2014 Chief Marketing OfficerLeadership Forum: Fall Event(San Francisco)

Thursday, November 6

AGENDA

2014 Chief Marketing Officer Leadership Forum: Fall Event(San Francisco) Thursday, November 67:45am - 6:25pm

Breakfast

Argyle Executive Forum Opening Remarks

Fireside Chat

Ivan WicksteedGlobal Chief Marketing OfficerOld Navy

Interviewed by:Jonathan AlloyVP, Product ManagerWells Fargo

Thought Leadership Spotlight Presented by Oracle

“Social Essential to Delivering Exceptional Customer Experiences”

A recent global study revealed that 91% of executives wish to be considered a customer experience leaderin their industry. And more than 80% of those executives believe social is an essential part of the puzzle.It’s not hard to understand why. Social has become a preferred method of communication for consumers.And businesses are realizing the many benefits of social including actionable insights, better service,driving sales and creating better customer relationships. When executed right, social can help win thehearts and minds of consumers and help develop lasting relationships. Join Oracle Social Cloud executiveRahim Fazal as he walks audiences through the imperative of social for every business wanting to betruly customer-centric.

Rahim FazalSenior Director, Product Management Strategy, Oracle Social CloudOracle

*Please note, this session is off the record.

7:45am – 8:45am

8:45am – 8:50am

8:50am – 9:25am

9:30am – 9:50am

David SomoVP, Corporate Strategy & MarketingON Semiconductor Corp.

Sejal SuraDirector, Global ConsultingFractal Analytics

Helen VaidVP Customer Experience, Walmart.comWalmart

AGENDA

Coffee Break

Panel Discussion

“Brand Engagement in the Digital Era”

Session topics include, but are not limited to:

Leveraging big data to better understand the customer and improve the overall brand experience•How to measure success and understand consumer expectations of social and digital channels•Identifying and engaging influencers in your community•Utilizing the available channels in today’s technologically advanced world to engage with•customers through all available touch points

How to keep your brand relevant to your customers/consumers•Delivering the most tailored, personalized content at these touch points•

Understanding the multifaceted functionality of social media•Using social media to tell a story and emotionally connect with customers•Leveraging the business value of social engagement•Developing a strategy for paid, earned and owned media•

Moderator:Melissa FelderChief Marketing OfficerCalifornia Academy of Sciences

Panelists:Kristin HersantVP of MarketingLivefyre

Nancy RehkopfHead of International Marketing and CommunicationsWells Fargo

Mitch RotterSVP, Brand MarketingTicketmaster

10:15am – 11:05am

9:50am – 10:15am

AGENDA

Thought Leadership Spotlight Presented by Salesforce Marketing Cloud

“3 Technology Trends Disrupting Consumer Behavior"

As a marketing leader, technology trends should be extremely important to every aspect of your business.They define the next generation of consumer behavior and ultimately engagement. Uber announces avaluation of over $10 Billion. They said it was a fad, yet Airbnb procures a million guests a month.That's33,333 a day, or 1,388 an hour — all without owning a single bed, bath, or room. Not to mention, sensoruse in products are growing at a 30% clip year over year.

Next up? "Next up" is what we need to understand as marketing professionals. Nearly every industry isimpacted by technology and it is becoming increasingly more apparent that the consumer journey is beingimpacted as well. If you thought social media was disruptive, get ready for the next frontier.

Based on extensive research of over 10,000 consumers, Kyle will focus on the quickly evolvingcommunication landscape and the impact of increased consumer mobility, localization, smart machines,and the power of social.

Kyle LacyDirector, Global Content & ResearchSalesforce Marketing Cloud

Coffee Break

11:30am – 11:50am

11:10am – 11:30am

AGENDA

Panel Discussion

“Optimizing Marketing Performance”

Session topics include, but are not limited to:

Marketing’s transformation into a data driven science•How has digital transformed the way in which marketing executives structure their teams?•

Leveraging data to optimize these interactions•Being the catalyst to help your marketing organization make this transition•Utilizing new measurement tools and ROI to demonstrate the value of marketing within the•organization

