2010 print & online media kit


Virtualization reView is the ONLY priNt

pubLicatiON specificaLLY targetiNg it prOfessiONaLs

activeLY iNvOLved iN traNsfOrmiNg it

thrOugh virtuaLizatiON

THE Independent Guide to Products, Vendors, Issues and Technologies

media mix


highLY efficieNt reach iNtO NOrth america’s Largest cOrpOratiONs

sampLe List Of reader cOmpaNies

American ExpressAT&T

BAE SystemsBank of Americas

BoeingCingular

Computer Sciences CorpDept of Veteran Affairs

EDSFedex

Ford Motor CompanyGenreal Dynamics

JP Morgan ChaseKaiser Permanente

MerckNCR

PfizerRaytheon

State of CaliforniaTime Warner Cable

United AirlinesVerizon

WalmartXerox

Source: Reader Survey, November 2009

10,000+ 46% 5,000 to 9,999 15% 1,000 to 4,999 32% Less than 999 7%

cOmpaNY size

$1 billion+ 34% $100 million to $999 million 24% $1 million to $99 million 33% Less than $1 million 9%

cOmpaNY reveNue

$1.8 million average 2010 budget for virtualization


tech-savvY, earLY adOpters

drive techNOLOgY decisiONs

iNvOLvemeNt iN virtuaLizatiON

server

business continuity/ disaster recovery

application

virtual management & Optimization

storage

desktop

pc

96%

85%

85%

85%

83%

80%

78%


JOb titLe

executive management

it management

sr systems admin

systems/Network admin

consultant

Other

21%

33%

10%

31%

4%

1%

91% plan to increase their involvement in virtualization over the next two years

83% have begun server consolidation

93% involved in purchasing



server OperatiNg sYstems

Windows server 2008

Windows server 2003

Windows 2000 server

Linux

unix

solaris

mainframe

mac Os X

74%

98%

55%

64%

45%

34%

28%

17%

cLieNt OperatiNg sYstems

Windows 7

Windows vista

Windows Xp

Windows 2000 prof.

Linux

macintosh

unix

44%

43%

97%

25%

41%

38%

26%

1,000+ 25% 500 to 999 13% 100 to 499 31% 50 to 99 12% 25 to 49 7% 1 to 24 12%

Number Of servers

33% of servers are virtualized

10,000+ 24% 5,000 to 9,999 15% 1,000 to 4,999 29% 500 to 999 9% 100 to 499 15% 1 to 99 8%

Number Of pcs

6% of pcs are virtualized

1,000+ 17% 500 to 999 10% 100 to 499 22% 50 to 99 16% 1 to 49 35%

virtuaL machiNes

Company profile


Virtualization represents a fundamental change in how IT organizations operate. By putting multiple servers or PCs onto one system, there are massive savings in power, cooling and management costs.By treating multiple storage devices as a single pool, it’s far easier to back up, restore and recover from a disaster. And by virtualizing applications, hardware conflicts that take hours to resolve become a thing of the past.

Leading-edge IT executives and forward-thinking enterprises are embracing virtualization, migrating old applications to virtual environments and basing new tools on these more efficient, green platforms. Virtualization Review is the independent guide to the products, vendors, issues and techniques that are transforming IT.

editorial mission statement


editorial direCtion

dOug barNeY | VP, Editorial Director, 1105 Enterprise Computing Group

Barney is the editorial director for the entire 1105 Enterprise Computing Group, which includes five print publications, a dozen Web sites, and numerous events and e-Newsletters. He’s been a technology journalist for more than 20 years, serving as a writer, news editor and editor in chief for several publications.

bruce hOard | Editor in Chief, Virtualization Review

A veteran of nearly 30 years in the IT journalsim industry, Hoard started his career at Computerworld in the early 80s and went on to become founding editor of Network World in 1986. Following that, he was a freelance writer and editor for 20 years before joining Virtualization Review.

michaeL dOmiNgO | Editor, VirtualizationReview.com

Domingo has been tracking IT and software development trends and issues since 1992. While employed with Advisor Media, Domingo was managing editor of DataBased Advisor and was instrumental in launching one of its most popular software titles, Access/Office/VB Advisor. As editor of VirtualizationReview.com, he manages the development of the online community.

