MEDIA KIT2016

,cause parenting is a trip!

Print eNews Web Guides Events

MISSION

Parenting, from Popcorn to Broccoli

ParentMap understands what it means to be a parent, because

we’ve been there, too. From the first thrilling coo to the dirtiest diaper,

from the endless soccer and dance rehearsals to the homework stuggles,

from the scariest moments and biggest questions to the deepest joys: our

trusted resources and award-winning content will help you on

your journey. ParentMap knows that you are your child’s most

important teacher. That’s why we bring you a full menu of parenting

nourishment, from the most fascinating research and important

family news (what we like to call the broccoli) to get-out-of-the-house-now

ideas for adventure and enrichment (the popcorn!). It takes a village to

raise a child, as they say. Our deep community connections, family

advocacy and unique partnerships with the best support organiza-

tions, child-friendly businesses and school networks allow you to build the

best village for your little one. Popcorn to broccoli, cradle to college,

ParentMap is right here with you.

ALLI ARNOLD

Alayne Sulkin, Publisher/Editor

Your business will reach families 14 million times a year in every way you can possibly imagine!

3MEDIAKIT 2016

PRINT MAGAZINE

SOCIAL MEDIA

eNEWSLETTERS

ANNUAL GUIDES

LECTURES + EVENTS

PARENTMAP.COM

MOBILE

MEDIA PARTNERS

• 207,000 monthly readership

• 83,000 print + digital edition circulation

• Available at 2,000+ high-traffic locations

• 233,000 readers per guide

• Yearly guide themes: Baby, Summer, Learning, Family Adventure Guides (Summer/Winter), Golden Teddy Family Directory

• 330,000 monthly unique visitors

• Average 1.6 million pageviews/month

• Over 65,000 calendar views/month

• Optimized mobile site for easy on-the-go navigating

• 50-60% of our traffic is viewed on a mobile device

• Over 30,000 social media followers

• Rapidly increasing active communities via Facebook, Twitter, Instagram, Pinterest, YouTube

• Klout Score of 67

• 35,000 subscribers

• Provide daily fun parenting intelligence via weekly NEWS and FUN

• Themed sponsored eNewsletters

• Meet 9,000 families seeking resources and guidance at our events & lectures

• ParentLab Lecture Series bring parents and professionals easy access to trusted experts on relevant parenting topics

• KCTS 9, KING 5, Q13 FOX, The Seattle Times, STAR 101.5 FM

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OUR PRIMARY READER Relies on ParentMap as her essential guide in her busy day!

4

78%

Local Family Activities

Top Resources Our Readers Are Seeking Out

Source: ParentMap Subscriber Survey 2013

Parenting Advice

98%

89%

Education News 88%

Family Travel 87%

Health + Nutrition 82%

Household Management

Family Dining 84%

• She cares deeply about her family’s health, education and

happiness

• She takes pride in her family and community

• She is a smart planner and

decision-maker

• She is an educated,

affluent mom in her 30’s

with two kids

Our Audience, YOUR CUSTOMERS

GENDER: 79% female, 21% male

AVERAGE AGE: 32% of readers are ages 25–34 37% of readers are ages 35–44

EDUCATION: 84% college graduates 30% post-graduate degrees

HOME: 85% are homeowners

FAMILY: 40% have kids under 5 45% have kids ages 6–13 15% have kids ages 14+ 50% travel with kids 2–4 times/year 47% dining with kids 2–4 times/month

INCOME: 44% have an annual household income over $100,000

ALLI ARNOLD

220% increase in male audience since 2014

MAGAZINE CIRCULATION

83,000PRINT + DIGITAL

CIRCULATION

207,000MONTHLY

READERSHIP

33,000DIGITAL EDITION

SUBSCRIBERS

ParentMap magazine is available FREE at over 2,000 convenient locations — schools, libraries, shopping centers, grocery stores, doctor’s offices, hospitals, museums, community centers and more.

Dads get your message in their hands as they go about their busy days.

ALLI ARNOLD

6

Content from popcorn to broccoli! ParentMap monthly newsmagazine brings a full menu of parenting nourishment, from the most fascinating research (we call that the broccoli) and news, to get-out-of-the-house-now ideas for adventure and enrichement (the popcorn!).