Gaining access to value-rich data to help inform marketers of the highest performing channels•Using this data to support an increase in brand investment in successful channels and•improve ROIBest practices and challenges encountered in measuring cross channel engagement•Scrutinizing how investments into certain channels are driving results and using that•knowledge to better target your spending

Moderator:Marilyn MersereauSenior Vice President & Chief Marketing OfficerPlantronics

Panelists:

Robert ChatwaniHead of Consumer MarketingeBay

Seth DottererVice President, MarketingConductor

Jon VeinCEO

11:50am – 12:40pm

MarketShare

Charles CastanoChief Marketing OfficerAAA Northern California, Nevada & Utah

AGENDA

Thought Leadership Spotlight Presented by Conversant

"5 Ways to Drive Digital Marketing Excellence Through Sharper Thinking"

We all strive for excellence in our marketing programs – but bad or outdated thinking can hinder ourprogress. We can’t ever settle for “good enough” or “checking the box” when it comes to digital. The bestway we can drive excellence is to jettison our outmoded or incorrect beliefs about digital. This presentationfocuses on 5 digital myths all of us need to stop believing – myths that really do make it far more difficultto achieve excellence.

The “Big 5” Myths in Your Way to Driving Marketing Excellence

1. You’re doing all that’s necessary to personalize your marketing programs to individual consumers2. It’s too tough to demonstrate digital’s impact on offline sales3. Vendor dating is better than vendor marriage4. Simplistic attribution models like last click get us “close enough” to the answers we need5. Your team needs to “get there first” on the gamut of marketing innovations

Scott EagleChief Marketing OfficerConversant

Lunch

Thought Leadership Spotlight Presented by Merkle

“Connected CRM: Delivering on a Data-Driven Business Strategy”

How do you lead a customer-centric, data driven business strategy in a disruptive digital world? Theanswer is Connected CRM™. When executed successfully, this approach will create a fundamental shiftin your organization, placing the customer at the heart of the business strategy. Join Merkle’s DavidWilliams as he discusses the importance of an organizations ability to understand a consumer’s behaviorand how that allows the organization to create personalized experiences that drive long term customervalue and create sustainable competitive advantage.

David WilliamsChairman and Chief Executive OfficerMerkle

2:05pm – 2:25pm

1:05pm – 2:05pm

12:45pm – 1:05pm

AGENDA

Panel Discussion

“Leadership Speaks: Mobile Marketing”

Session topics include, but are not limited to:

Discussing the shift to mobile•Has your organization addressed the shift in consumer behavior away from traditional devices•towards mobile devices?How far along is your organization in measuring your mobile marketing efforts?•

Best practices for measuring mobile advertising•Have you encountered challenges in maintaining the same caliber of creative throughout your•mobile campaigns?

How is your team going about building a unified view of your customer across screens and•devices?How to facilitate the intersection of traditional marketing and newer digital techniques•

Best practices in aligning new marketing strategies with tried and true techniques for the•greatest possible impactExploring various measurement tools and developments that allow marketers to integrate the•traditional with the new, the offline with the online, etc.

Moderator:Jeff SmithEVP Global Solutions Marketing, Product LeadershipNielsen

Panelists:John BorisSenior Vice President and Chief Marketing OfficerShutterfly

Frederick CrosbyVP of Marketing, Global Online / MobileWestern Union

Laura MerlingVice President Digital ExperienceAT&T

Laura MieleSenior Vice President of Global MarketingElectronic Arts

2:30pm – 3:15pm

AGENDA

Thought Leadership Spotlight Presented by OptiMine Software

“Moving from Planning to Optimization with Agile Marketing Mix”

Today’s always-on environment, where new devices and channels crop up seemingly overnight, requiresa shift in mindset from planning to perpetual testing and optimization. To capitalize on new opportunitiesto more effectively reach consumers while mitigating risk from unpredictable market dynamics, the mostsuccessful marketers today are taking an agile approach: continually gathering fresh insights and makingincremental adjustments to optimize their marketing performance. We’ll highlight cases whereoptimization-minded marketers are adopting an agile marketing mix analytics approach to test newcampaigns and channels; uncover hidden value in hard-to-measure channels such as mobile, social andoffline; and take iterative action to mine untapped value in their marketing investments.

