Through Spotify, brands can have a new and engaging way to display their unique voices and personalities through music and further engage with consumers, connecting with them at a more emotional and personal level.

Not only an excellent option for media plans, due to the high impactful and engaging ad units, Spotify is also a great opportunity for brands to o�er true value to its consumers via the API integration with the platform.

Spotify, your social Music Identity

#04Make it fun and add value

Integrate your content with Spotiy’s open API and o�er a lot of cool added value solutions like music analyser, playlist enhancer and play list generator all based on your users inputs.

Make it easy for people to find you

Make your account and playlist visible; add the Spotify “Follow” button across your web properties so people can follow you from there. Also take advantage of the playlists address (URI) so you can drive tra�c to your content from multiple sources.

#06

www.imscorporate.com | marketing@imscorporate.com

Spotify's Exclusive Ad Sales Partner In LatAm (*)

(*) Excluding Mexico and Brazil

Spotify chose IMS to represent their products in the region. IMS brings in dedicated sales teams to assist agencies and brands in capturing the consumers’ attention with advertising campaigns using

Spotify´s advertising solutions.IMS carries out joint e�orts in sales management, market education and services for agencies and brands

who use Spotify as an ally for the design of integral communication plans.

#02Work on your musical identity.

Curate engaging playlists, branded or not. Encourage your followers to share your content on Facebook or Twitter, amplifying your reach. Keep it interesting so you can stay connected to your audience.

#05Show yourself. Communicate.

Use the high impact and high engaging Spotify’s audio and display ad units to communicate your message to an already engaged audience.

#07 ;)Have fun

#01Build your presence

Create a Spotify profile so you can establish your musical identity by housing multiple playlists, making easier to your followers to find and interact with your content.

#03Manage you musical content frequently

Add new playlists, new songs and make your content even more interesting. That is a good way of staying connected to your followers as every time you do that, they get a note. Ask users help to do that, creating collaborative playlists so they can suggest songs.

Here are 7 tips so you can Rock on Spotify