2013 print media kit
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R AT E S C A L E N DA R D E A D L I N E S S P E C I F I C AT I O N S
I N T E G R A T E D M E D I A
S P E C I A L S E C T I O N S T A R G E T E D S U P P L E M E N T S
R E A L P E O P L E | R E A L D E S I G N | R E A L E S tAt E
REAL PEOPLE | REAL DESIGN | REAL EStAtE
INSIDE ExquISItE MEtRO EStAtES: CONTEMPORARY in ALPINE, CUSTOM COLONIAL in RUMSON, GEORGIAN COLONIAL in SUMMIT,
GRAND MANOR/2012 DESIGNER SHOWHOUSE in SADDLE RIVER
ALSO: OUR DINNER GUEST is EINSTEIN’S DREAM COME TRUE, SUbURbAN RENEWAL with
DESIGNER SATOMI YOSHIDA-kATz, MAkING DESIGN SENSE of COTTAGES, PAY IT fORWARD
for the long haul with YVETTE LONG of PLATINUM MINDS, MANSION in MAy 2012 DESIGNER
ShOwhOuSE & GARDENS at GLyNALLyN cAStLE: DESIGNS REALIzED
A U G U S tSeptember2 0 1 2 A S p I r e N J . C O m
Media KitASPIREMETRO.COM
2013
MEDIA KIT
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REAL PEOPLE | REAL DESIGN | REAL EStAtE
INSIDE ExquISItE MEtRO EStAtES: CONTEMPORARY in ALPINE, CUSTOM COLONIAL in RUMSON, GEORGIAN COLONIAL in SUMMIT,
GRAND MANOR/2012 DESIGNER SHOWHOUSE in SADDLE RIVER
ALSO: OUR DINNER GUEST is EINSTEIN’S DREAM COME TRUE, SUbURbAN RENEWAL with
DESIGNER SATOMI YOSHIDA-kATz, MAkING DESIGN SENSE of COTTAGES, PAY IT fORWARD
for the long haul with YVETTE LONG of PLATINUM MINDS, MANSION in MAy 2012 DESIGNER
ShOwhOuSE & GARDENS at GLyNALLyN cAStLE: DESIGNS REALIzED
A U G U S tSeptember2 0 1 2 A S p I r e N J . C O m
You’ll be surrounded by the work
of our award-
winning editors and artists who
have earned national
recognition.
welcomeOur media kit has been designed to give you easy access to all the information
that you need in order to make an informed decision to participate in our innovative
award-winning magazine and consumer engagement partnerships.
As you peruse the media kit, you will see rankings, demographics, and statistics,
all designed to help you with your advertising plans for the coming year. While
the numbers are important, advertising with ASP1RE METRO magazine is just the
beginning. When you partner with ASP1RE METRO magazine you are taking part in
a strategically powerful engagement and advertising approach that covers all bases.
Affiliate with ASP1RE METRO magazine and:
• Develop brand loyalty
• Let consumers know that your company is well respected and knowledgeable
• Receive qualified direct referrals from unique and powerful sources
• Reach a highly qualified and loyal audience
• Network with companies and prospects that will benefit your bottom line
• Engage with a dedicated team of professionals that will keep you informed of
exclusive ASP1RE METRO opportunities
• Enhance your digital presence and receive quantifiable impressive results
Aligning your company with ASP1RE METRO magazine shows in a powerful way that
you are a quality business, operating at the highest levels. You’ll be surrounded by the
work of our award-winning editors and artists who have earned national recognition
for writing, design, and general excellence. Compare us to the competition, and I think
you’ll agree: ASP1RE METRO magazine is the most efficient, intelligent — and powerful
— media choice in the region.
At ASP1RE METRO magazine our business is to help you with your business.