Matt VodaChief Marketing OfficerOptiMine Software

Coffee Break

Fireside Chat

Julian AldridgeVP, Brand Evangelism and ActivationCharles Schwab

Interviewed by:Mark CalveySenior ReporterSan Francisco Business Times

3:40pm – 4:05pm

4:05pm – 4:40pm

3:20pm – 3:40pm

AGENDA

"Customer Engagement at BevMo!"

BevMo! operates in the most highly competitive beverage markets in the United States. Learn how theygained clear visibility into customer behavior to measure true integrated, omnichannel campaigneffectiveness and used personalized offers across multiple touch points to improve customer retentionand increase sales.

Francesca SchulerChief Marketing OfficerBevMo!

Argyle Executive Forum Closing Remarks

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

The information, views, and opinions expressed by speakers and other participants at our conferencesare those of the individual and do not necessarily reflect the views and opinions of Argyle ExecutiveForum.

Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by aspeaker or other participant is accurate or complete and Argyle Executive Forum does not endorse anyopinions that may be presented.

4:45pm – 5:20pm

5:25pm – 6:25pm

5:20pm – 5:25pm

*Please note, this session is off the record.

ADMINISTRATIVE NOTES

SecurityPlease wear your name badge at all times during the meeting.Please do not leave your personal belongings unattended in the meeting rooms.Argyle Executive Forum will not be responsible for items left in the rooms.

Mobile DevicesPlease do not allow any mobile device to disrupt the meeting while in session.All devices should be on silent mode.

ConversationPlease use areas outside of the ballroom to converse when the meeting is in session.

SmokingPlease note that smoking is not permitted in the meeting venue.

The content of this program and the attendee list remain the sole property of Argyle Executive Forum and maynot be rented, sold, or given to any outside party or used to market or promote any other meeting. Any suchunauthorized distribution represents theft of property for which Argyle Executive Forum will pursue any and allappropriate legal remedies.

Speaker Materials are available upon request, pending availability.

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oracle.com/goto/industriesor call 1.800.ORACLE.1

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9:30 AM

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SPEAKING FACULTY

Ivan WicksteedGlobal Chief Marketing OfficerOld Navy

Ivan Wicksteed is the SVP & Global Chief Marketing Officer for Old Navy, overseeing both the marketingand store design teams. Prior to joining Old Navy in February of 2013, he was the Chief Marketing Officerfor Cole Haan, and prior to that he was head of International Marketing for Converse. He served as GlobalCreative Director for Coca-Cola for five years where he helped to instigate a new creative era at thecompany. Ivan began his career in strategic planning roles at agencies like TBWA Chiat Day in Los Angeles,as well as BMP DDB Needham in London.

Interviewed by:Jonathan AlloyVP, Product ManagerWells Fargo

SPEAKING FACULTY

Thought Leadership Spotlight Presented by Oracle

“Social Essential to Delivering Exceptional Customer Experiences”

Rahim FazalSenior Director, Product Management Strategy, Oracle Social CloudOracle

Most recently, Rahim was the co-founder and CEO of Involver, an enterprise social media platform used bymore than one million companies and many Fortune 500 brands. Involver was acquired by Oracle (NASDAQ:ORCL) where Rahim is now a senior director of the company's Social Cloud business.

Rahim was honored at The White House with an Empact 100 Award by Startup America and The KauffmanFoundation. He has been named one of the Top 30 Entrepreneurs Under 30 in America by Inc Magazine,one of the Top 40 Under 40 by the San Francisco Business Times, and one of the Top 25 Digital Thought-Leaders by iMedia. While still in high school, Rahim co-founded a web-hosting company and negotiated itssale for $1.5 million while taking his Senior Year final exams. He then started a web services platformbusiness and took it public, becoming one of the youngest directors of a publicly traded company in America.

Rahim completed his MBA at Canada's top management school, the Richard Ivey School of Business.Because of his achievements, he was the youngest student in the school's 80 year history accepted withouta prerequisite university degree.

*Please note this session is off the record.

