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    Data Ware ouse o ut ons romSAPStrategic Direction and Evolution

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    2012 SAP AG. All rights reserved. 2

    Data Warehousing Solutions from SAPOverview

    Solving complex and diverse challenges

    Real-time analytics

    Big data

    Agility

    Powering sophisticated information landscapes

    High-performance operational analytics

    Enterprise data warehousing

    Providing customer choice through complementary

    and inter-operable solutions

    SAP HANA Appliance

    Sybase IQ

    SAP NetWeaver Business Warehouse

    Sybase Power Designer

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    Definitions

    Data Mart

    Large Scale Query & AnalysisFlexible Data Marts

    Simplified Maintenance

    Centralized EDW

    Data LineageData Consolidation

    Data TransformationInformation Lifecycle Mgmt

    Logical/Distributed DW

    ETLGovernance

    Data Distribution

    Data Mart= Way to store and report on information

    Data Warehouse = Ability to Manage/Integrate/Harmonize/Govern Multiple Data marts Centralized EDW = Centralized Management/Orchestration of multiple data-marts in a

    single environment Logical EDW = Logical Management/Orchestration across a variety of data marts and

    environments

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    What is a Data Mart?

    A data mart is a repository of data gathered from operational data and other sources that is designed to serve a particularcommunity of knowledge workers. The data may derive from a data warehouse or operational systems directly. The emphasis ofa data mart is on meeting the specific demands of a particular group of knowledge users in terms of analysis, content,presentation, and ease-of-use. Users of a data mart can expect to have data presented in terms that are familiar.

    A data mart is a collection of subject areas organized for decision support based on the needs of a given department.

    There are two main categories of data marts - dependent and independent. A dependent data mart is one whose source is adata warehouse. An independent data mart is one whose source is the legacy applications environment. All dependent datamarts are fed by the same source - the data warehouse.

    Main tasks of a data mart:

    Providing information specific to the needs of a certain business user group or department

    Providing information ready for end-user consumption

    Sourced:TechTarget

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    Different Analytical Needs Leverage Appropriate Data Marts to serve Business Needs

    Arch itec ted Data Mar ts (Enterpr ise BI) : Consolidated and integral part of EDW supporting decision making

    on corporate data

    Centrally managed by IT, standardized data models on corporateinformation

    Long term requirements in terms of stability and consistency

    Typically time aggregated data

    Operational Data Marts (Operational Analytics):

    Real Time Data and timeliness centric

    Reporting on large volumes of granular, transactional data

    Supporting local business execution

    Higher data volatility

    Agil e Data Mart s (Ad-hoc Analy sis):

    Independently of the highly governed centralized corporate EDWlayers

    Maximum flexibility for LoBs in data modeling and integration of LoBspecific data

    Support strategic decision making in LOBs

    Volatile and historical data with fluid data models

    Real-Time Data Marts ( Event Based Analytics) :

    Reporting on Events and Streams of Information

    Defining Rules and Alerts to trigger exception based analytics

    Tracking and logging Events via an audit trail and managingdeviations from audit information

    Mobile consumption paradigm as key value

    Near-Line Data Mart ( Query-able Archive) :

    Reporting on Longer Term Trends

    Reporting on Rarely Used Information for Governance / AuditPurposes

    Near-LineData Marts

    Query-able Archive

    Archived Information

    OperationalData Marts

    OperationalAnalytics

    DB Replication

    Transactional |System of Record

    Real TimeData Marts

    Real TimeAnalytics

    Sensor | Mobile |Social

    Streams | Feeds

    Transactional | Analytical |Systems of Record & Engagement

    ArchitectedData Marts

    AgileData Marts

    Enterprise BI Ad-Hoc | Self-Service BI

    ETL / ELT /Replication

    Logical / Centralized Enterprise Data Warehouse(as a management framework)

    ETL / ELT /Replication

    Federated Queries

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    What is a Data Warehouse?

    Bill Inmon:The Data Warehouse is a subject-oriented, integrated, time-variant, non-volatile collection of data used to supportthe strategic decision-making process for the enterprise. It is the central point of data integration for business intelligence and isthe source of data for the data marts, delivering a common view of enterprise data.

