2014 annual quick serve restaurant benchmark venuelabs lbma
DESCRIPTION
Learn about mobile consumer behavior and feedback in the annual benchmark produced for the quick serve restaurant industry by Venuelabs, in cooperation with the Location Based Marketing Association.TRANSCRIPT
2014
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS MY MOBILE CUSTOMER?
YOUR STORE
LOCAL CHANNELS
They’re local, social, mobile.
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
HOW DO MOBILE
CUSTOMERS
ENGAGE?
13
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
57%
31%
48%
49%
46%
50%
41%
55%
35%
62%
Positive Experiences
Negative Experiences
WHAT DO MOBILE CUSTOMERS
SHARE?
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Quick Serve Restaurants
Brand Percentage of Local Feedback Missed
McDonald’s 99%
Starbucks 83%
KFC 77%
Burger King 89%
Subway 57%
Pizza Hut 52%
Little Caesar’s 68%
Blimpie 79%
Quick Service Restaurants have not
employed the tools & technology to
“tune in” to their mobile customers.
HOW MUCH IS BEING
MISSED?
THE AVERAGE RETAILER IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND
76%
McDonalds Burger King Starbucks Blimpie KFC