2021 print and digital media kit - novoco.com · 2021 print and digital media kit for more...

2021Print and Digital Media Kit

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2021 Print and Digital Media Kit

For more information, contact Christianna Cohen at [email protected] or 925.949.4216 www.novoco.com/advertising

TABLE OF CONTENTSJournal of Tax Credits Print Edition 1

Overview 2

Regular Features 3

Regular Features (continued) 4

Readership 5

Our readers... 5

Planning Calendar for 2019 6

Advertising Rates 7

Ad Placement Layout 7

Ad Dimensions and Specifications 8

Dimensions 8

Specifications 8

Business Directory Listing 9

Layout 9

Rates and Copy Specifications 9

Logo Artwork Specifications 9

Website 10

Overview 11

Website Statistics 11

Available Webpages for Banner Placements 12

Banner Ad Dimensions and Rates 13

Resource Center Webpages 13

Other Webpages 13

Specifications 13

Banner Ad Placement Layout 14

Journal of Tax Credits Abridged Email Edition 15

Banner Ad Dimensions and Rates, Specifications, Banner Ad Placement Layout 16

Journal of Tax CreditsPrint Edition

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OVERVIEWThe Novogradac Journal of Tax Credits is your connection to the tax credit community. As a Novogradac Journal of Tax Credits advertiser, your message will reach a highly targeted and influential national audience. Whether your advertising objectives include developing leads, positioning your brand or promoting your services, the Novogradac Journal of Tax Credits is here to help you achieve your goals.

The Novogradac Journal of Tax Credits monthly provides 80 or more full-color pages of articles, editorial pieces, analysis and technical information written and curated to help the tax credit community make informed decisions related to:

LOW-INCOME HOUSING

TAX CREDITS

STATE TAX CREDITS

VALUATION NEW MARKETS TAX CREDITS

PROPERTY COMPLIANCE

OPPORTUNITY ZONES

HISTORIC TAX CREDITS

TAX-EXEMPT BONDS

RENEWABLE ENERGY

TAX CREDITS

DEPARTMENT OF HOUSING AND

URBAN DEVELOPMENT

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REGULAR FEATURESWashington Wire – Analysis from Novogradac managing partner Michael J. Novogradac, CPA, on the latest legislative and regulatory news from Washington, D. C., that affect tax credit investments across the country

Facts, Figures and Tables – Data including low-income housing tax credit pricing trends to monthly multifamily housing starts

News Briefs – News highlights of low-income housing tax credits, the U.S. Department of Housing and Urban Development, state tax credits, compliance, new markets tax credits, historic tax credits and renewable energy tax credits.

Compliance Column – Novogradac multifamily compliance manager Stephanie Naquin writes a monthly column on low-income housing tax credit compliance monitoring issues.

IMAGE COURTESY OF ZHEJI DAI

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REGULAR FEATURES (CONTINUED)

History Tax Credit Tool Box – John Tess of Heritage Consulting Group provides practical insights to consider in historic rehabilitation.

The Current – In-depth discussion of renewable energy tax credit issues from Forrest Milder, a partner with law firm Nixon Peabody LLP who has more than 30 years’ experience in tax-advantaged investments including energy tax credits

Business Directory – Listings of professionals who provide services to the tax credit industry

Upcoming Events – Calendar of upcoming Novogradac conferences

IMAGE COURTESY OF ©JEFF GOLDBERG/ESTO

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READERSHIPEach month, 6,000 of the tax credit industry’s leaders turn to Novogradac Journal of Tax Credits for the very latest news, analysis and commentary on the affordable housing, community development, renewable energy, opportunity zones, and historic rehabilitation tax credit industries, and HUD programs. The following data was collected from the 2017 Novogradac Journal of Tax Credits reader survey.

23%

31%13%

16%

17%

DevelopmentHousing Agency

Compliance

Accounting

Property/AssetManagement

Low-Income Housing Tax Credits 82%

Historic Tax Credits 41%

NMTC 27%

RETC 12%

Low-Income Housing Tax Credits 85%Housing and Urban Development 60%

Property Compliance 43%State Tax Credits 43%

Historic Tax Credits 40%

NMTC 27%

Valuation 19%RETC 16%

Features 24%

Columns 31%

Briefs 41%

Expert Opinions 54%

Work in a variety of roles in the tax credit industry: Participate in key tax credit programs:

Regularly read these topics in the Journal:

“I think you do a great job of covering the various programs.”

— Response to Novogradac’s 2017 reader survey

Our readers...

