2013 march 19th, dsc 2013 business plan for presentation to: …€¦ · increase usage of social...
TRANSCRIPT
2013 B
US
INE
SS
PL
AN
F
or
Pre
se
nta
tio
n t
o:
Cit
y o
f M
ark
ham
- D
SC
Marc
h 1
9th
, 2013
WH
AT
IS
SM
AR
T C
OM
MU
TE
MA
RK
HA
M,
RIC
HM
ON
D H
ILL
?
(SC
MR
H)
• A
not-
for-
pro
fit tr
ansport
ation initia
tive c
reate
d in 2
004 to a
ddre
ss tra
ffic
co
ng
estio
n in
Ma
rkh
am
an
d R
ich
mo
nd
Hill
• O
ne
of 1
2 G
TA
Sm
art
Co
mm
ute
Tra
nsp
ort
atio
n M
an
ag
em
en
t A
sso
cia
tio
ns
(TM
A’s
)
• S
CM
RH
is a
ffili
ate
d w
ith
th
e M
ark
ha
m B
oa
rd o
f T
rad
e a
nd
th
e R
ich
mo
nd
H
ill C
ha
mb
er
of C
om
me
rce
. W
e a
re fu
nd
ed
by th
e C
ity o
f M
ark
ha
m, T
ow
n
of R
ichm
ond H
ill, Y
ork
Regio
n, and M
etr
olin
x
OU
R P
UR
PO
SE
: •
H
elp
em
plo
ye
rs in
Ma
rkh
am
an
d R
ich
mo
nd
Hill
im
pro
ve
th
eir
p
roductivity; im
pro
ve q
ualit
y o
f lif
e for
their e
mplo
yees, custo
mers
, a
nd
vis
ito
rs; h
ave
a p
ositiv
e im
pa
ct o
n th
e e
nviro
nm
en
t
• B
e a
sin
gle
so
urc
e o
f in
form
atio
n to
sh
ow
ou
r m
em
be
rs h
ow
to
use
com
muting o
ptions to s
ave tim
e a
nd m
oney
• R
ep
rese
nt th
e in
tere
sts
of o
ur
bu
sin
ess c
om
mu
nity o
n tra
nsp
ort
atio
n
issu
es to
re
leva
nt b
od
ies
CO
NT
EN
TS
1)
20
12
Pro
gra
m U
pd
ate
s
2)
20
12
Activity H
igh
lights
3)
20
13
Work
Pla
n
PR
OG
RA
M U
PD
AT
ES
2012
6 A
cti
ve E
mp
loyers
ad
ded
(55 c
urr
en
tly A
cti
ve)
5 E
ng
ag
ed
Em
plo
yers
ad
ded
14 E
mp
loye
e s
urv
eys c
on
du
cte
d
150 E
mp
loyer
or
Ch
am
ber/
Bo
ard
even
ts a
tten
ded
5
0 S
CM
RH
org
an
ized
even
ts
5
25
new
Ca
rpo
olZ
on
e r
eg
iste
red
us
ers
75
00
Sin
gle
-Oc
cu
pa
nt-
Ve
hic
le t
rip
s r
ed
uc
ed
56
5, 1
25
ve
hic
le k
ilo
me
ters
tra
ve
lle
d r
ed
uc
ed
135 t
on
nes o
f g
reen
ho
use g
as e
mis
sio
ns s
aved
SC
MR
H c
om
mu
ter
sa
vin
gs
$2
25
,00
0
2012
Data
fro
m C
arp
oolZ
one
20
12
PR
OG
RA
M H
IGH
LIG
HT
S
•C
olla
bo
ratio
n w
ith
oth
er
TM
As to
re
ach
cro
ss b
ou
nd
ary
, m
ulti-
site
em
plo
ye
rs (
Se
ne
ca
, Y
RP
,
YR
DS
B,
En
brid
ge
, P
ow
erS
tre
am
)
•C
on
tin
ue
d p
rom
otio
n o
f P
RE
ST
O s
ma
rt fa
re c
ard
fo
r tr
an
sit
•O
utr
ea
ch in
bo
th c
om
mu
nitie
s
•P
ilote
d te
lew
ork
se
min
ar
for
am
ba
ssa
do
rs
•N
ew
ma
rke
tin
g a
nd
co
mm
un
ica
tio
n m
ate
ria
ls e
g. E
mp
loye
r(e
e)
kits, str
ate
gy g
uid
e, e
tc
•In
cre
ase
to
24
00
ne
wsle
tte
r su
bscrib
ers
; 2
0%
in
cre
ase
fro
m 2
01
1
•P
art
icip
atio
n in
cre
ase
in a
ll M
etr
olin
x S
ma
rt C
om
mu
te e
ve
nts
(cp
w, b
2w
d, ca
c, sc w
ee
k)
•Im
ple
mente
d C
arp
ool P
ark
ing S
igns a
t M
ark
ham
Civ
ic C
entr
e
WO
RK
PL
AC
E D
ES
IGN
AT
ION
DESIGNATION
2012
2013
CHANGE
GO
LD
1
2
- C
ity o
f M
ark
ha
m; To
wn
of R
ich
mo
nd
Hill
+1
SILV
ER
3
7
- C
ole
, G
en
iva
r, H
DR
,
M
MM
, P
hili
ps,
Qu
alc
om
m, S
en
eca
+4
TO
TA
L
4
9
+5
CO
NG
RA
TS
MA
RK
HA
M!!
