Project Leader: Claudio Moderini Assistant: Nima Gazestani

Students: Eray Alan, Julie Blitzer, Tiago Boaventura, Hadar Geva, Mansi Grover, Hallvar Hauge Johnsen, Göksu Karaguler, Rana Mansour, Isabelle Pleno, Prateek Solanki, Simen Strøm Braaten

Master in Interaction DesignWorkshop 3 / 2013 - 2014

Project Leader: Claudio Moderini Assistant: Nima Gazestani

Students: Eray Alan, Julie Blitzer, Tiago Boaventura, Hadar Geva, Mansi Grover, Hallvar Hauge Johnsen, Göksu Karaguler, Rana Mansour, Isabelle Pleno, Prateek Solanki, Simen Strøm Braaten

Master in Interaction DesignWorkshop 3 / 2013 - 2014

* MOBILE

DOMUS ACADEMYMILANO ITALY

Buy Mobile is a project to envision the multi-channel retail service of the future in the context of transition spaces and transportation systems. Retail businesses are looking to digital experiences and services to give them a competitive edge in today’s marketplace. Pioneering startups hope to beat the marketplace using distributed service models.

What kinds of new service models will be successful today and in the future?

INTRODUCTION

Three Project Teams

BananaHadar GevaIsabelle PlenoJulie BlitzerSimen Strøm Braaten

FeeshPrateek SolankiRana MansourTiago Boaventura

PakoraEray AlanGöksu KaragulerHallvar Hauge JohnsenMansi Grover

We explored what needs people have while on the move and how they behave in the context of the transportation system.

Primary ResearchEthnographyUser interviews

Secondary ResearchBusiness model analysis

WhereMilano’s transit system, Azienda Trasporti Milanesi (ATM), on trams buses and underground metro lines.

PHASE 1: RESEARCH & CONCEPTING

Vote and access the city’s secrets

Meet your personal coach in a metro coach

Think local, be exclusive

Show of Hands

Discover your style routeStyle Map

Dimmi

Make maps work for youMap.it

Local Link

FIVE CONCEPTS

Create one comprehensive set of deliverables to promote our findings and five concepts. Redistributed into new functional teams:

PHASE 2:PACKAGING & DISSEMINATION

Layout

Hallvar, Isabelle

Infographic

Eray, Göksu, Simen, Tiago

Illustration

Hadar, Rana

Copy

Julie, Mansi, Prateek

Prospective Employers

Design Professionals

Current & Prospective Design Students

Startup Incubators & Investors

TARGET AUDIENCE

Print:• To attract and spark curiosity, easily digestible information• Simple and informative*obstacle- small reach

Digital:• To provide detailed information and links• Publically accessible• Easily sharable*obstacle - can get lost on the web, easily ignored

SolutionWe propose to use a mix of distribution channels to maximize the reach to our target audience

DISSEMINATION: DISTRIBUTION CHANNELS

FEEDBACK FLOW

ONLINE

• Website will point to a class email address for feedback

• Email address

PRINT

• Point to Website: - Include URL for Website

• Contact/Specific Feedback: - Include Class email address

FEEDBACK EXAMPLE

Print brochure AudienceSelected contacts, design firms, guest faculty, MIT Mobile Experience Lab

Distribution• Print 50 copies• New Years Card 2014 - This is what

we’ve been up to...• Includes website URL & social media

links

Qualities• Pamphlet provides overview

(containing 5 concepts)• Back of brochure features DA students

(visibility)

WebsiteAudienceGeneral, incubators, investors, students

Distribution• indirect (viral/social)• direct (emails/personal network)

Qualities• Each page is a connected to a unique

url that is set-up for immediate social sharing

• Coded with a responsive layout (automatic optimization for tablet/mobile/desktop)

• Downloadable PDF (easily shareable)• Features each team members face +

website (self-promotion) Proposed URLs:DAmasterIxD14.combuymobile.DAmasterIxD14.com

DISTRIBUTION PLAN:PRINT + WEB

Secondary

MID Students self-promote using hashtags and mentions:

• Twitter: supply pre-written tweets for each concept or team

• Facebook: Suggest facebook tagging

• LinkedIn: To reach more potential employers worldwide.

Primary

1) Create DAIxD14 Online identity to brand our class

2) Create and manage accounts using hello@DAmasterIxD14.com #damasterIxD14 #DAbuyme hashtags on all social media services

• Twitter: tweet new news as we find them, tweet tips of our research findings

• Facebook: Share results of IdeaScale

• Pinterest: Create boards with our research

• Issuu

DISTRIBUTION PLAN:SOCIAL MEDIA

Thank you