Monthly ColumnsAGES + STAGES (0-18)Demystify baffling behaviors from cradle to graduation

FULL PLATE Seattle mom of two and entrepreneur Angela Stowell, of Ethan Stowell Restaurants, writes about feeding the family and making space for good food and togetherness

OUT + ABOUT Our beloved, award-winning activities calendar, plus our editors’ picks

PAGE 6A sneak peek at brand new online content

SOMEONE YOU SHOULD KNOWConnecting readers with innovators, thought leaders and those who rock the world around us

POSTINGSNews flashes in parenting

FAMILY WELLNESSEssentials on kids’ health, nutrition, ways to re-energize – for the whole family

ASK THE EXPERTSA monthly column where we bring parents’ common problems and quandaries to the experts, who help readers find solutions

GOTTMAN:MAKING

LOVE LASTSEE BACK COVER

’cause parenting is a trip!

GOTTMAN:MAKING

LOVE LASTSEE BACK COVER

’cause parenting is a trip!

THE EDUCATORJosh GarciaDeputy superintendent of Tacoma Public Schools

YOUR CAREER ON-RAMP GUIDE How to reinvent your work self after kids 10

BIRTHDAY PARTY ETIQUETTEEmail invites? Siblings in or out? Find out 48

Good Growingnewsletter inside

SPONSORED CONTENTSEAT

TLE

• AP

RIL

2015

PARE

NTM

AP.C

OM

Your go-to guide to ‘camping luxe’ 35yurts 101

fi nd your village!

’cause parenting is a trip!

MOD SQUAD NURSERIESGender-neutral, multi-purpose, totally hip rooms 8

TO TEST OR NOT TO TESTWhat you need to know about genetic testing 15

DIAPER DUTY DECISIONSFrom cloth to chlorine-free disposables 5

2015

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M/B

ABY

Places and spaces to go with baby BACK COVER

baby

Good Growingnewsletter inside

SPONSORED CONTENT

AverySeattle-area

photo contest winner

THE EDUCATORJosh Garcia

SuperheroesChampions for Washington

kids and families

0415_01_SEA_A.indd 1 3/20/15 10:02 AM

MAGAZINE

FULL PLATE WITH THE STOWELLSA foodie family’s must-have kitchen gear! 19

GOT A BLENDED OR STEPFAMILY?How to keep the holidays calm and peaceful 51

BUILD AN ATTITUDE OF GRATITUDETips to teach your kids real thankfulness 55

MEET A REAL JEDI MASTERSomeone you should know 62

Star Wars, STEM and old-school gifts 24gift guide

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SAVE THE DATE

PRESCHOOLpreviews

PAGE 48

2015

PRESCHOOLpreviews

Find the best preschool program for your child!

parentmap.com/preschool-previews

FREE EVENT!

eastside

JAN 109:30 am – 12:30 pm

Highlands Community Center

north seattle

JAN 112 – 4 pm

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JAN 1710 am – 12 pm

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’cause parenting is a trip!

MEET A REAL JEDI MASTER

SAVE THE DATE

PRESCHOOLpreviews

PAGE 48 ’cause parenting is a trip!

LeapLeapLeapinto theholidays

Toys, shows, and the search for something greater

Specialized Monthly Sections:

Arts + Activities

Birthdays

Faith-based Resources

Foreign Language Resources

Montessori Schools

NWAIS

Pediatric Dentistry

Schools + Preschools

Camps + Activities

2015

SETTING RECORDS FOR 12 YEARS!

PARENTING MEDIA ASSOCIATION

MEDIAKIT 2016

ANNUAL GUIDES

Every parent needs these essential oxygen go-to annual guides!

PARENTMAP SUMMER – MarchFun-seeking guide to summertime play and learning, including complete listings of summer activities, family outings, travel and more.

PARENTMAP BABY – AprilAward-winning guide to all things baby! From pregnancy health to new-baby behaviors, plus our raves on the coolest new gear for babies.

FAMILY ADVENTURE GUIDE – May & NovemberTwice-yearly guide to Northwest fun for Seattle families and tourists, featuring top getaways, hidden gems and attractions. Summer + Winter editions.