!
5th A
NN
UA
L B
IK
E T
O W
OR
K D
AY
Ma
y 2
8th
29
Org
an
iza
tio
ns
11
0 P
art
icip
an
ts
1
5
pa
rtic
ipa
tin
g S
CM
RH
em
plo
ye
rs
6
85 p
art
icip
atin
g
em
plo
yees
1
bik
e g
ive
n a
wa
y a
t
ea
ch
pa
rtic
ipa
nt
loca
tio
n
37,0
00 V
KT
reduced in
MR
H
9
o
nsite
clin
ics
s
ho
wca
sin
g p
ole
w
alk
ing
, h
yb
rid
v
eh
icle
s, e
lectr
ic
b
ikes
JU
NE
18
-2
4
SM
AR
T C
OM
MU
TE
WE
EK
S
EP
TE
MB
ER
17
th –
23
rd
•E
mplo
yees c
om
muting s
usta
inably
and
com
ple
ting a
trip d
iary
on
Carp
oolZ
one.c
a.
•12 S
CM
RH
em
plo
yers
and 2
35
em
plo
yees p
art
icip
ate
d
•5 o
n s
ite o
utr
each e
vents
•2
6,
00
0+
su
sta
ina
ble
km
s logged in M
RH
Local P
rize
Pack W
inner:
City E
mp
loye
e!
BR
EA
KFA
ST
OF
CH
AM
PIO
NS
S
EP
TE
MB
ER
21
ST
•To
brin
g S
CM
RH
work
pla
ce
cham
pio
ns a
nd o
ur
Advis
ory
Com
mitte
e togeth
er
to n
etw
ork
and
share
experiences
•37 p
art
icip
ants
. S
urv
ey s
ays it
wa
s a
success! A
ll le
arn
ed
som
eth
ing n
ew
and look
forw
ard
to
more
•F
our
ke
yn
ote
am
bassador
speakers
inclu
din
g A
MD
6th
A
NN
UA
L S
MA
RT
CO
MM
UT
E
EM
PL
OY
ER
of
the Y
EA
R A
WA
RD
S
No
ve
mb
er
29
th 2
01
2
SC
MR
H
Em
plo
yer
of th
e Y
ear
Ou
t &
Ab
ou
t…
M
A
R
K
H
A
M
WO
RK
PL
AN
2013
TAR
GET
S!
6
NEW
EM
PLO
YER
S
C
on
du
ct 4
0 C
arp
oo
l, Ec
oD
rive
r, C
anB
ike,
Lu
nch
& L
earn
, an
d O
utr
each
ses
sio
ns
A
tten
d /
ho
st 1
00
net
wo
rkin
g ev
ents
, co
nfe
ren
ces,
wo
rksh
op
s, s
take
ho
lder
mee
tin
gs
C
on
du
ct 4
Ad
viso
ry C
om
mit
tee
Mee
tin
gs (
incl
ud
ing
Bre
akfa
st o
f C
ham
pio
ns)
Im
pro
ve e
nri
ched
inve
stm
ent
(co
rpo
rate
par
tner
ship
/en
han
ced
ser
vice
s/a
la c
arte
) p
acka
ges
wit
h p
riva
te
sect
or(
$8
k ta
rget
)
In
crea
se n
um
ber
of
emp
loye
rs w
ith
SIL
VER
/GO
LD W
ork
pla
ce D
esig
nat
ion
s
MET
RO
LIN
X!
C
on
du
ct 6
fo
llow
-up
su
rvey
s fr
om
exi
stin
g A
CTI
VE
emp
loye
rs w
ith
in 3
yea
rs a
s m
and
ated
by
Met
rolin
x
W
ork
dir
ectl
y w
ith
Met
rolin
x to
war
d N
EW a
nd
BET
TER
met
rics
fo
r G
HG
an
d V
KT
red
uct
ion
s
W
ork
wit
h M
X o
n S
mar
t C
om
mu
te S
trat
egic
Pla
n f
or
20
13
-18
Su
pp
ort
/pro
mo
te M
X B
ig M
ove
/Civ
icA
ctio
n t
hro
ugh
pu
blic
mee
tin
gs p
rio
r to
Ju
ne
1 b
ud
get
dat
e
C
on
tin
ued
par
tici
pat
ion
in M
etro
linx
tech
nic
al a
nd
su
b c
om
mit
tee
mee
tin
gs (
eg.,
Rec
ruit
men
t an
d R
eten
tio
n,
Even
ts a
nd
Mar
keti
ng,
etc
.)