Sincerely,
Steven Mandel
Publisher
ASP1RE METRO magazine
Advertising Support(845) 534-2695
MEDIA KIT
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INSIDE ExquISItE MEtRO EStAtES:ANTENNA fARM IN bERNARDSVILLE, ENGLEWOOD, MONTCLAIR,
RIVERSIDE ESTATE IN MIDDLETOWN, fROG HOLLOW IN PRINCETON
ALSO: OUR DINNER GUEST is LESLIE AYVAzIAN, kULA fOR kARMA,
CUSTOM UPHOLSTERY, SMOkE & WATER DAMAGE EXPERT EASE,
HUE • WHAT • WHERE, SOCIAL SEEN, ASPIRE’S DESIRES
A S p I r e N J . C O m D e C e m b e r 2 0 1 0
We serve readers and
clientele that demand
excellence and character from their businesses
and service providers.
missionASP1RE METRO magazine is a trusted source for a discriminating and highly qualified,
vetted audience. We serve readers and clientele that demand excellence and character
from the businesses and service providers that they engage.
ASP1RE METRO magazine advertisers enjoy a myriad of advantages and value not
found in any other publication or advertising venue.
Benefits that include:
• Direct Referrals• Exclusive Networking with readers and purveyors of influence• Straightforward website participation• Social Media integration to an influential and motivated select opt-in network• Workshops and seminars
Three central principles set ASP1RE METRO magazine apart from all others:
1. A commitment to visual brilliance,
2. Investment in storytelling that puts places in our region’s great homes
and estates at the center of the culture, and
3. A selective, optimistic editorial eye.
ASP1RE METRO magazine is a continuing story of interesting people, spectacular
design and intimate journeys into exclusive estates throughout our region.
Our love of the finer qualities of home, decor and the human spirit fused with
beautiful style has elevated ASP1RE METRO magazine to a position of earned
influence with the region’s most cultivated residents. With each edition more than 150,000 readers welcome ASP1RE METRO magazine into their homes.
magazine network reaches well beyond those of a traditional Print Publication.
Our comprehensive advertising partnership platform includes: Print, Web, Social Media,
Referrals and Exclusive Networking.
Advertising Support(845) 534-2695
In 2013 our readers will spend in excess of one billion dollars on
products and services directly related to the home. The Power of the ASP1RE METRO
MediA Kit
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ASP1RE METRO magazine delivers a motivated readership that is active and significant.
Our well-established involvement in the community continues to deepen each year
through signature events, and partnerships with recognized charitable organizations.
DIRECT MAIL & SUBSCRIBERS 58,452New Jersey’s wealthiest residents receive ASP1RE METRO magazine
to their door 4 times per year by direct mail.
LUXURY REAL ESTATE BUYERS & SELLERS 6,932ASP1RE METRO magazine is distributed by Luxury Realtors throughout New Jersey.
INDUSTRY PROFESSIONALS 4,021• Interior Designers
• Architects and Builders
• Landscapers
• Kitchen Designers and more
• Members of ASID, NKBA, AIA
and other Industry Trade Groups
PROMOTIONAL 6,033• Guest rooms & lobbies of luxury hotels
• Waiting rooms at selected medical facilities
• Service centers of luxury
automobile dealerships
• Day spas & boutiques
TOTAL 75,438
CiRCULAtiON
We partnerwith
charitableorganizations
to bring awareness
& celebrate real people
and theiraccomplishments.
SUSSEX
MORRISWARREN
PASSAIC
BERGEN
HU
DSO
NESSEX
UNION
SOMERSET
OCEAN
MONMOUTH
MIDDLESEX
MERCER
HUNTERDON
Advertising Support (845) 534-2695
MEDIA KIT
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94% of
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readers consider
advertisements in M
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magazines
a reliable source of
information when
considering home related
purchases.
