

• Day Parts

• Interstitials

• Push Downs/Peel Backs

• Video

• Chicago Business Today

• Blogs

• Daily News Emails

• Breaking News Emails

• Business of Life/10 Things to Do Emails

• Real Estate News Emails

• Health Care News Emails

• List Emails

• Mobile site and apps

When you combine the power of both our print

and online products, Crain’s delivers the largest

possible audience of Chicago executives.

Display Advertising Sponsorships

ChicagoBusiness.com display ads provide maximum

exposure for your messaging, reaching 445,000+

unique monthly users.

• Large, sponsorship-size ads run throughout

the site: • 300 x 250 rectangle• 728x90 horizontal • 300 x 600 half page

• Special peel back, interstitial, and push down

ad units

• Each ad is hyperlinked to your company’s

web site or desired URL

• Ads may be revised at any time during your

campaign

• Detailed tracking of your online advertising

campaign

Home page. Sponsors rotate evenly between three ad positions.    

News page. Sponsors rotate evenly between three ad positions.    

See News page for 300 x 600 banner positioning.

Sponsorship Options

News Email Sponsorships

Two-thirds of ChicagoBusiness.com’s registered

users request to receive one or more of these emails:

• Daily News Email – 100,000+* receive local business

news briefings.

•Weekly News Email – 80,000+* receive a Monday

morning summary of stories in the current issue of

Crain’s Chicago Business.

• Breaking News Email – 95,000+* receive industry

or company emails of their choice for real-time

news updates.

• Commercial Real Estate News Email – 40,000+*

receive daily coverage of breaking news and

trends in the commercial real estate industry,

via ChicagoRealEstateDaily.com.

• Residential Real Estate News Email – 25,000+*

receive critical residential real estate news and

coverage of the brokers who make it happen.

• Health Care – 15,000+* receive essential, breaking,

local health care news and analysis, daily.

Daily News Emails

Single, high-impact 300x250 ad rotates evenly

among two advertisers.

• Includes Monday through Friday daily emails and

Monday morning Crain’s Chicago Business weekly email.

• More than 2 million total emails are delivered

each month.

• Display ads hyperlink to your company’s web site.

• Detailed tracking of your online ad campaign.

Breaking News Emails

Single, high-impact 300x250 ad rotates evenly

among two advertisers.

• Display ad hyperlinks to your company’s web site.

• Detailed tracking of your online ad campaign.

• More than 1.4 million Breaking News Emails are

delivered each month.

* As of October 1, 2011. Audience numbers change frequently.

Please see Account Executive for updates.

Weekly News Email. Display and/or text ad sponsorship

Daily News Email. Display and/or text ad sponsorship

Breaking News Email. Display and/or text ad sponsorship

TEXT AD

TEXT AD

See below for text ad positioning.

Text Ads

Six text ads per week appear within editorial content

of Daily News Emails, and within each Breaking News

Email (multiple times per day). Text ads include a

hyperlink to your company’s web site.

Chicago Business Today

This daily online newscast delivers the day’s headlines

and editorial features in a concise three-to-five-minute

package. Sponsorship includes:

• One to 12-month sponsorships available.

• Two sponsors receive equal rotation on all

sponsorship elements.

• Daily email includes a high-impact 728 x 90

static ad.

• 15-second pre-roll (video or flash).

• Page take-over of video viewing land page

(728 x 90, 300 x 250 and 300x600).

• 100,000 Run of Network (RON) impressions each

month of the sponsorship.

Blogs

A daily blog delivered by our editorial team to

pique reader interests and comments. Blogs include

Politics, Retail, Small Business and Taking Names

(Chicago’s business and social elite).

• Two sponsorships for each blog.

• Email delivered each Monday, Tuesday, Wednesday,

Thursday and Friday to 60,000+ users.

• Also promoted in Daily News Email.

• 12,500 Run of Network (RON) impressions each

week of sponsorship (50,000 impressions over

one month).

List Email Sponsorships

Each list email notifies online users of electronic

availability of a Crain’s list or directory –with a click-

through to the online version of it.

• More than 80,000 emails are distributed per list.

• High profile “ownership” opportunity associated

with Crain’s flagship list products.

Sponsorship Options Chicago Business Today. Display and video ad sponsorship

List Email. Display ad sponsorship

Blog Email. Display ad sponsorship

Business of Life and 10 Things to Do Emails

The Life email highlights this week’s Crain’s Business

of Life Section, while 10 Things to Do promotes local

events for the upcoming weekend.

