2014 australia china food summit -...

2014 Australia China Food Summit

Programme

23 May 20148.45 – 17.30Sheraton on the Park, Sydney


Dr Jim Harrowell AM

President Australia China Business Council

NSW

Since 1973, the Australia China Business Council (ACBC) has played an important role in enabling a dialogue between our two countries. Over the past 40 years, the Australia-China relationship has matured, developed and diversified. Today the average Australian household benefits to the tune of $14,480 through the bilateral trade relationship with China.

As the relationship continues to diversify, agribusiness will play an increasingly critical role. With the world needing to produce as much food in the next 60 years as it has produced since the beginning of humankind, meeting global food demand will require significant productivity gains through innovation, improved supply chains, and increased investment.

Today’s practical case studies and panel discussions with industry leaders, should allow you to walk away with a deeper understanding of the unique opportunities the Australia China Business Council sees for the agricultural sector in the years ahead in innovation, trade and investment.

We hope you enjoy the programme today as much as we have enjoyed putting it together with our event sponsors and partners.

Dr Jim Harrowell AM President

Event sponsors:

Welcome

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The Australia China Business Council will be coordinating the Australia China Food Summit on 23 May, 2014 at the Sheraton on the Park. The event will run from 8:15am – 5:30pm with four sessions covering investment, trade and innovation.

8:15 – 8:45 Registration

8:45 – 8:55 Welcome Address Dr Jim Harrowell AM, President, Australia China Business Council, NSW Branch

8:55 – 9:10 Background Paper for Summit The Hon. Dr Craig Emerson, Managing Director, Craig Emerson Economics Pty. Ltd.

9:10 – 9:25 China Food Association Ms He Jihong, President, China Food Association

9:25 – 10:30 Session I: Investment - Getting the Deal Done

9:25 – 9:35 Introduction to Investment Session I: Mr Doug Ferguson, Partner in Charge, Asia Business Group, KPMG

9:35 – 10:30 Panel Discussion

Facilitator: Mr Doug Ferguson, Partner in Charge, Asia Business Group, KPMG - King & Wood Mallesons Ms Ms Meredith Paynter, Partner - Landmark Harcourts, Mr Michael Warren, Director—Tasmania - China Development Bank, Mr Hong Chen, High Commissioner - Growth Farms, Mr David Sackett, Managing Director - ANZ, Mr James Campbell, Head of Agribusiness—China - Pengxin International, Mr Gary Romano, CEO

Q&A Session

10:30 – 10:50 Morning Tea - Coffee Break

10:50 – 12:30 Session II: Investment - Making the Deal Work

10:50 – 11:00 Introduction to Investment Session II: Mr Nigel Scott, Global Head of Agribusiness, ANZ

11:00 – 11:15 Case Study - Gemtree Vineyards Mr Mike Brown, Winemaker and Co-Founder

11:15 – 11:30 Case Study - Cubbie Station Mr John McKillop, Managing Director, AgCAP Pty. Ltd.

11:30 – 11:45 Case Study - Unibale and Chinatex Mr Darren McCoy, Managing Director, VC Group and Ms Hui Li, General Manager of Agribusiness, Chinatex (Australia) Pty Ltd

11:45 – 12:10 Q&A Panel Session with Case Study Presenters

12:10 – 13:30 Lunch and Keynote address Introduction by Ms Jingmin Qian

Australia China Business Council Mr Ian McCubbin, National Chairman, Australia China Business Council

Australia: Keynote Speech The Hon. Barnaby Joyce MP, Minister for Agriculture

China: Keynote Speech His Excellency Mr Lihua Xin, Consul General, Consulate of the People’s Republic of China, Sydney

Launch of CAFSCI Tool The Hon. Mr Warwick Smith AM, Chair, Australia China Council

Summit Agenda


13:30 – 14:50 Session III: Innovation

13:30 – 13:40 Introduction to Innovation Session Mr Scott Bouvier, King & Wood Mallesons

13:40 – 14:00 Case Study - The Licensing of CSIRO’s Novacq Aquaculture Technology in China Mr Andrew Chalmers, Director, Business Development and Commercialisation, Food Futures Flagship, CSIRO

Q&A Session


Facilitator: Mr Scott Bouvier - Aquanue, Mr Gareth Lott, Founder and Managing Director - University of Sydney, Prof. Robert Park, Judith & David Coffey Chair in Sustainable Agriculture and

Director of Cereal Rust Research, Plant Breeding Institute, University of Sydney - Australian Export Grains Innovation Centre, Mr Terry Enright, Chairman - Chinese Embassy in Australia, Mr Xu Jie, Counselor of Science and Technology- Australian Reproductive Technologies, Mr Simon Walton, Managing Director

Q&A Session

14:50 – 15:10 Coffee Break

15:10 – 17:00 Session IV: Trade

15:10 – 15:20 Facilitator Introduction to Trade Session: Mr Peter Mace, General Manager, Export Council of Australia

15:20 – 15:40 Case Study - Lucky Horse and PMI Investment Mr Wayne Lin, General Manager, Lucky Horse and Ms Sophy Liu, Managing Director, PMI Investment.

Q&A Session

15:40 – 16:00 Case Study - United World Enterprises and the Export Finance and Insurance Corporation Mr Jimmy Liu, Founder and Managing Director, United World Enterprises and Mr Colin George, Director SME (NSW and ACT), Export Finance and Insurance Corporation

Q&A Session


Facilitator: Mr Peter Mace, General Manager, Export Council of Australia - Southern Rock Lobster Ltd, Dr. Gary Morgan, Chairman - Iron Bridge Wine Pty. Ltd., Mr Bosi Deng, General Manager - Taobao, Ms Daphne Lee, Global Head of Business Development and Marketing - Sanitarium, Mr Matthew McKenzie, Group Export Manager - Rangers Valley, Mr Don Mackay, Managing Director

Q&A Session

17:00 – 17:20 Closing Remarks The Hon. Andrew Stoner MP, NSW Minister for Trade and Investment

17:20 Summit Wrap Up The Hon. Dr Craig Emerson

17:30 – 18:30 Cocktail Reception

Summit Agenda

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The Hon. Barnaby Joyce MP Minister for Agriculture

The Hon. Barnaby Joyce MP is one of a family of eight from a cattle and sheep business in southern New England. After graduating with a degree in accountancy, Barnaby spent three years with a chartered accountancy firm then a short period with an American multinational in cost accounting before completing five years with a major regional bank.

With a choice between a senior role in banking or starting his own business Barnaby chose the latter and owned and operated Barnaby Joyce and Co for ten years. His role in the National Party had concurrently taken him to Acting Treasurer of the Queensland Nationals. In 2004 he was elected to head of the National Senate team and won back the previously lost Senate seat.

