Betting on a cure

June 12, 2015

Partnership Opportunities

THE LEUKEMIA & LYMPHOMA SOCIETY NEW JERSEY CHAPTER

14 COMMERCE DRIVE, SUITE 301 CRANFORD, NJ 07016

CONTACT:

MICHELLE EVETTS, CAMPAIGN MANAGER 908.956.6615

MICHELLE.EVETTS@LLS.ORG

THE MISSION IS CRITICAL

THE FACTS

EVERY THREE MINUTES SOMEONE IS DIAGNOSED WITH A BLOOD CANCER.

EVERY 10 MINUTES SOMEONE DIES.

LEUKEMIA IS THE LEADING CAUSE OF CANCER DEATH OF CHILDREN AND YOUNG ADULTS UNDER THE AGE OF 20.

IN THE YEAR 2014, AN ESTIMATED 55,350 PEOPLE DIED FROM BLOOD CANCERS IN THE US.

HOW YOUR DOLLARS ARE USED

TO DATE, THE LEUKEMIA & LYMPHOMA SOCIETY (LLS) HAS INVESTED MORE THAN $1 BILLION IN RESEARCH AIMED AT HELPING ALL

BLOOD CANCER PATIENTS LIVE LONGER, HEALTHIER LIVES. WE WILL CONTINUE TO SUPPORT RESEARCH THROUGH OUR INNOVATIVE

AND INTEGRATED FUNDING PROGRAMS, UNTIL EVERY PATIENT HAS A SAFE AND EFFECTIVE THERAPY. LAST YEAR ALONE, LLS INVESTED

APPROXIMATELY $80 MILLION IN CUTTING-EDGE RESEARCH. RESEARCH: LLS SUPPORTS RESEARCH IN THE U.S., CANADA, AND 7 OTHER COUNTRIES IN 2014. TO DATE LLS HAS INVESTED $4.1

MILLION IN RESEARCH PROJECTS IN NEW JERSEY ALONE. PATIENT SERVICES: LLS PROVIDES A RANGE OF SERVICES, SUCH AS FAMILY SUPPORT GROUPS, AN EXTENSIVE EDUCATIONAL WEBSITE, FREE SEMINARS AND CONFERENCES, DIRECT PATIENT FINANCIAL AID AND CO-PAY ASSISTANCE. EDUCATION: LLS SERVES AS THE WORLD’S FOREMOST SOURCE OF INFORMATION ON BLOOD CANCERS INCLUDING AN INFORMATION

RESOURCE CENTER, (800) 955-4572, AN EXTENSIVE COLLECTION OF FREE EDUCATIONAL MATERIALS, PROFESSIONAL EDUCATION

AND AN AWARD-WINNING WEBSITE. ADVOCACY: LLS’S ADVOCACY PROGRAM HAS A STRONG VOICE IN WASHINGTON, DC REPRESENTING THE HEALTHCARE AND MEDICAL

RESEARCH INTERESTS OF PATIENTS AND THEIR FAMILIES TO POLICY MAKERS AT ALL LEVELS OF GOVERNMENT.

THE MISSION OF THE LEUKEMIA & LYMPHOMA SOCIETY: CURE LEUKEMIA, LYMPHOMA, HODGKIN’S DISEASE AND

MYELOMA, AND IMPROVE THE QUALITY OF LIFE OF PATIENTS AND THEIR FAMILIES.

BETTING ON A CURE

WHAT

BETTING ON A CURE IS AN ANNUAL CASINO NIGHT EVENT PUT ON BY THE LEUKEMIA AND LYMPHOMA SOCIETY’S

YOUNG PROFESSIONALS COMMITTEE. THE YPC IS A GROUP OF TALENTED, ENERGETIC YOUNG PROFESSIONALS

WHO ARE INTERESTED IN MAKING A POSITIVE IMPACT IN THEIR COMMUNITY AS THEY DEDICATE THEMSELVES TO

THE MISSION OF LLS. SINCE THE INAUGURAL EVENT IN 2009, BETTING ON A CURE HAS RAISED OVER $150,000

FOR THE LEUKEMIA AND LYMPHOMA SOCIETY’S NEW JERSEY CHAPTER.

WHO

YEAR AFTER YEAR BETTING ON A CURE IS ATTENDED BY HUNDREDS OF PEOPLE FROM THE NORTHERN NEW JERSEY

AND NEW YORK CITY AREAS, INCLUDING PROFESSIONAL ATHLETES, RADIO AND TELEVISION PERSONALITIES. MANY

GUESTS ARE LOCAL BLOOD CANCER PATIENTS AND SURVIVORS THEMSELVES WHO PROUDLY SERVE AS THE

EVENING’S HONOREES. THE EVENT IS COVERED BY VARIOUS LOCAL MEDIA OUTLETS.

