2013 association trends
TRANSCRIPT
What’s on the Horizon? 7 Trends Associa5ons Should Consider
And What We Can Do About Them
High Stakes Meeting Facilitation Team & Facilitator Training Conversational Keynotes, Breakouts and Panels
Kristin J. Arnold, MBA, CMC, CPF, CSP © 2013 All Rights Reserved
Tel: 480.502.2100 or 800.589.4733
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President, QPC Inc. – The Extraordinary Team
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More Demand for Outcomes
Ar5culate their hopes, track results & tell the story
Who is Taking Small Slices?
Customize Your Offerings
By aspira5ons – what they hope to achieve
By Persona
Persona examples from the Canadian Associa5on of Professional Speaking
Focused, Small, In5mate
Rethinking Educa5on & Training
Source: h;p://blogs.adobe.com/digitaldialogue/tag/khan-‐academy/
Phone
Gmail
Cable TV
Newspapers
Television
Social Media
Cell Phone
Internet Streaming Google
Wi-‐Fi
Compelling Content
Give Me Value
Entertain Me Be Authen5c
Tailored Bits of Value
Lists & Checklists: Easily digested content
Contests: CompeBBon creates buzz
Viral Videos: Worth watching
Infographics: Visuals of complex informaBon
Contrarian: Opinions worth discussing
How-‐To Guides: Show and tell
Expert Ar5cles: Best pracBces & case studies
Online Community: Discussion & collaboraBon
Apps & Widgets: Shortcuts
Delivered How They Want It
ARA Mission: to advance the automo5ve recycling industry and promote its beneficial effects on society.
Picky -‐ Where to Spend Time
Shortened ATen5on Spans
“Unique”
Flavors of Volunteers
• Tradi5onal tradiBonal, long term, “role”
• Episodic short term, one-‐Bme service
• Entrepreneurial self-‐defined projects/cause/role
Greater Collabora5on
• What, then How – Results first – Ask for specifics
• Technology enablers – Google docs – Skype – Social media
• Crowdsourcing
Let Go….
“ with the increased use of social media, online discussions, and venues for sharing ideas, conversaBons are happening everywhere. The reality is organizaBons have lost control of what people are saying about them, but that isn’t necessarily a bad thing. Individuals are sharing their experiences…. No organizaBon is an island anymore.”
Nonprofit Next Research IniBaBve Heather Gowdy and Mary Stelletello
LaPiana ConsulBng
What? I can’t do that on my iPhone?
• Global Internet Expansion • Seamless Technology
• Automated/Hassle Free
• On demand
• Free & Fee informaBon
Greater Expecta5ons of ARA and Affiliate Chapters
• Professional • Managed well
• Ethical • Good financial stewards • Socially responsible – Triple bo^om line: People, planet, profits
How Do We Measure Success?
Feel the Pinch?
• Member companies have less spendable revenue
• More “compeBBon” by sister associaBons and for-‐profit companies
• Decreasing dues revenues – Economic downturn/slow recovery – Fewer members joining/renewing – Industry mergers and consolidaBons – Lack of dues increases
• Smaller exhibits/tradeshows • Greater need for capital infrastructure
Non-‐Dues Income
Many have already scoured the countryside…
Get Crea5ve!
Smarter Boards
• Board size is shrinking (14-‐18)
• Leaders hard to find (commitments to family & job)
• Succession plan/mentoring
• Training • CollaboraBve vs. hierarchical
Smarter Boards
“This new harsher environment absolutely necessitates a smart, strategic, innovaBve board.” – Asking more and be^er quesBons – Using data to make decisions – Pufng themselves up to their highest and best use – Focusing more on strategic issues as opposed to day-‐to-‐day tasks
– Empowering staff leadership to move in more innovaBve direcBons
– Pufng their money where their mouth is. Nell Edgington,
5 Nonprofit Trends to Watch in 2012
Create a Simple Strategic Plan
Simple Strategic Planning
• Mission – what you do • Vision – what you aspire to achieve • 3-‐5 Strategic Objec5ves – key iniBaBves – ImplemenBng Strategies
• Metrics – how will you know? • Strategic “Champions” • Connected to ARA • Check in periodically
Make it fit on one page!
ARA Mission: to advance the automoBve recycling industry and promote its beneficial effects on society.
ARA Vision: to be the voice of the automoBve recycling industry.
Strategic Ini5a5ves: • Obtain Full Data Necessary for Proper Parts IdenBficaBon,
CollaboraBon, and Electronic Commerce
• Be Recognized as the Depository and Processor of End-‐of-‐Life Vehicles
• Improve Governance Structures and Facilitate Marketplace OpportuniBes
• Increase Membership
• Develop Integrated Strategy Between ARA and ARA University
Insanity
Doing the same thing over and over again
and expecBng different results
Source: h;p://en.wikipedia.org/wiki/Albert_Einstein
What’s on the Horizon? 1. Content alone is not enough
2. One size does not fit all 3. Informa5on overload
4. Millenials engage differently
5. Expecta5ons are rising 6. Associa5ons are financially pinched
7. Boards have to be smarter