2013 betting on a cure sponsorship packages

JUNE 6, 2013 THE HYATT REGENCY, JERSEY CITY, NJ

1

THE LEUKEMIA & LYMPHOMA SOCIETY Overview

The Leukemia & Lymphoma Society (LLS) is the world’s largest voluntary health organiza>on dedicated to funding blood cancer research and providing educa>on and pa>ents services. The LLS mission is to cure leukemia, lymphoma, Hodgkin’s disease, and myeloma, and to improve the quality of life of pa>ents and their families.

Finding a Cure

v  Since the first funding in1954, The Leukemia & Lymphoma Society has allocated more than $814 million to research, approximately $76.6 million in fiscal year 2011 alone.

v  LLS made 7.1 million contacts with pa>ents, caregivers and healthcare professionals in fiscal year 2011, through the Informa>on Resource Center (IRC), award winning Web site and community-‐based pa>ent service programs.

v  Last year, $44 million was disbursed to pa>ents through the LLS Pa>ent Financial Aid for transporta>on, lodging and other expenses to help with the treatment to fight cancer; $930,000 provided to pa>ents in NJ. There were 48,181 Pa>ent Financial Aid recipients in 2011.

The Need is CriHcal

v  Every four minutes, someone is diagnosed with a blood cancer. v  Every 10 minutes, someone dies from a blood cancer. v  Blood cancers are the #3 cancer killer in North America, while lung and colon cancers are

more deadly. v  Leukemia causes more deaths than any other cancer among children. v Over 1 million people in the United States are living with, or are in remission from,

leukemia, Hodgkin lymphoma, non-‐Hodgkin lymphoma or myeloma.

2

PATIENT SERVICES FUNDING OPPORTUNITIES

In addi>on to finding cures and beaer treatments for blood cancers, LLS provides services to pa>ents and their families throughout their cancer journey. These local programs and services seek funding. •  Educa>on Programs

Our Educa>on Programs draw upon local exper>se of key healthcare professionals and offer con>nuing educa>on credits for healthcare professionals. Gies of $5-‐10,000 underwrite costs of venue, outreach and marke>ng, program materials and refreshments.

•  Trish Greene Back to School Program for Children With Cancer Targeted for school personnel and parents of children with cancer, this program offers numerous resources to help ensure a successful school re-‐entry plan for schoolchildren with blood cancer. Local support can be provided with a gie of $2-‐5,000.

•  First Connec>on

First Connec>on provides support to pa>ents and their family members through trained volunteers who have effec>vely coped with their own cancer in the past. The volunteers provide hope and connect new pa>ents to needed resources soon aeer diagnosis when pa>ents are most vulnerable and need support and informa>on. Local funding is needed in the $3-‐5,000 range.

•  Underserved Ini>a>ve

Chapters are hos>ng Diversity and Outreach summits for community-‐based organiza>ons to learn how to raise LLS awareness in underserved popula>ons to help them gain access to resources and informa>on, beaer care and clinical trials. LLS also seeks to develop and sustain cancer support groups and recruit First Connec>on volunteers in underserved communi>es. Local funding is needed in the $3-‐5,000 range.

•  Pa>ent Financial Aid

LLS provides pa>ent financial aid to those demonstra>ng significant need to cover a por>on of treatment costs. Reimbursements help toward costs of transporta>on, drugs and treatments not covered by insurance. Last year, more than 17,000 pa>ents received LLS financial aid of nearly $7,000,000. Gies of $5,000 or more are needed to support this pa>ent program.

3

PARTNERSHIP OPPORTUNITIES THE FOLLOWING CAMPAIGNS ALLOW

ACCESS TO A RANGE OF DEMOGRAPHICS THROUGHOUT 2013

Light The Night is a national fundraising Walk to pay tribute and bring hope to people battling cancer. In 2011, the Walk raised more than $50 million for research and patient services. Participant demographics: §  84.3% are female §  Participant ages range from 21 to 50 §  72% are college graduates §  48.8% of participants have children §  $14.4 million raised by Corporate Teams §  $6.2 million given in corporate sponsorship

Created 23 years ago, Team In Training (TNT), has grown to be the world’s largest and most successful endurance sports charity training program. TNT has trained more than 540,000 people and raised $1.2 billion. Participant demographics include: §  76% are female §  87% have a college degree §  Participant ages range from 22-54 §  51% are married §  20% have a household income between $100,000-$149,000;

The Leukemia Cup Regatta combines the exhilaration of competitive boating with the important task of raising money. Raising more than $40,000 for life-saving research and patients services last year. Participant Demographics: • 93% male • Average age is 54 • Average household income: $282,000

The Man & Woman of the Year fundraising campaign kicks-off in April and concludes with the Grand Finale event in June. Male and female candidates compete to raise the most funds (each dollar counts as one vote) and the winners are awarded the title of Man or Woman of the Year. The black-tie gala celebration is attended by approximately 250+ Professionals.