SPEAKING FACULTY

Thought Leadership Spotlight Presented by Salesforce Marketing Cloud

“3 Technology Trends Disrupting Consumer Behavior”

Kyle Lacy Director, Global Content & ResearchSalesforce Marketing Cloud

Kyle Lacy is Director, Global Content & Research for Salesforce Marketing Cloud, a leadingprovider of interactive marketing solutions. He is the author of three critically acclaimed books,Twitter Marketing for Dummies (2nd ed), Branding Yourself (2nd ed), and Social CRM. Prior toSalesforce Marketing Cloud, Kyle co-founded a marketing technology company, helping over 350clients build and deliver digital marketing experiences. You can follow him on Twitter at @kyleplacyor visit his blog at KyleLacy.com

SPEAKING FACULTY

Thought Leadership Spotlight Presented by Conversant

“5 Ways to Drive Digital Marketing Excellence Through Sharper Thinking”

Scott EagleChief Marketing OfficerConversant

Scott Eagle leads Conversant’s global marketing function, including strategy and the integration of marketingprograms across our solutions groups. An accomplished senior executive with a strong background in client-side digital marketing and consumer brand management, Mr. Eagle has over 25 years of experience as amarketing leader managing major Fortune 500 brands and building successful new companies. Mr. Eaglehas served as CMO for Empowered Careers, eHarmony and Claria Corporation, and he has heldmanagement positions at Concentric Network Corporation, MFS Communications and P&G. Mr. Eagle holdsa B.S. in economics from The Wharton School, University of Pennsylvania, and serves on the board ofAkademos, Inc.

SPEAKING FACULTY

Thought Leadership Spotlight Presented by Merkle

“Connected CRM: Delivering on a Data-Driven Business Strategy”

David WilliamsChairman and Chief Executive OfficerMerkle

David Williams is Chairman and Chief Executive Officer of Merkle Inc. He acquired Merkle in 1988 andbecame its 24th employee. Today, Merkle has more than 2,000 employees in locations in the United States,China and United Kingdom, and is the nation’s largest and fastest-growing independent CustomerRelationship Marketing (CRM) agency.

David is the author of the book, Connected CRM: Implementing a Data-Driven, Customer-Centric BusinessStrategy, which was published in 2014 by Wiley Publishing. In the book, he shares his knowledge andexperience, with the intent of helping world-class brands build stronger, more profitable relationships withtheir customers.

David served for 6 years (2006-2011) on the Board of Directors of the Direct Marketing Association wherehe also served on its Executive Committee. He also served for 3 years (2010-2013) as a member of theBoard of Trustees at the Howard County General Hospital: A Member of John Hopkins Medicine. David isa frequent speaker at industry events and has written numerous articles and white papers about topics suchas Customer Relationship Marketing, Database Marketing and Analytics, Digital Media and MarketingTechnology.

He began his career at Butcher & Singer, a Philadelphia-based investment bank, and holds a Bachelor ofScience in business administration from Shippensburg University in Pennsylvania.

SPEAKING FACULTY

Thought Leadership Spotlight Presented by OptiMine Software

“Moving from Planning to Optimization with Agile Marketing Mix”

Matt VodaChief Marketing OfficerOptiMine Software

As OptiMine’s Chief Marketing Officer, Matt Voda is responsible for marketing, product management, insidesales, and company positioning. He has over 20 years of experience in marketing and product strategy,positioning, and consumer analytics for e-commerce and e-marketing solutions. Before joining OptiMine,Voda was vice president of consumer engagement and insight at Optum, a $40B division of United HealthGroup. Prior to that, he held executive product marketing and management positions at and Digital River.Previously, Voda was in product management for a business-intelligence division of Sterling Software andmanaged marketing analytics and consumer database marketing for Damark International, Inc., a largecatalog retailer. Voda holds a Bachelor of Science Degree in Business, Marketing from the University ofMinnesota's Carlson School of Management.

SPEAKING FACULTY

Julian Aldridge VP, Brand Evangelism and ActivationCharles Schwab

Interviewed by:Mark CalveySenior ReporterSan Francisco Business Times

SPEAKING FACULTY

"Customer Engagement at BevMo!”

Francesca Schuler Chief Marketing OfficerBevMo!

*Please note this session is off the record.