In the Senate he was a voting member of the Senate Economics Committee and was author of “The Birdsville Amendment” to protect small business.

In 2009 he was elected to the role of Nationals Leader in the Senate.

His previous role was the Shadow Minister for Regional Development, Local Government and Water, which included leading the response to the Murray-Darling Basin plan. Barnaby is a Paul Harris Fellow of Rotary, former serving member of the Australian Defence Force Reserves and long term member of St Vincent De Paul. He represented central North NSW in Rugby, has three times been the subject for the Archibald Prize and is married to Natalie and has four daughters

His Excellency, Mr Lihua Xin Consul General, Consulate of the People’s Republic of China, Sydney

(awaiting)

The Hon. Andrew Stoner MP NSW Minister for Trade and Investment

The Hon. Andrew Stoner MP is the NSW Deputy Premier, Minister for Trade and Investment, and Minister for Regional Infrastructure and Services.

Andrew was first elected into Parliament as the Nationals Member for Oxley, a regional electorate on Australia’s east coast, on 27 March 1999 and was elected Leader of the NSW National Party in March 2003. Following the NSW Liberals and Nationals Coalition election win on 26 March 2011, Andrew was sworn in as Deputy Premier and took on his ministerial responsibilities. As the Deputy Premier, Andrew is dedicated to growing the NSW economy and is committed to working closely with his international counterparts to strengthen NSW’s bilateral relationships. Andrew was born in 1960, growing up in Brisbane before moving with his family to Grafton. A keen surfer and father of six, Andrew and his wife Cathy are proud residents of the NSW Mid North Coast.

Prior to entering Parliament, Andrew obtained a Bachelor of Business and a Master in Business Administration, and has also worked as an employment agency manager.

Andrew’s commitment to his community has been exemplified through his involvement in community and charitable organisations, chambers of commerce and his church.


The Hon. Dr Craig Emerson Managing Director Craig Emerson Economics Pty Ltd

Craig Emerson is an eminent economist with almost 35 year experience in public policy, politics and public service.

Most recently, Dr Emerson was Minister for Trade and Competitiveness in the Gillard Government. He was also Minister for Tertiary Education, Skills, Science and Research and Minister Assisting the Prime Minister on Asian Century Policy.

During this time, Dr Emerson initiated and oversaw the preparation of the White Paper on Australia in the Asian Century. He brokered an APEC agreement to limit tariffs on 54 environmental goods to 5 per cent and he developed “new pathways” for re-starting the Doha Round of global trade talks. In the first term of the previous Government, Dr Emerson was Minister for Small Business and Minister for Competition Policy. Dr Emerson was a Senior Adviser to Prime Minister Bob Hawke. He has been a senior public servant, heading the Queensland Environment Department, the Southeast Queensland Transit Authority and managing the sale of the Gladstone power station.

Dr Emerson’s early career was as Assistant Secretary in the Department of the Prime Minister and Cabinet, Economic Adviser to Finance Minister Peter Walsh, and an Economic Analyst at the United Nations.

Dr Emerson has a PhD in Economics from the Australian National University. He is now Managing Director of Craig Emerson Economics Pty Ltd, providing professional services to the business community.

The Hon. Mr Warwick Smith AM Chair, Australia China Council Chair, ANZ Banking Group (NSW & ACT)

Warwick Smith is Senior Managing Director of the Australia New Zealand Banking Group Limited (ANZ Bank); Board Director of ANZ Bank China, Chairman of the Advisory Board of Australian Capital Equity, holders of interests in Seven Group Holdings, West Australian News, Coates Hire, WesTrac and Caterpillar industrial services and equipment in Western Australia, New South Wales and North East China; Chairman of the Australia–China Council, Global Trustee of the Asia Society and Chairman of the Asia Society in Australia; Chairman New South Wales Export, Investment & Advisory Board and Chairman of the Flagship Property Group. Formerly, he was Chairman of E*TRADE, the Australian Sports Commission and an Executive Director with Macquarie Bank; and a Federal Government Minister with a parliamentary career spanning 15 years. He was also Australia’s first Telecommunications Ombudsman and has received a Centenary Medal and an Order of Australia.

Ms Jihong He President, China Food Association

Ms Jihong He is currently President of the China Food Association and has previously held important positions in the Sugar and Tobacco & Wine Bureau, Food Bureau of Ministry of Commerce of the People’s Republic of China and the China National Sugar & Wines Group Corp. She has made great contributions to the food industry through the establishment of the “China National Sugar and Wine Commodity Fair”. She won the award of Top Ten People of China’s convention and exhibition industry in 2006, 2007 and 2011, as well as one of the Top Ten People of China’s wine industry in 2010.

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Mr Ian McCubbin National Chairman, Australia China Business Council

Ian McCubbin is the Chairman of the Australia China Business Council. Ian is a former partner in London-based global law firm, Norton Rose Fulbright, with responsibility for China’s worldwide investments. He is a founding member of FDI Consultants, a specialist advisory group focused on foreign direct investment in Australia. He is also a director of Sinosteel Australia Mining Limited, a major Chinese Government owned investor in Australia.

Over more than twenty years, he has established a considerable reputation within business, political and legal circles for his ability to build and develop Sino-Australian business relationships, advising many of China’s most prestigious corporations and banks on their trading and investment activities in Australia and the Asia Pacific region.

In the 1990’s Ian advised the Chinese Government on the development and administration of laws needed to help China make the transition from a centrally planned system to a free market economy including advising on the establishment of the Shanghai Stock Exchange.

Ian was the lead partner on the first successful hostile takeover in the world by a Chinese State Owned Enterprise. That landmark deal was recognised as the Deal of the Year for Asia and Ian’s team was nominated as the M&A Team of the Year for Asia. His team was the recipient of multiple Deals of the Year Awards for Resources, Project Finance and M&A

He is a former President of the Victorian Branch of the Australia China Business Council. He has also held numerous China advisory government and academic appointments. Ian holds Bachelor of Laws and Bachelor of Economics degrees from Monash University

Dr Jim Harrowell AM President, Australia China Business Council NSW

Jim is a partner of national law firm Hunt & Hunt and the President of the Australia China Business Council (NSW). As the Chief Legal Representative for the Shanghai office of Hunt & Hunt, which opened in 1998 he has traveled to China regularly.

Over the past 27 years Jim has represented Australian and Chinese clients in Australia and China and also provides legal services to the Chinese government and is a regular speaker in China and Australia in all aspects of doing business with China.

Jim is one of six Australians on the foreign arbitrators’ panel of China International Economic & Trade Arbitration Commission (‘CIETAC’) and is also the only Australian accredited as a foreign arbitrator by the Shanghai Arbitration Commission. He has accompanied two Commonwealth Attorney’s General on Ministerial trips to China and more recently three Premiers of NSW on official visits to China.

