2013 media kit€¦ · 3 | media kit 2013 digital content, media, and publishing strategies contact...

WWW.ECONTENTMAG.COM

2013

MEDIAKIT

EContent is a leading authority on thebusinesses of digital publishing, media,and marketing, targeting executives anddecision makers in these fast-changingmarkets. By covering the latest tools, stra-tegies, and thought-leaders in the digitalcontent ecosystem, EContent magazineand EContentMag.com keep professionalsahead of the curve in order to maximizetheir investment in digital content strate-gies while building sustainable, profitablebusiness models.

2 | MEDIA KIT 2013 www.econtentmag.com

Digital content, media, and publishing strategies

WHAT IS ?About EContent – Editorial ProfileEContent magazine and EContentMag.com explore the fast-changing world of digitalcontent. We help content professionals—from publishing executives to marketing managers—keep tabs on the latest trends, technologies, and personalities affecting the digital publishing industry. From the strategic use of video to the always expanding mobilemarket, from social marketing best practices to the use of HTML5, EContent keeps itsreaders ahead of competitors through breaking news, in-depth features, and industry case studies. Monthly columns by industry insiders provide readers with expert advice andinsight, allowing content executives to make informed decisions that maximize their content investments. For more than 33 years, executive decision makers have relied onEContent for concise, accurate, and timely solutions from a real-world perspective.

Each issue of EContent offers:An analysis of what’s happening in the content industry

(M&A, product announcements, technology trends, metrics, etc.)

Case studies of content solutions at work

Feature articles providing in-depth coverage of the latest industry trends and issues, offering

strategies and solutions

Regular columns and departments written by the thought leaders of the digital content industry

EContent covers the people, products, and services that make content happen!

Our Philosophy:Editorial quality is the key to readership.Readership is the key to advertising value.Audience QUALITY equals advertising ROI.

Our Readers:EContent’s readership is heavily weighted with C-level executives, business managers,content strategists, and information and knowledge professionals in key business markets. It provides a crucial line of communication and understanding between theexecutive suite and management responsible for implementation. This is complementedwith impressive budgets specifically allocated to content product categories and services.

What Our Readers Say:“It’s a great source for what’s happening in the econtent world—I know of no othersource on the same level.”

—Christian Markley, President, Blu3Digital

Content Business Technology =+ + Schedule your EContentMag.com exposure today! Contact:Thomas Hogan Jr. • Group Publisher • [email protected]

La Shawn Fugate • Publisher/Advertising Sales • [email protected] • (859) 278-2223, ext. 104

Alexis Sopko • Advertising Coordinator • (908) 795-3703 • [email protected]



CONTACT AD SPACE MATERIALSISSUE EDITORIAL THEMES EDITORIAL CLOSE DUE

2013 EDITORIAL CALENDAR

JANUARY/FEBRUARY • Open Source: Is It Right for You? 10/12/12 12/11/12 12/24/12• Content Strategy: Where to Begin?

MARCH • Is Data the New Media? 11/15/12 1/15/13 1/28/13• Going Public: The Impact of IPOs on

Digital Content CompaniesGuided Tours: A Guide to Customer Data Solutions —Tools That Extract Meaning

APRIL • Content Analytics: Make Your Content Work 12/11/12 2/11/13 2/25/13Smarter, Not Harder

• Digital First: How to Put the Print Model Behind You

MAY • The 25 Most Influential People in Digital Media 1/11/13 3/13/13 3/26/13• Lessons From Econtent EntrepreneursGuided Tours: A Guide to Multi-Platform Publishing—Getting Your Content on Every Device

JUNE • Are Content Curators the New Editors? 2/12/13 4/12/13 4/25/13• The Death of Media Brands:

Is Your Good Name Worth Anything?• Video Platform Providers

JULY/AUGUST • Monetizing Mobile: What Works in the Real World 3/15/13 5/13/13 5/24/13• Brand Advertising on the Web: The Perennial

Pipe Dream?Guided Tours: A Guide to Mobilizing Your Content Solution — *For timely print publication, optimal news contact date is

1 month prior to ad deadline.