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SPEAKING FACULTY

Panel Discussion

“Brand Engagement in the Digital Era”

Moderator:Melissa Felder Chief Marketing OfficerCalifornia Academy of Sciences

The Chief Marketing Officer of the California Academy of Sciences, Melissa Barritt Felder strives to drivemuseum visitorship, and strengthen recognition and understanding of all that the Academy has to offer itsdiverse audiences. In order to attract and engage visitors of all ages, Felder pursues marketing and publicrelations initiatives, sales strategies, partnerships, and campaigns that highlight the Academy’s offerings innew and compelling ways. Through strategic communication channels and product offerings, her teamprovides critical ongoing financial support to further the institution's mission to explore, explain, and sustainlife. Drawing upon the Academy’s one-of-a-kind exhibits, compelling programs, and scientific expertise, sheaims to inspire curiosity about science and the future of the natural world among all who encounter theinstitution.

Felder joined the Academy in April 2012, bringing an extensive background in marketing and sales with avariety of large corporations as well as start-ups. She has successfully driven revenue and consumerengagement for leading brands in the financial services, packaged goods, and technology sectors. Mostrecently, Felder was Vice President of Sales Operations at AAA Northern California, Nevada and Utah,where she was responsible for the strategy, marketing and sales for their membership, travel, and insuranceagency operations. There, she led the transformation of sales and service effectiveness at over 100 retaillocations, resulting in growth, improved productivity and customer satisfaction. She began her career inmarket research with Kraft and then moved through marketing positions with Nabisco and Tropicana-Dolebefore becoming a Vice President of Marketing with Del Monte. After Del Monte she led marketing forsuccessful start-ups Snapfish.com and Posit Science.

Felder earned a Bachelor of Science degree in Sociology at the University of Wisconsin-Madison, whereshe also received her Masters of Business Administration in Marketing. In her spare time, she enjoysmountain biking, hiking, and spending time with her husband and children in Kentfield, California.

SPEAKING FACULTY

Panelists:Kristin HersantVP of MarketingLivefyre

Kristin Hersant is the vice president of marketing for Livefyre, helping companies engage consumers througha combination of real-time content, conversation and social curation. Livefyre works with over 1,000 mediacompanies and global brands to help them integrate social content into their websites and mobile apps,including AOL, CBS, Conde Nast, FOX Networks, NASCAR, Showtime, Sony PlayStation, Unilever andUniversal Music Group.

An interactive marketing veteran, Hersant has nearly 20 years of experience managing successful integratedmarketing programs to build brands, raise awareness and generate demand. Hersant has spoken at dozensof marketing and technology industry events including ad:tech, Forrester’s Marketing Forum, Enterprise 2.0,Gartner’s Customer 360 Summit, JiveWorld and MediaPost OMMA Native.

Prior to joining Livefyre, Hersant served as vice president of marketing for Echo, and her career spans keysenior corporate marketing, marketing communications and creative services positions at StrongView,Mindjet, L90, Better Brand Management, FeatureCast and Buzz Magazine. Hersant holds a BA in historyfrom UCLA.

Nancy RehkopfHead of International Marketing and CommunicationsWells Fargo

Nancy Rehkopf is a senior vice president and the head of marketing and communications for Wells Fargo’sInternational Group. Based in San Francisco, Nancy leads team member communications, internalmarketing, and customer marketing for Global Transaction Banking, Global Financial Institutions, GlobalBanking, and International Trade Services.

Before her current role, Nancy led Integrated Marketing Development for Wells Fargo’s Community Bankand managed Merger Communications for Wells Fargo’s last three mergers. She has held marketingmanager roles for Charles Schwab and the San Francisco Symphony, and was Principal of her ownconsulting firm.

Nancy started her career with the World Health Organization in Geneva, Switzerland. She holds a B.A.degree in organizational development from Stanford University.

SPEAKING FACULTY

Mitch Rotter SVP, Brand MarketingTicketmaster

David SomoVP, Corporate Strategy & MarketingON Semiconductor Corp.

David Somo has led ON Semiconductor’s worldwide corporate strategy, marketing, and communicationsprograms since joining the company in 2009. Bringing more than 25 years of semiconductor and electronicsindustry experience to his position, Mr. Somo is focused on developing and executing the company’s visionof being a top 10 global semiconductor supplier by delivering energy efficient innovations.

