2014

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail

Smart phones have

changed the way that your

customers share their in-

store experiences.

WHERE IS MY MOBILE CUSTOMER?

YOUR STORE

LOCAL CHANNELS

They’re local, social, mobile.

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail

HOW DO MOBILE

CUSTOMERS ENGAGE?

10

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail

WHAT DO MOBILE CUSTOMERS

SHARE? 72%

14% 58%

33%

52%

48% 57%

43%

67%

33%

67%

16%

Posi%ve  Experience  

Nega%ve  Experience  

78%

11%

© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Convenience Retail

7-11 61%

BP 98%

Circle-K 86%

Speedway 94%

Casey’s General Stores 98%

Valero 94%

Cumberland Farms 87%

Kwik Trip 74%

Convenience Stores have not

employed the tools & technology to

“tune in” to their mobile customers.

HOW MUCH IS BEING

MISSED?

THE AVERAGE RETAILER IS MISSING

PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND

87%

BP Casey’s Speedway Valero Cumberland Farms