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PLANNING CALENDARISSUE AND SCHEDULED THEME* SPACE RESERVATIONS

CLOSEAD COPY AND CREATIVE DEADLINE

JanuaryFocus on Public Housing Authorities Nov. 12, 2020 Dec. 3, 2020

FebruarySocial and Economic Outcomes Dec. 17, 2020 Jan. 7, 2021

MarchValuation Considerations Jan. 14, 2021 Feb. 4. 2021

AprilThe Opportunity Zones Issue Feb. 11, 2021 Mar. 4, 2021

MayThe New Markets Tax Credits Issue Mar. 11, 2021 Apr. 8, 2021

JuneDebt and Equity Market Updates Apr. 15, 2021 May 6, 2021

JulyDealmakers and Influencers May 13, 2021 Jun. 3, 2021

AugustTax and Audit Issues for Tax Credit Transactions Jun. 17, 2021 Jul. 8, 2021

SeptemberThe Historic Tax Credit Issue Jul. 15, 2021 Aug. 5, 2021

OctoberWorking with 4 Percent LIHTC/Bonds Aug. 12, 2021 Sept. 2, 2021

NovemberThe Renewable Energy Tax Credits Issue Sept. 9, 2021 Oct. 7, 2021

DecemberLegislative and Regulatory Updates from Washington Oct. 14, 2021 Nov. 4, 2021

* Scheduled thematic issues of the Novogradac Journal of Tax Credits are subject to change without notice.

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ADVERTISING RATESFULL COLOR RATES 1X 3X 6X 9X 12X 24X

Two-page Spread $5,050 $4,797 $4,557 $4,330 $4,112 $3,907

Inside front cover $4,475 $4,250 $4,035 $3,832 $3,642 $3,460

Back cover $4,475 $4,250 $4,035 $3,832 $3,642 $3,460

Inside back cover $3,877 $3,817 $3,497 $3,322 $3,155 $2,997

Full page $3,429 $3,257 $3,094 $2,938 $2,791 $2,651

1/2 page (vertical) $2,392 $2,272 $2,160 $2,052 $1,950 $1,852

1/2 page (horizontal) $1,985 $1,885 $1,790 $1,700 $1,615 $1,535

1/3 page (horizontal) $1,708 $1,621 $1,540 $1,463 $1,390 $1,321

1/4 page $1,430 $1,357 $1,290 $1,225 $1,165 $1,107

* Ad rates are net. Agencies, please add 15% for gross rate.

AD PLACEMENT LAYOUT

TWO-PAGE SPREAD

FULL PAGEINSIDE FRONT

COVER,INSIDE BACK

COVER,BACK COVER

1/3 PG.,VERT.

1/4 PAGE,VERTICAL

1/2 PAGE,HORIZONTAL

1/2 PAGE,VERTICAL

For advertising rates, contact Christianna Cohen via email at [email protected] or phone at 925.949.4216

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AD DIMENSIONS AND SPECIFICATIONS DimensionsSIZE WIDTH HEIGHT SAFETY ZONE BLEED FINAL SIZE

Center spread 17" 11" 0.25" within trim 0.125" all around 17.25" x 11.25"

Inside front cover or back cover 8.5" 11" 0.25" within trim 0.125" all around 8.75" x 11.25"

1/2 page, vertical 3.25" 9.5" n/a n/a 3.25" x 9.5"

1/2 page, horizontal 7" 4.75" n/a n/a 7" x 4.75"

1/3 page, vertical 7" 2.75" n/a n/a 7" x 2.75"

1/4 page, vertical 3.25" 4.75" n/a n/a 3.25" x 4.75"

Specifications

PLACEMENTAll paid ads are placed on the facing right-hand page as content permits. Novogradac will make reasonable efforts to satisfy placement preference but does not guarantee such preferences will be met. Premium placement requests available for a 10% fee.

FORMAT AND COLOR SPECIFICATIONS

JPG or TIFF formats: 300 dpi resolution, CMYK, layers are flattened. Adobe PDF format: CMYK, copy/text converted to outlines, embedded raster images, no crop or any other printer's marks.

FILE SUBMISSIONPlease e-mail insertion orders and creative files to Christianna Cohen at [email protected], or if creative files exceed your e-mail attachment size limits, please request a SharePoint link. Please contact us to confirm receipt of your materials.

IMAGE COURTESY OF STRATUS DEVELOPMENT

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BUSINESS DIRECTORY LISTING List your business information in the Journal of Tax Credits with your “Go-To” contact and company description. The Business Directory Listing features your company logo in full color.

Layout

Rates1X 3X 6X 9X 12X

BUSINESS DIRECTORY RATE $750 $650 $550 $450 $350

Specifications

LOGO FILE FORMAT Vector: no stroked lines; all fonts and lines converted to outlines; Adobe Illustrator, PDF or EPS files only.

