20131209 path to value creation
DESCRIPTION
This is what I shared with SIG members about the experience that I successfully sold a locally designed and manufactured product into the global retailing channel of Apple.TRANSCRIPT
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Path to Value Creation2013.Dec.9th @ SIG
Peter Xie 謝哲豪Co-founder & Product Marketing Director of PAFERS Tech
[email protected]: @singingpeter
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a QUESTION a STORY an UNDERSTANDING a VISION
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Why are the products that non-Taiwanese make are always better-looking and sold at a higher price?
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1. We ONLY have Taiwan-style living & working experiences. (Therefore, we don’t understand international markets) !
2. We are not encouraged to do value creation & realization (Price Up). !
3. It’s not about do the right thing, or do the thing right. It’s about do many right things right.
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A COMMUNITY DEDICATED TO DISCUSS
VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS專注討論國際市場的價值創造及實現的社群團體
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VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS
• Online Marketing • Product & Service Design • International Trading • Financing • Legal issues • Localized Marketing • More....
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COMMUNITY MEET-UP
• Invitation-only group • Monthly gathering. One Chinese, one English. Each attendee asks a question, everybody else contributes his/her opinions. • Irregular keynote speech. • All nationalities are welcome • Can’t discuss Taiwan Market (except trying to sell a product to international market)
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•Recruiting Staff! • TA ? •Companies/People already in running business in international markets •Mentors/Leaders/Sponsors? •More ideas?
NEEDS