Schedule yourEContentMag.com exposure today! Contact:La Shawn FugatePublisher/Advertising Sales

(859) 278-2223, ext. 104

[email protected]

Alexis SopkoAdvertising Coordinator(908) [email protected]

Advertising contact: [email protected]

Editorial contact: [email protected](Editorial subject to change*)



Which App Is Right for You?SEPTEMBER • Social Media Marketing: 5/15/13 7/15/13 7/26/13

The Definitive Do’s and Don’ts• How to Repurpose Your ContentGuided Tours: A Guide to Social Media—Which Tools Are Worth Paying For?

OCTOBER • Content Marketing: Beyond the Company Blog 6/13/13 8/13/13 8/26/13• Social Video 101

NOVEMBER • Content Management Versus 7/15/13 9/12/13 9/25/13Experience Management

• Exploring the Path Behind Hyper-Local MediaGuided Tours: A Guide to Web Content Management—Choosing the Right Tool for Your Organization

DECEMBER • EContent 100—The 100 Companies That Matter 8/15/13 10/15/13 10/28/13Most in the Digital Content Industry

CONTACT AD SPACE MATERIALSISSUE EDITORIAL THEMES EDITORIAL CLOSE DUE

2013 EDITORIAL CALENDAR

*For timely print publication, optimal news contact date is 1 month prior to ad deadline.

Schedule yourEContentMag.com exposure today! Contact:La Shawn FugatePublisher/Advertising Sales

(859) 278-2223, ext. 104

[email protected]

Alexis SopkoAdvertising Coordinator(908) [email protected]

Advertising contact: [email protected]

Editorial contact: [email protected](Editorial subject to change*)



In the issues of March, May, July/August, September, and November EContentmagazine features its prized buying resources—The Guided Tours series. EachGuided Tours section in print is introduced by an article prepared by the editors ofEContent that provides an overview on how to evaluate and select the productsembraced in this report. Then a comprehensive list of vendors supplying solutions inthis area is provided to complete the introduction. This is a singularly valuable resourcefor every organization in the market or thinking about these types of solutions.

A COMPLETE MARKETING SOLUTION IN ONE SPECIAL SECTION OF ECONTENT

Entrée to our audience and leadsYour sponsored essay, case study, or white paper will be printed in a special section of EContent branded under the “Guided Tours” name, reaching 10,000-plus primary subscribers. And EContent will market the PDF version of the report to thesubscriber database, the EContent opt-into-third-party subscribers list, to subscribersto EContent Xtra email newsletter and through the EContentMag.com website.

Generate leads for your sales force❯ All requests for the PDF version of the section will be driven through a

registration form capturing complete contact and qualification information.

❯ Leads will be distributed to all sponsors in this section in a spreadsheet on the first business day following the 15th and last business day of each month.

Participate by Creating Your Organization’s Sponsored Content Piece❯ Third-party white papers and white paper abstracts

❯ Successful customer case studies

❯ Your company’s unique value proposition or market position

❯ A behind-the-scenes look at your technology solution and why it’s important

Editorial And Production Services IncludedEContent will take care of the copy-editing, layout and design. And we will send youa PDF of the final version of the sponsored content article at no extra charge.

SPONSORSHIP RATESPlatinum 4 pages (3,000 words) $10,275Gold 3 pages (2,250 words) $7,725Silver 2 pages (1,500 words) $5,150Standard 1 page (750 words) $2,950

BEST PRACTICES SPONSORED CONTENT SECTIONS

Call or Email to Reserve SpaceLa Shawn Fugate • Publisher/Advertising Sales

[email protected] • (859) 278-2223, ext. 104

ISSUE GUIDED TOURS TOPIC

MARCH • A Guide to Customer Data Solutions — Tools that Extract Meaning

MAY • A Guide to Multi-Platform Publishing — Getting Your Content on Every Device

JULY/AUGUST • A Guide to Mobilizing Your Content Solution —Which App is Right for You?