In 2009 Jim was appointed to the advisory Board of the University of New South Wales Confucius Institute and a Member of the Order of Australia for service to international relations particularly the development of legal and business links with China. On 3 November 2012 the University of New South Wales awarded Jim the Degree of Doctor of Laws for his work in China. Jim is a member of the Export Council of Australia Advisory Council and a member of the NSW Export & Investment Advisory Panel.

Ms Jingmin Qian Company Director, Jing Meridian, Vice President, Australia China Business Council, NSW

Jingmin is a company director and investment management advisor with expertise on China. Her consultancy, Jing Meridian, advises directors and senior management on strategic management, mergers and acquisitions, joint venture negotiation, and cross-cultural management.

Jingmin is a Non-executive Director of the ASX listed Golden Cross Resources, an advisory committee member of Loscam Australia and Macquarie University’s Department of Marketing and Management, and Vice President of ACBC NSW. Previously she spent over a decade in strategy and finance executive roles with L.E.K. Consulting, Boral Limited and Leighton Holdings. Prior to that, Jingmin was a development program officer at Ministry of Commerce in Beijing. Recently, Jingmin has co-authored an ACBC paper “A long march: The Australia-China investment relationship”, which explores trends, policies and lessons of the bilateral investments.

Jingmin’s experience in the agriculture and food sector includes meat and wine investment, seed sector commercialisation and radiate pine plantation. Jingmin holds a Bachelor Degree of Economics from UIBE in Beijing and an MBA from AGSM in Sydney. Jingmin is a fellow of Australian Institute of Company Directors and a CFA Charterholder.

Demystifying Chinese investment in Australian AgribusinessRecently we have witnessed intense debate within mainstream Australian society about the merits of foreign investment into Australian agriculture and agribusiness sectors and the potential of Australia to become the ‘food bowl of Asia’. Recently we have witnessed intense debate within mainstream Australian society about the merits of foreign investment into Australian agriculture and agribusiness sectors and the potential of Australia to become the ‘food bowl of Asia’. The topic is polarising, but this is a debate we need to have.

For many in the business community, foreign investment is positive and essential to securing the long-term future of the sector. However it is a is a complex issue and one that KPMG is well credentialed to advise and assist our clients with.

In October 2013, KPMG and The University of Sydney published ‘Demystifying Chinese investment in Australian agribusiness’, the 6th in our series of Chinese investment reports. The publications and an interactive database can be found at www.demystifyingchina.com.au

KPMG’s China Business Practice in Australia

Our dedicated team of Chinese and Australian professionals located in all capital cities throughout Australia assists Chinese companies to invest and successfully grow in Australia.

Working closely with Partners throughout KPMG’s 16 offices in China we also assist Australian companies to invest and successfully grow in China.

With direct access to KPMG’s global agribusiness network, it all adds up to a powerful offering that helps our clients to go beyond their national borders and execute their strategies in an increasingly dynamic, complex and competitive environment.

Contact us For more information please contact:

© 2014 KPMG, an Australian partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name, logo and “cutting through complexity” are registered trademarks or trademarks of KPMG International. Liability limited by a scheme approved under Professional Standards Legislation.

How we can help

Possessing Chinese cultural and language skills as well as deep technical and local agribusiness sector knowledge and networks, KPMG assists our clients to better understand and navigate the complexities that arise from unfamiliar business, accounting, tax and regulatory regimes.

Our services include:

• market entry strategy development • investment target opportunity identification • M&A deal advice and transaction negotiation • financial and tax due diligence • tax structuring • visa application and migration services • a broad range of post investment services including audit, tax, management and risk consulting services

Doug Ferguson 范信德

Partner in Charge, China Business PracticeT +61 2 9335 7140E [email protected]

Helen Zhi Dent 支巧玲

Director, China Business PracticeT +61 2 9335 7059E [email protected]

Tim Lu 吕天禹

Director, China Business PracticeT +61 3 9288 5255E [email protected]

kpmg.com.au

Demystifying Chinese investment

in Australian agribusiness

October 2013

Important choices to be made

kpmg.com.au

CHINA STUDIES CENTRE

Opportunities for China and Australia in Food Security | 1

Opportunities for China and Australia

in Food Security

kpmg.com.au

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Doug Ferguson Partner in Charge, Asia Business Group, KPMG

Doug Ferguson is Partner in charge of KPMG Australia’s Asia Business Group based in Sydney and responsible for leading the firms’ Chinese, Japanese, Korean, India and South East Asian business practices.

He returned to Australia in early 2012 as Partner-in-charge of KPMG Australia’s China business practice after more than 10 years working and living in China and Hong Kong where he provided financial due diligence advice to multinational companies and private equity firms investing in China.

Doug was also responsible for managing and selling the principle investment assets of Lehman Brothers Asia (in liquidation) between 2008 and 2011.

His team provides strategic, structuring and due diligence advice to Chinese investors on making Australian investments and oversees professional accounting services to over 100 Chinese clients who have already invested in Australia.

He has co-authored seven China research reports on demystifying Chinese investment in Australia, including the October 2013 report “Demystifying Chinese Investment in Australia’s Agribusiness Sector”.

Doug grew up in Mackay, Northern Queensland, and still has a family cattle grazing businessin central-west NSW. As a Mandarin speaker, Doug is passionate about Australia’s future agribusiness relationship with China and Asia.

Investment Session I – Getting the Deal Done


Meredith Paynter Partner, King & Wood Mallesons

Meredith Paynter is the sector leader for King & Wood Mallesons’ Industrials, Consumer, Health & Agribusiness practice. Meredith advises Australian and international clients across the food and agribusiness, financial services, entertainment, health and industrials sectors on inbound and outbound mergers and acquisitions, joint ventures, business establishment, capital raisings and corporate governance issues.

Meredith is an editor of AgriThinking, the firm’s publication on legal and regulatory issues in agribusiness. She also co-authors the annual Directions report, which highlights current issues and challenges facing Australian directors and boards.

Meredith’s experience includes advising:

■ Lion Group, one of Australia’s leading food and beverage businesses, on a range of transactions in Australia and the acquisition and disposal of breweries in China

■ Ruralco Holdings on the acquisition of the Total Eden water solutions business

■ a bidder for the Inghams Poultry business in Australia and New Zealand

■ Fresh Start Bakeries on the acquisition of Asian bakery businesses.

Meredith has been recognised in the IFLR 1000 and PLC Which lawyer? and peer-reviewed ‘Best Lawyers’ surveys. Meredith advised on the “M&A Deal of the Year” in the 2010 ALB Australasian Law Awards.

Hong Chen Chief Representative China Development Bank

Mr Hong Chen has been the High Commissioner for International Cooperation of China Development Bank (CDB) since 2003 and is in charge of CDB’s business in Australia and New Zealand.

