2013 atc conference london: new business models for the translation industry
DESCRIPTION
To deal with today’s downward price pressure on Language Service Providers (LSPs), we have to rethink the value proposition for customers. What used to be valid a couple of years ago could be worthless in today's hyperconnected online world. Words as user-generated content, search engine marketing, online customer support, intelligent assistants, e-discovery, and others didn't even exist around 20 years ago. Where does your LSP want to be in 10 years time?TRANSCRIPT
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New Business Modelsfor the
Translation Industry
Diego Bartolome, CEO tauyou <language technology>[email protected]@diegobartolome
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The Translator (before)
Source: U.S. Bureau of Labor Statistics
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The Translator (now)
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Has our Business Model
evolved?
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Once upon an industry ...
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But ...
What is a Business Model?
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A business model
A business model describes the rationale of how an organization creates, delivers, and captures value
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Business Model Canvas
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YOUR Canvas
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Customer segments
Main Idea: Long Tail
Example
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Value proposition
Main Idea: Value pricing
Example
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Key Activities
Main Idea: Process Automation
Example
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Key Resources
Main Ideas: Machine Translation / Crowd
Examples
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Channels
Main Ideas: Apps /WhatsApp / Skype...
Example
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Revenues / Costs
Main Ideas: innovative financial models
Example
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Main Free Business Models
Freemium (Linkedin)
Advertising (Facebook)
Cross-subsidies (DVDs in Walmarkt)
Zero marginal cost in distribution (Music)
Labor exchange (Quora)
Gift economy (Freecycle)
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The next price per word?
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Life is about the people you meet and the things you create with them.
So go out and start creatingPart of the Holstee Manifesto
Diego BartolomeCEO tauyou <language technology>diego.bartolome @ tauyou.com@diegobartolome