Mercedes-Benz of Morristown34 Ridgedale Avenue, Morristown NJ888-THE-BENZ (888-843-2360)Sales: 973.267.5000 | Service: 973.525.1200morristown.mercedesdealer.com
The legend in luxury at
A Breadth of fresh air2012 Luxury vehicles priced from $34,800
2013 SL550
2012 CLS550 2012 E350 2012 C300
INSPIRED LIVING
Morristown, NJ • 103 Ridgedale Avenue • 973-539-3339facebook.com/canterburydesignkitchens
Kitchen Interiors
PARK PLACE
Your home is a special place whereeverything is inspired by your uniquetaste and lifestyle. Look to CanterburyDesign’s nationally recognized awardwinning designers to create kitchen
perfection reflecting your every desire.View our website portfolio of creativeideas and visit our showroom to realizethe variety of inspiring possibilities. Orcall us to schedule an appointment.
C A N T E R B U R Y D E S I G N . C O M
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Aspire Magazine_PP:Layout 1 12/13/11 2:16 PM Page 1
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PLAN TO PURCHASE THE FOLLOWING IN THE NEXT 12
MONTHS
Yachts 12%Luxury Automobile
73%Home Furnishings
71%Interior Design
Services
68% Private Club Residence
46%Luxury Travel or Cruise
46%Aircraft / Fractional
Jet Ownership 22%
LIST PRICE OF AUTOMOBILES
$50,000 — $75,000
25.1%
$75,001— $100,000
20.4%
$100,001 or more
22.5%
MONEY SPENT ON DESIGNER APPAREL IN THE PAST 12 MONTHS
Less than $5,000
28.7%$5,000 — $15,000
22.3%$15,000 — $30,000
20.6%$30,000 — $50,000
11.8%$50,000 — $75,000
6.2%More than $75,000
10.4%
ANNUAL HOUSEHOLD INCOME$500,000 or More 22.9%Average Household Income
$374,751
AGE OF READERS18-24 6.9%25-34 27.8%35-44 35.9%45-54 18.8%55-64 6.8%
EDUCATIONCollege Graduate 66.3%Masters Degree 19.1%PhD 13.9%
PROFESSIONAL STATUSExecutive Businessmen and Women, CEO’s, Professionals, Private CountryClub Members, Professional Athletes, Luxury Real Estate Brokers and Agents.
AVERAGE VALUE OF PRIMARY HOME
$1,402,743PERCENTAGE OF READERS OWNING
2nd, 3rd, 4th home 57%
AVERAGE VALUE OF HOUSEHOLD ASSETS
$1,956,402
REAL PEOPLE | REAL DESIGN | REAL EStAtE
A S P I R E N J . C O M M AY / J u N E 2 0 1 2
INSIDE ExquISItE NEw jERSEy EStAtES: Custom Contemporary in Franklin lakes, POSt-MODERN IN ALPINE,
Early amErican in Harding TownsHip, CEDAR ShAkE COLONIAL IN RuMSON
ALSO: our Dinner Guest is an artist that reinvents the Wheel, MAkING DESIGN SENSE
Of EPIC REStORAtIONS, preservinG expert ease resourCes, Expanding thE art SEEn in MorriStown,
SPECIAL Mansion in May 2012 Glynallyn Castle Pr iMer
Alpjne, NJ
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INSIDE ExquISItE MEtRO EStAtES:
who reads magazineM
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Advertising Support (845) 534-2695
MEDIA KIT
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ad production specifications
PREFERRED DIgITAL
FILE FORMAT: PDF
MEDIA: CD, FTP or by E-mail
LIVE MATTER SAFETY:
Keep important illustrations, logos
and text at least 1/2” from edges and
gutter.
DESKTOP FILE FORMAT: Convert ads
to PDF ( hi-res, Press quality). Only
one ad per file. All images must be
CMYK converted, and at least 300dpi.
COLOR ADS: All ads must be
designed in CMYK mode. Spot
Pantone (PMS) colors are available
only at an additional charge. Please
contact your Account Representative.
TIPS: 4/C black. DO NOT set at 100C,
100M, 100Y, 100K. We recommend 40
to 60C, 100K for Rich Black. When in
doubt, use a standard 1/C, 100% Black.
