2014-15 fcbr end of year performance report

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A variety of data and information tracked by FCBR so that leaders and members can better understand how we are performing as an organization.

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Page 1: 2014-15 FCBR End of Year Performance Report
Page 2: 2014-15 FCBR End of Year Performance Report

2014-15 FCBR End of Year Performance Report FCBR is focused on enhancing our members’ success via a core service department approach.

Under the Policy Governance and Strategic Action Planning model, we have implemented a number of tracking mechanisms and reports to provide useable data that provides a greater level of understanding and accountability for our Departments and Administrative services.

The following report is offered to our valued members on behalf FCBR’s Leadership so that every FCBR member has a better understanding of how your association is performing.

Should you have any comments or questions please feel free to contact any member of FCBR’s Leadership team.

Thank you for your support and participation over this past year!

Sincerely,

Your FCBR Leadership

Click Here to View Video Recap of End of Year Performance Report

Department Performance Reports Overall Numbers:

• Total Member Interactions: 3,989 (all time high) vs. 3,659 in 13-14 • Average Member Interactions Per Month: 332.4 (all time high) vs 305 in 13-14 • Total Committee Hours (Advocacy, Education, & Networking): 395 Hours • Total Number of FREE or low Cost Offerings: 88 or over 7 per month vs 91 in 13-14

Page 3: 2014-15 FCBR End of Year Performance Report

Top Overall Performance Highlights:

1. Members have saved $171,000 over the past four years as a result of FCBR’s 2012 dues decrease. 2. FCBR will establish a new 501 (C3) foundation to be called the Future of Housing Community

Foundation with an initial commitment of $85,000 to leverage our member’s community investments funds in way that can best support housing affordability and our member needs.

3. For a fourth year our Strategic Action Plan helped FCBR to focus on key initiatives to ensure FCBR meets our long term vision to be one of the premier associations in the country. FCBR’s Strategic Action Planning approach is now being utilized by the Colorado REALTOR® Foundation, along with the Cleveland-Akron (OH) & Greater Lehigh Valley (PA) Associations, with 5,000 & 3,000 members respectively.

4. As a part of our 2015 Strat Plan we successful initiated a REALTORS® Are… & 52 Reasons Campaign to help soften members’ images and to highlight the value of being a REALTOR® member.

5. FCBR ran a net positive operational budget, for the 4th year in a row, at over $84,000 to the positive. With this success our end of year reserves have been restored to pre-facility purchase levels (See pg. 6 for full report)

6. FCBR reached historic membership numbers this past year, with a year over year increase in membership for the 4th year in a row, reaching over 950 REALTOR® members. This growth has been driven by the addition of another 163 new members, or roughly 14 new members per month. While 288 members in the past two years. Members with fewer than 3 years of experience now make up over a third of membership at 34.4%, and nearly 48% have joined since 2010. With additional growth in Affiliate members the past 3 years as well FCBR’s total membership is over 1,100 strong, also a historic high.

Page 4: 2014-15 FCBR End of Year Performance Report

7. FCBR’s membership overall is also trending younger than the nation. The Median Age for a N.A.R.

member is 57 where FCBR’s Median Age is 50 and an Average Age of 48.5.

• Total Dept. Interactions: 204 in 14-15 vs. 275 in 13-14 • Average Interactions Per Month: 17 vs 22.9 in 13-14 • Total Committee/Staff Hours: 85 vs 281 in 13-14 • Total Market Report Views: 4,787 • Total RPAC $ Raised: $26,047 vs $26,175 in 13-14 ($22,000 goal) • Total Community Funds: $25,000 vs $45,496 in 13-14 • Influence Performance Rating: 3.5 rating on 2 lobbying efforts

(Transit Oriented District Parking Study 4.0 / Climate Action Plan Goals 3.0) * 5=FCBR Position was outcome 4= FCBR Position was outcome w/ amendments 3=FCBR Position was part of outcome 2=FCBR Position was not part of outcome 1= FCBR Position was opposite of outcome

Top Advocacy Highlights:

1. Building off our nationally recognized “Protecting Our Housing Future” campaign we continued our focus on housing affordability via our “Affordable=Achievable” campaign including presentations to service organizations and work with the city on its updated Affordable Housing Strategic Plan . Due to outreach FCBR’s monthly Housing Affordability Index will be a tracking matrix item from the plan and the Mayor Pro-Tem went out of his way to thank FCBR view his comments now. FCBR also help to pass a tax continuation that includes a dedicated housing affordability fund.

