Multi-Platform Media Kit 2014PRODUCED BY LON NORDBYE– DIRECTOR OF CORPORATE PARTNERSHIPS

The Leading Lifestyle Brand of Motorcycling’s Most Engaged Fans™

One solution

for all your rally

advertising needs!

Packages & Rates

Reach Dimensions

Audience Dimensions

Marketing Opportunities

Motorcycle Marketplace

Specs

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>>>

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The Sturgis Buffalo Chip® brings a

decisive difference to Rally marketing

and advertising. The Chip’s integrated

packages improve the performance and

reach of your message by marrying the

most effective media placements of print,

online and live audience. This ensures you

receive meaningful ROI before, during and

after the Sturgis Rally.

Multi-Platform Media Packages

take the guesswork and hassle out

of advertising for the Sturgis Rally

by providing single-source advertising

solutions tailored to your specific

objectives.

Gain unprecedented access to

motorcycle consumers with the Sturgis

Buffalo Chip’s immense online, print and

live audience reach!

Multi-Platform Media Kit 2014

Target Rally Consumers Across Multiple

Media Platforms more effectively.

2 ©2014 BUFFALO CHIP CAMPGROUND, LLC.

3 ©2014 BUFFALO CHIP CAMPGROUND, LLC.

Packages & Rates

More Value & Performance

for Your Rally Marketing and Advertising Dollars

Multi-Platform Media Kit 2014

Print: One (1) full page, 4-color advertisement in 2014 Buffalo Chip Gazette– Sturgis Rider News® magazine

Online: One (1) 160 x 600 skyscraper ad rotated on www.buffalochip.com official website.

Digital Outdoor: One (1) 15-second (visual only) digital ad run on two LED screens • 500 total spots • 9 consecutive days in concert amphitheater.

Audience Reach: 1.4 Million

Print: One (1) half- page, 4-color advertisement in 2014 Buffalo Chip Gazette– Sturgis Rider News® magazine

Online: One (1) 160 x 600 skyscraper ad rotated on www.buffalochip.com official website.

Digital Outdoor: One (1) 15-second (visual only) digital ad run on two LED screens • 250 total spots • 9 consecutive days in concert amphitheater.

Audience Reach: 800,000

POWER UP your Package!

Add six (6) banner placements at venue/event. Size not to exceed 3’ x 6’ Price ................................................... $1,000(price does not include production)

Add one (1) 10’ x 10’ vending and-or display kiosk at venue/event Price ................................................... $1,500(price does not include applicable vending licenses & fees)

Add up to 5,000 company brochures, premiums or collateral materials distributed by Chip set teams at venue/event Price .................................................... $2,000(price does not include brochure, premium or collateral production)

Schedule of Print Rates2014 Buffalo Chip Gazette–Sturgis Rider News

CENTER SPREAD ............................. $7,079INSIDE BCG FRONT COVER .......... $5,566INSIDE SRN FRONT COVER .......... $5,5662-PAGE SPREAD .............................. $5,142FULL PAGE ........................................ $3,5692/3 VERTICAL ................................... $2,3801/2 VERTICAL OR HORIZONTAL .. $2,2691/3 VERTICAL OR SQUARE ........... $1,1491/6 PAGE VERTICAL ........................ $660

NOTE: Rates shown as net for ad material supplied to required specifications.

Package APick

PickPackage B

OR$4,995 DISCOUNTED TO

IF PAID BY APRIL 1ST!Price: $7,188

$2,847DISCOUNTED TOIF PAID BY APRIL 1ST!Price: $3,559

4 ©2014 BUFFALO CHIP CAMPGROUND, LLC.

Reach DimensionsMulti-Platform Media Kit 2014

The Sturgis Buffalo Chip pulls

out the stops and welcomes

these attendees as multi- day

campers, concert- goers and

shoppers at its free-access

CrossRoads destination.

Source: 2013 City of Sturgis

467,338onsite rally attendance

The Sturgis Buffalo Chip

set new standards in media

exposure in 2013, generating

over 1.2 billion impressions

across all forms of media

including television, radio,

print, online and social media.

Source: 2013 Vocus, Inc. Priorities.

1.2 Billionextended audience impressions BuffaloChip.com Stats

2,533,833page views

Source: 2013 Google Analytics (12-month basis)

422,617unique visits

Print PublicationOutdoor Digital

753,759audience impressions

total spots: 500 spots per day: 60daily effective circulation: 9, 110

Consumers can view each

of the two digital Jumbotrons

in the Buffalo Chip amphitheater

during both day and night

for nine consecutive days.

