Transportation Demand Management at Stanford University

A Brief Overview

August 17, 2013

TDMTransportation Demand Management is

the application of strategies and policies to reduce travel demand (specifically of single-occupancy private vehicles), or to redistribute this demand in space or in

time.

Importance of TDM at Stanford

Environmental Sustainability- Climate change- Air quality- Resource conservation

Community Relations- Traffic (GUP) and neighborhood parking - Public service (Marguerite)

Employee Well Being- Stress reduction- Increased exercise- Financial rewards

Reduce Investment in Parking

TDM Program

Extensive shuttle

Parking fee program

Emergency ride home

Freshman “no cars”

Transit information

Rideshare matching

Bicycle program

Pre-tax transit pass + commuter checks

Eco Pass/Go Pass

Charter services

Commute planning

Car rental: hourly—half-day

Carsharing

East Bay Express

Commute Club

Work shift mgt.

Personal outreach

Promotions / events

Extensive website

Commute Club Program

Clean Air Cash ($300/year) and other incentives

Carpool permit

Vanpool subsidies

Reserved parking spaces for carpools/vanpools

Complimentary daily parking passes for carpoolers

Rewards for recruiting members

12 free hours of car rental

Transit subsidy

Purchase eight daily permits per month

Entries into regular prize drawings

Members only gifts

“Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump”

Marguerite Fleet32 to 38passenger Diesel ElectricHybrid = 5

32 to 37 passenger Diesel Transit = 21

28 to 30 passengerDiesel Shuttle = 19

14 to 16 passengerDiesel Sprinter = 9

Marguerite Fleet

Three electric buses due this week

Promote: Campaigns

Posters

Promote: CampaignsPostcards

Promote: Campaigns

Promote: Campaigns

Metrics Annual trip counts (3,474 am, 3,591 pm)

Campus commute mode survey

Commute Club/carpool participation

Parking permit sales

Campus parking demand

Marguerite shuttle ridership

Commuter VMT/carbon footprint

Program costs

Parking construction costs avoided

72.0%65.1% 62.8%

57.8% 54.4% 51.9% 50.3% 46.0% 48.0% 45.5% 46.8%41.9%

4.0%9.7% 11.5%

14.3%15.8% 17.7% 19.9%

21.2% 19.1% 21.0% 21.1%23.6%

7.0% 9.2% 9.5%9.9% 10.3% 11.8% 11.2%

13.1% 12.8% 12.7% 12.3% 13.9%

10.0% 9.1% 9.6%9.7% 10.0% 9.4% 9.3% 9.5% 10.2% 9.8% 9.2% 8.4%

4.0% 2.8% 2.9% 4.2% 4.8% 4.9% 5.1% 6.2% 5.9% 7.3% 6.9% 7.5%

2.0% 2.3% 1.8% 2.2% 2.8% 2.9% 2.7% 2.6% 2.6% 2.7% 2.7% 3.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2002 2003 2004 2005 2006 2007 2008 2009* 2010 2011 2012 2013

Vanpool

Other

Walk

Marg/Bus

Carpool

Bicycle

Caltrain

Drive Alone

University Mode Split

72.0%

65.1%62.8%

57.8%54.4%

51.9% 51.3%48.0%

45.5% 46.8%

41.9%

59.6% 58.6%

54.0%

49.7%47.5%

45.9%

41.5%39.3%

40.6%

36.9%33.6% 33.4% 32.3%

30.2% 29.5% 28.9%26.2%

24.8% 26.0%23.6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2002 2003 2004 2005 2006 2007 2008 2010 2011 2012 2013

Universityemployees

All universitycommuters

Entire universitypopulation(incl. residents)

University Drive Alone Rates

3,673  3,841 4,077 

4,533 

6,144 

6,727 7,191 

8,096 7,730 

8,057 8,306  8,214 

2,416  2,550  2,581 2,794 

4,114 

4,650 

5,264 

6,156  5,953 6,231 

6,883  6,968 

1,288  1,330 1,541 

1,789 2,129  2,177  2,010  2,039  1,861  1,946 

1,528 1,309 

 ‐

 1,000

 2,000

 3,000

 4,000

 5,000

 6,000

 7,000

 8,000

 9,000

FY01‐02 FY02‐03 FY03‐04 FY04‐05 FY05‐06 FY06‐07 FY07‐08 FY08‐09 FY09‐10 FY10‐11 FY11‐12 FY 12‐13*

Commute Clubmembers

Clean Air Cashrecipients

Carpoolers

Commute Club Membership

*Sept.‐May only

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

1990 1995 2000 2005 2010

Commuter CO2 Emissions (metric tons)

20,710

20,790

22,325

22,127

21,810

21,543

20,750

20,362

20,475

20,285

20,655

17,785

17,087

17,471

17,649

17,029

16,849

16,490

16,059

15,677

15,494

16,635

86%82% 78% 80% 78% 78% 79% 79% 77%

76%81%

21,992 22,24122,689 22,741

21,512 21,57720,625

18,948 19,105 19,36019,711

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2001‐02 2002‐03 2003‐04 2004‐05 2005‐06 2006‐07 2007‐08 2008‐09 2009‐10 2010‐11 2011‐12

Parking Inventory/Utilization Feb. 15 parking permit snapshot

Student population

Staff population

Faculty population

Parking inventory

Occupied spaces

Active permits(except CRT, PZ, SH, new Z)

Parking Construction Avoided

Group Drive alone rates

Employees 2002 = 72% 2011 = 45.5%

Grad Students 2004 = 51.6% 2011 = 28%

Postdocs 2003 = 46% 2011 = 21%

Parking spaces not constructed due to drop in parking demand: 3,172

Construction cost avoided: 3,172 x $34,000/space = $107,848,000

http://transportation.stanford.edu

Brodie Hamilton

Director

Parking & Transportation Services

650.723.5815       

brodie.hamilton@stanford.edu