    Ralph Kimballs: A data warehouse is a copy of transaction data specifically structured for query and analysis. It is theconglomerate of all data marts within the enterprise. Information is always stored in the dimensional model.

    TDWI: Data warehousing incorporates data stores and conceptual, logical, and physical models to support business goals andend-user information needs. A data warehouse (DW) is the foundation for a successful BI program.

    Main tasks of a Data Warehouse:

    Integrating data from various data sources to common semantics given by the Data Warehouse data model

    Harmonizing data values

    Establishing a single version of truth as a source for data marts, delivering a common view of enterprise data

    Providing a single, comprehensive source of current and historical information

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    Logical EDW versus Centralized EDW

    Logical/Distributed DW Centralized EDW

    SAP Sources(Structured+Unstructured)

    Non-SAP Sources(Structured+Unstructured)

    Data-Marts Data-Marts

    Central Data Hub

    Data-Marts Data-Marts

    Data Visuali zation Data Visual ization

    SAP Sources(Structured+Unstructured)

    Non-SAP Sources(Structured+Unstructured)

    Central EDW

    Data-Marts

    Data Visualization

    Data-Marts

    Harmonized Data

    Logical Reporting Data (Cubes)

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    Enterprise Data Warehousing Will Continue To Be a StrategicInvestment

    Exponential Growth and IncreasingVelocity of Data

    Increased Complexity of System andInformation Landscapes

    Dynamic Business Requirements

    Greater and More DiverseConsumption Patterns

    Market Consolidation AcrossIndustries Drives M&A Activity

    Focus on Internal and ExternalStakeholder Transparancy

    EDW Challenges and Drivers

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    SAP NetWeaver Business WarehouseAn integrated Enterprise Data Warehouse management application

    Including capabilities for

    Pre-defined Entity Relationship Models based on

    SAP Business Suite

    Agile Data modeling with

    BW workspaces Non-materialized consumption of HANA datamodels in BW

    Layered Scalable Archit ecture (LSA)

    ETL process modeling

    Real time data acquisition

    Scheduling

    Administrat ion l ifecycle management

    High performance OLAP processing

    both SAP and non-SAP sources

    BW LSA ++

    HANA

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    A petabyte-scale elastic-compute analytics-serverthatsupports highly parallel query processing and data loading, andtunable workload management,

    Supports commodity hardware and patenteddatacompression and indexing for very low Total Cost of Ownership

    (TCO) Capabilities include ability to scale out with near linear

    performance; native MapReduce / Hadoop integration; isolationof user communities for straightforward SLA management andsecurity; best in class in-database analytics andpredictivelibraries; advanced text search; FIPS level security.

    An expanded eco-system for the support of third-partyapplications for information lifecycle management, businessintelligence and data integration, predictive analytics andsystem/data administration.

    Sybase IQA proven enterprise-class columnar database IQ

    Sybase IQ 15 Engine

    Communications &

    Security

    MultiplexGridManagement

    Adm

    inistrationFramework

    Column Indexing Sub-system

    LoadingEngine

    Storage Area Network

    Query Engine

    In-DatabaseAnalytics

    Text Search

    Web Enabled AnalyticsInformationLifecycleManagement

    Column Storage Processor

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    SAP HANAA platform for a new class of real-time analytics and applications

    Real-time analytics (OLAP)

    SAP Business Suite Third-party systems

    SAP HANA

    Real-time replication

    servicesData services

    Real-time apps (OLTP)

    In-memory database

    Planning and Calculation

    EngineR & Hadoop integration

    Predictive Analysis &

    Business Function Libraries

    Information Composer &

    Modeling StudioText Search

    Application Services (e.g.

