media kit 2016 - lexisnexis€¦ · 3 | the lawyers weekly media kit 2016 the lawyers weekly —...

Media Kit 2016Media solutions to reach Canada’s high net worth legal professionals quickly and effectively.

2 | The Lawyers Weekly Media Kit 2016

The Lawyers Weekly — Print and Digital


Profile

Now in its 34th year as Canada’s premier national weekly legal news source, The Lawyers Weekly, available in digital and print, provides lawyers with information essential to building and maintaining a successful practice in today’s competitive business environment. The Lawyers Weekly is published 48 times each year and is read by lawyers, judges and other legal professionals across Canada each week.

With 27,991* copies distributed throughout Canada each week, The Lawyers Weekly is one of the most highly recognized brands in Canada’s legal industry, read by both private practice and corporate lawyers. Readership is enhanced with over 10,700 site license seats in major law firms, government departments, academic institutions and research libraries.

The Lawyers Weekly’s hard-hitting news, opinion and feature articles give legal professionals the information they need to make key decisions in their business lives. Each issue contains:

• Informative analysis of significant decisions from all levels of court across Canada, with commentary from legal experts and the lawyers involved in the proceedings.

• Timely coverage of law firm mergers, law firm and judicial appointments, legal seminars and conferences, law society proceedings and bar association activities.

• A “Digest” of recent decisions, featuring summaries of the most important recent court rulings.

• A “Business & Careers” section, offering articles and commentary on the business of the practice of law and career advice for lawyers at all stages, from associates to partner. This section features the latest developments in technology, management, marketing, recruitment and professional development.

• A “Names in the News” section, dedicated to keeping readers up-to-date on the movers and shakers in the Canadian legal world through in-depth profiles and a weekly column.

• Profiles of key players in the Canadian legal profession.

As an advertiser, take advantage of frequency and multi-product discounts that give you cost-effective ways to achieve a consistent presence. Advertise in The Lawyers Weekly and increase your brand’s exposure and top-of-mind awareness.

*CCAB Circulation Brand Report March 2015


The Lawyers Weekly — Print and Digital The Lawyers Weekly — Print and Digital

Please forward all artwork for The Lawyers Weekly to: [email protected] and your sales representative

2016 Editorial Calendar (48 Issues)

Issue Date Booking and Material Closing Date Focus Topic 1 Focus Topic 2

January 15 December 11 Insurance Energy Law

January 22 January 8 Intellectual Property Environmental Law

January 29 January 15 Business Law Civil Litigation

February 5 January 22 Personal Injury Personal Injury

February 12 January 29 Alternative Dispute Resolution Health Law

February 19 February 5 Family Law Securities Law

February 26 February 12 Real Property Criminal Law

March 4 February 19 Labour & Employment Wills, Estates, Charities & Trusts

March 11 February 26 Business Law Intellectual Property

March 18 March 4 Tax Law Labour & Employment

March 25 March 11 Insurance Media Law

April 1 March 18 Alternative Dispute Resolution International Trade

April 8 March 25 Family Law Wills, Estates, Charities & Trusts

April 15 April 1 Mining Law Health Law

April 22 April 8 Real Property Aboriginal Law

April 29 April 15 Personal Injury Personal Injury

May 6 April 22 Intellectual Property Insurance

May 13 April 29 Business Law Cross-border Law

May 20 May 6 Labour & Employment Immigration

May 27 May 13 Family Law Civil Litigation

June 3 May 20 Information Technology Criminal Law

June 10 May 27 Insurance Municipal Law

June 17 June 3 Alternative Dispute Resolution Environmental Law

June 24 June 10 Personal Injury Personal Injury

July 1 June 17 Real Property Intellectual Property

July 8 June 24 Labour & Employment Privacy Law

July 15 July 1 Business Law International Trade

July 22 July 8 Family Law Mining Law

August 12 July 29 2016 CBA Conference 2016 CBA Conference

August 19 August 5 Energy Law Insurance

August 26 August 12 Real Property Constitutional Law

September 2 August 19 Civil Litigation Biotechnology Law

September 9 August 26 Personal Injury Personal Injury

September 16 September 2 Alternative Dispute Resolution Intellectual Property

September 23 September 9 Family Law Labour & Employment

September 30 September 16 Information Technology Bankruptcy and Insolvency

October 7 September 23 Real Property Environmental Law

October 14 September 30 Business Law Media Law

October 21 October 7 Criminal Law Immigration

October 28 October 14 Alternative Dispute Resolution Legal Aid & Pro Bono Law

November 4 October 21 Personal Injury Personal Injury

November 11 October 28 Family Law Cross-border Law

November 18 November 4 Information Technology Bankruptcy and Insolvency

November 25 November 11 Health Law Intellectual Property

December 2 November 18 Wills, Estates, Charities & Trusts Civil Litigation

December 9 November 25 Alternative Dispute Resolution Administrative Law

December 16 December 2 Personal Injury Personal Injury

December 23 December 9 Real Property Criminal Law



Inserts and Polybags

Reach your target audience with personally addressed, highly visible direct mail solutions. Announcement cards, catalogues, postcards, flyers, newsletters and brochures can all be inserted into the pages of The Lawyers Weekly. For additional impact, place your insert on the outside of the publication, wrapped in a polybag. Your message is sure to get noticed!

