2013 ACCC Annual Conference, Okanagan College, BCLeading Edge…Ideas Uncorked

1-3 June 2013

Advanced skills for Regional economies: Agriculture and Agri Food

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SAMPLES OF PROJECTS OF SOCIAL INNOVATION IN AGRICULTURE

Creating a new professions and contributing to local economies

Chakda Yorn DBAScientific DirectorCISA - Centre of Social Innovation in Agriculture (CCTT-PSN)www.cisainnovation.comwww.cegepvicto.ca

Presentation

Regional college in Victoriaville : 43 462 persons (2011 census)1465 students in 2013 (100% increase in agriculture management)Unique expertise in organic agriculture throughout the Province3 applied research centers, 2 in agriculture

The Cegep of Victoriaville

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2 College Centres for the Transfer of Technology (CCTT)

Over $4,2 M Federal competitive grants since 2011. Double with other sources

A staff of 27 in 2013 in agriculture research projects in 2013 (2 in 2010)

Three research centers

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CISA is part of Association of Research College and of a network of CCTT

46 College Centers of Transfer of Technology (CCTT) (6 in Innovative Social Practices = CCTT-PSN since 2010)

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Year CCTT Revenus Staff Leverage

2006 32 $ 46 M 610 3,5

2011 46 $ 65 M 971 4

www.reseautranstech.qc.ca

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WHY SOCIAL INNOVATION IN AGRICULTURE ?

• Agriculture and Agri-Food is a major economic sector• $ 91,2 G in Canada (2008 data)• $ 19,2 G (21%) in Quebec (2008 data)

BUT SOCIAL ISSUES AND SOLUTIONS ARE OVERLOOKED• Psychological distress among farmers• Well-being and loneliness among farmers• Replacement rate and attractiveness• Structures and systems and stakeholders management • Management: Culture of innovation and best practices • Human resource management and Workforce and staffing • Social perceptions and local food chain (producers and consumers)• Impacts of policies and rules on regions and communities• Climate change and agriculture social behaviors • Global trends…

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The Centre of social innovation in agriculture (CCTT-PSN)

“To conduct reflections and applied research

in the field of social innovations

to generate results of practical relevance for the agricultural

sector and for our communities”

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The Centre of social innovation in agriculture (CISA)

Any novel approach, practice, action, product or

service developed to solve a problem or to meet a

need/desire, which has gained support amongst of institutions,

organizations or communities in the agriculture and agri-food

chain.

SOCI

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9Cliquez sur l'icône pour ajouter une imageCliquez sur l'icône pour ajouter une image

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DOMAIN OF OUR ACTIONS

The person

The enterprises and the entrepreneurs

Consumers, citizens and society

Communities and regions

Policies, structures and professionals

UNITS OF ANALYSE

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What we do - A few examples

1. A web portal to support and promote non-family succession in agriculture;

2. A study on the potential of the farmland trust model for farmland preservation in Quebec;

3. A statistical portrait of the work conditions of temporary foreign workers on Quebec farms (700 enterprises, 8000 migrants workers);

4. A northern greenhouse as a platform to teach healthy eating habits, promote food security and the production of local food – in collaboration with a Cree communities in Northern Quebec;

5. An alliance with 3 other CCTTs for the enhancement of the northern bio-food chain;

6. A pilot project providing farm relief services to Quebec farm owners

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Photo : YVAN BERGERON, BERNOISE FARM

Farm relief services (FRS)

• Replacement rate

33 % in 2011 vs. 112% in 1991 24/7/365, especially foranimal production

• Difficult to manage the predictable and the unpredictable :

− Family events− Maternity/paternity leave− Vacations− Training− Participation in union,

professional, community events

− Accidents and illnesses

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

QUEBEC CONTEXT

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Farm relief services (FRS) SITUATION IN FRANCE

Structured network since 1972

• 12 000 professional employees (substitutes)

• 70 000 members(farm owners)

• 600 000 replacement-days’ work

Photo: FARM RELIEF SERVICES - MAYENNE

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

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One National FederationBoard of directors

Working Groups

470 Farm Relief Services

Substitutes Administrative team

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

Farm relief services (FRS) SITUATION IN FRANCE

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1. Identify Centre-of-Quebec dairy farmers’ needs for a FRS, inform and involve them in during the entire pilot project

2. Adapt the French model for Quebec farm owners

• Modus operandi• Structure (ex.: cooperative?)

