2013 sia snow show daily - day 3
DESCRIPTION
Day 3 hits the global SIA Snow Show in Denver, CO with splitboard sales, small ski brand inspirations, leading women of the industry and the Protect our Winter program pros helping to save the snow. www.SIAsnowshow.com, follow #SIA13 @siasnowsportsTRANSCRIPT
Protect Our Playground
Divide & ConquerSplitboard sales surge as product availability and buzz expand(p. 22)
CORE APPEALSmall ski brands rely on alternative materials and a grassroots approach to build buzz (p. 4)
WONDER WOMENTwo industry leaders discuss their rise to the top (p. 25)
SIA SNOW SHOW APP
Heard in the Aisles> “I still have the pink double boots from Scarpa that I used on Everest in 1994.” (p. 44)
—Sen. Mark Udall (D, CO)
OFFICIAL PUBLICATION OF THE 2013 SIA SNOW SHOW PUBLISHED BY ACTIVE INTEREST MEDIA SATURDAY, FEBRUARY 2, 2013
Also available on the iTunes App Store or at www.SIAshowapp.com
Pro snow sliders inspire the next generation to consider climate change