Mr Chen was previously the commissioner for International Cooperation of China Development Bank, in charge of CDB’s business in Australia, New Zealand and Tajikistan.

He joined CDB Shanghai Branch in 1993 and since then has held positions of Director of Department of Project Appraisals and Director of New Business Department.

Michael Warren Director – Tasmania, Landmark Harcourts

One of Tasmania’s most well-known rural agents, Michael first obtained his auctioneers license in 1984. This began 3 decades of success and achievements within the rural sector both in Victoria and Tasmania.

In 1995 Michael began to specialise in historic homesteads and rural properties, including dairy, grazing, cropping, forestry, horticulture and wool enterprises.

He has sold many multi-million dollar properties throughout Tasmania with the record of the highest price achieved at auction holding strong at $9.3 million.

As the state manager of an opposition brand from 1995 until 2009, Michael also held a position during that time as a Director for Patrick Hawkins Melbourne, Victoria’s leading Rural/Lifestyle property agency from 2005 – 2009. Michael has forged a career not just in selling rural property but also as a highly respected auctioneer.


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James Campbell Head of Agribusiness, ANZ, China

Based in Shanghai, James is responsible for the development and execution of ANZ’s Agribusiness strategy in China.

James’ professional career spans accounting and banking experience with a consistent specialist focus on agricultural business. Before relocating to China, James gained significant insight to Australian agricultural business through management of ANZ’s Institutional agribusiness portfolios in Victoria, Queensland & Northern Territory, and New South Wales. Prior to joining ANZ James held positions at KPMG in Audit and Corporate Recovery with primary work undertaken in restructuring and insolvency for several corporate agricultural businesses.

James is a member of the Institute of Chartered Accountants in Australia (‘ICAA’) and holds a double degree in Commerce (Accounting) and Business Administration from the University of Canberra. He is a Director of the Australian Chamber of Commerce (‘AustCham’), Shanghai, and Chair of the AustCham Agribusiness Industry Committee.

David Sackett Managing Director, Growth Farms Borambola, NSW

David was a founding partner of Holmes Sackett and Associates, committing over twenty years to the business as it developed into the leading agricultural consulting business in South East Australia. He was also a board member of the Sheep Co-operative Research Centre and Prattley Livestock Equipment.

David currently sits on a number of company boards related to agriculture, including the Future Farm Industries Co-operative Research Centre, TA Field Estates and Wahroonga Pty Ltd Group. He is the Managing Director of Growth Farms, responsible for business management, growth, strategic planning, finance, risk management and governance.

As an industry leader, David has an extensive understanding of agriculture, and is in demand as a speaker both locally and internationally.

Gary Romano CEO, Pengxin International

Gary Romano is the CEO of Pengxin International, a Chinese based investment firm with diverse interests in agriculture, mining, construction and hotels, and water infrastructure. Previously he was the MD for NZ Milk Products, a business unit of Fonterra, responsible for the manufacture and sales of dairy ingredients internationally.


ANZ operates in 33 markets globally and 29 markets across Asia Pacific, and we’re growing. Our team of agribusiness specialists share your global interests and take the time to fully understand your needs. We have the solutions, experience and networks to connect you with the right products, the right opportunities and the right people to help you grow your business. Because, at ANZ, connections count.

Talk to our agribusiness specialists to find out more.

Andrew Hector Head of Consumer and Agribusiness, Australia +61 2 8937 7278 [email protected]

James Campbell Head of Agribusiness, China +862 1 6169 6181 [email protected]

© Australia and New Zealand Banking Group Limited (ANZ) 2012 ABN 11 005 357 522. Please contact the ANZ person specified above for further information. Australian Credit Licence Number 234527. ANZ’s colour blue is a trade mark of ANZ. Item No. 86581 05.2014 W392231

anz.com

C nnect with a well connected

bank.

392231_CONNECT WITH A WELL CONNECTED BANK - AGRI ADVERT_86581.indd 1 13/05/14 11:39 AM

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Investment Session II – Making the Deal Work

Michael Whitehead Global Director Agribusiness Research, ANZ

Michael Whitehead is the Director of Global Agribusiness Research with ANZ. In his current role, Michael focuses on mapping industry based trends and analysing the impact of these sectoral changes and dynamics on stakeholders across the agribusiness sector.

Previously, Michael was the Product Specialist for Macquarie Agricultural Funds Management in New York, as well as Executive Director of Rabobank’s Food & Agribusiness and Advisory team in North America, providing industry research and corporate strategy. Michael has also worked with the United Nations and the International Red Cross in Switzerland.

As Executive Director of the Greater Green Triangle Region Association , stretching a across a large rural and regional area of Victoria and South Australia, Michael was instrumental in establishing the first region to region agreement between Australia and China, partnering with the region around Yangzhou, in Jiangsu Province, to create industry, educational and health links between the two regions.

Michael has been featured widely in the global media outlets, including CNBC, the Financial Times and the Wall Street Journal. He has a background in agricultural production and consulting, particularly in Australia and China. Michael has a BA from La Trobe University, and MBA from the Melbourne Business School and the Rotterdam School of Management, and has also completed the Harvard Business School Advanced Agribusiness Course.

Michael Brown Chief Winemaker, Gemtree Wines

Mike is the Chief Winemaker of Gemtree Wines and married to Melissa Brown, Biodynamic Viticulturist.

Mike first travelled to McLaren Vale from NSW 20 years ago to complete a vintage as a cellar hand and it was love at first sight so he never left!

Following completion of a Wine Marketing course, Mike commenced his career as a wine marketer. After a more ‘hands on’ role at Andrew Garrett Wines Mike moved to d’Arenberg in 1997 to work with Chester Osborn and his experience at d’Arenberg impacted significantly on his winemaking direction. Whilst at d’Arenberg, Andrew, Mike’s brother-in-law to be, approached Mike to make the first vintage of Gemtree Shiraz.

In 1999 Mike completed a post-graduate diploma in Oenology. At this time Mike was responsible for overseeing over 2000 tonnes of processing for Gemtree. With the growth of Gemtree Mike has also embraced a Sales and Marketing focus and now travels throughout Australia and overseas promoting the Gemtree brand.

Mikes philosophy is that of minimal intervention in the winemaking process. Combined with Melissa’s environmentally conscious farming system, this dynamic duo produce biodynamic and certified organic wines which are powerful, concentrated, and express the true characteristics of each grape variety and the region.


Investment Session II – Making the Deal Work

John McKillop Managing Director, AgCAP Pty Ltd

John McKillop is the Managing Director of AgCAP Pty Ltd, the manager of the Sustainable Agriculture Fund and Cubbie Station, Australia’s largest cotton grower 80% owned by Shandong Ruyi.