• Business of Life delivered every Tuesday. Single

728x90 ad is exclusive to one advertiser and

hyperlinks to advertiser’s web site.

• 10 Things to Do delivered every Thursday. Single

728x90 ad is exclusive to one advertiser and

hyperlinks to advertiser’s web site.

Mobile Sponsorships

Local business news at your fingertips on our mobile

web site and daily news app.

• Three sponsors on mobile news pages.

• High-impact branding with 300x50 display ad

at the top of each mobile page.

• Text ad placement (125 characters max.) between

Today’s Headlines and Blogs on mobile site.

• More than 100,000 page views and 50,000 unique

visitors per month.

10 Things to Do Email. Display ad sponsorship

Mobile Email. Display and text ad sponsorship

Video Feature.

Special Video Features

ChicagoBusiness.com’s special video features are two

to four minute videos or narrated video slideshows tied

to the Focus or Business of Life section in that week’s

Crain’s. Exclusive sponsorships for videos include:

• Email sponsorship.

• Online Focus or Business of Life takeover.

• 50,000 RON impressions during the month of

the issue date.

2012 Video Calendar As of October 2011

Feb 27 Best Restaurants for Business

April 2 Best Places to Work

June 4 Fast Fifty

Dec 3 40 Under 40

Push Downs/ Interstitial 0–999,999 1+ Million Display Advertising Peel Backs Advertising Impressions Impressions

Gross CPM $ 58.82 $ 76.48 $ 41.18 $ 29.41

News Emails

Display Ads 1 Month 3 Months 6 Months 12 Months

Morning10 $ 27,000 $ 70,400 $ 137,375 $ 228,850

Daily News Emails 27,000 70,400 137,375 228,850

Breaking News Emails 19,500 50,635 98,800 164,600

Two sponsors rotate on an equal basis. Pricing includes 100,000 Run of Network (RON) display ad impressions per month.

Text Ads 1 Week 1 Month

Daily/Breaking News Emails $ 1,765 $ 6,000

Chicago Business Today 1 Month 3 Months 6 Months 12 Months

Daily Newscast Pre-Roll $ 16,000 $ 43,625 $ 79,300 $ 138,300

Two sponsors rotate on an equal basis. Pricing includes co-ownership of Chicago Business Today landing page

and 100,000 Run of Network (RON) display ad impressions per month.

People on the Move 1 Month 3 Months 6 Months 12 Months

Weekly Email/Section Sponsorship $ 9,325 $ 27,250 $ 48,500 $ 92,500

Two sponsors rotate on an equal basis. Pricing includes 50,000 Run of Network (RON) display ad impressions per month.

Blogs/Social Media 1 Month 3 Months 6 Months 12 Months

Entrepreneurs $ 7,500 $ 16,600 $ 29,400 $ 52,400

Politics 7,500 16,600 29,400 52,400

Taking Names 7,500 16,600 29,400 52,400

Retail 7,500 16,600 29,400 52,400

Two sponsors rotate on an equal basis. Pricing includes 50,000 Run of Network (RON) display ad impressions per month.

Business of Life/10 Things 1 Month 3 Months 6 Months 12 Months

Business of Life (Tuesday) $ 7,900 $ 15,895 $ 27,440 $ 53,040

10 Things to Do (Thursday) 5,000 14,975 26,910 46,650

Business of Life and 10 Things to Do are exclusive sponsorships.

List Emails 1 List All Lists

List/Directory Sponsorship $ 3,530 $ 82,500

Exclusive position. Includes banner in List email, on List page and 15,000 Run of Network (RON) display ad impressions.

For “All Lists” sponsorship, includes 600,000 RON display ad impressions for the year.

2012 ChicagoBusiness.com Rates

Rate Card 11 • Effective October 1, 2011

Home Page Takeovers 1 Day

All ad positions $ 5,883

One advertiser has ownership of all 728x90, 300x250, 300x600 and 176x42 ad positions

on ChicagoBusiness.com home page for one day. 

Mobile 1 Month 3 Months 6 Months 12 Months

Mobile Site and App $ 6,250 $ 17,050 $ 31,000 $ 54,000

Three sponsors rotate on an equal basis. Includes 50,000 Run of Network (RON) display ad impressions per month.

Multimedia 12 Months

40 Under 40 $ 20,000

Exclusive position. 40 Under 40 includes email sponsorship, pre-roll on section videos, Focus section takeover during week of Dec. 3,

50,000 Run of Network (RON) display ad impressions, and ownership of the 40 Under 40 section on ChicagoBusiness.com. 

