MEDIA KIT 2017

,cause parenting is a trip!

Print eNews Web Guides Events

MISSION

Parenting, from Popcorn to Broccoli

ParentMap understands what it means to be a parent, because

we’ve been there, too. From the first thrilling coo to the dirtiest diaper,

from the endless soccer and dance rehearsals to the homework struggles,

from the scariest moments and biggest questions to the deepest joys: our

trusted resources and award-winning content will help you on

your journey. ParentMap knows that you are your child’s most

important teacher. That’s why we bring you a full menu of parenting

nourishment, from the most fascinating research and important

family news (what we like to call the broccoli) to get-out-of-the-house-now

ideas for adventure and enrichment (the popcorn!). It takes a village

to raise a child, as they say. Our deep community connections,

family advocacy and unique partnerships with the best support

organizations, child-friendly businesses and school networks allow you to

build the best village for your little one. Popcorn to broccoli, cradle

to college, ParentMap is right here with you.

ALLI ARNOLD

Alayne Sulkin, Publisher/Editor

ParentMap reaches families over 30 million times a year in every way you can possibly imagine!

3MEDIAKIT 2017

PRINT MAGAZINE

SOCIAL MEDIA

eNEWSLETTERS

ANNUAL GUIDES

LIVE EVENTS

PARENTMAP.COM

MOBILE

MEDIA PARTNERS

• 207,000 monthly readership

• 88,000 print + digital edition circulation

• Available at 2,000+ high-traffic locations in all your favorite neighborhoods

• 233,000 readers per guide

• Yearly guide themes: Baby, Summer, Learning, Family Adventure Guides (Summer/Winter), Golden Teddy Family Directory, NWAIS, Home Sweet Home• Additional distributions for each guide throughout the year

• Over 425,000 monthly unique visitors

• Average 1.6 million pageviews per month

• Over 65,000 calendar views per month

• Optimized mobile site for easy on-the-go navigating

• Over 60% of our traffic is viewed on a mobile device

• Over 40,000 social media followers

• Rapidly increasing active communities via Facebook, Twitter, Instagram, Pinterest and YouTube

• ParentMap has a Klout Score of 67, which is an analytical ranking that represents our online social media influence

• 38,000 total subscribers

• Provide daily fun parenting intelligence

via weekly NEWS and FUN

• Themed sponsored eNewsletters with

100% share of advertising voice

• Meet thousands of families seeking resources, guidance and community at our events

• Annual ParentMap resource fairs: regional Preschool Previews, regional Camp Fairs, Every Child

• ParentLab Lecture Series

• Documentary Film Screenings

• KCTS 9, KING 5, Q13 FOX, The Seattle Times, STAR 101.5 FM

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OUR PRIMARY READER Relies on ParentMap as her essential guide in her busy day!

4

78%

Local Family Activities

Top Resources Our Readers Are Seeking Out

Source: ParentMap Subscriber Survey 2013

Parenting Advice

98%

89%

Education News 88%

Family Travel 87%

Health + Nutrition 82%

Household Management

Family Dining 84%

• She cares deeply about her family’s health, education and

happiness

• She takes pride in her family and community

• She is a smart planner and

decision-maker

• She is an educated,

affluent mom in her 30s

with two kids

Our Audience, YOUR CUSTOMERS

GENDER: 79% female, 21% male

AVERAGE AGE: 32% of readers are ages 25–34 37% of readers are ages 35–44

EDUCATION: 84% college graduates 30% post-graduate degrees

HOME: 85% are homeowners

FAMILY: 40% have kids under 5 45% have kids ages 6–13 15% have kids ages 14+ 50% travel with kids 2–4 times per year 47% dining with kids 2–4 times per month

INCOME: 44% have an annual household income of more than $100,000

ALLI ARNOLD

220% increase in male audience since 2014

MAGAZINE CIRCULATION

88,000PRINT + DIGITAL

CIRCULATION

207,000MONTHLY

READERSHIP

38,000DIGITAL EDITION

SUBSCRIBERS

ParentMap magazine is available for FREE at over 2,000 convenient locations — schools, libraries, shopping centers, grocery stores, doctors’ offices, hospitals, museums, community centers and more.