3. Implement the service within a group of producers in the Centre-of-Quebec region

Dairy production in the Centre-of-Quebec

#1 agricultural activity

1/3 regional agricultural revenues

912 dairy farms (2012)

16 % provincial production

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

Farm relief services (FRS) PILOT PROJECT- OBJECTIVES

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FARM OWNER

FARM RELIEF SERVICE

SUBSTITUTE

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Risk management tool for farm owners

1. Client-Employee relationshipEx.: The substitute pays a visit to the farm prior to the replacement date to learn about the characteristics of the farm and the farm owner.

2. Business-Client relationship Ex.: Farm owner pay a membership fee and make requests to the FRS when they desire to be replaced.

3. Employer-Employee relationshipEx.: The FRS manages, trains and pays the substitute

Farm relief services (FRS)

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

WHAT ARE FRS, EXACTLY?

Working definition

“Any novel approach, practice, action, product or service developed to solve a problem or to meet a need/desire, which has gained support amongst of institutions, organizations or communities”

- Quebec Social Innovation Network (RQIS)

Our project

Implementation of a nonexistent service in Quebec which targets:

• The improvement of the quality of life of farmers

• Agriculture and rural development

Farm relief services (FRS)

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

SOCIAL INOVATION

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SURVEY the needs of dairy farmers in the Centre-of-Quebec• 90 producers = 9.7% of the population• 81% believe FRS would be useful or

necessary• Would want to be replaced 18.5 days

per year, on averageANALYSE existing best practices • French farm relief services :

February 2013 tourDESIGN a model adapted to QuebecIMPLEMENT AND MANAGE the pilot project• The CISA will act as the Farm Relief

Service• Goal: 40 member-farms• Expected start date: September 2013DISSEMINATION of research findings• Help implement FRS across the

province, Canada

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

Implementation methodologyAdvisory committee: 11 dairy farms (16 FARM OWNERS)

Farm relief services (FRS)

Where we are now

Preparing for September 2013 launch date

• Information sessions• Preparing paperwork• Hiring substitutes

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

SHORT TERM RESULTS: Centre-of-Quebec Farm Replacement Servicefor dairy producers

MEDIUM TERM PERSPECTIVE: FRS Substitute - a new profession

LONG TERM PERSPECTIVE:FRS across Quebec for all farm owners

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

Farm relief services (FRS)

WHAT ARE FRS, EXACTLY?

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EXPECTED RESULTS

12,590 farms categorized in animal production in Quebec(2006 Census of Agriculture)

Penetration rate: 10 % 25 %Participants (members): 1259 3147Substitutes (employees):1 substitute for 15 members 83 210Administrative employees: 45 60Total employment generated: 128 270

CONTEXT OBJECTIVES DESCRIPTION METHODOLOGY EXPECTED RESULTS

Farm relief services (FRS) EXPECTED RESULTS

LONG TERM PERSPECTIVE

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Colleges and regional development

While about one fifth of Canadians live beyond commuting distance from a university, only three percent are beyond a similar distance from a college (Frennette, 2003)

ACCESS TO POST-SECONDARY EDUCATIONCEGEPs originally positioned to be physically accessible to residents in all regions of the province (Denis and Lipkin, 1972)

• 26,4 % of residents live in farm and rural areas

• 12 % of CEGEPs in rural areas (vs. 7% of universities)

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Colleges and regional development

College Centres for the Transfer of Technology (CCTTs)

drive regional competitiveness :qualified as a “supporting infrastructures” and used as an indicator for the level of

innovation within industrial clusters (Quebec Institute of Statistics, 2008)

ECONOMIC AND COMMUNITY DEVELOPMENTRural colleges play an active role in:

• Strengthening economic diversification• Maintaining and developing community infrastructure• Providing access to technology• Providing access to local health care• Etc. (ACCC, 2007)

Contact info

Chakda Yorn DBAScienti fi c Director CISA

For more informati on, please contact me at:

Yorn.Chakda@cegepvicto.ca 819-758-6401 ext 2362Cell: 819.690.2222

Thank you!

CISA: www.cisainnovati on.com

Victoriavi l le Col lege: www.cgpvicto.qc.ca