WHEN

THE 7TH ANNUAL BETTING ON A CURE WILL TAKE PLACE ON FRIDAY, JUNE 12, 2015 FROM 7-11PM. THE EVENT

WILL BE HOSTED BY THE MORRIS MUSEUM IN MORRISTOWN, NEW JERSEY. THE EVENING FEATURES A VARIETY

OF PROFESSIONAL CASINO GAMING TABLES, OPEN BAR, DELICIOUS DINNER BUFFET, SILENT AUCTION AND DJ

ENTERTAINMENT.

HOW YOUR BUSINESS CAN SUPPORT THE LEUKEMIA AND LYMPHOMA SOCIETY BY PARTNERING WITH US AND BECOMING

AN OFFICIAL SPONSOR OF THE 2015 BETTING ON A CURE.

*73% OF AMERICANS ARE MORE LIKELY TO SWITCH FROM ONE BRAND TO ANOTHER IF THE BRAND IS

ASSOCIATED WITH A CAUSE. -2012 EDELMAN GOODPURPOSE STUDY

*73% OF AMERICANS ARE MORE LIKELY TO SWITCH FROM ONE BRAND TO ANOTHER IF THE BRAND IS ASSOCIATED WITH A CAUSE. - 2012 EDELMAN GOODPURPOSE STUDY

PRESENTING SPONSOR $15,000

RECOGNITION BENEFITS - COMPANY HIGHLIGHTED AS THE PRESENTING SPONSOR IN EVERY INSTANCE OF THE LOCAL EVENT TITLE,

INCLUDING ALL PRESS RELEASES AND EVENT ADVERTISEMENTS. - COMPANY NAME/LOGO DISPLAYED ON ALL PRINT MATERIALS AND INCLUDED IN ALL PRINT/MEDIA ADS. - COMPANY NAME/LOGO FEATURED ON EVENT WEBSITE (WITH LINK TO COMPANY PAGE), INVITATIONS,

POSTERS, POP SIGNAGE (THROUGHOUT LOCAL COMMUNITIES), EMAILS AND ALL SOCIAL MEDIA SITES

(FACEBOOK, TWITTER, LINKEDIN.) - FULL PAGE AD IN BETTING ON A CURE PROGRAM BOOK. - PROMINENT LOGO PLACEMENT AT BETTING ON A CURE EVENT– APPROXIMATELY 300 ATTENDEES TOTAL. - RECOGNITION IN THE LLS ANNUAL REPORT – 20,000 DISTRIBUTED NATIONALLY

PARTICIPATION OPPORTUNITIES - OPTION TO INCLUDE MARKETING MATERIALS IN EVENT GIFT BAGS WHICH ARE DISTRIBUTED TO ATTENDEES - COMPANY VIP TABLE FOR 10 GUESTS AT THE EVENT ($1,250 VALUE.)

GOLD SPONSOR $10,000

RECOGNITION BENEFITS

- COMPANY NAME/LOGO FEATURED ON EVENT WEBSITE (WITH LINK TO COMPANY PAGE) AND ALL PRINTED

MATERIALS: INVITATIONS, POSTERS, POP SIGNAGE (THROUGHOUT LOCAL COMMUNITIES), EMAILS AND ALL

SOCIAL MEDIA SITES (FACEBOOK, TWITTER, LINKEDIN.) - FULL PAGE AD IN BETTING ON A CURE PROGRAM BOOK. - PROMINENT LOGO PLACEMENT AT BETTING ON A CURE EVENT– APPROXIMATELY 300 ATTENDEES TOTAL. - LIMITED INCLUSION IN EVENT PRESS RELEASES. - RECOGNITION IN THE LLS ANNUAL REPORT – 20,000 DISTRIBUTED NATIONALLY.

PARTICIPATION BENEFITS - OPTION TO INCLUDE MARKETING MATERIALS IN EVENT GIFT BAGS WHICH ARE DISTRIBUTED TO ATTENDEES. - COMPANY VIP TABLE FOR 8 GUESTS AT THE EVENT ($1,000 VALUE.)

SILVER SPONSOR $5,000

RECOGNITION BENEFITS

- COMPANY NAME/LOGO FEATURED ON EVENT WEBSITE (WITH LINK TO COMPANY PAGE), EMAILS AND

ALL SOCIAL MEDIA SITES (FACEBOOK, TWITTER, LINKEDIN.) - FULL PAGE AD IN BETTING ON A CURE PROGRAM BOOK. - LOGO PLACEMENT AT BETTING ON A CURE EVENT– APPROXIMATELY 300 ATTENDEES TOTAL.

PARTICIPATION BENEFITS

- OPTION TO INCLUDE MARKETING MATERIALS IN EVENT GIFT BAGS WHICH ARE DISTRIBUTED TO

ATTENDEES. - 6 COMPLIMENTARY EVENT TICKETS ($750 VALUE.)