Parents get your message in their hands as they go about their busy days.

ALLI ARNOLD

6

Content from popcorn to broccoli! ParentMap monthly newsmagazine brings a full menu of parenting nourishment, from the most fascinating research and news (we call that the broccoli) to get-out-of-the-house-now ideas for adventure and enrichement (the popcorn!).

Monthly TopicsHEALTH AND DEVELOPMENTNew research and expert insight into your child’s growth; advice on behavior and discipline, and solutions to common issues

EDUCATION Your go-to intel for your child’s learning journey, from preschool to college

OUT + ABOUT Our beloved, award-winning activities calendar, plus our editors’ picks

MEDIA + TECHNOLOGYScreen time, family movies, social media, technology’s impact on family life and more

FOOD + FUNManage mornings, tackle dinner, pack a perfect lunch and throw the best parties with our menu of recipes and clever ideas

HOME + COMMUNITYStories and spark for finding your village and making a magical home

PROFILES + PARENTS STORIESMeeting local heroes and telling real family stories that inspire

PARENTMAP.COMA sneak peek at brand new online content posted daily at parentmap.com

MAGAZINE

Specialized Monthly Sections:

Arts + Activities

Birthdays

Faith-based Resources

Foreign Language Resources

Montessori Schools

NWAIS

Pediatric Dentistry

Schools + Preschools

Camps + Activities

2016

SETTING RECORDS FOR 13 YEARS!

PARENTING MEDIA ASSOCIATION

MEDIAKIT 2017

ANNUAL GUIDES

Every parent needs these essential go-to annual guides!

PARENTMAP SUMMER MarchFun-seeking guide to summertime play and learning, including complete listings of summer activities, family outings, travel and more

PARENTMAP BABYAprilAward-winning guide to all things baby! From pregnancy health to new-baby behaviors, plus our raves on the coolest new gear for babies

READERSHIP

233,000 per guide

DIGITAL EDITION

38,000 views per guide

PRINT

98,000 print + digital

circulation

PRINT GUIDE PERKS

• Highly targeted content

• Longer shelf life

• Higher distribution

• Inclusion in the guide’s directory listings

• Multiple distributions per guide

HOME SWEET HOME JanuaryThis guide brings readers essential and inspiring information about neighborhoods, real estate, home maintenance and community- building.

FAMILY ADVENTURE GUIDE May & NovemberOur guide to Northwest fun for Seattle families and tourists, featuring top getaways, hidden gems and attractions. Summer and winter editions

GOLDEN TEDDY AWARDS/FAMILY DIRECTORYJulyParentMap’s “best of” issue showcases local services for families, reader raves and listings, including best playgrounds, toy stores, kid-friendly eateries and more.

PARENTMAP LEARNING OctoberIn-depth reporting on education issues, from early learning through high school. The latest research, school options and enrichment with a special section focused on all things college

HOMESWEETHOME

RENT OR BUY?

You found it.LAND- RE-

Primere issue!

NEW in

2017!

8

Mark Your Calendars! 2017 Print Deadlines

ISSUE SPACE DEADLINE FINAL AD DUE DISTRIBUTION

HOME SWEET HOME 11/21 11/23 12/30 (with JANUARY issue)

JANUARY 12/7 12/9 12/30

FEBRUARY 1/5 1/9 1/27

PARENTMAP SUMMER 1/10 1/12 2/28 (with MARCH issue)

MARCH 2/6 2/8 2/28

PARENTMAP BABY 2/22 2/24 3/30 (with APRIL issue)

APRIL 3/9 3/13 3/30

FAMILY ADVENTURE GUIDE 3/22 3/24 4/27 (with MAY issue)

MAY 4/6 4/10 4/27

JUNE 5/5 5/9 5/26

AWARDS/DIRECTORY 5/24 5/26 6/29 (with JULY issue)

JULY 6/8 6/12 6/29

AUGUST 7/6 7/10 7/27

SEPTEMBER 8/7 8/9 8/29

PARENTMAP LEARNING 8/22 8/24 9/28 (with OCTOBER issue)

OCTOBER 9/7 9/11 9/28

FAMILY ADVENTURE GUIDE 9/21 9/25 10/27 (with NOVEMBER issue)

NOVEMBER 10/6 10/10 10/27

DECEMBER 11/7 11/9 11/30 Subject to change

MEDIAKIT 2017

“We are so happy with our partnership with ParentMap. Once we began advertising and attending their events as a sponsor, it was evident that we made the right decision. It is so reassuring meeting people at events with ParentMap and realizing just how many of their readers are our members or potential members!”