COPY LENGTH 106-110 words + 1 contact or 86-90 words + 2 contacts

The information provided in the listings above is provided to the Novogradac Journal of Tax Credits by the respective in-house marketing department of the company, or outside agency (on behalf of its client). For more information on placing a listing, or to update an existing listing, please contact Christianna Cohen at [email protected], or (925) 949.4216.

Aegon USA Realty Advisors, LLC, (Aegon Real Assets US), a US-based investment adviser and real estate asset manager, registered with the Securities and Exchange Commission and part of Aegon Asset Management, the global investment management brand of Aegon Group. A tax-credits investor since 1987, Aegon Real Assets US has used in-depth knowledge of affordable housing development and finance to invest in more than 370 partnerships, acquired more than $4.3 billion in capital, and help create 54,000+ housing units as of December 31, 2017.

Linda Hill VP II – Community Investments(415) [email protected]

Lynn Ambrosy, VP – Community Investments(319) [email protected]

http://www.aegonrealassets.com/

As a subsidiary of JPMorgan Chase, the nation’s largest bank holding company, JPM Capital Corporation (“JPMCC”) is one of the country’s leading investors in Section 42 low-income housing tax credit properties. JPMCC primarily invests through syndicators in single investor funds as the sole limited partner. On a very selective basis in our key markets, JPMCC also invests directly in lower-tier operating partnerships; we also invest in guaranteed and selected multi-investor funds. JPMCC has been a national investor since 1994 with a portfolio in excess of 21.8 billion in original equity.

William C. Pelletier312 732 [email protected]

www.jpmorgan.com

About Hunt Mortgage Group

Hunt Mortgage Group, a wholly owned subsidiary of Hunt Companies, Inc., is a leader in financing commercial real estate throughout the United States. The Company finances all types of commercial real estate: multifamily properties (including small balance), affordable housing, office, retail, manufactured housing, healthcare/senior living, hospitality, industrial, and self-storage facilities. It offers Fannie Mae, Freddie Mac, HUD/FHA in addition to its own Proprietary loan products. Since inception, the Company has structured more than $20 billion of loans and today maintains a servicing portfolio of more than $11.3 billion. Headquartered in New York City, Hunt Mortgage Group is comprised of 158 employees located in 17 locations throughout the United States.

To learn more about Hunt Mortgage Group, visit www.huntmortgagegroup.com.

Century is one of California’s most active CDFI lenders delivering flexible financial products, responsive service, and reliable execution to support the development of affordable housing projects throughout California.

• High-leverage loans up to 100% loan-to-value delivered in as little as 30 days with expert service to navigate complicated city, state, and federal programs.

• From 1M to $50M in acquisition, bridge, and construction financing for nonprofit and for-profit developers.

• More than $1 billion in financing to create or preserve over 25,000 affordable homes and apartments throughout California in our 20+ years of service.

Josh [email protected] Tracey [email protected] Nick Friend415.816.2462 [email protected] www.centuryhousing.org

Enterprise Community Investment, Inc. is a leading provider of development capital for creating well-designed homes, made affordable in communities connected to opportunity across the country. We work with partners to finance, acquire, develop and manage portfolios of affordable housing. As a leading syndicator of tax credit equity, we work with the strongest industry partners, focusing on real estate fundamentals, strong underwriting and economic return. Our tax credit syndication group is accessible in 20 regional offices to meet customer needs.

See how partnering with Enterprise makes development smoother at BeInItForGood.org.

Raoul MooreSr. Vice President, Tax Credit [email protected]

www.EnterpriseCommunity.com

PNC Real Estate, a division of PNC Bank, N. A., provides equity and debt products to developers and operators of affordable and market rate multifamily housing, senior housing, and healthcare facilities. PNC’s comprehensive product options include purchase and syndication of low income housing tax credits and debt products which include predevelopment financing, construction and construction/term loans, bridge and permanent financing options through FHA, Freddie Mac, and Fannie Mae DUS programs.

LIHTC Equity Inquiries:(800) 635-6556

Debt Financing Inquiries:(800) 481-4874

www.pnc.com/realestate

Novogradac Journal of Tax Credits June 2018

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BUSINESS DIRECTORY

jtc_06-18.indd 75 5/23/2018 3:46:42 PM

Contact Christianna Cohen at 925.949.4216 [email protected]

Regions and First Sterling are working together to provide affordable housing solutions.

First Sterling is now a part of Regions, and we are proud to serve more clients with affordable housing solutions for communities, developers and investors. Our combined commitment to the affordable housing industry spans 35 years and more than 1,000 properties in 45 states. Our team of top industry specialists will help you take advantage of funding sources you may not have considered, assisting with everything from helping you structure your transaction to placement of your permanent loan. Call us to see why we’re the partners who are dedicated to helping you achieve your goals.

Contact us today for customized solutions for equity, debt and syndication needs.

