2013 sia snow show daily - day 3

1
Protect Our Playground Divide & Conquer Splitboard sales surge as product availability and buzz expand (p. 22) CORE APPEAL Small ski brands rely on alternative materials and a grassroots approach to build buzz (p. 4) WONDER WOMEN Two industry leaders discuss their rise to the top (p. 25) SIA SNOW SHOW APP Heard in the Aisles > “I still have the pink double boots from Scarpa that I used on Everest in 1994.” (p. 44) —Sen. Mark Udall (D, CO) OFFICIAL PUBLICATION OF THE 2013 SIA SNOW SHOW PUBLISHED BY ACTIVE INTEREST MEDIA SATURDAY, FEBRUARY 2, 2013 Also available on the iTunes App Store or at www.SIAshowapp.com Pro snow sliders inspire the next generation to consider climate change

Upload: snowsports-industries-america-sia

Post on 16-Mar-2016

218 views

Category:

Documents


3 download

DESCRIPTION

Day 3 hits the global SIA Snow Show in Denver, CO with splitboard sales, small ski brand inspirations, leading women of the industry and the Protect our Winter program pros helping to save the snow. www.SIAsnowshow.com, follow #SIA13 @siasnowsports

TRANSCRIPT

Page 1: 2013 SIA Snow Show Daily - Day 3

Protect Our Playground

Divide & ConquerSplitboard sales surge as product availability and buzz expand(p. 22)

CORE APPEALSmall ski brands rely on alternative materials and a grassroots approach to build buzz (p. 4)

WONDER WOMENTwo industry leaders discuss their rise to the top (p. 25)

SIA SNOW SHOW APP

Heard in the Aisles> “I still have the pink double boots from Scarpa that I used on Everest in 1994.” (p. 44)

—Sen. Mark Udall (D, CO)

OFFICIAL PUBLICATION OF THE 2013 SIA SNOW SHOW PUBLISHED BY ACTIVE INTEREST MEDIA SATURDAY, FEBRUARY 2, 2013

Also available on the iTunes App Store or at www.SIAshowapp.com

Pro snow sliders inspire the next generation to consider climate change