LeadiNg sOurce Of

it virtuaLizatiON NeWs &

iNfOrmatiON Led bY

veteraN JOurNaLists


VirtualizationReview.com provides industry news, community interaction and in-depth coverage of virtualization technology. This vital resource provides information on all aspects of IT virtualization including servers, storage, networks, desktops, PCs, applications, infrastructure, management and more.

Our online products offer an array of brand and lead-generation advertising opportunities —from banner advertising efforts to custom media programs.

surrOuNd the it virtuaLizatiON cOmmuNitY With

aN iNtegrated marketiNg prOgram


virtuaLizatiON revieW e-NeWsLetter

Schedule: Tuesdays and Thursdays Subscribers: 30,000

1x 3x 6x 12x

primary text ad cpm $125 $90 $75 $65

secondary text ad cpm $95 $70 $55 $50

anchor text ad cpm $65 $45 $40 $35

160x600 banner cpm $125 $90 $75 $65

336x280 banner cpm $125 $90 $75 $65

Requirements: Text-based and HTML formats. Includes one headline with linking URL at the top of the newsletter and one headline over the sponsorship copy. Headline: 55 characters including spaces. Body Copy: Five lines including URL; 72 characters per line including spaces.

Virtualization continues to heat up! From the editors of Virtualization Review magazine, this twice-weekly newsletter gathers all of the latest virtualization news, products, tips and more in one place.


ONLiNe teXt & baNNer ads

baNNersBanner sizes include skyscrapers, leaderboards, rectangles, tickers, welcome mats and dogears.

728x90 336x280 160x600 dog ear ticker Welcome mat

50,000 impressions cpm $100 $100 $100 $115 $75 $95

100,000 impressions cpm $80 $80 $80 $95 $60 $75

Specifications: GIF, JPG, rich media or flash files accepted, 30k maximum size. Ticker banner is 974x32, 30 words maximum of scrolling text. Detailed banner specs: 1105media.com/adSpecs.html

teXt LiNksText links are text advertisements positioned on the bottom of each Web page and run for a 30-day period.

1 mo 3 mos 6 mos 12 mos

cpm $5.00 $4.50 $3.00 $1.50

Specifications: Two-line advertisement. Line 1 appears in bold and is 50 characters maximum including spaces; Line 2 is 65 characters maximum including spaces.


custOm mediaCo-brand your products with technology specific content crafted by our editorial team, packaged in a PDF file and placed in our Tech Library. You select the editorial topic, provide a full-page ad for the PDF and receive high-quality leads. This is a sole sponsorship opportunity.

White paper ListiNgsPromote your knowledge-based white papers or case studies in our Tech Library and gather high-quality leads from the virtualization community. Our registration system requires readers to submit full demographics before they can download any resource.

radarRADAR is a three-month program consisting of a print advertorial, white paper and webcast based on a topic of your choice. This custom, turnkey program utilizes our editorial, design and project management experts to help you nurture your brand, increase awareness and generate guaranteed leads.

Lead geNeratiON prOgrams


Lead geNeratiON prOgrams —

Live iNteractiON

WebcastsInteract with the virtualization community during these live, one-hour vendor presentations. You provide the speaker and PowerPoint presentation while we provide the production and promotion of the event. You’ll come away with qualified leads, instant feedback from the audience through polls, surveys and Q&As, plus a recording of the event for your own use. Our webcasts allow you to focus on what’s most important: delivering your message while escaping the hassle of production details and promotion.

custOm WebcastsNeed help with the content of your webcast? Our custom webcast provides the same production and promotion support, with the addition of an expert industry speaker. Our expert speaker will moderate the webcast and present 15 to 20 minutes of custom content on the topic of your choice.

1x 3x 6x

cpL $70 $65 $60


custOm research surveYsGather data quickly from the virtualization community. Surveys can be used to measure ad effectiveness, brand awareness, needs assessment, competitive analysis and more. Our surveys are designed to generate rapid response (usually within three weeks). The Custom Research Survey consists of up to 10 questions. We provide turnkey services in the survey design, tabulation, marketing and incentive. You’ll receive a summary report and raw data from a guaranteed minimum audience of 240 respondents. For an additional fee, you’ll receive the contact information for each respondent. This package combines market data with lead generation.