SEPTEMBER • A Guide to Social Media — Which Tools are Worth Paying For?

NOVEMBER • A Guide to Web Content Management — Choosing the Right Tool for Your Organization



EContent readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include executive officers, business developers, professional researchers, information professionals, consultants, publishers, and internettechnology managers. Subscribers are constantly researching and implementing new content strategies. They’re volume buyers of content and technology solutions and havethe power to make purchasing decisions. They’re directly involved with not only what getspurchased, but also who gets the order.

EContent is read by more than 10,000 professionals. These are the forward-thinking leaderswho are continually looking for ways to leverage internal and external content assets.

Data Sources: EContent readership (September 2012)

Business/Industry

READERSHIP DEMOGRAPHICS

Response Percent

Media/Marketing/Advertising 35%

Manufacturing 2%

Banking, Finance, Insurance 1%

Consulting/VAR/VAD,Econtent Solutions Provider 17%

Education and Training 7%

Government and Nonprofit 7%

Medical/Healthcare/Pharma 1%

Professional Services 1%

Retail/Wholesale 5%

Hospitality and Travel 1%

IT and Communications 11%

Entertainment 4%

Other 10%

90% of EContent readers agree or strongly agree that EContent magazine

and EContentMag.com are “important sources of information

I can’t find anywhere else.”

EContent Readers Drive Their Organization’s Econtent Intiatives

Are you an ADVOCATE or

CHAMPION for your company’s

CONTENT initiatives?

Company Size By Revenue

Response Percent

More than $500 million 24.3%

$100 million to $499 million 6.1%

$10 million to $99 million 22.8%

Less than $10 million 46.8%

Yes 86%

No 14%

Schedule your EContentMag.com exposure today! Contact:

La Shawn Fugate Alexis SopkoPublisher/Advertising Sales Advertising Coordinator(859) 278-2223 ext. 104 (908) [email protected] [email protected]



RATE CARD

SIZE TRIM SIZE BLEED SIZE LIVE AREA

Full-Page Spread 17"wx10 7⁄8"d 17 1⁄4"x111⁄8" 16 1⁄2"x10 3⁄8"

Full Page 8 1⁄2"x10 7⁄8" 8 3⁄4"x111⁄8" 8"x10 3⁄8"

2/3-Page Vertical 4 1⁄2"x9 1⁄4" n/a n/a

1/2-Page Spread 17"x5" 17 1⁄4"x5" 16 1⁄2"x5"

1/2-Page Horizontal 7"x41⁄2" n/a n/a

1/2-Page Vertical 4 1⁄2"x7" n/a n/a

1/3-Page Vertical 2 1⁄8"x9 1⁄4" n/a n/a

1/3-Page Square 4 1⁄2"x4 1⁄2" n/a n/a

Four-Color Rates 1X 3X 6X 10X

1 page $2,020 $1,960 $1,860 $1,760

2/3 page $1,620 $1,568 $1,488 $1,408

1/2 page $1,252 $1,215 $1,153 $1,090

1/3 page $1,111 $1,078 $1,023 $968

Covers1X 3X 6X 10X

Cover 2 $2,323 $2,254 $2,140 $2,025

Cover 3 $2,230 $2,164 $2,054 $1,945

Cover 4 $2,788 $2,705 $2,568 $2,430

10% premium position.

Contact: La Shawn Fugate • Publisher/Advertising Sales • (859) 278-2223, ext. 104 • [email protected]

2013 RATE CARD #34

2013 Advertising Opportunities

ISSUE SPACE RESERVATION MATERIAL DUE

Payment Terms

Terms are net 30 days from date of invoice. 1.5% interest per month will beincurred on any unpaid balance past 30 days. Invoice date is always the firstday of the month of the issue date.

