2013 hudson valley magazine print media kit - westchester

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MAGAZINEHudson Valley: The authority on the people, places, activities, and issues that define the beautiful and ever-evolving Hudson Valley region

2014 MEDIA KIT STrATEgIc BrANDINg opporTuNITIES BoTH IN prINT & DIgITAlly

Updated 12/13

22678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected]

WHO WE ARE

Hudson Valley is the region’s most

elegant and comprehensive resource for a

readership that spans seven counties bor-

dering the magnificent Hudson River. Each

highly anticipated issue is an exceptional

combination of lively writing and lush pho-

tography. Perennially popular yearly cover

stories include Best of the Hudson Valley,

the Dining Issue, Top High Schools, Top

Doctors, Summer Fun, and Fall Getaways.

Regular monthly features cover arts and

culture, beauty and style, dining and restau-

rant reviews, shopping, and much more.

IN prINT With our 12 monthly issues brimming with interesting features, local events, dining news — as well as three or more special advertising sections each month — Hudson Valley offers countless ways to tailor your advertising

VIA EMAIl Include your message in The Hot Ticket or The Corner Table, our two e-newsletters, which combined reach more than 34,000 opt-in subscribers every week

oN THE WEB Packed with blogs and other exclusive content, a searchable events calendar, and our 10-county dining database, our site generates 233,000 page views each month

SpEcIAl EVENTS Meet and mingle with your target audience by sponsoring one of our signature events: Best of Hudson Valley, Burger and Beer Bash, or the Excellence in Nursing Awards

pluS Maximize your company’s exposure with online contests, social media, and more

City and Regional Magazine Association

Winner, for Civic Journalism

Finalist, for Redesign

The Society of Publication Designers

“Cover Of The Day”

COLUMBIA DUTCHESS GREENE ORANGE

PUTNAM ROCKLAND ULSTER COLUMBIA DUTCHESS GREENE ORANGE PUTNAM

ROCKLAND ULSTER COLUMBIA DUTCHESS

GREENE ORANGE PUTNAM ROCKLAND

ULSTER COLUMBIA DUTCHESS GREENE ORANGE PUTNAM

ROCKLAND ULSTER COLUMBIA DUTCHESS

GREENE ORANGE

40+ years in the

Hudson Valley region

AN AwARD-wiNNiNg BRAND

Advertising Club of westchester

4 Gold Big W Awards for Media Design

rObE

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OdrI

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jr.

Local Touch, Universal Reach

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2014 CALENDAR

A TALE OF TWO THEATERSTHE BEACON & THE RITZ p. 52

A MERMAIDIN THE

THE BEACON & THE RITZ THE BEACON & THE RITZ p. 52p. 52 HUDSON?p. 24

TRY A NEW

RECIPE

THE 8 BEST NEW

RESTAURANTS From tapas joints to French bistros — the area’s latest hot spots

LET THEM EAT

CAKEPOPS

INDOOR

GOLF INDOOR

GOLFGOLF+

REAL DEAL

IRISHFOOD

KINGSTON ARTSIN OVERDRIVE THIS MONTH

• Meet the Brewers •

Expert Picks • Hops Farms

• Our Favorite Taprooms •

• All the Breweries •and more

Meet the Brewers Meet the Brewers •BBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBeereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereereerBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBBeerBBBeerBeerBeerBBBeerBeereereereereereereereereer

+

BACKYARD BEEKEEPINGIT’S ALL THE BUZZ

RIBFEST ROCKS!FALL-OFF-THE-BONE FUN

BOUNCINGBACK

ONE FAMILY’S BRAVE BATTLE AGAINST CYSTIC FIBROSIS

BBBThe

UltimateGuide to

Local eereereereereereereereereerThe

Craft BeerBoom is

On!