The Young Professionals Committee (YPC) of The Leukemia & Lymphoma Society (LLS) is comprised of talented and energetic young professionals who are interested in making a positive impact in their community. The committee functions as a "Junior Board of Trustees" and is responsible for the planning and execution of an annual major fundraising event that takes place every spring. YPC members are also encouraged to participate in various LLS activities and campaigns as needed.

4

Mid-‐October: Light The Night Walk, 5 Walks throughout the state of NJ

June 2. Rock N Roll San Diego Half Marathon

June 15. Grand Finale Black Tie Gala, Cruise on the Hudson

June 22-‐23. Philadelphia Triathlon

2013 ACCESS TO LLS AUDIENCES

April 4. Kick-‐Off Celebra>on, Flemings Restaurant Edgewater, NJ

May 5. NJ Marathon Long Branch, NJ

Mid-‐March. Marke>ng campaign begins (website, e-‐blasts, etc)

Mid-‐June. Corporate Recruitment Event, Loca>ons TBD

Mid-‐July. All printed materials complete (Brochures , Team Captain Manuals, posters, etc)

Mid-‐August. Light The Night Kick-‐Off Events

Early-‐July. Keyport Regaaa, Keyport NJ

April 28. Nike Women’s Marathon Half, Washington DC

May 30-‐June 2. Grand Adventure Hike Weekend

June 2. America’s Most Beau>ful Bike Ride, Lake Tahoe, NV

Early December: Light The Night Awards Celebra>on, Loca>on TBD

June 6. YPC -‐Bekng on a Cure Casino Night, Jersey City, NJ

Early May. Keyport Regaaa Kickoff, Keyport NJ

5

-‐Bekng on a Cure is an annual casino night event put on by the Leukemia and Lymphoma Society’s Young Professionals Commiaee. The YPC is a group of talented, energe>c young professionals who are interested in making a posi>ve impact in their community as they dedicate themselves to the mission of LLS.

-‐The inaugural event was held in 2009 and since then Bekng on a Cure has raised over $88,000 for the Leukemia and Lymphoma Society’s New Jersey Chapter.

-‐Year aeer year Bekng on a Cure is aaended by hundreds of people from the Northern New Jersey and New York City areas. The event is also covered by various local media outlets. -‐ The evening features a variety of professional casino gaming tables, open bar, delicious dinner buffet, silent auc>on and DJ Entertainment.

*73% OF AMERICANS ARE MORE LIKELY TO SWITCH FROM ONE BRAND TO ANOTHER IF THE BRAND IS ASSOCIATED WITH A CAUSE. -‐2012 EDELMAN GOODPURPOSE STUDY

6

BETTING ON A CURE

PRESENTING SPONSOR *15,000 RecogniHon Benefits:

-‐ Company highlighted as the Presen>ng Sponsor in every instance of the local event >tle, including all press releases and event adver>sements.

-‐ Company name/logo displayed on all print materials and included in all print/media ads.

Company name/logo featured on event website (with link to company page), invita>ons, posters, POP signage (throughout local communi>es), emails and all social media sites (FaceBook, Twiaer, LinkedIn.)

-‐ Full page ad in Bekng on a Cure program book.

-‐ Prominent logo placement at Bekng on a Cure Event– approximately 300 aaendees total.

-‐ Recogni>on in the LLS annual report – 20,000 distributed na>onally

ParHcipaHon Benefits:

-‐ Op>on to include marke>ng materials in event gie bags which are distributed to aaendees.

-‐ Company VIP table for 10 guests at the event ($1,250 value.)

Chapter-‐Wide Sponsorship OpportuniHes: -‐ Op>on to select 8 addi>onal applicable sponsor benefits from our menu of chapter wide opportuni>es *See Chapter -‐Wide Proposal, Page 12– Contact Chris:n Haggerty for addi:onal informa:on:

(908)956-‐6605, chris:[email protected]

7

GOLD SPONSOR *10,000 RecogniHon Benefits:

Company name/logo featured on event website (with link to company page) and all printed materials: invita>ons, posters, POP signage (throughout local communi>es), emails and all social media sites (FaceBook, Twiaer, LinkedIn.)


-‐ Prominent logo placement at Bekng on a Cure Event– approximately 300 aaendees total.

-‐ Limited inclusion in event press releases.

-‐ Recogni>on in the LLS annual report – 20,000 distributed na>onally.



-‐ Company VIP table for 8 guests at the event ($1,000 value.)

Chapter-‐Wide Sponsorship OpportuniHes: -‐ Op>on to select 6 addi>onal applicable sponsor benefits from our menu of chapter wide opportuni>es *See Chapter -‐Wide Proposal, Page 12 – Contact Chris:n Haggerty for addi:onal informa:on:


8

SILVER SPONSOR *5,000 RecogniHon Benefits:

Company name/logo featured on event website (with link to company page), emails and all social media sites (FaceBook, Twiaer, LinkedIn.)


