2014 annual fast casual restaurant benchmark venuelabs lbma
DESCRIPTION
Learn about mobile consumer behavior and feedback in the annual benchmark produced for the fast casual restaurant industry by Venuelabs, in cooperation with the Location Based Marketing Association.TRANSCRIPT
2014
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
Smart phones have
changed the way that your
customers share their in-
store experiences.
WHERE IS MY MOBILE CUSTOMER?
YOUR STORE
LOCAL CHANNELS
They’re local, social, mobile.
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
HOW DO MOBILE
CUSTOMERS ENGAGE?
13
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
WHAT DO MOBILE CUSTOMERS
SHARE? 72%
14%
66%
30%
59%
37%
60%
24%
58%
38%
Positive Experiences
Negative Experiences
© 2014 Venuelabs – http://www.venuelabs.com Mobile Consumer Benchmark for Fast Casual Restaurants
Brand Percentage of Local Feedback Missed
Denny’s 80%
Chipotle 79%
Ruby Tuesday 86%
Five Guys 100%
Boston Market 81%
P.F. Chang’s 86%
Baja Fresh 78%
Au Bon Pain 90%
Qdoba 82%
Fast Casual Restaurants have not
employed the tools & technology to
“tune in” to their mobile customers.
HOW MUCH IS BEING
MISSED?
THE AVERAGE RETAILER IS MISSING
PERCENTAGE OF MOBILE CONSUMER FEEDBACK BEING MISSED – BY BRAND
85%
Five Guys
Au Bon Pain
Ruby Tuesdays
P.F. Chang’s Qdoba