Hurricane Kitty Ale and sliders, at Keegan Ales,

Kingston

JANUARY

MAY

SEPTEMBER

FEBRUARY

JUNE

OCTOBER

MARCH

JULY

NOVEMBER

APRIL

AUGUST

DECEMBER

Breakfast • HV Home

ADVERTISING: Education • Weddings, Parties, and CelebrationsWinter Health and Beauty • 5 Star Real EstateHealth Care Profiles

DIGITAL ROADBLOCKS: Breakfast/Brunch

SpACE CLOSE: Nov. 15puBLICATION DATE: Dec. 18

summer fun

ADVERTISING: Men’s Health/Sports Medicine • Golf GuideExcellence in Nursing SupplementFocus on Albany Supplement

SIGNATuRE EVENT: Excellence in Nursing Awards

DIGITAL ROADBLOCKS: Outdoors Guide • Golf

SpACE CLOSE: Mar. 21puBLICATION DATE: Apr. 23

faLL GetaWaYsIndependent School Guide

ADVERTISING: Senior Living • Beverage Map Fall Dining Guide • Super Lawyers

DIGITAL ROADBLOCKS: Touring the Wineries

SpACE CLOSE: Jul. 11puBLICATION DATE: Aug. 13

eDuCatIOn

ADVERTISING: Guide to Cosmetic Procedures • Senior LivingAmerican Heart Association Supplement

DIGITAL ROADBLOCKS: Fitness Guide

SpACE CLOSE: Dec. 17puBLICATION DATE: Jan. 22

tOP DOCtOrs

ADVERTISING: Weddings Resource Guide • Outdoor Living Healthcare Profiles • 5 Star Wealth Managers

DIGITAL ROADBLOCKS: The Ultimate Grilling Guide

SpACE CLOSE: Apr. 18puBLICATION DATE: May 21

Best Of HuDsOn VaLLeY • HV Home

ADVERTISING: Weddings Resource Guide • EducationWomen’s Health • BOHV Hall of FameBOHV Party Guide

SIGNATuRE EVENT: BOHV Party

DIGITAL ROADBLOCKS: Hudson Valley Halloween

SpACE CLOSE: Aug. 15puBLICATION DATE: Sep. 15

tHe DInInG Issue

ADVERTISING: Spring Home and Garden Best of Hudson Valley Hall of FameSpring Dining Guide • Medical Success Stories

DIGITAL ROADBLOCKS: The Ultimate Hudson Valley Parents Guide

SpACE CLOSE: Jan. 17puBLICATION DATE: Feb. 19

HOmeGrOWn HuDsOn VaLLeYHV Home

ADVERTISING: Summer Health • Beverage MapSummer Dining Guide

DIGITAL ROADBLOCKS: Guide to Summer in Saratoga

SpACE CLOSE: May 16puBLICATION DATE: Jun. 18

Best neW restaurants

ADVERTISING: Home and Garden Resource GuideCatering and Holiday Party PlanningHoliday Gift & Jewelry Guide • Dental ProfilesWinter Dining Guide

DIGITAL ROADBLOCKS: Thanksgiving Guide

SpACE CLOSE: Sep. 19puBLICATION DATE: Oct. 22

reaL estate • HV Home

ADVERTISING: Looking Younger • Preparing for CollegeWeddings, Parties, and Celebrations

DIGITAL ROADBLOCKS: Guide to Getting Your Best Garden

SpACE CLOSE: Feb. 14puBLICATION DATE: Mar. 19

tHe CatskILLs

ADVERTISING: Education • Weddings, Parties, and CelebrationsHealthcare Profiles

SIGNATuRE EVENT: Burger Bash

DIGITAL ROADBLOCKS: The Catskills

SpACE CLOSE: Jun. 13puBLICATION DATE: Jul. 16

HIstOrY

ADVERTISING: Guide to Cosmetic ProceduresEducation • Holiday Gift & Jewelry Guide

DIGITAL ROADBLOCKS: Guide to Winter Fun

SpACE CLOSE: Oct. 17puBLICATION DATE: Nov. 19

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WHO READS US

Target $473 million in total discretionary spending power through Hudson Valley.