Previously, Mr. Somo was Senior Vice President of worldwide sales and marketing at Celerity, a leadingsupplier of precision instruments and advanced gas and liquid delivery systems to the semiconductorequipment and manufacturing industry. There, he was responsible for leading the corporate marketing,worldwide sales, applications engineering, field service and international manufacturing operations. Mr.Somo also served as Senior Vice President, worldwide sales and service, and corporate officer at MEMCElectronic Materials, a leading supplier of silicon wafers to integrated device manufacturers andsemiconductor foundries. During his career, he also served as Vice President of strategic account sales atAdvanced Micro Devices (AMD), a leading supplier of x86 compatible microprocessors and flash memory.While at AMD, he established the strategic account organization and managed sales to AMD's top tiercustomers worldwide. Also at AMD, Mr. Somo held the positions of vice president, sales and marketing forthe Americas, and vice president of worldwide marketing for AMD's microprocessor business.

Mr. Somo has a BSEE degree from Arizona State University.

SPEAKING FACULTY

Sejal SuraDirector, Global ConsultingFractal Analytics

Sejal is leading the digital and social media analytics vision and capabilities for Fractal Analytics. She has8 years of Interactive Marketing, Strategy and Analytics experience from Razorfish and Google. Duringwhich time she spearheaded the development and execution of attribution modeling, online-offline analysisand testing frameworks. As an industry thought leader she has published several whitepapers.

Prior to digital marketing, she led teams in the Data Warehousing practice at PricewaterhouseCoopers.

MBA in Marketing and Entrepreneurship from Kellogg Graduate School of Management at NorthwesternUniversity and a BBA in Finance, International Business and a Minor in Spanish from University of Iowa.

Helen VaidVP Customer Experience, Walmart.comWalmart

SPEAKING FACULTY

Panel Discussion

“Optimizing Marketing Performance”

Moderator:Marilyn MersereauSenior Vice President & Chief Marketing OfficerPlantronics

Ms. Mersereau has more than 25 years of experience leading global marketing teams. Prior to her previousrole as Chief Marketing Officer and SVP of C3 Energy Management, she was Senior Vice President ofCorporate Marketing at Cisco where she was a driving force in the global brand transformation thatrepositioned the company with the “Welcome to the Human Network” campaign. She and her team alsosuccessfully launched the unified communications product set featuring Telepresence, Webex, and Cisco’stelephony line-up. She has held various senior marketing roles at IBM, including Vice President of IntegratedMarketing Communications, Vice President of Worldwide Advertising, and Vice President of Marketing,Canada. During her tenure at IBM, she won three Gold Effie Awards in the Advertising and CampaignEffectiveness categories. She was also recognized by the Americas Marketing Organization for improvingIBM’s lead management process as well as for the overall integration and effectiveness of IBM’s marketingcampaigns. Previous experience includes leadership roles in international marketing for top companies inthe food and beverage industry, including Coca-Cola, Wendy’s, and Burger King International.

Panelists:

Robert ChatwaniHead of Consumer MarketingeBay

Robert Chatwani leads Consumer Marketing for eBay Marketplaces. His team is responsible for drivingbrand and integrated marketing for eBay, across buyer and seller programs. Previously, Robert led InternetMarketing for eBay, which includes paid search, affiliate marketing, display advertising, SEO, andpartnerships. Previously, Robert was Director of Global Citizenship and led the development social venturesencompassing sustainability, philanthropy and microfinance. Robert previously conceived and launchedWorldofGood.com by eBay, a global marketplace for artisans throughout the world. Prior to eBay, Chatwaniwas the co-founder of a consumer Internet marketplace, and was with McKinsey & Company in Chicagoand Washington DC. Robert received a bachelor’s degree in economics from DePaul University and anMBA from the Haas School of Business at the University of California, Berkeley.

Charles CastanoChief Marketing OfficerAAA Northern California, Nevada & Utah

SPEAKING FACULTY

Seth DottererVice President, MarketingConductor

Seth Dotterer leads the marketing team at Conductor, responsible for demand generation and strategicproduct marketing, branding and communications and overall marketing strategy of Conductor’s SaaS WebPresence Management platform, Searchlight.

