2014 09-waysofthesoftwarepeople-ctia-20minutesv3-140910235341-phpapp02

Privileged & Confidential, Copyright 2013 Twilio Inc.

The Ways of the Software People

Jeff Lawson@jeffiel

(and the Ways of the Dodo)

Communications as a Service

© 2009 - 2014 Twilio, Inc. All rights reserved.

Software infrastructure in the cloud to power applications that communicate.


InnovatorsEnterprises


Applications built by over 400,000 developershave interacted with over 95% of American Adults

and users in over 200 countries.


Migrating communications from its legacy in hardware to its future in software.


Democratize communications, empowering companies to integrate & innovate their communications at the pace of software.

We’re a software

company.

Software Peoplesolve business problems with

magnetic particles.

Who are Software People?It’s not a skill set, it’s a mindset.

throughthe lens of software

say:“how can software solve this business

problem?”

believe any

business problem can be

solved once it’s in the

domain of software.

Not just developersProduct People

CEOs

Developers

Operations People

CFOs

Customer Service People

SalesMarketing


More and more of markets are addressable by Software People

World WorldSoftware

Text Input Text Output

Audio Video

EverythingElse

Problems10’s-20’s

Media Problems90’s-00’s

Textual Problems70’s-80’s

NumericalProblems50’s-60’s

Sensors ActuatorsSoftware

Sensors Actuators

Sensors

Sensors

Sensors

Sensors

Sensors

Sensors

Actuators

Actuators

Actuators

Actuators

Actuators

Actuators

Software

3 AccelerometersProximity Sensor

Light SensorMoisture Sensor

GyroscopeGPS

2 Cameras2 Microphones

2 Speakers

Not Software People Software People

You might not be Software People when...

Minimal Telephone Hardware


Software People preserve the flexibility of software.


Iterate quickly.Ship constantly.

Get feedback from customers quickly.

Software People move fast.


AgilityHow do I get some of that ?


ComposableEnterprise


Buying smaller blocks of technology.


Value continuous iteration over monolithic vendor

solutions.

1997 Buy Servers2000 Rent by the Year2003 Rent by the Month2008 Rent by the Hour

Queues

Load BalancersStorage

CDNMap Reduce

Business Intelligence

NotificationsServers

Buy the PBXBuy the Minute

Buy the Message

Phone Numbers

Call Queueing

Picture MessagingText to Speech

Voice Transcription

Conferencing


Compose elements into a unique customer experience.

“The only source of competitive advantage is the one that can

survive technology-fueled disruption: an obsession with

customer experience.” Harley ManningForrester Research, author of Outside-In


Those that adapt most quickly will

survive.

Natural Selection


Every industry will become a software

industry.


Build vs. BuyDie


Jeff Lawson@jeffiel

The Ways of the Software People(and the Ways of the Dodo)


Innovation requires a solid foundation.Twilio supports Net Neutrality

2014 09-waysofthesoftwarepeople-ctia-20minutesv3-140910235341-phpapp02

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