2. FCBR distributed over $20,000 in total community giving including support for the Homeless Gear, Habitat for Humanity, Alzheimer’s Association, among other entities and individuals.

3. FCBR’s comprehensive Monthly Housing Reports saw over 4,700 views by members and the community. 4. Achieved advocacy performance rating of 3.5 out of 5 with 2 positions lobbied at the City Council level.

Success was had with regard to parking requirements in the Transit Oriented District (4) while efforts to refocus changes to the city’s Climate Action Plan Goal (3) fell short. However, due to FCBR’s efforts there is additional focus on impacts to Housing Affordability within the plan.

Page 5: 2014-15 FCBR End of Year Performance Report

5. We were pleased to award our Third Annual Housing Hero Awards including recognitions for Mayor Pro-

Tem Gerry Horak, the Fort Collins Coloradoan, Fort Collins Housing Authority, and members Greg Rittner & Eric Kronwall.

6. Director of Advocacy & CEO, Clint Skutchan, continued as a monthly contributor to the Coloradoan’s Business section highlighting housing affordability along with the work that all REALTOR® members do to improve our community. View Columns from 2015

• Total Dept. Interactions: 2,194 vs. 1,839 in 13-14

• Average Interactions Per Month: 182.8 vs 153.25 in 13-14

• Total Committee/Staff Hours: 86 vs. 99 in 13-14

• Total # of Low Cost Events Offered ($10 or less): 7 vs. 9 in 13-14

Top Networking Highlights:

1. Led by FCBR attendance our Northern Colorado REALTOR® associations’ event saw record attendance for a second straight year with well over 500 attending the 3rd Annual REALTOR® Summit including over 70 vendor opportunities for Affiliates. Making this event the second largest REALTOR® association event in the state, only the C.A.R. Convention is larger.

2. As a part of a new quarterly membership event approach we were able to bring in N.A.R. Chief Economist Lawrence Yun & National Economist Elliot Eisenberg that saw over 200 attend.

3. FCBR’s Joint Board Wars Golf Tournament with Greeley was once again the single largest tournament hosted by Highland Hills and provided over $4,000 dollars to support FCBR’s newly created Future of Housing Community Foundation efforts and another $4,000 for GARA’s local scholarship.

4. Completed our third year of the 5 Star Affiliate program with 5 members (Keri Roark of Fidelity National Title, Dixie Zink of Land Title, Luke Stromquist of Country Financial, Kennan Razey with Affordable

Page 6: 2014-15 FCBR End of Year Performance Report

Roofing & Restoration, & Dan Richmond of American Family Insurance,) in the Class of 2015 and gave

out a free Affiliate membership. 5. Our Young Professionals Network held a number

of events this past year including a huge regional education event at Bas Blue Theater & Old Town tour by Bar Bike. They successfully hosted an Adopt-a-Family effort in December benefiting 12 families with basic needs identified via the Fort Collins Housing Authority. Finally the group executed a huge community project to donate a playhouse to Teaching Tree Center that netted FCBR some of our best media coverage of the year. For their efforts they were consider by N.A.R for the 2015 Network of the Year.

6. Bowl-a-thon for a fourth consecutive year filled all 32 lanes with over 200 attendees and raised over $8,500 to help Homeless Gear.

7. Successfully rolled out a new joint Outdoor Games event put on by our Affiliate Network, Young Professionals Network, & Rookie Club in June that is sure to become an annual favorite.

8. Due in part to an effort related to our Strategic Action Plan our new approach to planning helped FCBR to achieve and all time high number of interactions for the Networking Department at 2,194 or over 182 per month. Additionally a new promotion teams approach was developed in 2015 for implantation in 2016.