    HTML 5 Server)

    3rd PartyBI Client

    SAP NetWeaver (On Premise / Cloud )

    Custom

    Apps

    SAP Business

    Suite

    SAP Business

    Warehouse

    SAP Big Data

    App li cat ion sSAP Analytics

    SAP

    Mobile

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    SAP HANA + Sybase IQStrategic Direction

    Extend SAP HANAs processing enginewith Sybase IQ optimizer and indexinginnovations

    Extend Sybase IQ Hadoop andMapReduce capabilities into SAPHANA

    Next generation near-line SMARTSTORE solution for BW/SAP HANA

    Customer Value

    Market leading internal and externalpredictive libraries

    Enterprise-wide information accesssupporting massive concurrentworkloads

    Customer Value

    Integration of Hadoop data andMapReduce queries with SAPHANA for Breadth AND DepthAnalysis

    Customer Value

    Cost effectively store Petabyte-sizeddata sets

    Integrate Optimize Synthesize

    Managing all OLAP and OLTP applications with close to zero application-based data redundancy by switching operations seamlesslybetween hot blades to manage 100% up-time with zero-disruption from data loads and applying fixes and new developmentsallocating data across all available storage media by hot and cold data requirements and everything in between

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    SAP Data Visualization(SAP BusinessObjects BI)

    Data Storage & Processing(SAP HANA Platform + Sybase IQ)

    Data-Marts(Sybase PowerDesigner, HANA Model Studio, SAP BW)

    SAP DeliveredData-Mart

    Content(RapidMarts + RDS)

    SAP Delivered EDW(SAP BW)

    Custom Build EDW(Sybase PowerDesigner +

    HANA Model Studio)

    PartnerDelivered Data-

    Mart Content(RapidMarts)

    Custom BuildData-Mart

    Content

    SAP Enterpri se Information Management(SAP Data Services, Sybase RepServer, Sybase ESP, SLT, MDM, Informatio n Steward)

    SAP Sources(Structured+Unstructured)

    Non-SAP Sources(Structured+Unstructured)

    Data Mart Context EDW Context

    SAP Delivered Content for

    BizSuite

    Present

    Manage Integrate& Harmonize

    Store& Process

    Ingest

    Build

    The SAP Data Management Landscape

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    Sybase IQ EDW

    SAP Enterprise Data WarehousingVision

    Centralized EDW(In-Memory with Temperate data)

    X-Consumption of BW and HANA data models NLS - Near-Line StoragePlanned in the near future Keep Current Data In-Memory Keep Aged Data on Disk

    Custom Build DW Massive Scale

    Petabyte scale storageand processing of data

    Sybase PowerDesignerMeta Data and datamodeling

    Centralized EDW - In-Memory Packaged Data Warehouse

    framework Leverage Business Content for

    SAP (master data, transactiondata, semantics)

    Consumption of SAP HANAData Mart models

    SAP BW on HANA

    SAP HANA DB

    SAP BW on HANA + HANA Data Mart

    Sybase IQSybase IQ

    SAP BW integrated with

    SAP Business SuiteCustom Build Enterprise Data Warehouses

    SAP Real-Time Data Platf orm (HANA+IQ)

    Today

    Future

    ETL/Replication

    Data Marts

    SAP is evolving the Data Warehouse uniting SAP BW, Sybase IQ and SAP HANA on the SAP Real-Time Data Platform

    SAP HANA Data Mart

    Custom Build Data marts HANA optimized for real-time

    use cases Instantaneous reporting on hot

    dataPlanned in the near future Consumption of BW models Sybase PowerDesigner

    SAP ETL/Replicatio nSAP BW ETL

    SAP HANA DB SAP HANA DB

    SAP BW ETL SAP ETL/Replication

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    Next generation SAP Real-time Data Platform

    3rd PartyBI Client

    SAP NetWeaver (On Premise / Cloud)

    Custom

    Apps

    SAP Business

    Suite

    SAP Business

    Warehouse

    SAP Big Data

    App li cat ionsSAP Analytics

    SAP

    Mobile

    Open Developer APIs and Protocols

    Comm

    on

    Landscape

    Management

    SAP Smart Data Services Platform

    SAP HANA Platform

    SAP Real-time Data Platfo rm

    SAP Sybase ASE

    Common

    Modeling

    SybasePowerDesigner

    HADOOP

    3rd

    PartyDB

    MPP

    Scale-Out SAP Sybase SQLA

    SAP Sybase ESP

    SAP Sybase IQ

    SAP Sybase

    Replication Server

    SAP Data

    Services SAP MDG, MDM

    SAP innovation without customer disruption

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    SAPs Data Platform Supports Storing Both High Value Data As WellAs High Volume Data

    SAP is a company of choice: Buy or Build! SAP BW is an integratedEnterprise Data Warehouse

    management application that SAP recommends due to its tight

    integration with the SAP application family (master data,harmonization, data movement, etc) For customers who want to define their own warehousing

    methodology, SAP will also optimize our tooling and platform forbuilding custom warehouses

    Choosing the Analytic Database

    SAP BW or Custom Bui ld Warehouses?

