20131129 ymca - 09 kyle ferguson - uu

8/13/2019 20131129 YMCA - 09 Kyle Ferguson - UU

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Include Everyone

Respect and Friendship

Just Play

Kyle Ferguson

Ulster Sports Academy


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Background

Aims:

Embed good practice among local organisations in reconciliation, racismand sectarianism through sports activities.

The initiatives, events and workshops of activities will provide models of

best practice which community-based organisations and practitioners in

the sports sector can replicate and sustain.

Objectives to:

Build trust and cultural understanding

Develop partnerships and creating shared spaces at a local level.

Create better understanding

Find a common ground Develop confidence in own cultures, and ultimately trust and respect for

and with other cultures

Help to dispel myths and perceptions

Create lasting structures to ensure sustainable legacy


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Phases

Research and design

six months

Phase one implementation 2 years

Monitoring and evaluation

throughoutphase one

Phase two implementation further 18months

Monitoring and evaluation throughoutphase two


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Needs Analysis

Creating a picture of thecurrent situation

Needs, Wants, Expectations

and Attitudes.

Through onlinequestionnaires, face to face

interviews, focus groupsand desk based study.

Individual areaobjectivesdevised withlocal leaders

Agreedimplementationplan andtimetable

Resourcerequirement

How it would bemonitored


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OpportunityisNoWhere

OpportunityisNowHere

Opportunityisnowhere

Align Focus


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Initial Principlesbased on Kvalsund (2007)

Principle

Sport is used as part of aholistic Influence of culturalpractices, requires developinglocal organizations delivery

Continually ensure Inclusive,open and welcoming to all.

Empowerment of localorganizations to ensure senseof ownership

Reduce barriers tointeraction and reinforce trustmutual cooperation

Action

Sport and non-sport activities 1of 10 projects, with Menu ofchoice of activities devised withstakeholders to meet local need.

Stepped approach to

integration with venues / groups

Community involved in creationand management throughconsultation.

Role models +Local leaders,training, flexibility andownership.


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Process


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Understanding Own and Others Culture


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Monitoring


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Role Models

School Project

Olympic

Theme

Empoweredlocal leaders

Awards and Recognition

ConferenceAndCommunityLeaders

Town Centre

Events

CulturalUnderstanding

EthnicMinority


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Phased engagement start single entity in own environment tobuild trust, break down barriers, dispel myths.

Progress to neutral environment to build relationships andchallenge attitudes and then partnered activities in each others

environment to create lasting partnerships and friendships.

School and Club based.Importance of key local leader and role models for engagementImportance of building capacity of local leaders

Risks and expectations ! Non continuous funding!Desire and enthusiasm at local levelBranding and Images of project important to avoid barrier - needto feel ownership and identity!

Findings


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Making change

Connections

ContextCommunication


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Learning from other cultures tospeak the same language


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NI/NL-project

The 2012 London Olympics

Relationships between the UK and Dutch sport

and cohesion sectors

Joint Application NISB- University of Ulster

Process:Search for successful programmes on social

inclusion

Compiling working elements based on successful

programmes

Working Group in each country made up of

researchers, policy makers and practitioners

Talking the Same Language


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How?

Contribution UK/NL-project:

2 working groups one in each country

2 National meetings

2 Joint meetings

Exchange and sharing information

Develop useful and practical knowledge


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Developed Principles

Establish a working relationship

Stepped approach to engagement

Build capacity of workforce

Representative workforce

Remove barriers

Participants involved in all aspects of the projectMarketing

Appropriate language

Embed good practice

Adopt multi faceted approachConstructed a specific monitoring process

http://international.nisb.nl/activities/6
http://international.nisb.nl/activities/6http://international.nisb.nl/activities/6

20131129 ymca - 09 kyle ferguson - uu

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