2012022 spotify, a window on the future of music
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ben caudron kortom 1
critical reflections on the streaming
music business
Friday 24 February 12
ben caudron DMDLab 2
ben caudron
sociologist & “web pionier”
co-founder of ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...
opinion maker, lector, essayist
passionated by (human beings &) technology
www.caudron.com
0032 475 977 665
twitter @bencaudron
Friday 24 February 12
ben caudron kortom 3
1 a short history of the music business
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music’s quantum level
a musician needs an audience
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a business developed
music turned into product,profit maximization took over
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the business consolidates
gradually losing contact with the fans’ needs & expectations
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Meet Shawn Fanning
“all I wanted was to listen to the tracks I like and share that love with friends”
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a corporate reflex
turning customers into criminals
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technology can help
people are willing to pay for Rich Experience Services & Ease of Use
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technology can help
streaming changes the name of the game, but not for artists
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it’s getting worse, artists! for you to earn a minimum wage ($ 1160) by selling...
a full album (at $ 9,99) through
cd sales, it takesiTunes, it takes
single tracks through
iTunes, it takesSpotify, it takes
1.1611.229
12.3994.549.020
sold items/monthsold items/month
downloads/monthstreams/month
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ben caudron kortom 12
from “owner of the carrier” to“temporary guest”
2 framing the consumer
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digital liner notes died
the digital entertainment consumer was not willing to pay premium for context
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there goes the legal status
your money buys you less as you now pay for a service, not for a license to use
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ben caudron kortom 15
bad times ahead for the outliers
3 going mainstream all the way
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ben caudron Actueel Denken
the streaming markets
Black Holes collaborate and kill competition from the start
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the curve
peer amplification gives hand to narrowing down of total offering
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in my collection...
forget about the “small audience” music
is unknown60 %
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deaf among the deaf
discovery through guidance of Those Who Know disappears, narrowing down some more...
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ben caudron kortom 20
even worse times for privacy
4 listening to your listening
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you are what you listen to?
how much of you is reflected in your taste for music and times of consumption?
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a nasty trick
you gave permission, remember?
Friday 24 February 12