Commissions

All recognized advertising agencies can earn a 15% commission on space andposition. Commissions are earned by reserving space and submitting artworkon or before respective due dates. All commissions are forfeited on unpaidinvoices more than 45 days past due.

❯ Black-and-Whiteadvertisements:25% discount from gross rate

❯ Back Cover & InsideFront Cover: Add 20%.

❯ Center Spread, InsideBack Cover, and otherguaranteed positions:Add 10%.

❯ Inserts and OutsertsContact the sales manager for specifications and rates and any additional postage.

Jan/Feb 12/11/12 12/24/12

March 1/15/13 1/28/13

April 2/11/13 2/25/13

May 3/13/13 3/26/13

June 4/12/13 4/25/13

Jul/Aug 5/13/13 5/24/13

September 7/15/13 7/26/13

October 8/13/13 8/26/13

November 9/12/13 9/25/13

December 10/15/13 10/28/13

EContent Solutions ShowcaseHere, you’ll find the premier vendors offering products and services to serve yourcontent creation, management, delivery, and search needs, as well as those providingcontent resources to inform better business decisions.

The Solutions Showcase is a great way to leverage editorial content to promote yourproduct or service!

Multichannel (Print & Web) Get annual coverage online with your Solutions Showcase listing. Visit www.econtentmag.com/directory.

SHOWCASE LISTING RATES

Half-Page Listing $800❯ Company name + logo❯ Contact information❯ Company profile ❯ Product/Service description

Quarter-Page Listing $400❯ Company name + logo❯ Contact information❯ Product/Service description

Basic Listing $200❯ Company name❯ Contact information

Showcase Sizes Size (WxH, inches)❯ 1/2-page, horizontal 7.5"x4.125"

❯ 1/4-page, vertical 3.5"x4.125"

❯ Basic 3.5"x1.875"



SOLUTIONS SHOWCASE

Contact: La Shawn Fugate • Publisher/Advertising Sales • (859) 278-2223, ext. 104 • [email protected]

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All the information found in thepopular Fulltext Sources Onlineprint edition with the convenienceof online access and much more.

A WEALTHof market ing information and tips

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Marketing Library ServicesThe "How-To" Marketing Tool Written Exclusively for Librarians

Reserve your FREE copyof MLS today

For a FREE TRIAL ISSUE ofMLS simply call (800) 300-9868 or sendan email to [email protected].

If you like it, pay just $74.95 for five moreissues (6 issues total) when the bill arrives.That’s a savings of $25 off the basic U.S.subscription price of $99.95. If you arenot pleased with your FREE copy, returnthe bill marked “Cancel” and have nofurther obligation.

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news for savvy library

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work in a corporate, special,

academic, school, or public

library, MLS will help you call attention to your library,

your services, and your value to the community you

serve.

MLS will provide you with valuable how-to information

on developing marketing strategies, creating marketing

materials, organizing traffic-generating programs,

acquiring library funding, and so much more.

To advertise in this section call: La Shawn Fugate, Publisher • Phone: 859-278-2223 • Email: [email protected]

ADVERTISERS WANTED!

Ad production requirementswww.infotoday.com/advert/CTPAdSpecs.pdf

Please identify material by name of advertiser, publication, and issue date.High-quality hardcopy proof for color and/or black-and-white ads must besubmitted for all ad formats.

We accept the following formats:

❯ Press-quality PDF files are preferred.❯ Fonts must be embedded❯ Set black to overprint❯ Convert PMS to CMYK❯ Images must be in CMYK❯ 300 dpi images only❯ Flattened transparencies❯ Bleeds and crops included

❯ We can also accept high-resolution Macintosh format Photoshop TIFF files.