Dotterer has worked with both startups and the Fortune 100 to develop effective marketing strategies andto utilize technology and metrics to increase sales and profitability.

Prior to joining Conductor, Dotterer worked for consumer electronics manufacturer, Turtle Beach, in a varietyof product and marketing roles. As head of Marketing, Dotterer managed the successful market placementand deployment for over 80 products in 11 product segments.

He graduated from Franklin and Marshall College with a degree in political science.

SPEAKING FACULTY

Jon Vein CEOMarketShare

Jon Vein is co-founder and CEO of MarketShare, the leading cloud-based, big data analytics and softwarecompany, helping companies grow more efficiently by identifying what is really driving demand. With eightoffices around the world, MarketShare has had a significant impact on allocating over $200 billion inmarketing investments for more than half of the Fortune 50 companies, as well as many other companiesaround the globe. Partnered with academic leader Dr. Dominique Hanssens, former P&G CMO Jim Stengel,and other industry thought leaders, MarketShare is matching marketing and media deployment with howthe 21st Century consumer is actually using new media, including search, display and social media.

Prior to MarketShare, Jon served as Chief Operating Officer of Michael Ovitz's AMG (Artists ManagementGroup) and APG (Artists Production Group), overseeing all divisions, including talent, literary, animation, sports,music, publishing, and feature film production. Jon engineered AMG's sale to The Firm, which he joined asco-head of the M&A/Strategic Advisory Services Division prior to departing and forming MarketShare.

Before joining AMG/APG, Jon was Chief Operating Officer of Film Roman, the premier independent animationproduction company in the United States, where he oversaw all production, development, sales, humanresources, finance, and business affairs. He also brought to Film Roman a private equity investment to facilitategrowth, and he was instrumental in planning and executing the company’s initial public offering. Film Romanproduced shows such as The Simpsons, King of the Hill, Family Guy, and numerous other award-winning shows.

An Emmy Award winner, Jon produced many film and television productions, including King of the Hill, TheSimpsons, and the acclaimed Swimming with Sharks. Jon started his entertainment career as a foundingpartner of noted entertainment law firm Dern & Vein, working with one of Hollywood’s most respected attorneys,Dixon Dern. Jon represented a wide range of individuals and companies, with deals ranging from talent andcorporate level agreements to intellectual property licensing and employment agreements. Early in his career,Jon worked as an engineer at Hughes Aircraft in the Satellite Division, as well as at Teledyne Relays.

Jon is past Chairman of the Young Presidents’ Organization Golden West Chapter, and is currently a memberof both WPO-LA and WPO-Golden West. Jon is president of board of the Los Angeles Department ofConvention and Tourism Development, as well as a board member for the California Cultural and HistoricEndowment, the US Fund for UNICEF’s Southern California Region, the Long Range Planning Committeefor Marymount University, The advisory board for Fremont College, the Hancock Park Homeowners’Association and Los Angeles Television Channel 36. He also sits on the Regents Selection AdvisoryCommittee to the Governor of the State of California, and is a member of the Pacific Council on InternationalPolicy. Jon has been tasked by Mayor Garcetti to lead the rebranding of Los Angeles effort. He has beenactive in politics for many years, including serving as an early member of then-Senator Barack Obama’sfinance committee for the 2008 election and the President’s National Finance Committee for his re-election.Jon sits on the finance committee for Congresswoman Karen Bass’ election, and served as an early memberof Eric Garcetti’s finance committee in support of his candidacy for Mayor of the City of Los Angeles. Jonholds a US Patent in the field of tissue engineering, as well as several other patents in marketing analytics.Jon graduated from the University of California at Berkeley with a double B.S. in Material Sciences &Engineering and Electrical Engineering-Computer Science with high honors, and received his J.D. cumlaude from Harvard Law School. Jon is married to entertainment executive Ellen Goldsmith-Vein and hastwo rambunctious children, Caroline and Jack.

