Download - 201314 mid3 buy me_presentation
Project Leader: Claudio Moderini Assistant: Nima Gazestani
Students: Eray Alan, Julie Blitzer, Tiago Boaventura, Hadar Geva, Mansi Grover, Hallvar Hauge Johnsen, Göksu Karaguler, Rana Mansour, Isabelle Pleno, Prateek Solanki, Simen Strøm Braaten
Master in Interaction DesignWorkshop 3 / 2013 - 2014
Project Leader: Claudio Moderini Assistant: Nima Gazestani
Students: Eray Alan, Julie Blitzer, Tiago Boaventura, Hadar Geva, Mansi Grover, Hallvar Hauge Johnsen, Göksu Karaguler, Rana Mansour, Isabelle Pleno, Prateek Solanki, Simen Strøm Braaten
Master in Interaction DesignWorkshop 3 / 2013 - 2014
* MOBILE
DOMUS ACADEMYMILANO ITALY
Buy Mobile is a project to envision the multi-channel retail service of the future in the context of transition spaces and transportation systems. Retail businesses are looking to digital experiences and services to give them a competitive edge in today’s marketplace. Pioneering startups hope to beat the marketplace using distributed service models.
What kinds of new service models will be successful today and in the future?
INTRODUCTION
Three Project Teams
BananaHadar GevaIsabelle PlenoJulie BlitzerSimen Strøm Braaten
FeeshPrateek SolankiRana MansourTiago Boaventura
PakoraEray AlanGöksu KaragulerHallvar Hauge JohnsenMansi Grover
We explored what needs people have while on the move and how they behave in the context of the transportation system.
Primary ResearchEthnographyUser interviews
Secondary ResearchBusiness model analysis
WhereMilano’s transit system, Azienda Trasporti Milanesi (ATM), on trams buses and underground metro lines.
PHASE 1: RESEARCH & CONCEPTING
Vote and access the city’s secrets
Meet your personal coach in a metro coach
Think local, be exclusive
Show of Hands
Discover your style routeStyle Map
Dimmi
Make maps work for youMap.it
Local Link
FIVE CONCEPTS
Create one comprehensive set of deliverables to promote our findings and five concepts. Redistributed into new functional teams:
PHASE 2:PACKAGING & DISSEMINATION
Layout
Hallvar, Isabelle
Infographic
Eray, Göksu, Simen, Tiago
Illustration
Hadar, Rana
Copy
Julie, Mansi, Prateek
Prospective Employers
Design Professionals
Current & Prospective Design Students
Startup Incubators & Investors
TARGET AUDIENCE
Print:• To attract and spark curiosity, easily digestible information• Simple and informative*obstacle- small reach
Digital:• To provide detailed information and links• Publically accessible• Easily sharable*obstacle - can get lost on the web, easily ignored
SolutionWe propose to use a mix of distribution channels to maximize the reach to our target audience
DISSEMINATION: DISTRIBUTION CHANNELS
FEEDBACK FLOW
ONLINE
• Website will point to a class email address for feedback
• Email address
• Point to Website: - Include URL for Website
• Contact/Specific Feedback: - Include Class email address
FEEDBACK EXAMPLE
Print brochure AudienceSelected contacts, design firms, guest faculty, MIT Mobile Experience Lab
Distribution• Print 50 copies• New Years Card 2014 - This is what
we’ve been up to...• Includes website URL & social media
links
Qualities• Pamphlet provides overview
(containing 5 concepts)• Back of brochure features DA students
(visibility)
WebsiteAudienceGeneral, incubators, investors, students
Distribution• indirect (viral/social)• direct (emails/personal network)
Qualities• Each page is a connected to a unique
url that is set-up for immediate social sharing
• Coded with a responsive layout (automatic optimization for tablet/mobile/desktop)
• Downloadable PDF (easily shareable)• Features each team members face +
website (self-promotion) Proposed URLs:DAmasterIxD14.combuymobile.DAmasterIxD14.com
DISTRIBUTION PLAN:PRINT + WEB
Secondary
MID Students self-promote using hashtags and mentions:
• Twitter: supply pre-written tweets for each concept or team
• Facebook: Suggest facebook tagging
• LinkedIn: To reach more potential employers worldwide.
Primary
1) Create DAIxD14 Online identity to brand our class
2) Create and manage accounts using [email protected] #damasterIxD14 #DAbuyme hashtags on all social media services
• Twitter: tweet new news as we find them, tweet tips of our research findings
• Facebook: Share results of IdeaScale
• Pinterest: Create boards with our research
• Issuu
DISTRIBUTION PLAN:SOCIAL MEDIA
Thank you