John is also a Non-executive Director of both Dairy Australia and Meat & Livestock Australia which are responsible for the R&D and marketing for their respective industries and have assisted exporters grow the Chinese market from a relatively small size to one of Australia’s largest.

From 2007 to 2011 John was Managing Director of Clyde Agriculture, a subsidiary of the Hong Kong based John Swire & Sons and previously Elders’ General Manager with responsibility for Elders China Trading Company and the live trade business.

John was raised on a family farm near Warren in western NSW where he worked until the age of 27 before to pursue a career away from the family farm. He holds a Diploma in Farm Management, Bachelor of Business, Graduate Certificate in Agribusiness, MBA and is Graduate of the Australian Institute of Company Directors.

Darren McCoy Managing Director, VC Group

Darren is the co-Founder and Managing Director of VC Group, with more than 20 years of experience in Australia, New Zealand and the wider Asia-Pacific region.

Darren’s career has focussed on finding business solutions and creating value for clients and stakeholders in industries spanning aviation, logistics and professional services.

In the past decade, Darren served as leader of Business Development at PwC for 7 years during which he created and managed the Business Development team, achieving an annual average growth rate of 16%. During the same time Darren developed his expertise in crosscultural management of Chinese inbound investment.

Since 2011, Darren has taken a leading role in assisting Chinese and Australasian companies to expand their businesses in their target countries. He has successfully advised Chinese clients on their Australian agriculture strategy and implementation; executed on acquisition opportunities in areas such as canola, wheat, cotton, sheep, beef and wine; and initiated and completed a range of trade deals including dairy, honey and wine, among others.

Darren’s ability to build trust and deliver results, together with his deep understanding of cultural perspectives enables him to facilitate between investors, vendors, financiers and government across Australasia and China.

He is a graduate from the Wharton Business School (University of Pennsylvania) Mergers and Acquisitions program and is a graduate of the Australian Institute of Company Directors.

Hui Li General Manager of Agribusiness, Chinatex (Australia) Pty Ltd

Hui is the co-Founder and Executive Director of VC Group. She has over 18 years’ experience advising foreign companies making direct investments in China and Australia.

Hui started her career in Australia in 2004, working at the forefront of the China-Australia economic cooperation, with roles including founding executive secretary of the China Chamber of Commerce in Australia and Assistant Director of the Australia China Business Council.

In 2008, Hui joined PwC Australia to build and lead the China Practice. In this capacity, she played a unique role in managing investment and transactions for her clients, including Bank of China, Shenhua Group, Bank of Communications, Hainan Airline Group, Minmetals, and Yanzhou Coal.

Hui’s business experience in China and in foreign investment includes 7 years in China’s Foreign Investment Administration, Ministry of Commerce, during which time she was responsible for policy formulation, investment promotion, project review and approvals of foreign direct investment in China.

Hui has developed a considerable network across government and business in China as well as Australasia, and brings unique insights into how to achieve successful cross-border transactions between the two regions.

Hui holds a Bachelor’s degree of Economics from the University of International Business and Economics, China, and an MBA from the Australian Graduate School of Management.

Comprising of 332 acres on the eastern foothills of Mclaren Vale is a family owned and operated biodynamic winery producing exceptional organic wines. It all started in 1980 when Paul and Jill Buttery purchased a vineyard on Tatachilla Road. Back then, grape growing was a lucrative business and conventional cultivation was king.

When Melissa (daughter of Paul and Jill Buttery and Viticulturist of Gemtree Wines) joined the family business in the early 90’s, she brought with her a more environmentally minded way of doing things, and consequently this spilled out into the way the vineyards were managed.

In 1997 Andrew (son of Paul and Jill Buttery and Managing Director of Gemtree Wines) joined the business and in 1998 the Gemtree brand was born. Having gained valuable experience at d’Arenberg wines, the Buttery family invited Mike Brown to be their chief winemaker who also soon became Melissa’s husband.

With the success of converting the Gemtree vineyards over to a more environmentally conscious farming system, using biodynamics, Gemtree was ready to embark on the next phase of the brand’s evolution. About 3 years ago Andrew connected with Mr Yuangang Song, a Chinese investor who was initially attracted to Gemtree because it was a family operation with organic certifi cation. Mr Song is now a joint venture partner of Gemtree and he has worked with Andrew to set up a large distribution network in China.

Prior to the joint venture Gemtree was only a contract client of another winery. Following Mr Song’s investment Gemtree purchased the winery in February 2013. Since then Gemtree has also built a cellar door, tripled the number of staff in the business, tripled turnover and production.

Gemtree has been certifi ed organic since 2011 and is currently certifi ed by Australian Certifi ed Organic (ACO). In 2013 Gemtree became the fi rst winery in Australia to achieve organic certifi cation status in China through the China Organic Food Certifi cation Centre (COFCC).

Andrew Buttery, Chief Executive, says “this is the most important development we’ve ever had, or probably ever will have. Song’s investment in us has taken our business to another level and transformed our lives. The partnership is the result of nearly 3 years of careful relationship building and intensive negotiation. It has been very important to us that we maintain our core values throughout the entire phase of international growth. There will be no change in our wine – just more of it.”

Gemtree is dedicated to growing better wine, naturally. Organic wines of the highest quality from McLaren Vale vineyards are at the heart of the brand. The Buttery family believe in natural order and balance. They are passionate about sound environmental practices, sustainable viticulture and innovation, both in the vineyards and in the winery. It is not just about winemaking, it is about setting new standards for sustainable, generational farming.

COMPANY PROFILE AND HISTORY

CASE STUDY

For more information, contact EFIC on 1800 093 724 or visit www.efic.gov.au

CASE STUDYOvercoming financial barriers for exporters

CSU

WE0

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Agribusiness exports group United World Enterprises (UWE) required upfront funding to facilitate cottonseed exports to Chinese buyers and to pursue further growth opportunities.

The company had identified new buyers and suppliers and needed working capital to offer more flexible payment terms.

Australia’s export credit agency, the Export Finance and Insurance Corporation, supplied UWE with a $3 million revolving Export Working Capital Guarantee (EWCG) facility through the company’s commercial bank, ANZ. As a result, UWE was able to pursue larger contracts and ship larger amounts of cottonseed to more buyers.

An EWCG supports working capital needs for one or more contracts and can help a company’s future export growth plans.

“This deal with UWE underlines our support for Australian company growth and, in particular, our commitment to local agribusiness companies,” said Andrea Govaert, EFIC’s Executive Director, SME and Mid Market.

UWE is a commodity trader specialising in facilitating agribusiness exports and recently moved into cottonseed exports on the back of demand from China. The company acts as a selling agent between Australian suppliers and buyers in China – currently the world’s largest market for Australian cottonseed.