H
ost
/ p
arti
cip
ate
in M
etro
linx-
man
dat
ed t
ran
spo
rtat
ion
eve
nts
(eg
., C
ar P
oo
l Wee
k, B
ike
to W
ork
, Cle
an A
ir
Co
mm
ute
, Sm
art
Co
mm
ute
Wee
k, e
tc)
per
agr
eem
ent
wit
h M
etro
linx
WO
RK
PL
AN
2013 C
ON
TIN
UE
D
PIL
OTS
!
B
usi
nes
s Sh
utt
le f
rom
Pu
blic
Car
Po
ol l
ot
to R
EDU
CE
SOV
tri
ps
(Ph
ilip
s an
d S
cho
last
ic)-
Q2
•Oth
er lo
cal i
nit
iati
ves
fro
m o
ur
Part
ner
s b
ased
on
eff
ecti
ng
beh
avio
ur
chan
ge
REL
ATI
ON
SHIP
S!
Ev
ent
coo
rdin
atio
n w
ith
fu
nd
ers/
par
tner
s (M
un
icip
alit
ies,
Reg
ion
, Met
rolin
x, Y
RT/
VIV
A, C
ham
ber
s, e
t al
)
C
on
tin
ue
to w
ork
wit
h Y
RT/
VIV
A i
n p
rom
oti
on
of
Pu
blic
Tra
nsi
t (e
g, P
rest
o)
C
om
mu
nit
y O
utr
each
to
gra
ss r
oo
ts
W
ork
wit
h C
om
mer
cial
/Mix
ed-U
se D
evel
op
ers
and
Pro
per
ty m
anag
emen
t gr
ou
ps
Le
ad g
ener
atio
n t
hro
ugh
REL
ATI
ON
SHIP
S: w
ith
ou
r em
plo
yers
, fu
nd
ers,
sp
on
sors
, Ad
viso
ry C
om
mit
tee,
Ch
amb
ers,
MC
C, G
AC
, oth
er T
MA
s, o
utr
each
, net
wo
rkin
g A
ND
MA
YOR
S A
ND
CO
UN
CIL
S!
Pa
rtn
er w
ith
Eco
no
mic
Dev
elo
pm
ent
to b
uild
rel
atio
ns
wit
h in
com
ing
and
exi
stin
g b
usi
nes
ses
(GE,
Ho
nd
a)
C
on
tin
ued
Co
llab
ora
tio
n w
ith
oth
er T
MA
s o
n M
ULT
I-SI
TE E
mp
loye
rs
M
ain
tain
an
d c
on
tin
uo
usl
y im
pro
ve S
CM
RH
web
site
In
crea
se u
sage
of
soci
al m
edia
wit
hin
SC
MR
H
C
on
tin
ued
lead
ersh
ip in
Em
plo
yer
Rel
atio
ns
M
ore
pre
ss/v
isib
ilty
wit
hin
ou
r co
mm
un
itie
s (Y
RM
G, S
nap
s, n
ewsl
ette
rs)
In
crea
se s
taff
wit
h n
ew h
ire
to m
eet
dem
and
R
evie
w o
f M
.O.U
. wit
h f
un
din
g p
artn
ers
AE
CO
M
AM
D
BD
O
CA
A
CD
I
Ce
rid
ian
CG
I
Cit
y o
f M
ark
ha
m
Co
le E
ng
ine
eri
ng
GE
NIV
AR
Gie
se
ck
e &
De
vir
en
t
Hil
ton
Su
ite
s
Mark
ham
Bu
sin
esses
35 A
cti
ve B
us
inesses:
Rep
resen
tin
g 4
3,0
00
+ E
mp
loyees
Qu
alc
om
m
Sc
ho
las
tic S
en
ec
a
Sta
nte
c
Su
nn
y C
run
ch
To
sh
iba
UR
S
Wo
rle
yP
ars
on
s
Yo
rk R
eg
ion
Ca
tho
lic
Dis
tric
t S
ch
oo
l B
oa
rd
Yo
rk R
eg
ion
Ra
pid
Tra
ns
it C
orp
ora
tio
n
Yo
rk R
eg
ion
al P
oli
ce
22
0 B
ay –
25
Ce
ntu
ria
n D
r
Ho
lid
ay I
nn
HS
BC
IBM
Jo
hn
so
n &
Jo
hn
so
n M
ed
ica
l
Le
a C
on
su
ltin
g
Le
xis
Ne
xis
Ma
rkh
am
Bo
ard
Of
Tra
de
Mark
ham
Co
nverg
en
ce C
en
tre
Ma
rkh
am
Sto
uff
vil
le H
os
pit
al
Ma
rkh
am
Su
ite
s H
ote
l
MM
M
Ph
ilip
s
Targ
ets
:
Alls
tate
Am
eri
can
Exp
res
s
BL
JC
GE
GW
L
Ho
nd
a
Hyd
ro O
ne
Jo
hn
so
n &
Jo
hn
so
n I
nc
No
vo
Ph
arm
FU
ND
ING
P
AR
TN
ER
S
Me
tro
lin
x:
$17
5,0
00
Cit
y o
f M
ark
ham
:
$ 75,0
00
To
wn
Ric
hm
on
d H
ill:
$ 50,0
00
Yo
rk R
eg
ion
:
$ 60,0
00
PA
RT
NE
RS