The Nitty-Gritty Print Rates+Specifications

Full Circulation Seattle, Eastside, Snohomish and South Sound

Seattle or Eastside

Annual Guides

FINE PRINTAll ParentMap rates shown are per month. Annual guide rates are one-time rates. All annual guide ads guarantee print listings.All rates are net; agency will gross up the rates accordingly.Production charge for ad design: $75/hour ($50 minimum).Premium placement: Additional 15% for full- page ads on pages three, five, inside back cover and back cover.All ads must be CMYK, 300dpi, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.

Readership: 207,000 Circulation: 88,000 [Print + Digital]

Readership: 92,000 each Circulation: 37,000 [Print: 20,000/Digital: 17,000]

Readership: 45,000 Circulation: 18,000 [Print:10,000/Digital: 8,000]

Readership: 233,000 Circulation: 98,000 [Print + Digital]

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Ad Sizes

For Annual Guides FP:No bleed: 8.25" w x 10.5" h Bleed trim: 8.75" w x 11"h

PLUS ADD 1/4” bleed all sides(final dimensions will be

9.25” w x 11.5” h)

Bleed:Trim: 9" W x 10.875" H

PLUS ADD 1/4" bleed all sides (final dimensions will be 9.50" W x 11.375" H)

Family Adventure GuidesSize 2X 1X

Full Page: 7.5” W x 8.375”H $2200 2860

1/2 page V: 3.625” W x 8.375” H $1155 1485

1/2 page H: 7.5” W x 4” H $1155 1485

1/4 page: 3.625” W x 4” H $616 748

Family Adventure Guide ad sizes not shown here. Please see ad sizes on left.

South Sound/Snohomish

$1790

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Price per issue listed below

Price per issue listed below

Price per issue listed below

Price per issue listed below

Price per issue listed below

ParentMap.com

On-the-go advice and ideas!

Digital Rates (cost per 15,000 impressions)

A) TOP LEADERBOARD 728 x 90 plus 320 x 50 pixels $350

B) MEDIUM RECTANGLE 300 x 250 pixels $350

C) LANDING PAGE TAKEOVER 640 x 480 plus 300 x 250 pixels $400* *cost per 5,000 impressions

D) HALF PAGE 300 x 600 pixels $400* *cost per 5,000 impressions

ONLINE CALENDAR SPONSORSHIP 468 x 60 pixels $600* Calendar opportunities include events and camps *cost per month, two sponsor maximum

AD SPECIFICSPlease provide a JPG, PNG or GIF file under 100KB and the URL that the ad will link to. (Please provide tracking URL if you plan to monitor analytics). ParentMap.com ads may be animated; eNews ads must be static. Contact us for animated/video formats and custom targeting. Rates subject to change based on web traffic. All artwork is due by the 25th of the month preceding campaign start date.

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NOW ENROLLING FOR FULL TIME KINDERGARTEN!

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Preschool - 8th Grade

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WEM The Whole Earth

Montessori SchoolEst. 1986

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ParentMap.com Metrics

Pageviews per month 1.6 million

Unique visitors per month Over 425,000

(Source: Smart Insights)

B

MOBILE

MEDIAKIT 2017

OVER 60% of our traffic is viewed from a mobile device.

ALLI ARNOLD

Our Out & About

pageviews are up 194% from 2015!

“ParentMap.com is my first

stop for fun activities for my

kiddos, especially on those

cold and rainy days.”

–Roxanna Bradford, mother of twin toddlers

ParentMap.com

Be discovered in THE PLACE parents come to find you!

Why go for Gold?• Visibility to thousands of motivated visitors each month

• Gold Directory listings show up first in user search results

• List your business in multiple relevant categories

• Be noticed as a rotating featured listing above search results

• Over 100,000 pageviews a year

For only $295 a year, a Gold listing is a must-have marketing tool!