GOLDEN TEDDY AWARDS/FAMILY DIRECTORY – JulyParentMap’s “best of” issue showcases local services for families, reader raves and listings, including best playgrounds, toy stores, kid-friendly eateries and more.

PARENTMAP LEARNING – OctoberIn-depth reporting on education issues, from early learning through high school. The latest research, school options and enrichment.

READERSHIP

233,000 per guide

DIGITAL EDITION

33,000 views per guide

PRINT

93,000 print + digital

circulation

’cause parenting is a trip!

WINTER 2015-16

SEATTLE + NORTHWEST

EAT • PLAY • GO with kids

FAMILYADVENTURE GUIDE

parentmap.com/adventure

• Active snowy getaways• Warming winter noodles• Hot springs retreats• Epic indoor thrills

“As new parents, we were stunned

to fall into the deep universe of

resources delivered in ParentMap’s

Baby issue. It delivered

extraordinary insights into the

new world of parenting.”

–Taylor Guterson (new dad!)

PRINT GUIDE PERKS• Highly targeted content• Longer shelf life• Higher distribution• Inclusion in the guide’s directory listings

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Mark Your Calendars! 2016 Print Deadlines

ISSUE SPACE DEADLINE FINAL AD DUE DISTRIBUTION

JANUARY 12/7 12/9 12/30

FEBRUARY 1/6 1/8 1/27

PARENTMAP SUMMER 1/12 1/14 2/25 (with MARCH issue)

MARCH 2/3 2/5 2/25

PARENTMAP BABY 2/26 3/1 3/29 (with APRIL issue)

APRIL 3/7 3/9 3/29

FAMILY ADVENTURE GUIDE 3/18 3/22 4/27 (with MAY issue)

MAY 4/6 4/8 4/27

JUNE 5/6 5/10 5/26

AWARDS/ DIRECTORY 5/26 5/31 6/29 (with JULY issue)

JULY 6/8 6/10 6/29

AUGUST 7/7 7/11 7/27

SEPTEMBER 8/8 8/10 8/26

PARENTMAP LEARNING 8/24 8/26 9/28 (with OCTOBER issue)

OCTOBER 9/7 9/9 9/28

FAMILY ADVENTURE GUIDE 9/23 9/27 10/27 (with NOVEMBER issue)

NOVEMBER 10/6 10/10 10/27

DECEMBER 11/7 11/9 11/29

Subject to change

The Nitty Gritty Print Rates+Specifications

Full Circulation Seattle, Eastside, Snohomish and South Sound

Seattle or Eastside

Annual Guides

FINE PRINTAll ParentMap rates shown are per month. Annual Guide rates are one-time rates. All annual guide ads guarantee print listings.All rates are net, agency will gross up the rates accordingly.Production charge for ad design: $75/hour ($50 minimum).Premium placement: Additional 15% for full- page ads on pages three, five, inside back cover and back cover.All ads must be CMYK, 300dpi, print-ready PDF files; contact production@parentmap.com for detailed specifications and a link to printer PDF settings.

Readership: 207,000 Circulation: 83,000 [Print + Digital]

Readership: 92,000 each Circulation: 37,000 [Print: 20,000/Digital: 17,000]

Readership: 45,000 Circulation: 18,000 [Print:10,000/Digital: 8,000]

Readership: 233,000 Circulation: 93,000 [Print + Digital]

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For Annual Guides FP:No bleed: 8.25" w x 10.5" h Bleed trim: 8.75" w x 11"h

PLUS ADD 1/4” bleed all sides(final dimensions will be

9.25” w x 11.5” h)

Bleed:Trim: 9" W x 10.875" H

PLUS ADD 1/4" bleed all sides (final dimensions will be 9.50" W x 11.375" H)

Family Adventure GuidesSize 2X 1X

Full Page: 7.5” W x 8.375”H 2200 2860

1/2 page V: 3.625” W x 8.375” H 1155 1485

1/2 page H: 7.5” W x 4” H 1155 1485

1/4 page: 3.625” W x 4” H 616 748

Family Adventure Guide ad sizes not shown here - please check ad sizes on left.

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ParentMap.com

On-the-go advice and ideas!