163,743Hudson Valley’s average pass-along readership

$Average Household Income:

$266,800Average Net Worth:

$1,607,000

79%Married

Average Age

6139%

Male 61%

Female

enGaGeDIn the last 12 months, Hudson Valley subscribers:

• 86% read every issue• 70% discussed what they read in the magazine• 40% attended an event featured in the magazine

DIners• 97% discussed the food coverage that they read in the magazine• 79% dined at a specific restaurant as a result of reading

Hudson Valley • 7 Average number of meals eaten out per month

HOme OWners• 97% own a home• $725,000 average value of primary residence• $419,000 median value of primary residence• 79% had a major remodeling job done in the past year

HeaLtH Care• 83% visited a dentist

eDuCateD & InfLuentIaL• 90% attended college• 70% graduated college• 37% obtained a graduate degree• 86% have a professional/managerial position• 38% own or co-own a business• 20% served on board of directors/trustee of a company

or organization

sHOPPers• 92% purchased women’s clothing• 86% purchased men’s clothing• 83% purchased fine wine

aCtIVe• 67% attended a concert, theater, or dance/ballet performance• 55% went to a museum• 45% attended a charity event• 43% attended a professional sporting event• 19% visited a spa

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WHERE TO FIND USHudson Valley, a member of the City and Regional Magazine Association (CRMA), is the only city-regional magazine serving the seven counties of the Hudson River Valley region.

Hudson Valley’s circulation is comprised of our paid subscribers and newsstand sales. Copies are also distributed at fine area hotels, select doctor’s and dentist’s offices, sponsored

events, and other locations.

Adams Fairacre Farms

Alpine Garden Convenience

A&P Stores

Azka

Barnes & Noble

BJs Wholesale Club

Blooming Grove Pharmacy

Boiceville Supermarket IGA

Book Cove

Charrons Market

Chucks Store

Copake Pharmacy

Couisons News Room

Cumberland Farms

CVS Pharmacy

Dairy Plus Express

De Cicco Market

Dedricks Pharmacy

Drug Mart

E & G Enterprises

Food Bag

Friar Tuck Railroad Station

Getty Mart

Hamilton Airport Stock

Hannaford

Highbridge Magazines

High Street Soap

Hillsdale Supermarket IGA

Hudson News

Hu dson Valley Community College

Hudson Valley Emporium

Hurley Ridge Market

Inquiring Minds Bookstore

Koblins Pharmacy

Maronas Market IGA

MPC of Albany

Naifs Market

Northern Dutchess Pharmacy

Oblong Books & Music

Olives Country Store

Perks Market IGA

Pine Bush Pharmacy

Price Chopper Supermarket

Quick Check Food Store

Hudson Railroad Station

Rite Aid

Sam’s Club

Shoprite

Stationary Unlimited

Steger’s Paper Mill

Stewart’s Shop

Stop & Shop

Target

Terni

Tettas General Store

USMA Shoppette

Walgreens

Xtra Mart

A&P Store

Barnes & Noble

CVS Pharmacy

De Cicco Market

Hastings Stationers

Nick’s Corner Store

Pathmark Supermarket

Rite Aid

Save Mor Pharmacy

Steeger’s Paper Mill

Stop & Shop

Target

Walgreens

Womwrath’s

Barnes & Noble

Third Ave. Mags & Cards

Universal News


HuDSoN VAllEy rEgIoN WESTcHESTEr couNTy

NEW yorK cITy

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OUR SPECS 2014


DImensIOns WIDtH HeIGHt

Trim Size 8 3/16” (8.187”) 10 7/8” (10.875”)

Bleed Size 8 7/16” (8.437”) 11 1/8” (11.125”)

Image Area (Full) 7” 10”

2/3 Vertical 4 5/8” (4.625”) 10”

1/2 Vertical 4 5/8” (4.625”) 7 3/8” (7.375”)

1/2 Horizontal 7” 4 7/8” (4.875”)

1/3 Square 4 5/8” (4.625”) 4 7/8” (4.875”)

1/3 Vertical 2 1/4” (2.25”) 10”

1/6 Horizontal 4 5/8” (4.625”) 2 1/4” (2.25”)

1/6 Vertical 2 1/4” (2.25”) 4 7/8” (4.875”)

1/12 2 1/4” (2.25”) 2 1/4” (2.25”)

Full Page(Non-Bleed)

Full Page(Bleed)

1/3Square

1/2Horizontal

1/3Vertical 2/3

Vertical

1/2Vertical

1/6Horizontal

Keep live matter 3/8” from trim edge on top, sides and bottom.Keep all printer’s marks outside of bleed area.For bleed allow 1/8” beyond all trim.

