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NBR PRINT MEDIA KIT
NB
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EshoW NBR sEEs ThE WoRlD
MAss MEDIA
FAT cats Greed
REDUNDANCIES Gamblers
LUCK ArroganceThe RICH
NBR
WEALTH creators Reward Restructuring for TOMORROW EntrepreneursCourage, FORESIGHT Confi denceThe ACHIEVERS
NBR is a real friend of business, not just a reporter of it
The people at the vERy ToP listen to us. We talk their language. They make the decisions. They have the money. Work is MoRE ThAN A joB to them and to us. They make goals and go after them. They are attracted to new ideas.They put quAlITy ahead of quantity. They lovE us more than other business papers. They pay lots to read us. The NATIoNAl BusINEss REvIEW exposes the dishonest, reckless and incompetent. ouR READERs APPREcIATE
ThAT WE APPlAuD succEss.
Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
n The NBR has the highest percentage of readers in the top three occupations compared to all other publications measured in Nielsen CMI
n 56% of NBR readers are in the top three occupations
The National Business Review has an elite readership. More than half of our readers are in
top jobs.
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n The NBR has the highest percentage of readers in the top three occupations compared to all other publications measured in Nielsen CMI
n 56%are in the top three occupationsEx
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percentage of readers in the top three occupations compared to all other publications measured in Nielsen CMI
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are in the top three occupations
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Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
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TNBR readers are high-income
earners. They hold top jobs and have money to spend.
Almost half (41%) are mature adults with no children at home.
n NBR has the highest proportion of readers with a household income of over 120K/250K per year of all magazines
n 44% of NBR readers have a household income in excess of $120,000 per year
n 11% of NBR readers have a household income in excess of $250,000 per year
NBR PRINT READERSHIP
Household income, %
0 5 10 15 20 25 30 35
$250,001+
$120,001-$250,000
$100,001-$120,000
$80,001-$100,000
$60,001-$80,000
$40,001-$60,000
$20,001-$40,000
Up to $20,000 NBRNZ
Top occupations, %
Business manager or executive
Business proprietor / self-employed
Professional / senior govt. official
Technical / skilled worker
Retired / superannuitant
Clerical / sales employee
Student / tertiary
0 5 10 15 20 25
NBRNZ
Source: Nielsen Consumer and Media Insights January-December 2010Base: All people 10+
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NBR is read by people who have the power to decide.
Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
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Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
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Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
n NBR has the highest proportion of readers who are decision makers at the workplace of all national titles measured in Nielsen CMI
n 51% of NBR readers are business decision makers within the workplace
n 17% make decisions of values over $100, 000
Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
57% of NBR readers view their work as more than a job
54% of NBR readers set goals for themselves and go after them
87% of NBR readers are attracted to new ideas
There is a strong link between NBR and its readers’ mindset. Our readers value their careers
because their work is more than just a job to them.
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Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
74% of NBR readers will place quality ahead of cost
When it comes to quality, the NBR reader places quality above quantity. Their
fi nancial and household position enables them to obtain goods and services of a high calibre.
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fi nancial and household position enables them to obtain goods and services of a high calibre.
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Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
81% of NBR readers like engaging with business news
The National Business Review’s editorial tone wins the hearts and minds of its wealthy
readers. Our readers have a “higher level of engagement” with us than they do with our mass media rivals.
NBR is a passionate advocate of private
enterprise and a transparent democracy.
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Source: Nielsen Consumer and Media Insights January-December 2010. Base: All people 10+
81% of NBR readers like engaging with business news
they do with our mass media rivals. NBR is a passionate
advocate of private enterprise and a transparent democracy.
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R =
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s you cAN juDGE us By ThE coMPANy WE KEEP
For more than 40 years The National Business Review has produced edgy, award-winning journalism. We believe in a transparent democracy and all that means. We hate the suffocating red tape of
bureaucracy. We have championed private enterprise, applauded its success and
paid tribute to our risk takers and innovators. We celebrate success with the Rich List and its Tall Poppies.