Inserts and polybags are an efficient, affordable alternative to list rentals. Select full-run distribution, or targeted postal code areas to reach your audience.

For maximum impact, combine inserts and polybags with on-page advertising and teasers – the affordable alternative to direct mail.

Full Run Zoned

Insert $190 per 1,000 $244 per 1,000

Polybag $308 per 1,000 $355 per 1,000(includes one insert piece)

Maximum Size: 8 1/2” x 11” (folded to 8 1/2” x 5 1/2”) piece.

Weight: Maximum 5 grams. Overweight charges apply.

Booking Deadline: Inserts must be booked at least three weeks in advance.

Material Deadline: Your inserts must arrive no later than the Monday, 11 days prior to the issue date.

Shipping Instructions: Please ship sufficient quantities directly to:Reliable Bookbinders20 Rolark DriveScarborough, ON M1R 4G2Tel: 416-291-5571Fax: 416-291-3669All boxes must be marked “THE LAWYERS WEEKLY” with issue date and quantities.

Classified Advertising

Word ads:

$68 for the first 15 words and $1.80 for each word after.

Box Number: $62 per advertisement.

All advertising copy subject to approval of the publisher.

To book your classified advertisement in The Lawyers Weekly, please email us at: [email protected]

Note: Rates do not include applicable taxes.




2016 Display Advertising Rates (48 Issues per Year) — Rates per Issue and Frequency Discount Schedule

Size (width x height) 1–3 times 4–11 times 12–20 times 21–30 times 31+ times

FULL PAGE $7,565 $6,705 $6,129 $5,547 $4,862

10 1/4” x 14” (980 agates / 5 x 196 agates)

MAGAZINE PAGE $4,316 $3,826 $3,497 $3,172 $2,781

8” x 10” (560 agates / 4 x 140 agates)

HALF PAGE $3,857 $3,425 $3,116 $2,822 $2,493

10 1/4” x 7” (500 agates / 5 x 98 agates)

ONE-THIRD PAGE $2,323 $2,045 $1,869 $1,689 $1,509

6” x 7” (300 agates / 3 x 98 agates)

ONE-QUARTER PAGE $1,952 $1,720 $1,581 $1,432 $1,251

4” x 9” (252 agates / 2 x 126 agates)

ONE-SIXTH PAGE $1,303 $1,148 $1,066 $994 $845

4” x 6” (170 agates / 2 x 84 agates

ONE-EIGHTH PAGE $891 $793 $726 $654 $587

4” x 4 1/2” (120 agates / 2 x 63 agates)

PROFESSIONAL CARD $474 $407 $371 $340 $304

4” x 2 1/8” (60 agates / 2 x 30 agates)

EAR LUG $932 $824 $752 $680 $608

2” x 1”

BASEBAR $1,844 $1,648 $1,495 $1,375 $1,190

10 1/4” x 2 1/8” (150 agates / 5 x 30 agates)

Agency Commission — 15% of gross billings to accredited agencies only.Surcharge for guaranteed position — 10%.Typesetting Fee — 18% (if applicable).


Process Colour $995 Extra One Colour $395 Extra





Ad Sponsorship Package — Digital Edition Only (See Digital Production Requirements, page 8)

Available to a single advertiser per issue — $925 per issue

Package includes:

1. Exclusive ad presence on that week’s email notification

2. Landing page navigation bar — top right, with logo throughout issue

3. Prominent cover landing page ad

Solutions Bundle for Career Advertising

With so many print and online advertising possibilities, we have simplified the decision-making process. Combine the power of Ontario Reports, The Lawyers Weekly and TotalLegalJobs.ca to reach a regional, national and worldwide audience and find the perfect candidate.

The Solutions Bundle includes:

• Ontario Reports – print and digital editions reaching over 51,000 lawyers, judges and paralegals in Ontario each week

• The Lawyers Weekly – print and digital editions, Canada’s national legal newspaper

• LawyersWeekly.ca, the online destination for the legal community in Canada

• A 30-day posting on TotalLegalJobs.ca, the online site dedicated to legal jobs in Canada

Maximize audience reach and frequency through the effective combination of online and multiple print insertions. These bundles often save customers 20% or more. For rates, please contact your Account Executive

Cover Landing Page



Email Notification

The Lawyers Weekly Web Site


Profile

Online advertising is one of the most efficient ways to increase exposure to your brand message. Updated with each issue, LawyersWeekly.ca contains current news stories and other important information that encourages the legal community to visit the site regularly.

Bold graphics, compelling content, and an easy-to-read format make LawyersWeekly.ca a destination for legal professionals across Canada, and a must for your advertising program.

