paris select kit media print english
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Editions Schin83, rue Chardon Lagache 75016 ParisTel : +33 (0)1 42 24 18 18
www.parisselectbook.com
MEDIA KIT PRINT 2013
MEDIA KIT 2013
Paris Select
Concept Published since 2006, Paris Select books are chic and trendy
city guides dedicated to the worldwide capital of luxury.
The Paris Select editorial line focuses on Paris discovery : visit of the capital, gastronomy, fashion trends and luxury shopping,
beauty, cosmetics, SPA, beauty salon.
Cross media communicationDigital/Print/App
Active use of social medias such as Twitter, Facebook, Instagram, Google + or Pinterest.
PositioningTargeting an upmarket clientele - national and international
the book is available in rooms and receptions of 130 luxury hotels : 4-5 star hotels and palaces in Paris.
MEDIA KIT 2013
Paris Select Luxury Segment
920 millions of euros*approximately 56% of total shopping spending
After having visited the capital and discovered parisian restaurants, the favourite activity of the
tourists remains having shopping.
Within the field of luxury tourism, shopping spending are focused on high jewellery, on fine
watchmaking, leather goods, cosmetics, wellness areas (SPA, beauty salons..)
luxury designer clothes, the gastronomy.*Source oTCP (Office du Tourisme et des Congrès de Paris) 2012
PERSHING HALL
SHANGRI -LA HôTEL
MANDARIN oRIENTAL
HôTEL MoNTAIGNE
INTERCoNTINENTAL PARIS
HôTEL DE VENDôME
HôTEL CAMBoN
LE MéRIDIEN
SAINT JAMES & ALBANY
BuRGuNDY
HôTEL WESTMINSTER
HôTEL DE BuCI
HôTEL ARTuS
HôTEL BEL AMI
L’HôTEL
HôTEL MoNTALEMBERT
HôTEL WARWICK
GoLDEN TuLIP SAINT-HoNoRé
LE CRILLoN
LE MEuRICE
HôTEL FRANÇoIS 1ER
RoYAL HôTEL
WALDoRF MADELEINE
PLAZA ATHENEE
HôTEL BALZAC
RADISSoN AMBASSADoR
HôTEL PLAZA EToILE
RENAISSANCE PARIS ARC DE TRIoMPHE ...
(Full list on demand)
MEDIA KIT 2013
Paris Select Targeting dissemination
130 5-4 star hotelsand Palaces
19 838 rooms are provided with Paris Select Guide
450 000 copies/year*on 68,37 millions of nights spent in hotels in 2012, 1/3 is occupied by french and 2/3 by foreigners.
Paris hits its stride on 2012 : In the parisian 5-4 star hotels, 77.4% of the rooms are occupied within the year.
*Source oTCP 2012
*Source oTCP 2012MEDIA KIT 2013
Paris Select Premium readers
15,6 millionsof visitors are coming in Paris each year,
including 8.4 millions of foreigners in 2012
Reader profile in Luxury hotelsLeaders, senior executives from all around the world
Trendsetters, influential decision makers with very high income.Composed of 47% of business tourism and 53% of leisure tourism,
The audience is mixed-gender with a feminine tendancy.
Steadily growing targetParis has reached a new record high of tourist traffic : French,
americans, english, chinese, russians, or Middle East inhabitants.
Cosmopolitan buyersParis Select is avaiblable in 5 languages :
Bilingual English/French, full mandarin Chinese, Arabic or Russian.
Russian
Chinese
Bilingual French/English
Arabic
*Source oTCP 2012**Global Blue 2012
MEDIA KIT 2013
Paris Select BOOK / POCKET GUIDE sizes
Bilingual FR - AnglaisParis hosts 33% of french and
66% of foreign tourists
USA and GB
are the 1st tourist nation
Every written space books, website and pictures
is entirely bilingual.
Two sizes of bilingual guides Paris Select BooK - Premium size
Paris Select Pocket Guide - Travel size
DistributionParis Select BooK : on March, at 50, 000 copies/year
Paris Select PoCKET : on March (100, 000 copies) and September (100, 000 copies)
240 000 copies/yeardisplayed in 4-5 star hotels
and Palaces
*Source oTCP 2012**Global Blue 2012
MEDIA KIT 2013
Paris Select Chinese Edition
1,1 millionof chinese tourists in 2012
2 millions are waited by 2020
60%of their budget is dedicated to shopping,
especially luxury goods*.
1470 euros of shopping spendings
on average per shop (in tax-free sales)**
Publication(edited twice a year, in April and october)
80 000 copies/yearHotels + Chinese Tours Operators
Main Tour Operators : - Ansel Travel Agency
- Mandarin Voyages- Panda Voyages
- Vénus Tours- Europa Voyages
- Via Chine Voyages
*Source oTCP 2012MEDIA KIT 2013
Paris Select Russian Edition
1 millionof russian tourists in 2014*
2 millions are waited by 2020
1231 eurosaverage shopping basket*
+32%of money spent in shopping in 2012*
Publication(edited twice a year, in April and october)
80 000 copies/year4-5 star hotels and Palaces
*Source oTCP 2012MEDIA KIT 2013
Paris Select Arabic Edition
+ 1 millionof Middle Eastern tourists in 2012*
1500 eurosaverage shopping basket*
+2,6% in 2012
of Middle-East tourists*
Publication(edited twice a year, in April and october)
50 000 copies/year4-5 star hotels and Palaces
MEDIA KIT 2013
Paris Select The advertisers