2013 smith optics september advertising report

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PRINT PLACEMENTS MAINSTREAM: Outside Magazine - Fall Buyers Guide OPTICAL: VCPN - September 20/20 - September 20/20 - SunVision - September Vision Monday / VEW Show Dailies - September Envision - Sept/Oct BIKE / ENDURANCE: BRAIN - Interbike Issue Decline - October/Interbike Issue MOTO: Racer X - October Cycle News - Issue 35-38 Dirt Rider - November TW Moto - October ADVERTISING CONTACT: Cassie Abel | [email protected] | 208-727-6593 FISH: Drake - Fall Fly Rod & Reel - Fall SNOWBOARD: Snowboard Canada - August Snowboard - September Buyers Guide TW Snow - October King Snow - August Snowboard Colorado - October Snowboarder - October 26.2 - Outderwear Guide SKI: Freeskier - September Buyers Guide SBC Skier - September Powder - October 42.2 - Apparel Guide RESORT MAGZINES: Cranmore Killington ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com DIGITAL PLACEMENTS SurferMag.com Surf.Transworld.net VitalMX.com VurbMoto.com VitalMTB.com Adventure-Journal.com PowderMag.com NewSchoolers.com Transworld.Snowboarding.net SEPTEMBER 2013 AD SUMMARY

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Ad placements and creatives during the month of September

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Page 1: 2013 Smith Optics September Advertising Report

PRINT PLACEMENTS

MAINSTREAM:

Outside Magazine - Fall Buyers Guide

OPTICAL:

VCPN - September

20/20 - September

20/20 - SunVision - September

Vision Monday / VEW Show Dailies - September

Envision - Sept/Oct

BIKE / ENDURANCE:

BRAIN - Interbike Issue

Decline - October/Interbike Issue

MOTO:

Racer X - October

Cycle News - Issue 35-38

Dirt Rider - November

TW Moto - October

ADVERTISING CONTACT:Cassie Abel | [email protected] | 208-727-6593

FISH:

Drake - Fall

Fly Rod & Reel - Fall

SNOWBOARD:

Snowboard Canada - August

Snowboard - September Buyers Guide

TW Snow - October

King Snow - August

Snowboard Colorado - October

Snowboarder - October 26.2 - Outderwear Guide

SKI:

Freeskier - September Buyers Guide

SBC Skier - September

Powder - October 42.2 - Apparel Guide

RESORT MAGZINES:

Cranmore

Killington

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

DIGITAL PLACEMENTS

SurferMag.com

Surf.Transworld.net

VitalMX.com

VurbMoto.com

VitalMTB.com

Adventure-Journal.com

PowderMag.com

NewSchoolers.com

Transworld.Snowboarding.net

SEPTEMBER 2013 AD SUMMARY

Page 2: 2013 Smith Optics September Advertising Report

Outside  Magazine  –  Fall  Buyers  Guide  

Page 3: 2013 Smith Optics September Advertising Report

VCPN  -­‐  September  

Page 4: 2013 Smith Optics September Advertising Report

20/20  SunVision  -­‐  September  

Page 5: 2013 Smith Optics September Advertising Report

20/20  -­‐  September  

Page 6: 2013 Smith Optics September Advertising Report

Vision  Monday  -­‐  September  

Page 7: 2013 Smith Optics September Advertising Report

Envision  –  Sept/Oct  

Page 8: 2013 Smith Optics September Advertising Report

BRAIN  –  Interbike  Issue  

Page 9: 2013 Smith Optics September Advertising Report

Decline  –  October  /  Interbike  

Page 10: 2013 Smith Optics September Advertising Report

Racer  X  -­‐  October  

Page 11: 2013 Smith Optics September Advertising Report

Cycle  News  35  

Page 12: 2013 Smith Optics September Advertising Report

Cycle  News  -­‐  36  

Page 13: 2013 Smith Optics September Advertising Report

Dirt  Rider  -­‐  November  

Page 14: 2013 Smith Optics September Advertising Report

TW  Moto  -­‐  October  

Page 15: 2013 Smith Optics September Advertising Report

Drake  -­‐  Fall  

Page 16: 2013 Smith Optics September Advertising Report

Fly  Rod  &  Reel  -­‐  Fall  

Page 17: 2013 Smith Optics September Advertising Report

Snowboard  Canada  -­‐  August  

Page 18: 2013 Smith Optics September Advertising Report

Snowboard  –  September  Buyers  Guide  

Page 19: 2013 Smith Optics September Advertising Report

TW  Snow  -­‐  October  

Page 20: 2013 Smith Optics September Advertising Report

King  Snow  -­‐  August  

Page 21: 2013 Smith Optics September Advertising Report

Snowboarder  -­‐  October  

Page 22: 2013 Smith Optics September Advertising Report

Freeskier  -­‐  September  

Page 23: 2013 Smith Optics September Advertising Report

SBC  Skier  -­‐  September  

Page 24: 2013 Smith Optics September Advertising Report

Powder  -­‐  October  

Page 25: 2013 Smith Optics September Advertising Report

Cranmore  

Page 26: 2013 Smith Optics September Advertising Report

Killington