411 Web surveYsThis program combines the Custom Research Survey with an advertisement. The results from the survey will be conveyed into a full-page, four-color advertisement that will run in Virtualization Review. Advertorial content will be developed by one of Virtualization Review ’s expert writers.

ONLiNe market research


custOm LaNdiNg page“Own” a page on our Web site for your logos, banners, videos, product descriptions, white papers and more. You control and customize the resource center’s content. The increased real estate gives you more space to thoroughly communicate your message. You provide the materials, we provide the production and promotion.

List reNtaLGet the most out of your next promotional effort by utilizing the master database of 1105 Media Inc., publishers of Virtualization Review. Our award-winning publications and highly respected e-Newsletters give you the ability to reach a large IT audience or target a specific niche. Choose from dozens of selections—postal and e-mail lists are available. For more information, visit: meritdirect.com.

additiONaL marketiNg services


2010 editorialCalendar

supplementsOur supplements are special 8-page pullout sections written by the editors of Virtualization Review. These sole-sponsored supplements are tipped into the magazine and consist of 5 pages of content plus 3 pages of advertisements. Contact your sales manager for information on topics, dates and rates.

editorial contactProduct reviews, article ideas and submissions: Bruce Hoard, Editor in Chief, [email protected]

Note: Editorial calendar is subject to change. Updated 11.09

2010 cover feature 1 feature 2 feature 3 shows space / materials

feb Private Cloud Computing Storage Virtualization Cisco Virtualization ProjectsWindows 7 in Virtual Environments

Jan. 13 / Jan. 15

apr Citrix Systems Inc.Avoiding the Pitfalls of Virtualization

Management Tools and Strategies

Users Who Make Virtualization Work

Synergy Mar. 15 / Mar. 17

Jun Performance Testing ESX, Hyper-V and XenServer

Network Virtualization Case StudyCIO Virtualization Business Strategies

Tech•Ed May 10 / May 12

aug VMware Inc.What Should and Should Not Be Virtualized

VDI Update Reader Survey Report VMworld Jul. 12 / Jul. 14

Oct Microsoft Reader’s Choice Awards The Ultimate Virtual ServerState of the Virtualization Industry

Sep. 10 / Sep. 14

dec 2011 Buyer’s GuideBuild It Right: A Primer for Planning Your Virtual Infrastructure

Case Study Nov. 8 / Nov. 10


general conditionsa. Advertising is subject to acceptance by Pub-lisher as to character, layout, text and content.b. The Publisher reserves the right to reject or cancel advertising that is not in keeping with the publication’s standards.c. Advertisers and advertising agencies assume all liability for all content (including text, illustrations, representation, copyright, etc.) of advertisements printed and also assume total responsibility for any claims arising therefrom against the Publisher.d. Advertisements are accepted upon the rep-resentation that advertisers have all the rights necessary to publish the contents thereof. Adver-tisements must be factual, not misleading, and should not misrepresent any competing product or service or make an unfair, incomplete comparison.e. Any attempt to simulate the publication’s for-mat is not permitted and the Publisher reserves the right to place the word “advertisement” with any copy that in the Publisher’s opinion resembles editorial material.f. Conditions, other than rates, are subject to change by Publisher without notice.g. Positioning of advertisements is at the discre-tion of the Publisher unless agreed to in writing by the Publisher.h. Publisher shall have no liability for errors or omissions in key numbers, Reader Inquiry Num-bers or Advertisers’ Index.i. Advertisements not received by space closing date will not be entitled to revisions or approval by the advertiser or its agency.J. Cancellations or changes in orders may not be