1/6Vertical

1/12Vertical

terms & GuIDeLInes

Frequency: Published monthly. On sale approximately the last week of the month prior to issue date.

Closing Dates: Generally about the 18th of the month two months prior to issue date, e.g. February 18th for the April issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.

Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser’s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them.

File Requirement: Preferred file format for camera-ready art is PDF/x-1a

Additional Services: • Online advertising on hvmag.com • Event Sponsorships • Creative Services • Reprints

Advertisements created by Hudson Valley will be charged a nominal fee. Please call for details.

All production charges will be billed to advertisers.

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DIGITAL OPPORTUNITIES


HVmaG.COm Our lively website offers a variety of interactive opportunities for the thousands of site visitors we attract. One of the more popular sections of the site is Eat & Drink, where visitors can check out the latest in dining, nightlife and events.

e-neWsLetter sPOnsOrsHIPBecome the exclusive sponsor of one of our editorial newsletters, The Hot Ticket and The Corner Table. You can dominate the entire newsletter with two stacked wide skyscraper ads, which will run down the right-hand side of the newsletter. $350 per issue; $300 per issue for 4 or more

OtHer WeB ratesSection Sponsorship Includes all web ads on any hvmag.com category section with the supporting resource and/or blog pages. Pricing determined by current section traffic levels, inquire with your sales representative.

Dedicated E-Blast $1,000

WeB resOurCe DIreCtOrY aDVertIsInGAll-Inclusive Bundle $2,000 per year: Includes a customized web page in the hvmag.com Online Resource Directory, the elements of a Lead Generation Bundle and HD business film, basic package. Please refer to film guidelines for video production specifics. $1,750 for Hudson Valley print advertising.

Lead Generation Package $1,500 per year: Includes a Customized Web Page so you can be included in the hvmag.com Online Resources Directory and also the creation of a Data Capture Page. On this page, you can link your Customized Web Page to a lead generation system. Post coupons, offers, or other enticements to build your internal marketing lists, as well as Social Networking plug-ins. $1,200 for Hudson Valley print advertising.

Entry Level, Customized $750 per year: Showcase your business in the Web Page hvmag.com Online Resource Directory. Includes one specific category and location placement. $500 for Hudson Valley print advertising.

Featured Listing $385 per year: An additional charge on any of the above packages. Take your listing to the next level of exposure. Appear at the top of the category of your choice and as the “featured business” throughout the section.

File Requirement: GIF or JPEG file at 40kb max, RGB at 72 pixels/inch. Indicate exact URL for link.

Half Page300 x 600

OnLIne rate

POSITION SIZE RATES

Header Banner 468x60 px $20 per 1,000 impressions

Leaderboard 728x90 px $20 per 1,000 impressions

Med. Rec. 300x250 px $20 per 1,000 impressions

Half Page 300x600 px $25 per 1,000 impressions

Skyscraper 160x600 px $10 per 1,000 impressions

Med. Rec.300 x 250

Header Banner

468 x 60

160x

600

160x

600

Leaderboard728 x 90

Skyscraper160 x 600

Facebook Fans

15,000+*

Twitter Followers

7,000+* *as of December 2013

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2014 SIGNATURE EVENTS


MAYEXcEllENcE IN NurSINg AWArDSDate: May 6, 2014Time: 6:00 pm-9:00 pmLocation: The Grand ViewEstimated Attendance: 350 Hudson Valley Magazine’s Excellence in Nursing is a way to honor the area’s top nurses who have gone above and beyond the call of duty. Supervisors at healthcare facilities are invited to nominate nursing staff who they feel deserve special recognition for their service, dedication, and healing.