Digital Rates (cost per 15,000 impressions)

A) TOP LEADERBOARD 728 x 90 plus 320 x 50 pixels $350

B) MEDIUM RECTANGLE 300 x 250 pixels $350

C) LANDING PAGE TAKEOVER 640 x 480 plus 300 x 250 pixels $400* *cost per 5,000 impressions

MOBILE LEADERBOARD 320 x 50 pixels $350

D) ONLINE CALENDAR SPONSORSHIP 468 x 60 pixels $600* Calendar opportunities include events, camp, or open house calendars *cost per month, two sponsor maximum

AD SPECIFICSPlease provide a JPG, PNG, or GIF file under 100KB and the URL that the ad will link to (please provide tracking URL if you plan to monitor analytics). ParentMap.com ads may be animated; eNews ads must be static. Contact us for animated/video formats and custom targeting. Rates subject to change based on web traffic. All artwork is due by the 25th of the month preceding campaign start date.

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ParentMap.com Metrics

Pageviews/month 1.6 million

Unique Visitors/month Over 330,000

(Source: Smart Insights)

8 week classes for new moms & babies up to 6 months

Find a class near youD

B

MOBILE

MEDIAKIT 2016

OVER 60% of our traffic is viewed from a mobile device.

ALLI ARNOLD

Our Out & About

pageviews are up 258% from 2014!

“ParentMap.com is my first

stop for fun activities for my

kiddos, especially on those

cold and rainy days.”

– Roxanna Bradford, mother of twin toddlers

ParentMap.com

Be discovered in THE PLACE parents come to find you!

Why go for Gold?• Visibility to thousands of motivated visitors each month

• Gold Directory listings show up first in user search results

• List your business in multiple relevant categories

• Be noticed as a rotating featured listing above search results

• Over 100,000 pageviews a year

For only $295 a year, a Gold listing is a must-have marketing tool!

BusinessContact Details

+ WebsiteAddress

Logo +Rotating Images

Full Description

Social MediaLinks

Special Offer Box

(300 characters)YouTube

VideoGoogle

Map

Go for the Gold with our

ONLINE Directory

Place your ad adjacent to relevant content.

Education Expo SEPT-JAN 76% increase in pageviews over 2014

Summer Camps + Classes FEB-AUG 2015 average CTR of .31

Travel 258% increase in pageviews over 2014

Birthday 110% increase in pageviews over 2014

Baby 172% increase in pageviews over 2014

Portal Profiles and Sponsorship Opportunities available

Sponsorship Benefits Include• Logo presence + link on content category landing page• Rotating medium rectangle ads on linked content pages• Prominent featured resource + enhanced online profile

Your BUSINESS can target specific content

13MEDIAKIT 2016

Sponsored Photo ContestsThemes include Sports, Back-to-School, Getting Outdoors, Kid’s Smiles and many more!

Sponsorship includes• Online logo representation and top leaderboard on contest landing page• eNewsletter sponsor mentions• Social media mentions, tags, and links to contest landing page• Representation on the winner announcement article• Sponsor Logo on website promotional advertising as appropriate

Price: $1500

Sponsored GiveawaysPromote your business through ParentMap’s digital channels —all at once. Be part of our week-long online giveaways sponsored by you and promoted by us!

Sponsorship includes• Giveaway landing page: logo and top leaderboard • eNewsletter mentions • Social media mentions, tags, and links to contest landing page • Representation on the winner announcement article

Price: $750 + Giveaway Item (valued at $250 or more)

Nothing goes viral faster than freebies!Our parents LOVE our giveaways & photo contests! These unique opportunities give your business exclusive exposure to our readers. Our photo contests and giveaways have some of the highest social engagement.

Your baby! Our cover!

Harvest & Halloween Photo Contest!

More people are visiting our site more frequently than last year.

28% YOY growth from social,

62% YOY growth from email

Based on Google Analytics sessions

14

ParentMap.com

MEDIAKIT 2016

PARENTMAP INDUSTRY AVERAGE

Open Rate 22.5% 19%

Average Email Click-through Rate 6.0% 3.5%

(Source: MailChimp Email Marketing Benchmarks 2012)

Digital Rates MEDIUM RECTANGLE #1 $400 300 x 250 pixels MEDIUM RECTANGLE #2 $300 300 x 250 pixels MEDIUM RECTANGLE #3 $300 300 x 250 pixels CONTENT BOX $200 180x120 pixels + up to 135 characters BOTTOM BANNER $200 728 x 90 pixels Please note: eNewsletters may be targeted according to content, location and subscriber preferences, making email delivery sizes vary.