“EFIC’s guarantee will enable us to chase larger contracts and ship greater amounts of cottonseed to more buyers, thereby helping with our future growth plans,” said UWE managing director Jimmy Yang.

ExpOrT WOrking CapiTal gUaranTEE prOJECT lOCaTiOn: nEW SOUTh WalES

EFiC SUppOrT: a$3 milliOn

United World Enterprises

CSUWE01.indd 1 6/07/2012 10:22:31 AM

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Thinking freshWith rapidly increasing demand for food and agricultural products, changing consumer tastes, and complex regulatory frameworks, our clients are looking for new solutions to grow their future.

From farm to table, we’re connecting businesses in Australia and China, and across the Asian region, to food and agribusiness opportunities. Bringing a fresh perspective and clear thinking.

Now that’s food for thought.

kwm.com

P.S. Have you subscribed to AgriThinking, our market leading publication on everything agribusiness.

If you’re looking for the right partnership for your business, talk to us.

Asia Pacific | Europe | North America | Middle East

Meredith Paynter | +61 2 9296 2277 | meredith [email protected]

Scott Bouvier | +61 2 9296 2472 | [email protected]

The Power of Together


Innovation Session III

Scott Bouvier Partner, King & Wood Mallesons

Scott Bouvier is a leading intellectual property and technology lawyer, with a particular interest in food, agriculture and clean energy. Scott is co-lead of the firm’s Food & Agribusiness team and an editor of AgriThinking, the firm’s publication on legal and regulatory issues in agribusiness.

Scott’s experience includes advising:

■ The University of Sydney on a range of R&D projects, IP commercialisations and IP disputes over the last 10 years, including licensing matters in China

■ CSIRO on a range of R&D projects and IP commercialisation transactions over the last 8 years including collaborations in China. Matters in the food industry include plant breeders rights licensing, a cotton research venture with Monsanto, a rust resistant wheat research project and a litigation involving shark cartilage processing technology

■ Namoi Cotton on the IP and commercial supply aspects of establishing its Louis Dreyfus joint venture

■ SunRice on a range of IP, commercial, production and distribution matters

■ Lion Beer Wine & Spirits on IP, marketing and commercial arrangements relating to its wine and beer businesses (going back for 20 years).

Scott is recognised as one of the “World’s Leading Patent and Technology Transfer Licensing Lawyers”.

Andrew Chalmers Director, Business Development and Commercialisation, Food Futures Flagship, CSIRO

Andrew Chalmers is currently the Director of Business Development & Commercialisation for the Food Futures Flagship (FFF) at CSIRO. The FFF portfolio (~$50M/yr) includes aquaculture, cereals, oilseeds, livestock and biosensors research and commercialisation programs.

He recently developed and completed significant licensing transactions for CSIRO’s patented bioactive prawn feed additive (Novacq™) in Australia,Malaysia, Indonesia, Philippines, China and Vietnam. He has successfully established R&D breeding programs and associated commercialisation licences in Vietnam and Australia.

He works with the Flagship Director in building and monitoring a portfolio of external relationships and pipeline of revenue aligned to CSIRO’s science and impact goals. He a board member of BarleyMax Enterprises, a CSIRO/Australian Capital Ventures Limited spin-out company and has qualifications in economics and business.

Xu Jie Embassy of the People’s Republic of China in Australia, Counsellor of Science and Technology

Xu Jie started to work as Counsellor of Science and Technology in the Chinese Embassy in Australia from April 12th 2012.

Before came to Australia, Xu Jie was the Director of Division of Asia and Africa of the Department of International Cooperation, Ministry of Science and Technology for seven years starting from 2005. Xu Jie was Counsellor of Science and Technology in the Chinese Embassy in the United States of America from 2001 to 2005.

Xu Jie was appointed as Director of Division of Asia and Africa of the Department of International Cooperation, Ministry of Science and Technology in 2000 and served as Deputy Director of the Division from 1996. Xu Jie had working experience in the Chinese Embassy in Italy from 1987 to 1991.

Xu Jie holds a Bachelor Degree of Science from the Nankai University in Tianjin, China.

kwm

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66

Thinking freshWith rapidly increasing demand for food and agricultural products, changing consumer tastes, and complex regulatory frameworks, our clients are looking for new solutions to grow their future.

From farm to table, we’re connecting businesses in Australia and China, and across the Asian region, to food and agribusiness opportunities. Bringing a fresh perspective and clear thinking.

Now that’s food for thought.

kwm.com

P.S. Have you subscribed to AgriThinking, our market leading publication on everything agribusiness.

If you’re looking for the right partnership for your business, talk to us.

Asia Pacific | Europe | North America | Middle East

Meredith Paynter | +61 2 9296 2277 | meredith [email protected]

Scott Bouvier | +61 2 9296 2472 | [email protected]

The Power of Together

20


Gareth Lott Founder and Managing Director, Aquanue

Gareth Lott is a successful entrepreneur with a 30 year background in marketing, communications and project delivery and in the successful commercialisation of several business models. He recently exited an event ticketing technology business he founded in 1999, having completed several cycles of successful R&D and subsequent product commercialisation.

Over the past 35+ years Gareth’s family business has been involved with various primary production activities – including the production of Quandongs (an Australian native fruit), Lucerne hay and seed, angora goats for mohair and meat, and prize-winning show-dogs.

Gareth is now developing a China-focused aquaculture business and has conducted extensive research into the live seafood production and trade industries including multiple field research trips to China, Hong Kong and Singapore.

Gareth is a member of the ACBC, AustCham Hong Kong & Macau, the China Business Network South Australia, and is the Australia & New Zealand Representative for the Global Forum for Innovations in Agriculture in Abu Dhabi.

Professor Robert Park Judith & David Coffey Chair in Sustainable Agriculture and Director of Cereal Rust Research, Plant Breeding Institute, University of Sydney

Professor Robert Park completed a PhD in plant pathology at La Trobe University in 1984 and for the past 30 years has conducted research on rust diseases of cereals. In 1995, he was awarded an Alexander von Humboldt research award in Germany, and in 2010, a Fulbright Senior Scholarship to the USA. In recognition of his extensive work in China, he was awarded the Friendship Award of China in 2009. This is the highest honor that the Chinese Government bestows on foreign experts who have made outstanding contributions to China. He was awarded the NSW Science and Engineering Award for Excellence in Biological Sciences in 2013 in recognition of his cutting-edge work that has generated economic and environmental for the state of New South Wales.

Robert holds the Judith and David Coffey Chair of Sustainable Agriculture at the University of Sydney. He is Director of the Australian Cereal Rust Control Program, a world leader in seeking genetic solutions to plant diseases. He has worked extensively in international agriculture and has published two books and more than 100 scholarly research papers.