Our readers trust us to expose the dishonest, incompetent and reckless and act as a watchdog against those who would wield undeserved power over them. They respect we are an icon that provides news coverage our rivals fi nd legally too risky or too complex to report.
They would not be surprised to know we have never lost a defamation case in court.
We have, consequently, built up a camaraderie, a bond with our readers. We know we’re in good company. The best.
RAT
EsNBR Advertising Rates
4 Colour Casual 3x 6x 10x 15x
Full page (Tabloid) $6985 $6811 $6636 $6461 $6287
28 x 5 $5769 $5626 $5483 $5338 $5194
20 x 6 (1/2 pg horiz) $4946 $4823 $4699 $4575 $4451
26 x 4 (Pony) $4287 $4179 $4072 $3965 $3858
20 x 3 (1/4 page) $2473 $2411 $2349 $2287 $2226
All other sizes $41.20 per column centimetre.All 4-colour advertising is on glossy stock.
Mono Casual 3x 6x 10x 15x
Full page (Tabloid) $4343 $4288 $4126 $4018 $3910
28 x 5 $3573 $3483 $3394 $3305 $3216
20 x 6 (1/2 pg horiz) $3062 $2986 $2909 $2832 $2756
26 x 4 (Pony) $2654 $2587 $2520 $2454 $2388
20 x 3 (1/4 page) $1531 $1493 $1455 $1416 $1378
All other sizes $25.50 per column centimetre.
Advertising Specifications
Deadlines
Booking: Friday, 7 days before publication »
Material: 5pm Tuesday before publication »
Cancellation deadline: All contracts are non-cancellable »
NBR Mechanicals
Frequency: weekly, Friday, 48 weeks a year »
Size: tabloid »
Stock: mix of colour gloss and mono newsprint pages »
Printing Process – Web Offset »
Paper size: 41cm x 28cm wide »
Image area: 38cm x 26cm. Bleed not available except »through the gutter
Image area: 38cm high x 26cm (6 columns) wide »
We are able to typeset advertisements (next page). You will need to provide any photos & logos as epsor high resolution jpg files and email text to [email protected].
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Advertising contacts
Advertising Manager – Direct Sales Salim Khan Email: [email protected] DDI: (09) 912 2725 Mobile: 027 484 8848
Deputy Advertising Manager Miles Gandy Email: [email protected] DDI: (09) 912 2723
Advertising Co-ordinator Kevin Boxall Email: [email protected] DDI: (09) 912 2727 Mobile: 027 302 3843
Premium positionsFront page solus: POA
Page 3: 50% loading, size by negotiation, 4-colour only
Page 5: 25% loading, 4-colour only
All front gloss positions: 15% loading
All mono ads on gloss pages: 30% loading
Centre spread: 15% loading
Outside back cover: 15% loading
Spot colour on newsprint: $100 spot charge per ad
Typesetting: $4.00 per column centimetre
Loose inserts: $500 per thousand for up to a 8 page A4 size booklet. Price on application for loose inserts 13 pages or more.
All rates quoted are exclusive of GST
Ad sizesAd sizes are expressed as no. of cm high x no. of columns wide: e.g. An ad booked as a 6x2 = 6cm high x 8.4cm wide (2 columns wide). It is important that the ad comes in exactly the size it is booked as
Width of Columns (cm)
1x 2x 3x 4x 5x 6x 8x 12x
4.0 8.4 12.8 17.2 21.6 26.0 36.5 54.0
Width for Double Page Positions (cm)
8x 10x 12x
36.5 45.2 54.0
Colour proofs All ads should be accompanied by a high-res colour accurate proof. 3DAP proofs are preferred. Other proofs cannot always guarantee colour, but the printers do their best to match. Neither NBR or our printers can be held responsible for ads not reproduced satisfactorily if no proofs are supplied.