Check, Please! $114,705

Fast Fifty 14,000

Best Places to Work 12,500

1 Week

Society $ 2,400

Small Business 1 Month 3 Months 6 Months 12 Months

Small Business Sponsorship $ 15,000 $ 42,000 $ 75,000 $125,000

See Account Executive for program details.

Crain’s Conversations 1 Month 3 Months 6 Months 12 Months

Sponsorship Package $ 9,500 $ 22,800 $ 42,750 $ 74,100

Includes 25,000 Run of Network (RON) display ad impressions.

Dollar Volume Online Incentive

Based on total online gross spend $50,000+

Discount 5%

All rates listed are gross. 15% agency commission to recognized agencies on all online display and news email advertising.

Terms and Conditions: Visit www.ChicagoBusiness.com/terms.

2012 ChicagoBusiness.com Rates

Rate Card 11 • Effective October 1, 2011

ChicagoRealEstateDaily.com

ChicagoRealEstateDaily.com,

delivering industry news-driven

content every business day, reaches an

unparalleled audience of pro fessionals,

investors and business executives who

influence real estate decisions. Our

weekly lineup includes break ing news

and special daily features.

Daily Features

On Monday, the feature highlights a

major Trend of the Week. On Tuesday,

The Closer looks at a big commercial

real estate transaction. On Wednesday,

the Weekly Report Email gives the most

up-to-date look at the latest real estate

news. On Thursday, Calendar lists up -

coming events with a photo gallery of

recent events, and on Friday, Dealmakers

profiles a key player in the industry.

Residential Real Estate Report is atwice-weekly blend of the most critical

residential real estate news. More than

just market trends, this online news

site delivers content about who is

buying what and why. Reporting on

home buyers ranging from relocating

business leaders to celebrities picking

up a pied-à-terre — all before the ink

is dry on the contract.

• The “upper bracket” of the residential

market — mainly properties being

bought and sold for $1 million or more.

• Properties being bought or sold by top

executives at Chicago businesses.

• Coverage of brokerage firms and

individual brokers who are the key

intermediaries in the upper bracket

real estate market.

ChicagoRealEstateDaily.com built on Crain’s reputation as being

the go-to source for commercial real estate news. Now, get this same

quality reporting—focused squarely on residential real estate.

CHICAGO

REALESTATEDAILY

ChicagoRealEstateDaily.com Emails

ChicagoRealEstateDaily.com offers readers

unprecedented daily coverage of breaking news

and trends in commercial and residential

real estate.

• Email sponsorships available Monday through

Friday. 40,000+ receive emails on Monday,

Tuesday, Thursday and Friday. 60,000+ receive

the Wednesday email report.

• Single 728x90 ad rotates evenly among two

advertisers and hyperlinks to each advertiser’s

web site.

• 50,000 display ad impressions per month included.

• Additional sponsorships available, including

display impressions and text.

2012 ChicagoRealEstateDaily.com Rates

Commercial Real Estate Report

Email Sponsorship 1 Month 3 Months 6 Months 12 Months

Monday, Tuesday, Thursday or Friday $ 4,160 $ 10,350 $ 19,400 $ 36,350

Wednesday 10,712 32,136 62,272 119,600

Two sponsors rotate on an equal basis. Pricing includes 50,000 display ad impressions per month.

Display Ads (Impressions) 0–100,000 100,001–250,000 250,001+

$ 29 $ 25 $ 22

Text Ads 1 Week 2 Weeks 1 Month

Daily/Breaking News Emails $ 1,500 $ 2,850 $ 5,280

Exclusive sponsor. Breaking News Emails sent approx. 2 times weekly.Multi-Day Buy: Advertisers who purchase more than one day of the week receive an additional 15% savings.

Residential Real Estate Report

Email Sponsorship 1 Month

Tuesday/Thursday $ 4,500 (net) per ad position

Two sponsors rotate on an equal basis. Includes 25,000 Run of Network (RON) display ad impressions per month.

Rates effective October 1, 2011. All rates listed are gross (unless otherwise noted).Dollar volume online incentive can be applied. See ChicagoBusiness.com rates.Agency Commission: 15% agency commission to recognized agencies on all online display and news email advertising.Terms & Conditions: Visit ChicagoBusiness.com/terms.

ChicagoHealthCareDaily.com

Body...

2012 ChicagoHealthCareDaily.com Rates

1 Month 3 Months 6 Months 12 Months

Daily Report Sponsorship $ 8,825 $ 21,970 $ 41,100 $ 77,100

Four sponsors get equal impressions on email. Includes 100,000 Run of Network (RON) display ad impressions per month.