For banner ads, please provide static jpg or gif file not exceeding 100KB. Please provide corresponding URL. All creative is due by the 25th of the month preceding publication.

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eNewsletters35,000+ subscribersIncrease of 45%

over 2014news

fun

Editors curate top news, research and information for families

Weekly preview of the hottest happenings around the Sound

15MEDIAKIT 2016

2016 eNewsletter Themes

100% share of advertising voiceREACH: 35,000+ local parents

Average Open Rate 23.8%

Average Click Rate 22.2%

Average Email Click-through Rate 5.3%

eNewsletter sponsorship includeseNewsletter banners

YOUR LOGO: 125 x 75 pixels

VERTICAL BANNER: 160 x 600 pixels

HORIZONTAL BANNER: 728 x 90 pixels

Optional online sponsorshipTOP LEADERBOARD: 728 x 90 pixels

MEDIUM RECTANGLE: 300 x 250 pixels

MOBILE LEADERBOARD: 320 x 50 pixels

Please provide static jpg or gif file not exceeding 100KB and corresponding click-through URL. All creative is due by the 25th of the month preceding publication.

BirthdaysFamily Health + WellnessGet Organized!Summer Camps PlannerMaking It WorkSpring TravelLet’s Go Camping!Northwest Summer AdventuresBaby Summer SafetySummer Food

Back-to-School OrganizationBack-to-School: Best in Extracurricular ProgramsEducation ExpoHarvest + HalloweenFall TravelFall FoodHoliday OutingsHoliday Gift GuideAnd More!

SPONSORED eNewsletters

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Unique forums to engage face-to-face with local parents + professionals

Each January, families can explore the early learning options in their community and find the right fit for their child at one of four community preschool fairs, featuring 150+ participating preschools.

PRESCHOOLPreviews

LIVE EVENTS

98% of participants

would recommend Preschool Preview

to other organizations.

Summer is an important time for all kids to explore, learn and grow. Thousands of parents attend four regional Camp Fairs to plan their next adventure and discover new interests that may turn into life-long passions.

Additional Live Events • Every Child Events • Find Your Village• Documentary Movie Screenings

ALLI ARNOLD

2016 Events

Booking Now!

CAMP FAIRS

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John Gottman, Ph.D. Making Love Last and Marriage Work

Willows Preparatory School (formerly Washington Cathedral), RedmondFEBRUARY 11

Chris McCurry, Ph.D. The Gift of Anxiety: Turn your child’s worry into growthVillage Theatre, IssaquahMARCH 29

Lenore Skenazy Keep Calm and Parent On: Raising safe, self-reliant kidsTown Hall, SeattleAPRIL 19

Jo Langford, M.A. One Click Away: Encouraging smart choices in a wired worldWright Auditorium (Seattle Children’s Hospital), SeattleMAY 24

2016 LECTURES

Many sponsorship packages availableopportunities• Brand exposure in Lecture Series marketing campaign

• Brand presence on ParentMap.com

• Bulk ticket allocation

• Sponsor ad in lecture program

• Signage and goody bag insert

• Private speaker Q&A

MEDIAKIT 2016

ParentLabThe Art & Science of Parenting

13th ANNUAL LECTURE

SERIES

FALL LECTURES Contact us for information and details.

*Lecture titles subject to change

KEEPCALM

AND

PARENTON

porn chatting

BULLYING gaming

“ParentMap’s lectures have given me

invaluable tools and resources to help me

navigate this crazy parenting thing.”

–Tracy Sigmon, mother of two teenage boys

JANUARY: Health + Family Nutrition

What sugar is really doing to our kids

Reinventing the family meal

Cure your cold-season blues

Snowshoe, ski, sled: How to get your snow fix

Navigating postpartum depression

Preschool Previews (North, Eastside, Seattle, South Sound)

FEBRUARY: The Relationship Issue

Playdate problems solved

Have savings, will travel: Build a family travel fund

Super spring arts

Sweet Valentine’s: Crafts, gifts + treats

My tween only wants to be with her friends!

St Thomas School CampFair (Eastside)

Seattle Camp Fair

Lecture: John Gottman, Ph.D.