Ad spots run in equal rotation

on both Jumbotrons.

Source: Daily Effective Rate

502,000 audience readership 5.02 readers per copy

frequency: Annual years in print: 30circulation: 100,000

Distribution:

National – Distributed to over 75 motorcycle dealerships in over

15 states. (See page 39 of 2013 Buffalo Chip Gazette for complete listing.)

Regional – Distributed regionally to over 20 rest areas along

Interstates I- 29 and I- 90.

Local – Distributed locally to over 300 locations including bars,

restaurants, convenience stores, hotels, motels, campgrounds and

rally hot spots, including exclusive distribution at the Sturgis Buffalo Chip.

5 ©2014 BUFFALO CHIP CAMPGROUND, LLC.

Audience Dimensions

Source: 2011 Sturgis Buffalo Chip Marketing Survey63%consumers are 45 to 64 years of age

is the$102K

median HHI

of our audience

63% of our audience is

male66% of our audience’s occupations are

technical, management or ownership

18 countries

50 statesare represented

at the Sturgis Buffalo Chip®

and all

78%own homes1-5 trips per year

and take

connecting brands

to a worldwide

audience!

Multi-Platform Media Kit 2014

of

Marketing Opportunities

Online: Following the tradition of the Sturgis Buffalo Chip’s brand

standard, BuffaloChip.com is one of the Rally’s most heavily-

trafficked websites and offers a great opportunity to integrate

your brand into hundreds of pages of rich content including

schedules, concert/event profiles and photo galleries.

Print: First in the hands of consumers, the Buffalo Chip G azette‐

Sturgis Rider News® magazine serves as both the go-to

guide for the Rally and the official souvenir program of the

Largest Music Festival in Motorcycling™. With 100,000 copies

printed, this annual publication is distributed nationally and

has served the informational and entertainment needs of

rally goers for 30 years.

Outdoor: Communicate to tens of thousands of captive concert goers

on two high-impact Jumbotron screens adjacent to the

main stage in the Buffalo Chip amphitheater. To maximize

your exposure, each individual 15 second video ad (visual

only) displays at least 50 times over nine consecutive days

and nights of headlining concerts.

6 ©2014 BUFFALO CHIP CAMPGROUND, LLC.

Increase Brand Awareness

by Connecting to the Loyal and Passionate

Fan Base at the Sturgis Buffalo Chip.®

Multi-Platform Media Kit 2014

Choose Integrated MarketingSolutions

that Meet Your Specific Objectives.

Banners & Signs: Banner and custom sign applications placed at the

Sturgis Buffalo Chip’s 500-plus acre facility bring your

message to the very place where customers stay and play.

Banners and custom sign placements are an asset to any

company who wants to deliver maximum brand impact

at the lowest possible cost.

Vending/Display Kiosk: Join a diverse group of retail, corporate, and parts and

accessories exhibitors at the free-access CrossRoads

shopping destination at the Sturgis Buffalo Chip.

Seize the opportunity and kickstart your sales with a

vending/display kiosk at one of Sturgis’ most popular

daytime destinations.

Collateral Distribution: Have a brochure, premium or collateral piece you would

like delivered directly into the hands of tens of thousands

of multi-day campers and concert goers? The Sturgis Buffalo

Chip has you covered in the form of mobile set teams that

will get your message delivered to the masses.

7 ©2014 BUFFALO CHIP CAMPGROUND, LLC.

Marketing OpportunitiesMulti-Platform Media Kit 2014

Ad Specifications

4.75” w x 5.25” h ............................ $4754.75” w x 2.5” h ............................... $3502.25” w x 2.5” h .............................. $265

AD CLOSING DATE April 14, 2014ART MATERIALS DUE May 16, 2014DISTRIBUTION DATE First Full Week in July

Please see page 9 for art requirements.

Seize this cost effective advertising opportunity

for the Sturgis Rally TODAY!

8 ©2014 BUFFALO CHIP CAMPGROUND, LLC.

Motorcycle MarketplaceMulti-Platform Media Kit 2014

The Motorcycle Marketplace section of the Buffalo Chip

Gazette-Sturgis Rider News offers a high visibility,

cost-conscious method of exposing your product or service

in a customer-focused environment within the publication.