BusinessContact Details

+ WebsiteAddress

Logo +Rotating Images

Full Description

Social MediaLinks

Special Offer Box

(300 characters)YouTube

VideoGoogle

Map

Go for the Gold with our

ONLINE Directory

Place your ad adjacent to relevant content.

Education SEPT-JAN 2015 average CTR of .21

Summer Camps + Classes FEB-AUG 2016 average CTR of .24

Additional opportunities available

Target Specific Content

Sponsorship opportunities available. Benefits include:• Banner presence on category landing page• Rotating premium banner ads within targeted content pages• Prominent featured resource and enhanced online profile

13MEDIAKIT 2017

Sponsored Photo ContestsThemes include Sports, Back-to-School, Getting Outdoors, Kid’s Smiles and many more!

Sponsorship includes:• Online logo representation and top leaderboard on contest landing page• eNewsletter sponsor mentions• Social media mentions, tags and links to contest landing page• Representation on the winner announcement article• Sponsor logo on website promotional advertising as appropriate

Price: $1500

Sponsored GiveawaysPromote your business through ParentMap’s digital channels — all at once. Be part of our week-long online giveaways sponsored by you and promoted by us!

Sponsorship includes:• Giveaway landing page: logo and top leaderboard • eNewsletter mentions • Social media mentions, tags and links to contest landing page • Representation on the winner announcement article

Price: $750 + Giveaway Item (valued at $250 or more)

Nothing goes viral faster than freebies!Our parents LOVE our giveaways & photo contests! These unique opportunities give your business exclusive exposure to our readers. Our photo contests and giveaways have some of the highest social engagement.

Your baby! Our cover!

Harvest & Halloween Photo Contest!

14

ParentMap.com

MEDIAKIT 2017

PARENTMAP INDUSTRY AVERAGE

Open Rate 22.5% 19%

Average Email Click-through Rate 6.0% 3.5%

(Source: MailChimp Email Marketing Benchmarks 2012)

Digital Rates MEDIUM RECTANGLE #1 $400 300 x 250 pixels MEDIUM RECTANGLE #2 $300 300 x 250 pixels MEDIUM RECTANGLE #3 $300 300 x 250 pixels CONTENT BOX $200 180x120 pixels + up to 135 characters BOTTOM BANNER $200 728 x 90 pixels Please note: eNewsletters may be targeted according to content, location and subscriber preferences, making email delivery sizes vary.

For banner ads, please provide static jpg or gif file not exceeding 100KB. Please provide corresponding URL. All creative is due by the 25th of the month preceding publication.

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eNewsletters 33,000 News + Fun Subscribersnews

fun

Editors curate top news, research and information for families

Weekly preview of the hottest happenings around the Sound

15MEDIAKIT 2017

2017 eNewsletter Themes

100% share of advertising voiceREACH: 38,000+ local parents

Average Open Rate 23.8%

Average Click Rate 22.2%

Average Email Click-through Rate 5.3%

eNewsletter sponsorship includeseNewsletter banners

YOUR LOGO: 125 x 75 pixels

VERTICAL BANNER: 160 x 600 pixels

HORIZONTAL BANNER: 728 x 90 pixels

Optional online sponsorshipTOP LEADERBOARD: 728 x 90 pixels

MEDIUM RECTANGLE: 300 x 250 pixels

MOBILE LEADERBOARD: 320 x 50 pixels

Please provide static jpg or gif file not exceeding 100KB and corresponding click-through URL. All creative is due by the 25th of the month preceding publication.

BirthdaysFamily Health + WellnessGet Organized!Summer Camps PlannerMaking It WorkSpring TravelLet’s Go Camping!Northwest Summer AdventuresBaby Summer SafetySummer Fun

Back-to-School OrganizationBack-to-School: Best in Extracurricular ProgramsEducationHarvest + HalloweenFall TravelFall FoodHoliday OutingsHoliday Gift GuideAnd more!

