2013-11-26 d5.9 taas workshop 1 - dissemination taas workshop 1, 2013.pdf · attendees to create...

TaaS Terminology as a Service

Project no. 296312

Deliverable Dissemination TaaS Workshop 1

Version No. 0.3 26/11/2013

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EXECUTIVE SUMMARY This document briefly summarizes D5.9 TaaS Workshop 1 and covers the event preparation, dissemination, and follow up activities.

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Table of Contents

Introduction .......................................................................................................................................... 4

Target Audience ................................................................................................................................... 4 1. TaaS Workshop 1: Promotional Dissemination (M12-M18) ........................................................... 4

1.1. Online Campaigns ..................................................................................................................... 4 1.2. TaaS E-bulletin .......................................................................................................................... 5 1.3. Website ...................................................................................................................................... 5 1.4. Collaterals .................................................................................................................................. 6

2. TaaS Workshop 1: Dissemination .................................................................................................... 6 3. TaaS Workshop 1: Follow up Activities .......................................................................................... 7

3.1. TaaS E-bulletin .......................................................................................................................... 7 Appendix 1: Interview with Prof. Dr. Klaus-Dirk Schimtz ................................................................. 8 Appendix 2: TaaS Press Release on the Launch of the TaaS Platform .............................................. 12 Appendix 3: CHAT Announcement, April 2013…………………………………………………...13

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Introduction

TaaS Workshop 1 took place on November 7 as a CHAT 2013 event – a full day track at the Tekom 2013 conference in Wiesbaden. The aim of this workshop was to showcase the TaaS project, including the public presentation of the Beta TaaS platform, as well as to solicit new ideas. Together with web marketing campaigns, TaaS workshop was used to support the following project objectives:

• Generate on-going traffic to the TaaS platform - 100,000 TaaS visitors till May 2014 • Encourage registration - 1,200 TaaS registered users till May 2014.

Target Audience

Following target groups were presented at the CHAT event:

• Language workers (technical writers, terminologists, editors, language learners and others); • Providers and users of MT systems; • Professional translators and SMEs in translation and localization industry using computer-

assisted translation system users. • Developers of CAT tools for the language industry.

1. TaaS Workshop 1: Promotional Dissemination (M12-M18)

1.1. Online Campaigns From April 2013 we actively promoted CHAT and CHAT related activities on social media: Facebook, Twitter, Google + and various Linkedin groups, as well as on terminology portals such as scoop.it, Terminology coordination (See Appendix 1: Interview with Prof. Dr. Klaus-Dirk Schimtz) and Researchgate. These are the examples of the groups we have used on Linkedin (data from November 20, 2013) Terminology (3,309 members); Terminology Services (619 members); Translation & Localization Professionals Worldwide (11,540 members); Translation Automation (3,230 members) All the consortium members were encouraged to use their communication channels to stimulate the peer participation at this TaaS event.

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Specially for this event on Twitter and Google+ we have introduced dedicated hashtags - #CHAT2013/#CHAT13.

Figure 1. CHAT 2013 on Social Media

1.2. TaaS E-bulletin TaaS e-bulletin announcing the CHAT 2013 was sent in August 2013 to more than 180 industry representatives who previously expressed their interest in the terminology related news.

Figure 2. TaaS E-bulletin

1.3. Website CHAT dedicated sections were created on the TaaS website to reflect the event related news and the program. From April 2013 till November 7, 2013 the CHAT webpages attracted more than 1,700 visitors. Figure 3. CHAT dedicated webpage on the TaaS project website

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1.4. Collaterals Prior to the TaaS Workshop we designed the CHAT logo, a banner (Figure 6) and a poster that were used to promote the event in online communications.

Figure 4. CHAT Poster Figure 5. TaaS Banner

Figure 6. CHAT 2013 Banner and Logo

TaaS banner was used the CHAT event to inform the participants about the TaaS platform and encourage the demo trial. During the Tekom conference printed versions of the CHAT program were circulated among the attendees to create better awareness of the track.

2. TaaS Workshop 1: Dissemination Prof. Dr. Klaus-Dirk Schimtz (University of Cologne) and Tatiana Gornostay (Tilde) hosted the CHAT event. We had strong program of six presentation slots. These are the numbers of attendees within each presentation slot.

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Figure 7. Photos from the CHAT Workshop

Slot Subject Use cases Participation

CHAT 1 Keynote Termologic 31 delegates

CHAT 2 Bringing innovation to terminology IIM, Tilde 52 delegates

CHAT 3 Crowdsourcing in terminology TAUS, Welocalize 26 delegates

CHAT 4 Terminology management

Zaac, University of Vienna, Kaleidescope

63 delegates

CHAT 5 Terminology extraction Kilgray, Acrolinx 56 delegates

CHAT 6 Terminology projects University of Vienna, ESTeam, Interverbum Technology

20 delegates

Table 1. CHAT Participation

3. TaaS Workshop 1: Follow up Activities TaaS Workshop presentations are published and publicly available on the TaaS website.

3.1. TaaS E-bulletin After the workshop we have sent the second TaaS e-bulletin, with the news lines about the CHAT event and the launch of the TaaS platform. This bulletin was sent to more than 1,700 translators and technical writers from the TAUS database, as well as to the CHAT attendees who showed their interest in follow up activities. On behalf of TaaS TAUS also published and promoted a press release announcing the launch of the TaaS platform presented at the CHAT event (see Appendix 2).