Terry Enright Chairman, Australian Export Grains Innovation Centre

Terry Enright was appointed AEGIC Chair on April 1 2014.

Terry is a Western Australian grains and livestock producer. As a former Chairman of the Grains Research and Development Corporation (GRDC) he has overseen a reorganisation of Australia’s wheat-breeding efforts, strengthening its national and commercial focus. He is an Independent Director of the Australian Livestock Export Corporation (Livecorp), immediate former director of Grain Producers Australia, Chair of the Western Australian Crawford Fund Committee and a member of the Board of Directors. Dr Enright has served in a number of Agriculture-related positions including as a commissioner of the Export Wheat Commission, a member of the standing committee on national research priorities and member of the panel to conduct an independent review of the Australian Centre for International Agricultural Research.



Simon Walton Managing Director Australian Reproductive Technologies

ART is an established Australian reproductive biotechnology company based in Rockhampton, Queensland, which provides customised genetic improvement programs to assist cattle breeders both nationally and internationally achieve optimal outcomes.

Established in 2007, and driven by entrepreneurial business innovator Simon Walton , who has extensive experience in both bovine and human reproduction, ART has garnered a strong reputation for excellence in Artificial Reproductive Technology for cattle genetics. At the core of ART’s success, is its unparalleled cattle IVF embryo technology. ART has successfully combined leading cattle IVF technology from South America, with cutting edge technology from established human IVF techniques. The cornerstone power of IVF technology is the number off offspring that can be produced from a single female.

In May 2012, ART embarked on a 10 year JV with Shanghai Dairy Group to mass replicate elite Holstein cattle genetics. At peak production, this facility will be the largest producer of embryos in the world.

22

Union Agriculture & Bobbara Station

CASE STUDY

Union Agriculture, a wholly owned subsidiary of Hebei based Jiahe Brewery purchased “Bobbara Station” at Galong NSW for $13,800,000 in October 2011.

The 4,108 hectare mixed farming property provided Union Agriculture with access to premium agricultural product including sheep and lambs, an Angus and Waygu cattle breeding program, wheat, canola and lupins cropping.

Part of the negotiation and sale of “Bobbara Station” (facilitated by selling agents Col Medway and Phil Rourke from Landmark Harcourts) included the sale of livestock and plant; and importantly the engagement of the existing farm management team. This enabled Union Agriculture to take control of a large scale, high rainfall, “turn key” agricultural enterprise.

The purchase of “Bobbara Station” was Union Agriculture’s second property acquisition after purchasing “Mount Falcon” Station at Tooma in the Upper Murray.

Connecting East with West

Landmark Harcourts, along with Harcourts, has an Australian network of more than 356 real estate offi ces employing more than 1,684 real estate agents. Internationally the group consists of a further 424 offi ces throughout Hong Kong, China, Indonesia, Fiji, New Zealand, South Africa and the United States.

With a notable increase in Australian agribusiness enquiry emanating from our Harcourts network in Hong Kong and China; in 2013 a team of Landmark Harcourts representatives showcased more than 80 Australian properties valued at over AUD $185,000,000 at events in Hong Kong, Shanghai and Beijing.

The showcase was a huge success with sales post the event exceeding AUD $35,000,000, with several signifi cant sales still in the process of negotiation.

Looking to build on our 2013 success and the relationships formed with our international colleagues and investors, in 2014 Landmark Harcourts will conduct its second Australian agribusiness showcase in China. This years’ showcase will target interest in the diary, beef and viticulture sectors and to complete the value chain will be held in partnership with Sino-Australian industry professionals in the fi elds of accounting, fi nance and law


Trade Session IV

Peter Mace General Manager, Export Council of Australia

Peter joined the Australian Institute of Export in August 2004, and Peter’s current responsibilities include managing the Institutes’ National Education program, the TradeStart offices in Victoria and assisting the State Managers achieve their goals.

Peter has previously enjoyed a long career in international banking, working in senior trade roles with Westpac, Citibank and Bank of America. He has also worked with EFIC in the marketing of Credit Insurance products.

Other business experience comes from serving as a Director of an Australian information technology company, Infocast, originally owned by Citibank; as well as managing a Business Coaching franchise.

Peter has developed and managed the delivery of tailored international trade programs nationally for the Government sector, banks and insurance companies, industry associations (more recently with Food Innovation Australia Limited) and a range of exporting businesses across industry sectors.

Daphne Lee Head of Business Development & Marketing International B2C Division, Alibaba Group

Daphne is responsible for Taobao Marketplace and Tmall.com’s international business development and marketing strategies. In this role she will help develop a strong network of key corporate and government relationships, as well as build an ecosystem of both inbound and outbound cross-border trade with China in the region’s priority markets.

Prior to her current role with Alibaba Group, Daphne was managing Taobao Marketplace business in markets outside of Mainland China where she launched Taobao Markeplace for Southeast Asia (sea.taobao.com). Daphne also served as director of international business development and marketing at Alibaba.com from 2009 to 2012.

Before joining Alibaba Group, Daphne was Vice President of Internet Marketing and eBanking at Citibank for four years, and worked at Yahoo! Taiwan for three, where she dedicated her time to managing the company’s premium services and auction business operations.

Daphne holds a bachelor’s degree in finance and master’s degree in business administration from the National Chengchi University.

Wayne Lin General Manager, Lucky Horse

Wayne is General Manger of Lucky Horse International center, He is in charge of the daily operation and management, and responsible for the board.

Wayne has experience in Mechanical Design, Primary land development, Secondary land development, property management, etc. He is familiar with various financing methods, real estate development and construction approval process, liquor chain stores and franchise operations merchants, wine channel development and management. He has resources and connection to all levels of governments, and large-scale high-end real estate development enterprises

Wayne Lin is also the board director of Oz-Town JV Company with Lucky Horse in Shanghai, China

During Jun 2007 and Dec 2013, Wayne was the general manager of Huabei Marketing Center of Lucky Horse Group. He was in charge of the Beijing Lucky Horse Wine Pty Ltd, Beijing Lucky Horse International Wine Lounge Pty Ltd, and Miyun Lucky Horse Winery project.

During Oct 1999 and Oct 2001, Wayne was the chief representative of the Chongqing branch of Wall Street Business Group in Canada. He frequently travelled between Canada and China during that period.

Wayne has bachelor degree of Machinery Manufacturing Process Equipment and Automation from Fujian Huaqiao University. He has Certificate of Project Management after the training of Beijing Municipal Construction Committee civil project management. He completed the training of Senior Land and Real Estate Management from Beijing Land Institute. He graduated from China’s first senior real estate leadership class in Peking University, China.