The Lawyers Weekly Web Sitew w w . l a w y e r s w e e k l y . c a

2016 Banner Advertising Rates

Size (width x height) Rate* (per month)

WIDE SKYSCRAPER 2.2” x 8.3” (160 pixels wide x 600 pixels high) $1,085— remains until refresh or new viewer

TOP RIGHT TILE1.67” x 0.83” (144 pixels wide x 120 pixels high) $475

— remains until refresh or new viewer

BOTTOM HORIZONTAL FOOTER/BASEBAR 6.5” x 0.83” (470 pixels wide x 60 pixels high) $595— appears when scrolling to lower portion of the page

BOTTOM LEFT OR RIGHT TILE 1.67” x 0.83” (144 pixels wide x 120 pixels high) $360 — appears when scrolling to lower portion of the page

*Minimum 4-month requirement.

Links:All advertisements include a hotlink to your website.

Production Details:Advertisers to supply creative in final GIF or JPEG format. Advertisement files must not exceed 150K.



Please forward all artwork for The Lawyers Weekly Web Site to: [email protected] and your sales representative

Production Requirements


This checklist serves as a guide for agencies and in-house art departments to prepare artwork for our print publications.

Artwork that fails to conform to these requirements may result in inferior reproduction. Please feel free to contact us to discuss any artwork concerns you may have. Preferred file formatHigh-resolution, properly prepared PDF

Line Screen Values Halftones — 300 dpi Line Art — 1200 dpi (minimum)

Background Screen Tints Not less than 10%

File Compatibility Platforms and file formats:

Windows® Platform File Format

Adobe® Indesign® CS2–CS4 .indd

QuarkXPress™ 5.0–6.5 .qxd

Adobe® Illustrator® .eps

Adobe® Acrobat® 5.0 / 9.0 .pdf

Microsoft® Office .doc

We are able to uncompress files packaged with StuffIt and Zip. Please do not submit files in Photoshop. Embedded Fonts and Graphics • Embed all fonts in PDF files. We cannot accept MAC fonts. Please ensure they are compressed prior to transmission.

• Preflight Files — Prior to submitting files, please verify that all fonts, logos and graphics (i.e., all support files) are included with the final assembly file and that all images are at a minimum resolution of 300 dpi and all text at a minimum of 800 dpi. Layout • Ensure ads conform to the proper ad size as per the respective media kit and that files are constructed on one page. Image Files • Ensure only the files being used for print are supplied and clearly marked. • Avoid using hairline rules. Colour Variances and Registration • Colour density — some variance of +/- 10% may occur. • Registration — +/-0.015” between colours is standard tolerance (e.g., paper stretch across press, press movement, etc.) Print Artwork Submission Addresses Send your advertisement as an attachment via email: Ontario Reports [email protected] The Lawyers Weekly [email protected] The Bottom Line [email protected]

Print Production Requirements

Ad Sponsorship Package* — Ontario Reports

• Email Notification Ad — 150 pixels wide x 180 pixels high • Landing Page Navigation Bar logo — up to 200 pixels wide x 28 pixels high • Tile ad (below Table of Contents) — 180 pixels wide x 150 pixels high

Ad Sponsorship Package* — The Lawyers Weekly

• Email Notification Ad — 150 pixels wide x 180 pixels high • Landing Page Navigation Bar logo — up to 200 pixels wide x 28 pixels high • Cover Landing Page Ad — submit a PDF file, 300 dpi, the width to be 5.5 inches

Leaderboard Sponsorship Package

• Email Notification Ad — 660 pixels wide x 90 pixels high• Landing Page Leaderboard Ad - 728 pixels wide x 90 pixels

high • Supported Media — .jpg, .gif, animated gif

* We are unable to accept animated .gifs for the Email Notification Ads Submit all ads in high resolution (min. 300 dpi).

Submit digital ads for Ontario Reports and The Lawyers Weekly to: [email protected]. Video Material Specifications • 15 MB or smaller • Under 2 minutes of playing time • We accept the following video formats:

For videos, you must submit two files as follows: Video file Identify the video file with firm or company name, issue date and ad title in the subject line of your email.

Submit the video file to FTP site: uploads.texterity.com username: lexisads password: ad1nf0 Ad file Submit a properly prepared PDF to [email protected] or [email protected] and your sales representative

Digital Production Requirements

LexisNexis Canada Inc. 111 Gordon Baker Road, Suite 900Toronto, OntarioM2H 3R1

Tel.: 905-479-2665Toll-Free Tel.: 1-800-668-6481Fax: 905-479-3758

Movie Picture Experts Group .mpeg

Windows Media Video .wmv

QuickTime Movies .mov

Flash Video .flv

Real Media .rm

Video Object .vob

AudioVideo Interleave .avi

media kit 2016 - lexisnexis€¦ · 3 | the lawyers weekly media kit 2016 the lawyers weekly —...

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