Figure 8. TaaS Webpage Screenshot

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Appendix 1: Interview with Prof. Dr. Klaus-Dirk Schimtz

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Appendix 2: TaaS Press Release on the Launch of the TaaS Platform

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Appendix 3: CHAT Announcement, April 2013-11-26

CHAT 2013 Creation, Harmonization and Application of Terminology

Resources

A sub-track of the “Terminology and Language Technology” expert forum of the conference TC World 2013 and Tekom Fair 2013 – the largest global event and market place for technical communication

November 7, 2013, Rhein-Main-Hallen, Wiesbaden, Germany

Call for Proposals Submission deadline May 24, 2013

With the evolution of the Internet and cloud computing, there has been a shift to collaborative solutions with a focus on user/consumer-orientation, consistency, interoperability and sharing in information management and professional communication communities. Effective processing and use of terminology is a backbone behind robust processes within the content/document life cycle from creation, translation, localization, publication and numerous other information management steps to ensure efficient and precise communication. CHAT 2013 will bring together academia and business stakeholders in terminology to discuss the latest advances and challenges in the field. We welcome researchers, software and service companies, as well as users to share their experiences with the creation, harmonization and practical application of terminology in the technical documentation life cycle and other areas of the content value chain, including translation and localization workflows. We call for appealing and real world application-oriented proposals to make CHAT 2013 an impactful and inspiring event to open new frontiers in the creation, harmonization and application of terminology resources. CHAT 2013 is organised by the consortium “TaaS: Terminology as a Service” (a co-organiser of CHAT 2012) to continue a series of meetings that started as the first CHAT 2011 in Riga. The consortium includes Tilde, Cologne University of Applied Sciences, Kilgray, University of Sheffield and TAUS. CHAT 2013 is planned as a full day track of the tcworld/tekom 2013 conference.

TOPICS CHAT 2013 is held under the main conference expert forum “Terminology and Language Technology”. We invite proposals on the following topics: • Automated approaches to terminology extraction and creation of terminology resources • Consistency of corporate and industry multilingual terminology • Interoperability and harmonization of terminology resources • Online terminology resources: development, administration, integration • Collaborative terminology management and sharing • Terminology resources in language technology applications

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SUBMISSIONS

Proposals must include the following information:

• Title of your proposal (max. 100 characters including spaces)

• Summary of your proposal for the conference programme (max. 600 characters; we reserve the right to revise the text)

• Keyword oriented outline of your proposal to provide us with the information about your contribution to the conference programme, and the outline will not be published; we will use the outline to evaluate and accept/reject your suggested topic (max. 2000 characters with spaces):

What is the structure of your proposal? Which topics and subtopics will you concentrate on? Information about the speaker(s):

• Title • First name, Last name • E-mail • Company/Institute, Department • Department • Country, Address, Zip, City • Telephone • Short CV (max. 300 characters including spaces) • Additional information, for example, technical requirements required in the conference

room. Important! Maximum two speakers are possible per one presentation. Please provide information about each speaker and indicate the main speaker. Proposals must be submitted in PDF through the CHAT 2013 EasyChair website. Proposals must be submitted no later than May 24, 2013. Proposals submitted after the deadline will not be reviewed. Full papers for the accepted proposals must conform to the formatting requirements of the style sheet of conference proceedings and must be submitted through the main conference tool no later than June 21, 2013. CHAT 2013 presentations will be announced in the tcworld/tekom 2013 main conference programme.

For your information: Style sheet Conference Proceedings Presentation Guideline for First Time Speakers Speakers Guide will be available soon on the main conference website under the section “For Speakers”.

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REVIEWING The Programme Committee with the support of the tcworld/tekom Advisory Board will review the submissions.

IMPORTANT DATES First Call for Proposals April 15 Second Call for Proposals April 26 Proposal submission deadline (via EasyChair environment) May 24 Notification of acceptance June 7 Full paper submission (via tekom conference environment) June 21

LANGUAGE The language for CHAT 2013 presentations and publications is English.

PARTICIPATION AND REGISTRATION Important! CHAT 2013 speakers, who have submitted their full papers for the accepted proposals through the tcworld/tekom conference tool, automatically get the registration and free access to the whole event (CHAT, all tracks of the main conference and the exhibition) and do not have to pay any fee. If there are two speakers for one proposal (a co-author of the full paper), the first speaker automatically gets the registration and free access to the whole event, and the second speaker gets the registration and free access to the day of the presentation (CHAT, all tracks of the main conference and the exhibition). CHAT 2013 is also open to the registered participants of the main conference. All other participants of CHAT 2013 have to pay the normal conference fee.

PROGRAMME COMMITTEE The TaaS project consortium

ORGANISERS CHAT 2013 is organised by the consortium “TaaS: Terminology as a Service” to continue a series of meetings that started as the first CHAT 2011 in Riga and CHAT 2012 in Madrid. The consortium includes Tilde, TAUS, Kilgray, Cologne University of Applied Sciences and University of Sheffield. The organisers express their gratitude to the tcworld/tekom conference Advisory Board for their support in the organisation of CHAT 2013.

Previous CHAT events

CHAT 2011 The first CHAT event was held in conjunction with the conference NODALIDA 2011 - the 18th Nordic Conference on Computational Linguistics on May 11, 2011, in Riga, Latvia. A short summary of the event.

CHAT 2012 The second CHAT event was co-located with the conference TKE 2012 - Terminology and Knowledge Engineering on June 22, 2012, in Madrid, Spain. A short summary of the event.

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MORE INFORMATION Up-to-date information about the tcworld/tekom 2013 conference and local information about Wiesbaden is available at the conference website at http://conferences.tekom.de/tcworld13/home/. For further information, please, contact [email protected].

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