Ad Specifications

TERMS AND CONDITIONS

COPYRIGHT PROTECTION & OWNERSHIP. The 2013-2014 Buffalo Chip Gazette-Sturgis Rider News is published by the Buffalo Chip Campground, LLC, copyright Buffalo Chip Campground, LLC, 2013-2014. The Buffalo Chip Campground and its publication are independent, privately owned and have no affiliation with Sturgis Motorcycle Rally, Inc., the Sturgis Chamber of Commerce, the City of Sturgis, or any agent thereof. No part of the 2013-2014 Buffalo Chip Gazette – Sturgis Rider News may be reproduced in its entirety or in part without the express written consent of the Buffalo Chip Campground, LLC.

PUBLISHERS PROTECTION CLAUSE. Acceptance of all advertising is subject to Publisher’s approval and agreement by the Advertiser to indemnify and protect the Publisher from loss or expense on claims or suits based on contents of Advertiser’s advertisement. This includes, but is not limited to libel, plagiarism, copyright infringement or unauthorized use of any person’s or property’s name or likeness.

ERRORS, OMISSIONS AND CORRECTIONS. Every effort has been made to provide readers and advertisers with accurate information, but errors do occur. The Buffalo Chip Gazette- Sturgis Rider News hereby disclaims any liability alleged in whole or part to result from errors or omissions in any advertisement or editorial content.”

CANCELLATION POLICY. Cancellations or changes in orders must be submitted in writing and are not accepted after advertising close date.

PHOTOGRAPHS AND ARTWORK. Every effort will be made to return advertisers photographs and artwork upon request, however the Buffalo Chip Gazette-Sturgis Rider News is not responsible for returning photographs, digital artwork and any-or all materials submitted by the Advertiser to the Publisher for inclusion into the Buffalo Chip Gazette- Sturgis Rider News.

SPREAD FULL PAGE(with bleed)

FULL PAGE(non-bleed)

1/2HORIZONTAL

1/6

1/3VERT

2/3

1/2ISLAND

1/3SQUARE

Two-Page Spread: (with bleed) 22.25” w x 15.375” h (without bleed) 20.75” w x 13.625” h

Full Page: (with bleed) 11.375” w x 15.375” h (without bleed) 9.875” w x 13.625” h

2/3 Page Vertical: 6.5” w x 13.625” h 1/2 Page Horizontal: 9.875” w x 6.625” h 1/2 Page Island: 6.5” w x 9.5” h 1/3 Page Vertical: 3.125” w x 13.625” h

1/3 Page Square: 6.5” w x 6.625” h 1/6 Page Vertical: 3.125” w x 6.625” h

TRIM SIZE: 10.875” w x 14.875” h LIVE AREA: 0.375” in from trim on all four sides: top, bottom, face & gutter. BLEED: 0.25” extra outside trim on all four sides. Available only on Full Page ads and Two-Page Spreads. IMAGE RESOLUTION: 300 dpi COLORS: 4/C Process; CMYK all pages. PAPER: Newsprint -- 40# GW 80 BINDING: Saddle Stitch

ACCEPTABLE FILE FORMATS: Please submit digital ads as high resolution PDF files. PDF files must be CMYK composite, professionally created either with Acrobat Distiller, QuarkXpress or InDesign as a PDF with high resolution images and all fonts embedded. Do not use RGB, JPEG, or nested EPS files. Files must be submitted without alteration or repair. Ads not meeting this require-ment will be altered or repaired by the publisher at an agency rate of $75 per hour.

FILE PREPARATION: Keep all art elements and type NOT INTENDED TO BLEED 3/8” in from trim on all four sides. For bleed ads, 1/4” excess image must be provided on all four sides.

For optimal color output when printing on newsprint, please use the following mixes when using these colors:Rich Black: 30 Cyan 100 BlackRed: 100 Magenta 70 YellowBlue: 100 Cyan 70 MagentaTotal Ink mix should not exceed 250.

EMAIL ADS AND OR QUESTIONS TO:vicky@buffalochip.com

WEB AD SPECS:buffalochip.com Skyscraper Banner Ad: Animated Flash, GIF, HTML, or JPEG RGB, Dimensions: 158w X 598h

VIDEO AD SPECS:Non Audio, .mov or .avi fileDimensions: 720 x 480, Aspect Ratio: 4:3

AD CLOSING DATE April 14, 2014 ART MATERIALS DUE May 16, 2014 DISTRIBUTION DATE First Full Week in July

BUFFALO CHIP CAMPGROUND, LLC • 20622 131ST AVE., STURGIS, SD 57785 • PHONE: (605) 347-9000 • FAX: (605) 720-1120

Multi-Platform Media Kit 2014

9 ©2014 BUFFALO CHIP CAMPGROUND, LLC.