2013 smith optics july advertising report

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PRINT PLACEMENTS OPTICAL: VCPN - July 20/20 - SunVision - July MAINSTREAM: Bicycling - August SURF: BL!SSS - July ESM - July (170) Surfing Magazine - September BIKE / ENDURANCE: ProCycling - August Bike Magazine - August ADVERTISING CONTACT: Cassie Abel | [email protected] | 208-727-6593 MOTO: MXP Canada - CMRC Program 2 Cycle News - Issue 30 Dirt Rider - September Racer X - September FISH: Salt Water Sportsman - August/September Fly Rod & Reel - Summer BASS Times - August On The Water - August SKI: 32 Degress - Fall ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com DIGITAL PLACEMENTS SurferMag.com Surfline.com Surf.Transworld.net VitalMX.com VurbMoto.com VitalMTB.com PinkBike.com Cyclingnews.com VeloNews.com Triathlete.com Adventure-Journal.com OutsideOnline.com Midcurrent.com Bassmaster.com JULY 2013 ADVERTISING SUMMARY

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Ad placements and creatives during the month of July

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Page 1: 2013 Smith Optics July Advertising Report

PRINT PLACEMENTS

OPTICAL:

VCPN - July

20/20 - SunVision - July

MAINSTREAM:

Bicycling - August

SURF:

BL!SSS - July

ESM - July (170)

Surfing Magazine - September

BIKE / ENDURANCE:

ProCycling - August

Bike Magazine - August

ADVERTISING CONTACT:Cassie Abel | [email protected] | 208-727-6593

MOTO:

MXP Canada - CMRC Program 2

Cycle News - Issue 30

Dirt Rider - September

Racer X - September

FISH:

Salt Water Sportsman - August/September

Fly Rod & Reel - Summer

BASS Times - August

On The Water - August

SKI:

32 Degress - Fall

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

DIGITAL PLACEMENTS

SurferMag.com

Surfline.com

Surf.Transworld.net

VitalMX.com

VurbMoto.com

VitalMTB.com

PinkBike.com

Cyclingnews.com

VeloNews.com

Triathlete.com

Adventure-Journal.com

OutsideOnline.com

Midcurrent.com

Bassmaster.com

JULY 2013 ADVERTISING SUMMARY

Page 2: 2013 Smith Optics July Advertising Report

VCPN  -­‐  July  

Page 3: 2013 Smith Optics July Advertising Report

20/20  SunVision  -­‐  July  

Page 4: 2013 Smith Optics July Advertising Report

Eyecare  Business  -­‐  June  

Page 5: 2013 Smith Optics July Advertising Report

Bicycling  -­‐  August  

Page 6: 2013 Smith Optics July Advertising Report

BL!SSS  -­‐  July  

Page 7: 2013 Smith Optics July Advertising Report

ESM  –  July  (170)  

Page 8: 2013 Smith Optics July Advertising Report

Surfing  Magazine  -­‐  September  

Page 9: 2013 Smith Optics July Advertising Report

ProCycling  -­‐  August  

Page 10: 2013 Smith Optics July Advertising Report

Bike  Magazine  -­‐  August  

Page 11: 2013 Smith Optics July Advertising Report

MXP  Canada  –  CMRC  Program  2  

Page 12: 2013 Smith Optics July Advertising Report

Dirt  Rider  –  September  

Page 13: 2013 Smith Optics July Advertising Report

Racer  X  -­‐  September  

Page 14: 2013 Smith Optics July Advertising Report

Salt  Water  Sportsman  –  August/Sept  

Page 15: 2013 Smith Optics July Advertising Report

Fly  Rod  &  Reel  

Page 16: 2013 Smith Optics July Advertising Report

BASS  Times  -­‐  August  

Page 17: 2013 Smith Optics July Advertising Report

On  The  Water  -­‐  August  

Page 18: 2013 Smith Optics July Advertising Report

32  Degrees  –  Fall  (Spread  Version)