SPONSORED eNewsletters

38,000 Subscribers

16

Unique forums to engage face-to-face with local parents and professionals

Each January, ParentMap Preschool Preview resource fairs create vital in-person connections between parents seeking the best preschools and early learning resources for their child. These four regional fairs feature over 150 preschools and resources.

PRESCHOOLPreviews

LIVE EVENTS

ParentMap Camp Fairs offer families the opportunity to explore hundreds of exciting summer programs by bringing myriad camp organizations to a variety of regional locations.

ALLI ARNOLD

MEDIAKIT 2017

“Great exposure. More than enough

sales to justify within the first 24

hours of the event. Could not be

better.” –2016 Camp Fair Vendor

CAMP FAIRS

ParentLabThe Art & Science of Parenting

ParentMap Lecture Series gives easy access to experts on a range of relevant issues for those supporting children’s healthy development. Families, educators and professionals all find topics in the series that will enrich, educate and inspire their journey.

ParentMap Film Screenings bring relevant topics for parents, professionals and educators to the forefront and weave a sense of community in engaging post-film discussions.

FILM SCREENINGS

GROWING UP IN THE DIGITAL AGE

screenagersmovie.com

MYDOC PRODUCT IONS PRESENTS IN ASSOC IAT ION WIT H IND IEFL IX A F I LM BY DELANEY RUSTON “SCREEN AGERS” GEOFF SCHAAF DAN MC COMB DELANEY RUSTON ER IK DUGGER DELANEY RUSTON

GEN CHASE HE ID I PA IGE PAUL BR ILL SC I LLA ANDREEN KAR IN GORNICKL ISA TABB DELANEY RUSTON L ISA TABB SC ILLA ANDREEN DELANEY RUSTON

DIRECTORS OFPHOTOGRAPHY

ED ITEDBY

ASSOC IATEPRODUCERS

MUSICBY

EXECUT IVEPRODUCERS

PRODUCEDBY

DIRECTEDBY

Sponsorship opportunities available:• Brand exposure in print and online marketing campaign • Bulk ticket allocation • Program print ad • Goody bag insert • Private events

MEDIAKIT 2017 17

Every Child Lecture and Resource Event — October Contact us for more details!Every Child Lecture and Resource Fair connects parents and educators with resources, expert guidance and local businesses who specialize in spectrum learning differences. An annual fall event, coinciding with our Every Child print issue.

“Seattle Children’s is delighted to be the presenting sponsor of the ParentMap Lecture Series since 2006. Parents deserve relevant, timely, expert information that speaks to the critical issues affecting the health and well-being of today’s children and teens. The lecture series delivers year after year!”

JANUARY: Health + Family Nutrition

Diabetes in the digital age: Using tech to manage our health

R.E.S.P.E.C.T? How to cultivate it by parenting like a leader

It’s trauma, not drama: Discoveries in toxic stress

Winter birding adventures! Nurture mindfulness and nature

Home Sweet Home: Buying and making the best family home

Healthy meals revamped, from breakfast to supper

Preschool Previews (Seattle, Eastside, North, South Sound)

FEBRUARY: The Relationship Issue

Are we raising the next generation of feminists?

Don’t do that, do this! Positive discipline

Spring arts: Music, art, theater, dance!

D.C. or bust: Visit our nation’s capital with kids

Sweet Valentine’s: Crafts, gifts + treats

Parent dates to plan ahead for

St. Thomas School CampFair (Eastside)

Seattle Camp Fair

Movie Screening

Movie Screening

MARCH: The Money Issue

Making back-to-work plans work

Simple-living secrets: Save and savor

ParentMap Summer annual guide

Strategies for connecting with your child’s teacher

Camp Fairs (North, South Sound)

Lecture

APRIL: 2017 Superheroes

Puget Sounds heroes for kids and families

Methods, not monsters: Conflict resolution 101

Farm fiends: The new 4-H

Destination libraries: A day in the life of a great librarian

ParentMap Baby annual guide: Birth to bundle

Up, out and away! Gearing up for summer travel

Lecture

Movie Screening

2017 Media Planner

MAY: Celebrating Moms!