    HANA for High Value or Hot Data

    Sybase IQ for Higher Volume characteristics(price/performance of in-memory and disk)

    HANA+IQ for providing temperate data (tiering storage andprocessing)ataValue

    Data Volume Hadoop

    ASE

    HANA

    IQ

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    Planned Innovations Future DirectionToday

    SAP NetWeaver BWStrategy Overview Key Themes and Capabilities

    Upcoming planned release

    HANA-specific features

    SAP BW and SAP HANA MixedScenarios

    Not active data concept

    Support of Semantic Partitioned

    Objects (SPO)

    Enhanced Partitioning for writeoptimized DSOs

    Support for SAP BusinessObjectsExplorer

    Platform independent hi ghlights

    Enhanced Support of 3.x ->7.xDataflow Migration

    File Download of BW meta data

    DSO Planning

    Future innovations

    Add it ional Flexib il ity

    BW/Non-BW mixed EDW environments -Managing the logical EDW

    Open Operational Data Store layer

    Big Data/Hadoop connector

    Lower TCO with sim plif ied data modeling

    Uniform modeling concepts with eclipse basedUIs

    Highly reduced number of InfoProvider types foreasier data modeling

    Enhanced performance and scalability

    Further reduce data provisioning times

    HANA optimized transformations

    Data aging strategies

    Conversion t ools

    (Release SP 8 Q4 2012)GA since April 10th

    * SAP will continue to support RDBMSplatforms

    Thispresentationoutlinesourgeneralproductdirectionandshouldnotbereliedoninmakingapurchasedecision.ThispresentationisnotsubjecttoyourlicenseagreementoranyotheragreementwithSAP. SAP hasnoobligationtopursueanycourseofbusinessoutlinedinthispresentationortodeveloporreleaseanyfunctionalitymentionedinthispresentation.ThispresentationandSAP'sstrategyandpossiblefuturedevelopmentsaresubjecttochangeandmaybechanged byS AP atany timeforanyreason withoutnotice.Thisdocumentis providedwithouta warrantyofanykind, eitherexpressor implied,includingbutnotlimitedto, theimpliedwarrantiesof merchantability,fitnessfora particularpurpose,or non-infringement.SAP assumesnoresponsibilityforerrors oromissions inthis document,exceptif suchdamageswerec ausedbyS AP intentionallyor grosslynegligent.

    SAP NW BW 7.30 on HANA*

    HANA specific features

    Performance boost for data loading,query response time and planning

    HANA-optimized InfoCubes and DataStore Objects (DSO)

    Simplified and faster datamodeling/remodeling

    In-memory planning Support of native HANA models Simplified system landscapePlatform independent highlights

    Graphical data flow modeling Semantic Partitioned Objects (SPO) Rapid prototyping of Ad Hoc Scenarios

    via BW Workspaces Tighter integration with SAP Data

    Services

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    Thi

    s i

    SAP Sybase IQStrategy Overview Key Themes and Capabilities

    Analyt ics Server fo r EDW and Big

    Data Analytics

    Shared-everything MPP with VirtualData Marts and MapReduce APIs(Native +Hadoop Federation)

    Certified with SAP BusinessObjectsBIplatform and Data Services v3.x, v4.x

    Analyt ics Server fo r EDW

    and XLDB Analytics

    Next-gen column store for XLDBanalytics w/ parallel +concurrentingestion, intelligent scale out

    Near-line store/feed from/to BWand HANA

    MDX API support

    Optimizations/innovations w/ SAPBusinessObjectsBI platform, DataServices & Predictive Analytics

