2013 predictions
TRANSCRIPT
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2013 Predictions
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Starmark
Peggy NordeenCEO
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
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© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
How did we do in 2012?
Good call:
• Social Business
• Cloud Computing & Device Synchronization
• Recognition: Voice & Face, plus product photos
• More social dashboards
• Tablets will get larger and more professional (and smaller too)
Work In Process:
• More Brand Ambassador Programs
• Real Time Analytics during campaigns
• Real Time Mobile Content
• Mobile Commerce and NFC
• Interactive TV
• Proximity Deals and "Digi-Haggling"
• Augmented Reality (cool but still awkward)
Matured:
• Social Gamification
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
2013 Predictions
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Social Business
Social Business is here to stay.
• More strategic
• Better reporting
• More communities and groups
• Customer service
• Social commerce
• More focus on creating authentic buzz
• Location-based drivers of social engagement
Free when you Tweet...
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Mobile Commerce
eCommerce on your mobile
device
Location-based payment via your Mobile
Device
Transmission of money via your mobile device
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Apps
Android has 75% market share... ...yet only 25% of web/app usage.
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Responsive Design Matures
One design can fit all:
• Display content optimized for phone and tablet devices.
• Emails and landing pages
• Entire web sites
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Media
Google continues to innovate and secure its future in digital marketing landscape
Youtube is beta testing the future of “shoppable “videos
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Mobile Media
Mobile will continue to shape the way that media is planned, bought and ultimately consumed.
• Death of the desktop PC predicted
• Mobile ad rates are low now, but as new technology hits the market mobile ad rates will increase
• Facebook mobile targeting capabilities (down to the OS)
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Media Integration
Media and digital strategies will integrate further to better compliment each other
• Continued Facebook and Instagram Integration
• Display Advertising and Pintrest
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STARMARK.COM
@starmarkintl#2013
Keep in an eye on:
• As Pinterest opens its application programming interface (API) watch marketers, business and entrepreneurs rapidly deploy new intellectual properties (IP) to maximize this rapidly growing channel
• Multi-tiered Pinterest strategies
• Not “Just for girls” anymore. Male demo is increasing
• Will Pinterest give way to an eCommerce model?
Pinterest Marketing
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
Keep in an eye on:
• Instagram profile pages — Watch for new features and ways to share
• Further adoption of business platforms to tap into Instagram
• Video integration?
• Further cross-fertilization (beyond frictionless sharing) with Facebook should be expected
Instagram Marketing
© COPYRIGHT 2012 STARMARK
STARMARK.COM
@starmarkintl#2013
2013 In Summary
1. Social Business is here to stay
2. Mobile Commerce continues to grow
3. App development becomes the norm
4. Responsive design matures
5. Google search dominates media
6. YouTube integrates commerce
7. Facebook ad targeting means better quality traffic
8. Social marketing and media strategies integrate
9. Pinterest API opens a world of possibilities
10.Photo sharing becomes a strategy
© COPYRIGHT 2012 STARMARK
@StarmarkIntl
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© COPYRIGHT 2012 STARMARK
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@starmarkintl#2013
Thank You.
Brett CirceChief Interactive Officer
Follow Me: @bcirce
Justice MitchellVP ICD/Social Media
Follow Me:@justicemitchell
Diego NaranjoVP Planning & Strategy
Follow Me:@miamiadguy