OCTOBERBEST oF HuDSoN VAllEy pArTyDate: October 2014Time: 5:30 pm-8:30 pmLocation: Poughkeepsie Grand HotelEstimated Attendance: 1,500 The annual Best of Hudson Valley® Party is a celebration of the region’s finest businesses, services, and eateries as voted by readers and editors. More than 1,500 guests gathered at the Poughkeepsie Grand Hotel for three hours of noshing, mingling, drinking, and dancing.

AUGUSTBurgEr AND BEEr BASHDate: August 2014Time: 6:00 pm-10:00 pmLocation: Shadows on the HudsonEstimated Attendance: 1,000 Hudson Valley Magazine’s Burger and Beer Bash is hosted at Shadows Marina on Poughkeepsie’s waterfront. Some of the Hudson Valley’s top restaurants grill up their signature sliders to guests, all looking to taste-test some of the Hudson Valley’s best burgers. Guests enjoy not only Burgers but refreshments, entertainment and prizes as well.

DECEMBERWoMEN IN BuSINESS luNcHEoNDate: December 2014Time: 11:30 am-2:00 pmLocation: TBDEstimated Attendance: 300 Hudson Valley Magazine will host its first Women in Business Luncheon. This is a sit-down luncheon, featuring a keynote speaker, will recognize the accomplishments of the women in the area.

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IN GOOD COMPANY


Hudson Valley is part of Today Media, which is known for award-winning regional magazines that reach more than 700,000 readers each month.

Additional specialty publications that focus on more specific topics — like Business, Weddings, Home & Garden, and Health & Wellness — provide an

extended reach and distribution to targeted special-interest audiences within our affluent demographic.

WESTcHESTErWestchester is a sophisticated monthly providing its affluent readership with the latest and most

exclusive information on living in tony Westchester County. Each issue offers an

exceptional combination of lively writing: lavish images; and authoritative coverage of the arts,

culture, style, restaurants, and more.

DElAWArE ToDAyDelaware Today is one of the oldest

independently owned City and Regional Magazines. Each month it provides insider

information about local lifestyle and leisure trends while taking a perceptive look at people

and issues in the First State.

914INc.914INC. is Westchester’s first business lifestyle magazine. With broad appeal, smart writing,

and stunning photography, this quarterly publication serves the county’s diverse and

wide-ranging business community with perceptive profiles and in-depth reporting on

local issues and trends.

MAIN lINE ToDAyWith top-notch writing, cutting-edge design

and stylish photography, Main Line Todayspecializes in covering the personalities, issues, and events that define Philadelphia’s stunning Main Line and western suburbs. Every month,

the magazine delivers a compelling mix of informative articles, in-depth profiles, and more.

WESTcHESTEr HoMEThis quarterly publication focuses on the

exclusive homes and gardens of New YorkState’s affluent Westchester County, reaching

residents who are passionate abouttheir homes and good design. Each issue also

features stories on original ways toentertain with style and elegance.

THE HuNTThe Hunt is a quarterly magazine focusing on

fine living in the beautiful BrandywineCreek area from southeastern Pennsylvania to

northern Delaware. Four times a year,the magazine celebrates the culture, history, people and unique style of the Brandywine

Valley and Philadelphia’s Main Line.

WESTcHESTEr/HuDSoN VAllEy WEDDINgS

Brides, grooms, and their families in Westches-ter County and the Hudson Valley region turn to Westchester/Hudson Valley Weddings for its

comprehensive coverage of wedding planning. This annual publication turns dreams into reality

with informative articles and extraordinary photography.

As members of the City and Regional Magazine Association (CRMA) and the American Society of Magazine Editors (ASME), Today Media magazines are fully committed to their advertisers by upholding the high standards of quality established by these organizations.

SOMETHING YOU ALWAYS LOOK FORWARD TO

2678 South Road, Poughkeepsie, NY 12601 // 845.463.0542 // [email protected] communications

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2013 hudson valley magazine print media kit - westchester

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