made by the advertiser or its agency after closing date.k. Advertiser is liable for any costs (design fees, set ups, additions or alterations to advertise-ments, logos, color, film, reprints, etc.) incurred in the preparation of its advertisement.L. All insertion orders are accepted subject to the provisions of the current rate card. Proposal or request for advertisement based on reciprocal dealings will not be accepted. Publisher’s suppli-ers, resellers or sales agents are cautioned that solicitation by Publisher’s agents on any other basis is unauthorized.m. Cancellation of space reservations for any reason will result in a shortrate based on past and subsequent insertions to reflect actual space used at the earned frequency rate.N. Publisher shall not be liable for any costs or damages if it fails to publish an advertisement.O. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to Publisher.p. No conditions other than those set forth in this rate card shall be binding on the Publisher unless specifically agreed to in writing.Q. Publisher is not liable for delays in delivery or nondelivery in the event of Act of God, action by government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of Publisher affecting production or delivery in any manner.

r. Advertisers agree that Publisher has no obligation to maintain the confidentiality of submitted material until publication date and that while Publisher may, at advertiser request, adopt procedures to restrict dissemination of submitted material to lesson risk of disclosure, Publisher has no liability for its failure to do so.s. As used in this section titled “General Conditions,” the term “Publisher” shall refer to 1105 Media, Inc.t. Governing Law, Attorney’s Fees. This Agree-ment shall be governed by the laws of the State of California. Any controversy or claim arising out of or relating to this Agreement or the breach thereof will be settled by binding arbitration, which shall be conducted in accordance with the rules of the American Arbitration Association. There shall be one arbitrator in any such proceeding. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The place of arbitration shall be Los Angeles County, California. Should either party commence arbitration to enforce or interpret this Agreement, the arbitrator shall have the discretion to award the prevailing party reasonable attorney’s fees.

commissions & credit terms15% commission to recognized agencies. Payment of invoices is due upon receipt. A finance charge will be added at the periodic rate of 1.5% per month (an annual percentage rate of 18%) to any outstanding bill over 30 days. The 15% agency commission will not be paid after 60 days. Any delinquent account is subject to

cancellation and shortrate.

cancellations & Late materialNotification of space cancellations must be received in writing by the space closing deadline. If cancelled after deadline, the advertiser will be charged for the insertion. Materials received after published deadlines are subject to a late insertion fee.

advertising frequency contractsFrequency contracts entitle advertisers to the discount rate as specified under “General Adver-tising Rates.” A contract year begins with the date of the first insertion. Advertisers agree to pay shortrate for incomplete contracts. Advertis-ers with a 24-time or greater frequency contract must run a minimum of one advertisement in each issue during the life of the contract, unless they qualify for discounts based on multiple insertions in the same issue. Advertising rates are subject to change. Advertisers will be notified of any rate changes and all future ads billed at new rates.

Note: Please call for pricing on PMS colors, inserts, polybags, etc.

*Magenta, cyan or yellow—if more than oneprocess color is used, the 4-color rate applies.

Effective: Jan. 1, 2010

premium pOsitiON rates

cover 2/page 1 spread earned rate plus 20%cover 3 earned rate plus 15%cover 4 earned rate plus 25%page 1 earned rate plus 20%Opposite tOc earned rate plus 15%Other premium earned rate plus 15%

4-cOLOr rates Net

ad size $ 1x 3x 6x 12x 18x 24x 36xfull page 6,831 6,624 6,210 5,796 5,658 5,382 5,0372/3 page 5,382 5,244 4,899 4,623 4,485 4,278 4,0021/2 island 4,485 4,347 4,071 3,795 3,726 3,519 3,3121/2 horizontal 4,002 3,864 3,588 3,381 3,312 3,105 2,9671/3 page 2,760 2,622 2,484 2,346 2,277 2,139 2,001

2010 rates


b-to-b media sOLutiONs frOm 1105 enterprise Computing group

The Leader Through Innovation, The Leader Through Growth ...

ENTERPRISE COMPUTING GROUP >>

re-brands Redmond magazine

2004 2005launches Redmond Channel Partner magazine and Web site

2007re-brands Visual Studio magazine

2006launches Redmond Developer News magazine and Web site

2008launches Virtualization Review magazine and Web site

2009produces MSDN Magazine and TechNet Magazine Web site in partnership with Microsoft

2010 print & online media kit -...

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