24

Trade Session IV

Dr. Gary Morgan Chairman, Southern Rock Lobster Ltd

Dr. Gary Morgan is Chairman of Southern Rock Lobster Ltd (SRL), the national body for the $200 million per annum Australian southern rock lobster industry.

Dr. Morgan has a PhD in mathematics and 40 years experience with the Australian fisheries industry. Gary has a wealth of experience with international fisheries and trade issues, including being a past Director of Fisheries in South Australia and advisor to various United Nations specialist agencies, the World Bank and the European Commission on fisheries trade and food security issues.

With the Australian rock lobster industry accounting for around 10% by value of Australia’s total food exports to China and 80% of seafood exports, he has drawn on this experience over the past 4 years to guide SRL in addressing trade access issues, product support and market research initiatives to ensure that southern rock lobster remains positioned as the premium product in the Chinese market.


Sophy Liu Managing Director, PMI Investment

Sophy is the Managing Director of Oz-Town Australia Pty Ltd, as well as the director of the JV company with Lucky Horse Group in Shanghai. She is also the Managing Director and Founder of PMI Investment Group. She has built and developed a platform for Australia’s import and export business services and financial investment business. Sophy is one of the board members of Seppeltsfield Winery in Australia, and she has dedicated to promote Australian wine in China market.

In 2013, Sophy joined Deloitte as an Adviser to Corporate Finance, also assisting Chinese Service Group National. During 2010-2013, Sophy was the Managing Director of CITIC Securities Australia (preparatory working group), and she assisted CITICs to set up the business development platform in Australia. Sophy has a deep understanding of capital market and investment environment both in Australia and China, including Investment Banking, Funds Management, and Corporate Finance etc. Sophy is currently assisting Australian companies to develop new markets in China.

She has access to all the levels of government in Australia, including Federal and State. She has developed a platform and center of trade, investment, tourism and education for Australian company to export in China. She also participates and promotes the sustainable development of the relationship between China and Australia.

Sophy holds MBA from UTS in Australia and Bachelor of Business Administration from Singapore Institute of Management. Sophy also studied International Marketing in University of California, Berkley in United State.

Jimmy Liu Managing Director, United World Enterprises Pty Ltd

Jimmy Liu, founder and Managing Director of United World Enterprises Pty Ltd has over 30 years of experience in international trade and business management. In 1993 Jimmy established United World Enterprises Pty Ltd (UWE) in Sydney.

UWE is now one of the leading exporters of Agricultural commodities products (sorghum, canola, cottonseed, oaten hay, wheat, barley, pulses, wines, etc) from Australia. UWE primarily caters to the Chinese and South East Asian markets. As the Managing Director, he has built a successful medium sized import and export business in Australia. UWE is the first company to export cottonseed to China, UWE exported over 16% of Australia’s total sorghum exports to China in 2013. UWE expects to ship over 23% of Australia total sorghum exports in 2014.

Jimmy has extensive sales experience and broad network in China. He is the sales and business driver of UWE network. With Jimmy’s lead, UWE won ‘Premier NSW Export Awards’ in 2012 and ‘NSW Asian Business Award of Excellence’ in 2013. Jimmy Liu is also awarded “Premier’s Multicultural Awards” in 2013 for his excellent performance and outstanding contributions to local economy.

Colin George Director SME, NSW and ACT Export Finance and Insurance Corporation

As Director SME, NSW and ACT, Colin is responsible for building and executing EFIC’s origination strategy for small to medium enterprises (SMEs) in NSW and the ACT. Working closely with clients, banks and other industry contacts, Colin provides tailored financial solutions to support a company’s growth aspirations when expanding offshore and winning export or export-related contracts.

Colin has more than 15 years experience in banking in Australia and the UK. Prior to joining EFIC in 2003, he held positions in trade finance with National Westminster Bank and worked in structured trade and commodity finance with Standard Chartered Bank, ING and Rabobank.

Trade Session IV

26

Bosi Deng General Manager, Iron Bridge Wine Pty Ltd

As General Manager of Iron Bridge Wine Pty Ltd, Mr Bosi Deng has successfully established business links between Australian wineries with Chinese wine buyers. In his career, Mr Bosi Deng has helped to secure numerous contracts between Australian wineries and AoHua Union International Foods, one of the largest food import companies for the purchase of Australian wine products. Mr Bosi Deng created a supplier database, including the 20 largest Australian wine companies to better allow Chinese buyers to access Australian suppliers. Mr Bosi Deng endeavours to broaden marketing and promotional techniques and has expanded promotional channels through Iron Bridge Wine’s strategic partnership with China Council for the Promotion of International Trade, and B2C websites such as chnimport.com and ahuwine.com. Mr Bosi Deng has a keen understanding of consumer needs and market opportunities and has brought a wealth of business experience and knowledge to the wine industry.

Matthew McKenzie Group Export Manager, Sanitarium

Matthew McKenzie is the Group Export Manager at the Sanitarium Health & Wellness Company. He oversees export operations from Australia, New Zealand and Thailand and at present the company has a proactive presence in 35 countries around the world.

His entire career has been focused on the export of food products from Australia. Matthew has held senior export positions previously at Campbell Arnott’s and prior to that at Dairy Farmers.

In 2008, Matthew won the Premier of NSW Young Exporter of the Year Award, and under his leadership Sanitarium has won a number of Regional and State awards.

Matthew was born and raised in Melbourne and has also lived for extended periods in both Japan and South Korea. He has a particular passion for the emerging channel opportunities for value added imported foods that are opening up in China.

Don Mackay Managing Director, Rangers Valley Chairman, Australian Lot Feeders Association

Don has over 40 years experience in business, particularly agriculture, including 9 years as Managing Director of Australia’s largest beef cattle business Australian Agricultural Co Ltd (AAco) and 25 years with Elders Limited including 5 years as General Manager NSW.

Don is currently Managing Director of Rangers Valley Pty Ltd, Chairman of B&W Rural Pty Ltd and a Director of Seymour Whyte Ltd, the Red Meat Advisory Council and is also President of The Australian Lotfeeders Association.

Through both AAco and Rangers Valley, Don has developed markets for branded beef across a number of Asian markets including China.

Rangers Valley is one of Australia’s largest feedlots focused on longfed Angus and Wagyu production and sells a range of high quality beef products into the Chinese market.

The products are particularly suited to high-end restaurants and specialty supermarkets and the volume has grown dramatically in recent years.

Trade Session IV

Event sponsors:

Event partners:

Programme design sponsored by King & Wood Mallesons

Thank you

Australia China Business Council New South Wales Branch Level 13, Gateway 1 Macquarie Place Sydney NSW 2000

Branch President: Dr Jim Harrowell AM Branch CEO: Mr James Hudson

T: +61 2 9247 0349 E: [email protected]

acbc.com.au

Online membership application form

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