• Total Dept. Interactions: 1,975 vs. 2,076 in 13-14

• Average Interactions Per Month: 164.6 vs. 173 in 13-14

• Total Committee/ Staff Hours: 222.5 vs 189 13-14

• Total # FREE Classes Offered: 68 vs. 71 in 13-14

• Total # FREE Hours Offered : 117 vs 120 13-14 • Total # of Education Hours Offered: 205 vs 163.5 in 13-14

Page 7: 2014-15 FCBR End of Year Performance Report

Top Education Highlights:

1. Offered a record number 205 hours of Educational classes with 117 hours of Education being Free to FCBR members in 2015 which has helped our Education Department to be responsible for over 50% our member interactions.

2. As a part of the REALTOR® Summit we offered nearly 20 unique educational offering and featuring a national speaker for a 3rd year in row with growth in attendance each year.

3. For the second year we held our locally developed FCBR Academy that offers 12 Hours ($200 value) of low to no cost CE credits with content focused on developing the necessary skills to jumpstart new members’ careers. We had over 65 graduates in the class of 2015.

4. We gave a new look and format to our Lunch n Learn series in 2015. Education Chair, Eric Thompson, spearheaded a new monthly offering entitled “Learn From the Masters” featuring an interview format with some of FCBR's most successful members. This was created as an educational offering to specially add more value for experienced members, but quickly became a favorite for all members.

5. As a participant in the State’s Professionalism program we handled 5 professionalism cases in 2015. 6. Our Ladies in Leadership education track put together two great sold out offerings. This series has

been developed by FCBR leaders Francie Martinez & Natalie Davis as a way to build future leaders for FCBR, C.A.R., N.A.R., and the community at large.

7. As a part of our new membership facility FCBR continues to offer a state of the art education center that can be used by members to offer classes for agents and clients alike for no cost.

8. Worked with FCBR member James Mitchell and N.A.R. to pilot a new 2 day format for the Green Designation with 22 members receiving their designation. The new format will be rolled out around

the country in 2016. 9. Partnered with

Realtor.com to become the first association in the country to offer a New Agent Success Kit for no cost for which we received coverage from Inman News.

Page 8: 2014-15 FCBR End of Year Performance Report

Overall Fiscal Performance:

2014-15 Income:

Category Actual YTD Projected YTD Previous Year Actual YTD

Total $459,481.64 $367,162.76 $390,460.93

Membership Dues $ 308,562.05 $276,600.00 $297,217.11

2014-15 Expense:

Category Actual YTD Projected YTD Previous Year Actual YTD

Total Expenses $375,284.24 $378,040.00 $335,600.30

2014-15 Net Ordinary Income:

Category Actual YTD Projected YTD Previous Year Actual YTD

Total Income $84,197.40 -$10,877.24 $54,860.63

Top Fiscal Highlights:

• Due to our membership price decrease members collectively had over $50,000 extra in 2015 to spend on their business & in the community and over $171,000 combined over the past four years.

• Overall income, due in large part to our continued growth in membership, finished ahead of projections by 25% or $92,318.88 with a total of $459,481.64 collected vs. $367,162.76 projected. For reference that was just over $69,000 or 18% better than 2014 and $134,000 more than 2013.

Page 9: 2014-15 FCBR End of Year Performance Report

• As has been the case for the last three years the best news related to the income side continues to be

membership dues revenue as we ended up with over $31,962.05 more than projected for the entire 2015 year with $308,562.05 collected and total at year’s end of 1,133 members, up $11,344.94 from 2014. FCBR hadn’t collected this much in membership income dating back to 2008-09 when we collected just over $308,000.

• Expenses ended the year at 99.3% of our projected expenses at $375,284.24 spent vs. $378,040 projected. That is up from the previous two years, but 2014-15 expenses are over $57,000 or 13% below the 2008-09 budget levels where our yearly expenses were $432,361.94 and they represent an over $142,200 or 28.5% decrease from 2007-08 expenses.

• After ending last year following the building purchase with a 9 month reserve finished this year with nearly a $406,500 or 13 months’ worth of reserves. This amount is comparable to our 2013 end of year reserves prior to the building purchase in 2014.