Digital Marketing Brief

Email marketing continues to be popular with marketers around the world because it’s still one of the most effective forms of marketing used today. Email marketing programs are quick to deploy, offer immediate and easily measurable results, enable advanced customer segmentation and personalization, integrate well with other online and offline marketing, and deliver a high return on investment. In fact, email marketing out-performs every other channel on ROI and averages an impressive $40 for every dollar spent.

Guru’s Guide to Email Marketing 2013

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Summary

Guru’s Guide to Email Marketing 2013 provides a wealth of hints, tricks, and suggestions on how to increase the effectiveness of your email marketing programs, including utilizing best-practice based email manager software to give you a leg up. Before you start, however, it might make sense to get a good picture of where your campaigns are today by conducting an email marketing review. This review should include an analysis of key performance metrics, a look at any recipient feedback or surveys, a review of your website analytics, a comparison against internal and relevant external benchmarks, and a review of your creative treatment and content.

What are the most important metrics for your email marketing program? If you are a retailer, it’s probably things like conversion rate, number of orders, average order size, etc. For newsletter publishers, it might be net subscriber growth, referrals, and open rates. For companies sending corporate newsletters, it could be click-through percentages on specific recurring topics, links and subsequent conversions to information, or demo requests. The key, however, is that you determine the critical measures of success for your email marketing program.

Once your email marketing review is complete, you can use what you’ve learned to map out an improvement plan for your email marketing programs using the information in the guide.

Remember: the most important factor in successful email marketing is the list. No matter how good your offer or creative, if you don’t have a good list, you won’t get the response you want. By properly adopting a layered approach, as explained in the guide, your company will build the solid subscriber list so critical for email marketing success with the lowest possible budget expense. This strong foundation, combined with refined content, improved deliverability, and applying the principles of integrated digital marketing will generate better ROI.

Download Guru’s Guide to Email Marketing 2013 to learn more about email list manager tools and how to achieve optimal results from your email marketing campaigns.

About Lyris Inc:

Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data- driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris’ high-performance, secure, and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings – Lyris HQ and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile channels. Learn more at www.lyris.com.

Download the Full Guide