❯ Photoshop TIFF files for Macintosh—Flattened layers, CMYK color, 300 dpi, page dimensions, and bleeds according to pub specs

Files submitted as RGB will be converted to CMYK. Ads containing SPOT colorswill be converted to CMYK unless prior arrangements have been made. B/W adsand graphics should be saved in grayscale mode. All graphics must be at least 300dpi resolution.

❯ When renaming files, make sure to keep the proper file extension (i.e., .pdf, .tif).

❯ For proper sizing of your ad, please refer to the publication’s rate card. ❯ Add 1/4" on all sides for bleed.

File submission instructions:

❯ To upload files via the web:

❯ Using your web browser, log onto http://files.infotoday.com.

❯ Please indicate advertiser, publication,and issue in which ad will be placedin appropriate fields.

❯ Submission on disc:

❯ Electronic files may be supplied on DVD or CD and should meet the above-stated requirements.

❯ Mark disc with title of ad, name of agency, and publication/issue in which ad will be placed.

❯ Mail disc to:Alexis Sopko, Advertising Coordinator630 Central Avenue, Murray HillNew Providence, NJ 07974(908) [email protected]

A proof of the ad accurately representing how the ad should appear when printedMUST be submitted with the ad. Four-color ads must include an accurate colorproof. This can be provided as a PDF proof, image, or hardcopy. A fax proof for B/Wads is acceptable. Fax copies to Ad Trafficking Coordinator at (609) 654-4309.

Please identify material by name of advertiser and magazine issue.



PRODUCTION REQUIREMENTS



Schedule your EContentMag.com exposure today! Contact:

La Shawn Fugate • Publisher/Advertising Sales • [email protected] • (859) 278-2223, ext. 104

CUSTOM REPRINTS

REPRINTS ...Amazing marketing tools that can promote your business with style and impact

Capitalize on your company’s exposure in EContent magazine by reprinting your feature story, case study, new product release, and more. EContent can assist you in the development of a targeted reprint marketing campaign.

Custom Reprints

EContent offers custom reprints designed exclusively for your company. Prices vary depending on an article length, quantity ordered, and customizationoptions chosen. A minimum order of 100 is required. Please see the customreprints rate schedule on the next page for details and pricing.

PDF FormatYou receive digital rights to publish an EContent article on your website and use article content in email promotions to clients. In this package, you receive your article in PDF format. Credit must be given to the author and to EContentmagazine as the source of the material. Price: $550 per article page.

Feel free to call directly for reprint/permission information.La Shawn FugatePublisher/Advertising Sales(859) 278-2223, ext. [email protected]



PRINTED REPRINTS PRICE LIST

All reprint prices include EContent copyright and royalty obligations to the author.

Additional charges may apply due to customization options and shipping service.