    SAP BusinessObjects Services:Load Table/Client SideLoads/ELT/Upsert

    SAP BusinessObjects PredictiveAnalytics: connectivity drivers

    Aut onomic An alyt ics Server fo r EDW and

    XLDB Analytics

    Self adjusting XLDB Analytics platformincluding cloud APIs

    End-to-end co-innovations / differentiationwith SAP HANA, SAP BusinessObjectsBIplatform, Data Services & Predictive Analytics

    SAP BusinessObjects BI platform: FunctionLibrary support, SQL Code Optimizations

    SAP BusinessObjects Data Services: Multi-node loads, insert.location

    SAP BusinessObjects Predictive Analytics: In-DB Analytics

    Planned Innovations Future DirectionToday(Release 15.4 Q4 2011)

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    Thi

    s i

    SAP HANAStrategy Overview Key Themes and Capabilities

    Analyt ics Plat fo rm

    SAP BW on SAP HANA Additional business functions and

    predictive algorithms SAP HANA Studio Modeler

    enhancements

    Enhanced enterprise fit andreadiness

    Additional and enhanced dataprovisioning capabilities

    R integration Unstructured text search Enhanced security and

    authentication Hadoop Integration (DS 4.1) BPC on SAP HANA Predictive Analysis on SAP HANA Desktop visualization client for

    HANA (SAP Visual Intelligence)

    Expanded existing Transactional

    Open Platform supp ort

    Business Suite on SAP HANAreadiness

    Packaged Suite Analytics

    New applications on SAP HANA

    Enhanced developer support

    Third-party tool certification andsupport (BI - SQL, monitoring,backup and recovery, data centeroperations)

    Text analytics and file filtering

    Explorer support for BW on HANA

    Optimized PlanningEnhancements

    Odatasupport

    Single sign-on with SAML

    Data-at-rest encryption

    Sybase Replication Server & ESPsupport

    Real-Time Data Platform

    New applications on SAP HANA and SAPHANA Cloud

    Additional Private Cloud deploymentcapabilities for SAP HANA

    Power Designer Interoperability

    HANA & SAP IQ Optimization and Integration

    Native integration with Hadoop

    Transformed SAP Business Suite processesleveraging merged OLTP & OLAP

    Additional third-party tool support (ETL, BI MDX, and more)

    Further optimization & integration betweenHANA and Sybase IQ & ASE

    Spatial support and integration

    Planned Innovations Future DirectionToday(SPS4 Q2 2012)

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    SAP Enables ChoiceWhen to choose Centralized Enterprise Data Warehouse vs Custom Build?

    Enterprise Data Warehousi ng - why

    Consolidate the data across the enterprise to get a consistentand agreed view on your data "Having data is a waste of time when you can't agree on an interpretation."

    Combine SAP and other sources together

    Standardized data models on corporate information

    Supporting decision making on all organizational levels

    EDWs require a Database plus an EDW tooling & capabilities

    SAP NetWeaver BW provi des flexiblit y and scalable EDW capabiliti es

    Highly integrated tools for modeling, monitoring and managing the EDW

    Open for SAP and non-SAP systems

    Agile data modeling using BW workspaces

    Runs on top of HANA and other RDBMS

    Easy consumption of HANA Data Mart scenarios via virtualized data access

    Sybase IQ/SAP HANA provi de a real-time database platform to custom buil d an EDW Higher development and maintenance efforts than adopting a packaged approach with

    SAP BW on HANA (today, there are a variety of tools with lacking integration)

    SAP is building out a Real-Time Data Platform to Unify the Tooling to Build andOrchestrate Custom Data Warehouses

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    Key Contacts:

    DW Solution Management Scott Shepard [email protected] Daniel Rutschmann - [email protected] Erich Schneider [email protected] Yuvaraj Athur Raghuvir - [email protected] SAP BW Product Management

    Lothar Henkes [email protected] Brian Wood [email protected]

    DW Solution Marketing Dan Kearnan [email protected] Dan Lahl [email protected]

    Sybase IQ Product Management J oydeep Das [email protected]

    HANA Product Management Michael Eacrett [email protected] Ingo Brenckmann [email protected]