MARCH: The Money Issue

The pricey child-care conundrum

Ultimate guide to college savings

Good to grow: Get your urban farm on!

ParentMap Summer annual guide: Camp planning central

The family that learns together stays together

Camp Fairs (North, South Sound)

Lecture: Chris McCurry, Ph.D.

2016 Media Planner

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APRIL: 2016 Superheroes

Spring cleaning: Solve kid-space chaos

OMG it’s period time!

Earth Day every day: Families live green

ParentMap Baby annual guide: Birth to bundle

Spring break staycations

Lecture: Lenore Skenazy

MAY: Celebrating moms!

Puget Sound’s best picnic spots

Creative commutes with kids

Dear doctor: The secret to your best doc visit

Family Adventure Guide: Spring/Summer

Super summer family races

Cool camp roundups for every temperament

Lecture: Jo Langford, M.A.

JUNE: Dads + Grads

What modern dads need now

Unplugged vacations for families

Summer crafternoon: sunny, do-at-home crafts

Crazy-fun water sports

JULY: Chill Out!

Your laid-back slacker summer guide

My kid is dating someone – what does that mean?!

Are we raising financially savvy kids?

Golden Teddy Awards/Family Directory

Yeehaw! Rodeo round-up

Summer grub: Food trucks, frozen treats + fun patios

EWM GMAGAZINE WEBSITE/E-NEWS ANNUAL GUIDES LIVE EVENTS

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Ask the Experts

Brain Fuel

Full Plate

Making It Work

Out + About

Voice

Wellness

Resource/Ad SectionsArts + Activities

Birthdays (Jan/Mar/Jun/Sept)

Faith-based Resources

Foreign Language Resources

Holiday Gift Guide (Nov/Dec)

Montessori Schools

NWAIS

Pediatric Dentistry

Schools + Preschools

Summer Camps + Activities

AUGUST: Back-to-School Prep

Clever school-year gear

Bottle strikes and other back-to-work worries

Splish splash everywhere: best water outings

Save your space! Home organization

Cool county fairs

SEPTEMBER: The Global Issue

Raising global-minded children

School traditions from around the world

Fall arts preview

Brilliant study spaces

Taming the homework blues

OCTOBER: Every Child Issue

Homeschooling with learning differences

Kitchens: The heart of the family

Fall photo adventures

ParentMap Learning annual guide

Harvest family fun

NOVEMBER: Technology Issue

Screen habits of happy families

Mom’s got a curfew? Parenting + dating

Wellness: Healthcare for all

Family Adventure Guide: Fall/Winter

Indoor play: funtastic rainy-day spots

Cozy holiday food + crafts

DECEMBER: Peace + Reflection

Holiday arts + family gift guide

Financial planning for every family

The art of saying you’re sorry

National parks in winter: Goodbye crows, hello snow! 19

PRINT WEB EVENTSGUIDES E-NEWS

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making it WORK

We’ve heard from our readers: The juggle of family and work is one of the biggest challenges

they face as parents. This year in an ongoing series we’re calling Making It Work, we’ll go beyond tired-out debates about having it all to explore the issues they face, from on- ramping and off-ramping to the search for easy meals and family-friendly benefits.

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parentmap.comadmin@parentmap.com7683 SE 27th St. PMB#190, Mercer Island, WA 98040206-709-9026FAX 206-445-7984

,cause parenting is a trip!

EASTSIDE, SHORELINE, SNOHOMISH COUNTYIda Wicklundida@parentmap.com or 206-972-3512 DOWNTOWN SEATTLE, NORTH SEATTLE, SOUTH SOUNDDani Carbarydani@parentmap.com or 253-261-6881

Print Distribution

335% more than thelocal competition*

eNewsletter Subscribers

35,000 or 192% more than the local competition*

Social Media Followers

30,200+ or 270% more than the local competition*

Klout Score67

PM

ParentMap.com page views per month

1.5 million or 36 times

more than the local competition*

ParentMap.com trending toward

3 million

page views per month by mid 2016

*according to publicly available information

Our numbers say it all • Advertising with ParentMap works!

80% frequently purchase products and services advertised in ParentMapSource: Circulation Verification Council Leadership survey audit 2014