-‐ Logo placement at Bekng on a Cure Event– approximately 300 aaendees total.



-‐ 6 Complimentary Event Tickets ($750 value.)



9

BRONZE SPONSOR *2,500 RecogniHon Benefits:

-‐ Company name/logo featured on event website (with link to company page), emails and all social media sites (FaceBook, Twiaer, LinkedIn.)

-‐ Half-‐page ad in Bekng on a Cure program book.

-‐ Logo placement at Bekng on a Cure Event– approximately 300 aaendees total.






10

GAME TABLE SPONSOR *1,000 RecogniHon Benefits:

-‐ Customized signage on two of the gaming tables at Bekng on a Cure Event– approximately 300 aaendees total.



11

NEW JERSEY CHAPTER-‐WIDE SPONSORSHIP OPTIONS

q  Your company logo will be silk screened on all the team racing singlets or jerseys for two seasons. q  Your company logo will be displayed prominently within TNT’s corporate sponsorship presentation. *Presentation will be made at Kickoff parties and team captain receptions for each participating season. q  Your company will have the opportunity to include a participant perk in goodie bags

q  Company logo displayed on the following printed materials: -250+ Grand Finale Program Books -Event Signage q  Two page black and white ad in the Grand Finale program book q  Logo and link on the local pages of the LLS website q  Recognition in the LLS annual report – 20,000 distributed nationally q  Recognition in media and press releases – distributed twice annually to all local media q  Opportunity for product sampling and promotional distribution at Grand Finale q Recognition in event- related press releases q  Logo on Leukemia Cup Regatta website q Two page black and white ad in Leukemia Cup Regatta Campaign Program q  Logo on back of event t-shirts q  Two (2) passes to see the races from a spectator boat as well as (2) tickets to Regatta Post Race Party q  Company banner displayed at the Kickoff and Post Race Party

Pre-Event q  Company logo on Point-of-Purchase Brochures: (525,000 impressions) q  Company logo on Walker Welcome Registration Packet: (2,250 impressions) q  Company logo in Newsletters: (3,750 impressions) q  Company logo on Light The Night website sponsor recognition page q  Company Logo on campaign press releases, fact sheets & media materials Day of Event: q  Company Logo on Participant t-shirts: (100,000 impressions) q  Company Logo on official 2013 banners at each walk site q  Recognition over the public address system at main stage q  Company name & logo in Event-Day Program Book Post-Event q  Company logo on local Light The Night website q  Company mention in “Thank you” e-newsletter (3,750 impressions)

12

-‐2013 BETTING ON A CURE SPONSORSHIP AGREEMENT -‐

____ PRESENTING SPONSOR ($15,000) ____ GOLD SPONSOR ($10,000) ____ SILVER SPONSOR ($5,000) ____ BRONZE SPONSOR ($2,500) ____ GAME TABLE SPONSOR ($1,000)

NAME OF SPONSOR/COMPANY: __________________________________________________ CONTACT NAME: ______________________PHONE/EMAIL: ____________________________ ADDRESS::____________________________________________________________________ CITY: ___________________________ STATE: _________ ZIP: _________________________

_____ CHECK ENCLOSED (MADE PAYABLE TO THE LEUKEMIA & LYMPHOMA SOCIETY) _____ CHECK SENT BY: ________________________ON:______________________ _____ PLEASE CHARGE THE FOLLOWING CREDIT CARD IN THE AMOUNT OF $_______.

_____ VISA _____ AMEX _____MC _____DISCOVER ACCT #:____________________________________EXP. DATE:__________ V CODE:________

SIGNATURE:________________________________________________________

Please return completed form with Chapter-‐Wide Sponsorship Menu Selec>ons to:

The Leukemia & Lymphoma Society 14 Commerce Drive, Suite 301

Cranford, NJ 07016 For More Informa>on Contact: Chris>n Haggerty

(908)956-‐6605 chris>[email protected]

*To Donate On-‐Line, Please Visit www.bekngonacure.org*

SPONSORSHIP OPPORTUNITIES

DONOR CONTACT INFORMATION

PAYMENT INFORMATION

13

IF YOU HAVE QUESTIONS OR WOULD LIKE MORE INFORMATION ON

BETTING ON A CURE OR ANY OF THE LLS CAMPAIGNS, PLEASE CONTACT:

CHRISTIN HAGGERTY

SPECIAL EVENTS MANAGER THE LEUKEMIA & LYMPHOMA SOCIETY, NEW JERSEY CHAPTER

14 COMMERCE DRIVE, SUITE 301 CRANFORD, NJ 07016

[email protected] 908-‐956-‐6605

Let’s work together to create a World Without Cancer!

14

2013 betting on a cure sponsorship packages

Documents