2012 q1 coupon trends from inmar
DESCRIPTION
In this webinar from Inmar, promotions industry expert Matthew Tilley will present the latest statistics and trends in coupon distribution and redemption to help you assess activity from the last few months and better determine how coupons can be part of your success. Tilley, with more than 10 years of CPG promotions experience, will share data from Inmar’s annual coupon report (and information from a host of industry sources) while offering insightful perspective as to what is happening and what we can expect in the year ahead.TRANSCRIPT
First Quarter Coupon Trends UpdateApril 18, 2012
Matthew TilleyDirector of Marketing, Promotions Network
® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
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RedemptionThe Big Story
-7.2%Q1 2012
vs. Q1 2011
® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
Distribution Down Slightly, Leveling OutDistribution
-1.5%Q1 2012
vs. Q1 2011
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® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
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Long-term Trend: Redemption Growth
20062.6 billion
20093.3 billion
20113.5 billion
35% growth rate!
® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
Distributed: $1.61/coupon
(+0.6%)
Redeemed: $1.34/coupon
(+2.3%)
Distributed: 1.61 units/coupon
(+3.9%)
Redeemed: 1.58 units/coupon
(-3.7%)
Distributed: 2.2 months
(-12.0%)
Redeemed: 5.0 months
(-10.7%)
Other Tactics Have Minimal Redemption Impact
Average Face Value
Average Purchase Requirements
Average Redemption
Periods
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® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
Economic Drivers Conclusion
Economic pressures encourage coupon use• Analysis: prices not a factor• Unemployment is key
Open question: What impact will improving unemployment figures have on coupon use?
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® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
Tactical Drivers Conclusion
Distribution decline drives short term redemption drop• Course correction• Focus on “tried & true”• Cost of 2nd half 2012
distribution choices
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® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
Shopper Drivers Conclusion
Shoppers still tuned in:• “Smart Living” mindset• Promise of new methods• Impact of improved
unemployment levels
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® © 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
© 2012 Inmar, Inc. All Rights Reserved.Not to be reproduced or distributed without written permission from Inmar
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There’s More…
This is just the beginning of our research and findings- visit www.inmar.com/couponreport for the rest!