Rates effective October 1, 2011. All rates listed are gross (unless otherwise noted).Dollar volume online incentive can be applied. See ChicagoBusiness.com rates.Agency Commission: 15% agency commission to recognized agencies on all online display and news email advertising.Terms & Conditions: Visit ChicagoBusiness.com/terms.

Local, Essential, Daily Health Care

Whether they are in pharmaceuticals, hospitals,

physicians groups, biotech or banking, reach

healthcare executives where they work, with a

sponsorship of ChicagoHealthCareDaily.com –

Crain’s newest online resource. Serving up breaking,

local health care news and in-depth analysis daily,

ChicagoHealthCareDaily attracts just the type of

customer you want – from their office to yours.

• One of four rotating banner ad positions in

our weekly, scheduled email alerts.

• One of four rotating banner ad positions in

our breaking health care news alerts.

• 100,000 monthly banner ad impressions

on ChicagoHealthCareDaily.com and

ChicagoBusiness.com.

• Detailed tracking of campaign.

• Banners available: 728x90, 300x250 and

300x600.

CHICAGO

HEALTHCAREDAILY

2012 Video Series

Chicago Business Today

Crain’s online daily newscast keeps

viewers up-to-date and informed on

the latest local business news and

trends in less than five minutes.

Every weekday.

Check, Please!

A bi-monthly series where Chicago

professionals share their favorite dining

locale for business entertaining. Every

2nd and 4th Tuesday of the month.

Enterpreneurs in Action

A monthly video series, bringing to life

Chicago’s most innovative, successful

and interesting small businesses.

Part of small business online package.

Every 2nd Wednesday of the month.

Golf

A video series highlighting golf’s role

as a business tool, from executive

networking to closing the deal.

May through September.

Society

Society columnist Lisa Bertagnoli

tracks Chicago’s movers and shakers

as they glam up to benefit charities

and the arts. Includes a photo slide -

show of the event. Weekly in the

spring and fall.

Sponsorship Information and Advertising Rates

Contact your Account Executive

for the most up-to-date information

on current video series, exclusive

sponsorships and rate information.

Give your marketing message high impact through frequency

with an exclusive sponsorship of one of Crain’s video series,

delivering an ongoing, dedicated topic to Crain’s users through

a video or narrated video slideshow.

Ad Specifications

List Emails

• 728x 90 static image ad

Corresponding online sponsorship

• 300 x 250 rectangle

• 728x90 horizontal

• 300 x 600 half page

NOTE: Display advertising specs apply.

Tools Sponsorship

• Static 176x42 image ad

• Static 728 x 90 display ad for

“Print this Article” pages

Text Ads

• Maximum of 250 characters

• Include company’s URL

Video Specs

• Static ads728x90 static image ad

• Pre-roll video adMaximum 15 seconds

• Quicktime movieStandard definition (4:3)Sizes: 720 x 480 or 640 x 480

Export Codec: Native or Lossless H.264

High definition (16:9)Size: 1080i, 720p

Export Codec: Native or Lossless H.264

• Flash (Export Quicktime)High Definition: 960 x 720

Standard Definition: 720 x 480

or 640 x 480

Export Codec: Animation

* Flash InstructionsFlash banners may be submitted in

Flash 8.0 or greater. For more detailed specs

go to www.craini2i.com/flash.

Display Advertising

• 300 x 250 rectangle

Maximum file: 40k Flash*;

20k gif, jpeg

• 728 x 90 horizontal

Maximum file: 40k Flash*;

20k gif, jpeg

• 300x600 half page

Maximum file: 40k Flash*;

20k gif, jpeg

• 640x480 interstitial

Maximum file: 60k Flash*;

30k gif, jpeg

NOTE:We allow Flash creative

up to 3 frames of animation.

Push Down Ads

• Dimension is customized to

fit publisher page

• Format: Source FLA, exported SWF

(Flash 8, Action Script 2.0 enabled)

• File size: 100k

• Animation: Maximum 10 sec.

Peel Back Ads

• Format: Source FLA, exported SWF

(Flash 8, Action Script 2.0 enabled)

Teaser Flash

• Dimension: 150 x 150

• File size: 30k

Peelback Flash

• Dimension: 500 x 500

• File size: 270k

Daily News EmailsBreaking News Emails

• 300 x 250 display ad

Maximum file: 20k static; gif or jpeg

(no Flash creative accepted)