TRAPPINg: All text placed over
dark backgrounds must be set to
“Knockout”. Advertises are responsible
for setting all trapping values in their
files.
FONTS: Color and reverse type smaller
than 10 point cannot be guaranteed
perfect registration and is not
recommended.
CHARgES: Advertisers will be
charged for any work required to
update advertiser-provided files
to meet our requirements. Any
corrections are billed back to
advertiser at publisher’s cost.
PRODUCTION SERVICES: We have
ad design services available. Prices
for these services will be quoted on
a per-job basis. Please contact your
Account Representative to obtain cost
information and specifications for ad
design services.
For additional information about our
requirements, please contact ASP1RE
METRO
magazine at 845-534-6110 or
The most common file pitfalls can be avoided by adhering to the specifications outlined below. Even if you are familiar with the various pitfalls, please take a moment to review this checklist prior to sending in your ad materials.
__ All high-res images & fonts must be embedded/ linked when the PDF is generated.
__ Images must be CMYK of grayscale only. TIFF or EPS format, at least 300dpi.
__ DO NOT nest EPS files into other EPS files. Do not imbed ICC profiles within images.
__ Total area density should not exceed SWOP 300% Total Area Coverage.
__ All image trapping must be included in the file.
__ Right Reading, Portrait Mode, 100% Size, No Rotations.
__ Trim, Bleed and Center marks 1/2” outside Trim.
__ No marks included in the “Live” image area.
__ Digital Proof that represents the final digital file.
__ For Color guidance on Press: Digital, Press, of Off-Press proofs that meet SWOP specifications.
A 6mm 5%, 25%, 50%, 75%, !00%, C, M, Y, K, patch strip for quality control must be included on the SWOP proof. Proofs that don’t meet SWOP criteria will be used for color break only. We recommend that you proof your job at a local service bureau since the color on your monitor will not match the color produced by a web offset press unless you have a monitor that has been accurately calibrated to SWOP standards.
Ads without a complete set of color guidance proofs will be accepted at the advertiser’s risk.
SPECIFICATION CHECKLIST
FULL PAgE
W/BLEED
10.25” x 12.25”
(with Bleed)
2 PAgE SPREAD20.25” x 12.25”(with Bleed)
FULL PAgE NO BLEED9” x 11”
2/3 PAgE5.35” x 11”
HALF PAgEHORIZONTAL9” x 5.35”
THIRD PAGE (SQUARE)5.35” x 5.35”
QUARTER PAgE4.43” x 5.35”
HALF PAgE VERTI-CAL4.43” x 11”
Advertising Support (845) 534-2695
20142013 WINTERSpace Reservation: 1/10/2013
Ad Materials Due: 1/20/2013
Winter Issue in Homes: 2/18/2013
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SPRINGSpace Reservation: 3/15/2013
Ad Materials Due: 4/01/2013
Spring Issue in Homes: 5/07/2013
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SUMMERSpace Reservation: 6/10/2013
Ad Materials Due: 6/25/2013
Summer Issue in Homes: 7/31/2013
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FALLSpace Reservation: 8/31/2013
Ad Materials Due: 9/14/2013
Fall Issue in Homes: 10/14/2013
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WINTERSpace Reservation: 11/30/2014
Ad Materials Due: 12/14/2014
Winter Issue in Homes: 1/13/2014
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SPRINGSpace Reservation: 3/01/2014
Ad Materials Due: 3/15/2014
Spring Issue in Homes: 4/14/2014
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SUMMERSpace Reservation: 5/31/2014
Ad Materials Due: 6/14/2014
Summer Issue in Homes: 7/14/2014
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FALLSpace Reservation: 8/30/2014
Ad Materials Due: 9/13/2014
Fall Issue in Homes: 10/13/2014
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SPACE RESERVATION& CLOSING DATESMEDIA KIT
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Advertising Support (845) 534-2695