National Foster Care Month: Stories of love

Power up productivity: Tips and tricks for busy parents

Family Adventure Guide: Spring/Summer

Smiley side up: Best family breakfasts ever

Let’s go camping! Toddler-friendly campsites

Lecture

Lecture

JUNE: Dads + Grads

Amazing stories of amazing dads

It’s not nothing: The importance of being bored

Dino-mite destinations: Cool western trips

Bad girl/good guy? How to even out partner parenting

Tiny museums: Fun little learning pockets

JULY: Chill Out!

Slacker summer: Is it possible? Yes!

Parenting in public: You’re not alone

Netflix and chill? When the kids start “dating”

Golden Teddy Awards/Family Directory

Seafair frenzy! Best parades and pirate secrets

AUGUST: Back-to-School Prep

Compete fair: Want to win at parenting? Raise good competitors

8 back-to-school routines you’ll thank us for

August star-watching getaways and night trips

Mornings managed! Solutions to save your bacon

School struggles: What to do when your kid won’t wake up on time

EWM GMAGAZINE WEBSITE/eNEWS ANNUAL GUIDES LIVE EVENTS

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Monthly ColumnsHealth and DevelopmentEducationOut + AboutMedia + TechnologyFood + FunHome + CommunityProfiles + Parent Stories

Parentmap.com

Resource/Ad SectionsArts + Activities Birthdays (Jan/Mar/Jun/Sept)Faith-based Resources Foreign Language ResourcesHoliday Gift Guide (Nov/Dec)Montessori SchoolsNWAISPediatric DentistrySchools + PreschoolsSTREAM (Science, Technology, Robotics, Engineering, Arts and Math)Summer Camps + Activities

SEPTEMBER: Let’s Get Learning

Is quiet the key to learning?

A day in the life of the new home school

Fall arts preview: Cozy, artsy family fun around town

After-school cool: New and unique classes to kick off the school year

Homework hacks: Super study spaces and settle-down strategies

Movie Screening

Movie Screening

OCTOBER: Every Child Issue

When no doesn’t work: Overcoming oppositional behavior

Parent-teacher perfect: When your child has special needs

Peace-of-mind play: Truly accessible parks for all kids

ParentMap Learning annual guide

Harvest and Halloween adventures

Every Child Event

Movie Screening

NOVEMBER: Technology Issue

Downloading distraction: New research on screen-time strategies

Mom’s got a curfew? Parenting + dating

Great giving: Our annual gift guide!

Family Adventure Guide: Fall/Winter: Beaches, ski lessons, eating out

Home for the holidays: Family food + crafts your kids will crave

DECEMBER: Peace + Reflection

Holiday arts: Unwrap our best guide yet to music, arts and shows

Will you be ready: making a family-friendly will

Arts getaways to buy for Christmas

Global good: How to give the gift of global compassion

Single-parent stories and solutions to guide you through the holidays

PRINT WEB EVENTSGUIDES eNEWS

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A Note From Our EditorIn addition to our regular cadence of fun and family news, ParentMap is dedicated to mission-driven content that elevates big conversations and seeks to make life better and safer for families. In 2017, look for more on our ongoing missions — advocating for gun safety, and finding solutions to the challenge of work/family balance — plus a brand new focus on how the drive for greater empathy and compassion is helping shape our kids and communities.

—Natalie Singer-Velush, Executive Editor

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parentmap.comadmin@parentmap.com7683 SE 27th St. PMB#190, Mercer Island, WA 98040206-709-9026FAX 206-445-7984

,cause parenting is a trip!

EASTSIDE, SHORELINE, SNOHOMISH COUNTYIda Wicklundida@parentmap.com or 206-972-3512 DOWNTOWN SEATTLE, NORTH SEATTLE, SOUTH SOUNDDani Carbarydani@parentmap.com or 253-261-6881

Print Distribution

335% more than thelocal competition*

eNewsletter Subscribers

38,000 or 153% more than the local competition*

Social Media Followers

40,000+ or 322% more than the local competition*

Klout Score67

PM

ParentMap.com page views per month

1.6 million or 113% more

than the local competition*

*according to publicly available information

Our numbers say it all • Advertising with ParentMap works!

80% frequently purchase products and services advertised in ParentMapSource: Circulation Verification Council Leadership survey audit 2014