PROGRAM BOOK AD SALE OPPORTUNITIES

TABLE SPONSOR $2,500

RECOGNITION BENEFITS - COMPANY NAME/LOGO FEATURED ON EVENT WEBSITE (WITH LINK TO COMPANY PAGE), EMAILS AND

ALL SOCIAL MEDIA SITES (FACEBOOK, TWITTER, LINKEDIN.) - CUSTOMIZED SIGNAGE ON TWO OF THE GAMING TABLES AT BETTING ON A CURE EVENT–

APPROXIMATELY 300 ATTENDEES TOTAL.

PARTICIPATION BENEFITS - 4 COMPLIMENTARY EVENT TICKETS ($500 VALUE.) - OPTION TO INCLUDE MARKETING MATERIALS IN EVENT GIFT BAGS WHICH ARE DISTRIBUTED TO

ATTENDEES.

BAR SPONSOR $1,000

Program Book Sponsor

RECOGNITION BENEFITS - COMPANY NAME/LOGO FEATURED ON EVENT WEBSITE (WITH LINK TO COMPANY PAGE), EMAILS

AND ALL SOCIAL MEDIA SITES (FACEBOOK, TWITTER, LINKEDIN.) - CUSTOMIZED SIGNAGE ON ONE OF THE MAIN BARS AT BETTING ON A CURE EVENT–

APPROXIMATELY 300 ATTENDEES TOTAL.

PARTICIPATION BENEFITS - 2 COMPLIMENTARY EVENT TICKETS ($250 VALUE.) - OPTION TO INCLUDE MARKETING MATERIALS IN EVENT GIFT BAGS WHICH ARE DISTRIBUTED TO

ATTENDEES.

- HALF PAGE AD IN THE BETTING ON A CURE PROGRAM BOOK - $500

- QUARTER PAGE AD IN THE BETTING ON A CURE PROGRAM BOOK - $250

SPONSORSHIP OPPORTUNITIES ____ PRESENTING SPONSOR ($15,000) ____GOLD SPONSOR ($10,000) ____ SILVER SPONSOR ($5,000) ____ TABLE SPONSOR ($2,500) ____ BAR SPONSOR ($1,000) ____ PROGRAM BOOK AD ($500) ____PROGRAM BOOK AD ($250)

DONATION

I WOULD LIKE TO MAKE A FULLY TAX-DEDUCTIBLE DONATION TO THE YOUNG PROFESSIONALS COMMITTEE AND LLS IN THE AMOUNT OF

$_________________. (NO VALUE OR GOODS AND SERVICES ARE ATTACHED TO THIS DONATION.)

TO DONATE ONLINE, PLEASE GO TO WWW.BETTINGONACURE.ORG.

WILL YOUR ORGANIZATION USE ITS TABLE/TICKETS AT BETTING ON A CURE ON JUNE 12, 2014? ______ NUMBER OF TICKETS YOUR ORGANIZATION WILL BE USING: ______________.

DONOR CONTACT INFORMATION (PLEASE PRINT)

NAME OF SPONSOR (AS YOU WOULD LIKE IT TO APPEAR ON PRINTED MATERIALS)

_________________________________________________________________________________________ CONTACT NAME: ________________________________ TITLE: _______________________________________ ADDRESS: _________________________________________________________________________________ CITY: ___________________________ STATE: _________ ZIP: ______________________________________ PHONE: __________________________ EMAIL: ________________________________________________

PAYMENT INFORMATION: _____ CHECK ENCLOSED (MADE PAYABLE TO THE LEUKEMIA & LYMPHOMA SOCIETY) _____ CHECK SENT BY: ___________________________________________ _____ PLEASE CHARGE THE FOLLOWING CREDIT CARD IN THE AMOUNT OF $___________. ___ VISA ___ AMEX ___MC ___DINER’S CLUB ___DISCOVER

ACCT #:__________________________________________ EXP. DATE:_______

CVCODE:______SIGNATURE:______________________________________________________________________

DEADLINE: ALL PAYMENTS DUE TO LLS BY 06/30/2015

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THANK YOU FOR SUPPORTING THE 2015 BETTING ON A CURE! PLEASE COMPLETE ALL FOUR SECTIONS OF THIS FORM TO ENSURE

PROPER SEATING ALLOCATION AND REPRESENTATION OF YOUR COMPANY’S NAME/LOGO ON ALL PRINTED MATERIALS ASSOCIATED

WITH THE BETTING ON A CURE EVENT.

PLEASE RETURN THIS FORM TO THE LEUKEMIA & LYMPHOMA SOCIETY: 14 COMMERCE DR. SUITE 301. CRANFORD, NJ 07016 ▪ PHONE: 908-956-6615 ▪ FAX: 908-956-6601

FOR MORE INFORMATION: WWW.BETTINGONACURE.ORG