Brian [email protected]

www.firststerling.com

RBC Capital Markets’ Tax Credit Equity Group is a leader in affordable housing finance. We provide a complete range of finance solutions for debt, equity and credit products to meet the needs of developers, investors and public authorities.

RBC has syndicated more than $7.4 billion of equity and manages a portfolio of over 868 affordable and historic multifamily housing developments.

Our experienced professionals strive to identify strategic investments and design equity structures that serve the long-term interests of all our partners in LIHTC, HTC, NMTC, and RETC.

Put our experience to work for you.www.rbccm.com/tceg

Anthony J. [email protected]

Craig S. [email protected]

For rates and additional information, please contact

Christianna Cohen [email protected]

or at (925)949-4216.

Business Directory

Want to see your listing here, complete with your company’s color logo?

ww

w.novoco.com

June 2018

76

BUSINESS DIRECTORY

jtc_06-18.indd 76 5/23/2018 3:46:42 PM

For advertising rates, contact Christianna Cohen via email at [email protected] or phone at 925.949.4216

Websitenovoco.com

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OVERVIEWWebsite Statistics*

AVERAGE MONTHLY PAGE VIEWSFOR ENTIRE SITE

AVERAGE MONTHLY UNIQUE VISITORSFOR ENTIRE SITE

259,525 57,315IMAGE: COURTESY OF GUETTLER PHOTOGRAPHY

* October 2019 - September 2020

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AVAILABLE WEBPAGES FOR BANNER PLACEMENTSOptimize your message to tax credit industry leaders by placing your ad directly on one of our specialty pages including, but not limited to:

Affordable Housing Resource Center www.taxcredithousing.com

New Markets Tax Credit Resource Center www.newmarketscredits.com

Tax Reform Resource Center www.taxreformresourcecenter.com

Historic Tax Credit Resource Center www.historictaxcredits.com

HUD Resource Center www.hudresourcecenter.com

Renewable Energy Tax Credit Resource Center www.energytaxcredits.com

CRA Resource Center www.novoco.com/cra

Opportunity Zone Resource Center www.opportunityzoneresourcecenter.com

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BANNER AD DIMENSIONS AND RATESResource Center Webpages

SIZEBANNER DIMENSIONS RATE

WIDTH HEIGHT MONTHLY YEARLY

A - Sidebar Square 724 pixels 724 pixels $2,000 $20,000

B - Sidebar Rectangle 724 pixels 1000 pixels $2,000 $20,000

C - Content Bottom Region 724 pixels 150 pixels $1,500 $15,000

D - Footer Region 970 pixels 150 pixels $1,500 $15,000

See page 14 for placement layout.

Other Webpages



A - Sidebar Square 724 pixels 724 pixels $1,500 $15,000

C/D - Content Bottom Region/ Footer Region 724/970 pixels 150 pixels $1,000 $10,000

Refer to the next page for banner placement layout.

Specifications

FILE FORMAT JPEG, PNG or GIF are accepted. Flash (or SWF files) are no longer accepted due to deprecation by major browser software and incompatibility with mobile devices.

CREATIVE MATERIAL DEADLINE

For long and short-term banner campaigns, please submit creative a minimum of seven days prior to the “go-live” date of your campaign.

FILE SUBMISSION Please send creative materials to Christianna Cohen at [email protected].

For advertising rates, contact Christianna Cohen

via email at [email protected] or

phone at 925.949.4216



phone at 925.949.4216

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A

B

C

D

BANNER AD PLACEMENT LAYOUT

SIDEBAR SQUARE

SIDEBAR RECTANGLE

CONTENT BOTTOM REGION

FOOTER REGION

Journal of Tax CreditsAbridged Email Edition

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ABRIDGED EDITION STATISTICS• 12,869 Average monthly subscribers• 21.45% Average open rate• 6.75% Average click-through rate* The above numbers are from January – October 2020.

BANNER AD DIMENSIONS AND RATES



A - MASTHEAD RECTANGLE 728 pixels 90 pixels $1,800 $20,000

SpecificationsFILE FORMAT JPEG, non-animated GIF images are accepted. Max file size: 30KB

CREATIVE MATERIAL DEADLINE

For banner advertising appearing on the following web pages and e-mails, the creative deadline for the print version of the Novogradac Journal of Tax Credits applies:

• Monthly e-mail edition of the Novogradac Journal of Tax Credits• Monthly update of the Novogradac Journal of Tax Credits web page

FILE SUBMISSION Please send creative materials to Christianna Cohen at [email protected].

Banner Ad Placement Layout

MASTHEAD RECTANGLEA



phone at 925.949.4216

2021 print and digital media kit - novoco.com · 2021 print and digital media kit for more...

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