4-Color Process # pgs 100 500 1M 2M 3M 4M 5M 10M 15M 20M 25M

1 777 812 858 999 1,142 1,277 1,409 2,064 2,649 3,172 3,634

2 1,080 1,122 1,180 1,344 1,505 1,667 1,821 2,531 3,192 3,735 4,184

4 1,578 1,644 1,726 1,996 2,253 2,525 2,755 3,771 4,551 4,985 5,804

6 2,456 2,542 2,656 3,063 3,483 3,777 4,078 5,146 6,435 7,524 8,417

8 2,656 2,807 2,926 3,454 3,887 4,259 4,570 6,077 7,007 7,799 8,540

12 3,742 3,885 4,018 4,474 4,875 5,251 5,729 7,901 9,219 10,611 12,370

16 4,399 4,523 4,691 5,273 5,894 6,568 7,180 9,512 11,255 13,006 14,730

2-Color/Black & Color # pgs 100 500 1M 2M 3M 4M 5M 10M 15M 20M 25M

1 557 590 630 756 888 1,014 1,136 1,731 2,284 2,757 3,215

2 724 756 796 939 1,085 1,227 1,360 1,990 2,556 3,046 3,534

4 1,085 1,140 1,218 1,492 1,743 1,976 2,218 3,262 4,016 4,580 5,122

6 1,776 1,846 1,961 2,299 2,644 2,972 3,231 4,348 5,320 6,539 7,569

8 2,079 2,178 2,300 2,781 3,219 3,609 3,897 5,038 6,284 7,336 8,278

12 2,868 3,000 3,168 3,692 4,173 4,497 4,832 6,768 8,342 10,110 11,790

16 3,572 3,695 3,899 4,456 4,898 5,354 5,919 8,316 10,116 11,952 14,044

1-Color/Black # pgs 100 500 1M 2M 3M 4M 5M 10M 15M 20M 25M

1 345 369 396 514 628 738 850 1,382 1,876 2,334 2,763

2 420 448 479 604 718 843 957 1,532 2,064 2,531 2,982

4 742 789 846 1,077 1,318 1,547 1,751 2,763 3,575 4,265 4,733

6 1,224 1,295 1,386 1,726 2,057 2,369 2,663 3,903 4,866 5,747 6,772

8 1,394 1,487 1,608 2,085 2,531 2,943 3,320 4,682 5,817 7,055 8,009

12 2,025 2,146 2,303 2,930 3,444 3,926 4,340 5,954 7,907 9,578 11,295

16 2,562 2,721 2,937 3,672 4,265 4,719 5,128 7,466 9,290 11,170 13,497

CUSTOM REPRINTS

Schedule yourEContentMag.comexposure today! Contact:

La Shawn FugatePublisher/Advertising Sales

(859) 278-2223, ext. 104

[email protected]



OUR CUSTOM RESEARCH PROGRAM INCLUDES:PHASE 1: The Survey

■ Survey design and creation■ Capture, cross-indexing, and raw data from the online survey tool■ a complete Final Report that delivers “Key Findings” and in-depth

data interpretation authored by an industry analyst working closelywith your company

■ Final Report also includes an Executive Summary and a fullRespondent Profile

■ Full co-branding and affiliation with EContent magazine, oranonymity, at the survey sponsor’s discretion

■ Competitive intelligence – each survey may include up to fiveproprietary questions

■ Vendor owns rights to the Final Report PDF and the data. EContentmagazine retains the right to publish the survey findings, with attributionto the sponsor, in its various media outlets online and in print

ASIDE FROM GAINING VALUABLE INFORMATION FORYOUR OWN INTERNAL USE, RESEARCH FINDINGS ANDANALYSIS CAN THEN BE USED AS THE BASIS FOR:PHASE 2: Lead-Generation: Marketing the Findings

■ Complete Content Syndication program of the Final Report for 1 month to drive downloads and lead generation including:■ Dedicated Email promotion (65,000 names)■ Newsletter Sponsorships (70,000 names)

La Shawn FugatePublisher/Advertising Sales

(859) 278-2223, ext. 104

[email protected]

CONTACT

■ Sponsored Content Listing (homepage and newsletters) (600,000 imp./mo.).■ EContent magazine will create a registration page and host your report, and

capture leads which you will have download access to 24/7■ Print distribution of “single page takeaway” in EContent magazine

(10,000 subscribers)

USE RESEARCH FINDINGS AS A PLATFORM FOR LEAD-GENERATION WITH:PHASE 3: Live 1-Hour Webcast: Thought Leadership Series

■ Highly qualified, actionable leads—from preregistration, live event log-on,and postevent registration and log-on to the archived event.

■ Extensive event registration program with multiple marketing touch points.■ Sponsor Exclusivity—Enjoy 100% attentive and exclusive mind-share in a

single-sponsored event.■ Brand Leverage—Use the strength of the EContent brand.■ A managed process—We take care of all the details: marketing, lead-capture,

moderation, technology, archiving, and follow-up.

In-depth Market Research + Lead-Generation (call for pricing):

ECONTENT MAGAZINE RESEARCH

2013 media kit€¦ · 3 | media kit 2013 digital content, media, and publishing strategies contact...

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