SPEAKING FACULTY

Panel Discussion

“Leadership Speaks: Mobile Marketing”

Moderator:Jeff SmithEVP Global Solutions Marketing, Product LeadershipNielsen

Jeff Smith is EVP Global Solutions Marketing at Nielsen, a leading global provider of information andanalytics around what consumers watch and buy. As part of Nielsen’s Product Leadership team, Jeff leadsNielsen’s go to market efforts around marketing and advertising performance, and is an expert on emergingmedia and its impact on traditional advertising channels. Prior to Nielsen, Jeff was Chief Marketing Officerand Senior Vice President of Client Services at Vizu, a provider of real-time brand lift analytics for digitalbrand advertising, which was acquired by Nielsen in 2012. Prior to Vizu, Jeff was Vice President of Salesand Marketing at Keibi Technologies, a leader in the Social Media analytics space. Jeff’s businessaccomplishments, including driving the growth of multiple new ventures from inception to ultimate acquisition,have been chronicled in Fortune Magazine, the New York Times and S&D Executive’s “Pro’s to Know.”

Panelists:John BorisSenior Vice President and Chief Marketing OfficerShutterfly

John Boris is Senior Vice President and Chief Marketing Officer for Shutterfly, responsible for marketingefforts including brand and customer marketing, ecommerce, product management, business development,user experience, creative services, market research and corporate communications across the company.Previously, John served as Executive Vice President and Managing Director at Lonely Planet, overseeingmarketing, retail sales, B2B, and global mobile product development for Lonely Planet Americas. Prior toLonely Planet, John was at Zagat Survey, 1-800 Flowers.com and FreshDirect, Inc. where the companywas recognized as Marketer of the Year from The Direct Marketing Association and he was nominated forBrandWeek's Top 40 Under 40. John earned his MBA from NYU Stern School of Business and has a BA inAmerican Studies from Middlebury College.

SPEAKING FACULTY

Frederick CrosbyVP of Marketing, Global Online / MobileWestern Union

Frederick leads Business Development and Marketing for Western Union Digital, the San Francisco baseddivision of Western Union managing 24 global websites and mobile applications throughout the world thatenable users to send funds to over 200 countries. Frederick’s team oversees end to end businesscoordination in these different markets – breaking down customer segments, aligning pricing and messaging,and reach out through traditional, digital and social marketing channels. Western Union Digital managementof customer communication and marketing overcomes the unique challenge of customizing to differentcountries as well as myriad cultures and diasporas within those countries.

Prior to joining Western Union, Frederick worked at eBay Inc. for both the PayPal and eBay Marketplacesdivisions. One of his largest roles there was to tie together the eBay and PayPal sites around the world intoone cohesive experience for the global community seeking to buy and sell products overseas (cross-bordertrade). He improved payment and search capabilities, aligned internal trade policies, and lead marketingcampaigns around the world. Frederick also led eBay’s resurgence into Large Merchant BusinessDevelopment where he helped bring new inventory to satisfy customer demand via his team’s signing ofmarquee names like Calvin Klein, Timberland, Sony, and Toys”R”Us amongst others.

Frederick has spent most of his professional life close to technology, working in start-ups in sectors rangingfrom asset management software to innovative VoIP platforms. He holds a Bachelor of Science degree inMechanical Engineering from the University of California, Berkeley as well as a Master of BusinessAdministration degree from the University of Michigan’s Ross School of Business.

SPEAKING FACULTY

Laura MerlingVice President Digital ExperienceAT&T

Laura MieleSenior Vice President of Global MarketingElectronic Arts

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EMAIL findout@icrossing.com | CALL 866.620.3780 | VISIT www.icrossing.com | FOLLOW twitter.com/icrossing | BECOME A FAN facebook.com/icrossing

We Build Connected Brands

COMPANY FACTS

900 Employees

We’re an idea-driven, results-oriented, unapologetically geeky interactive agency that was built to build connected brands. We tweet. We strategize. We measure. We create. And we downright salivate at all things digital.

40+ Globally Recognized Clients

We work with global brands across every industry.Some of our clients include:

AvonBeam SuntoryBelkBlueCross BlueShieldCTCACharles SchwabCoca-ColaDIRECTVHampton Hotels

17 Global Offices

We have 17 offices worldwide – from L.A. to New York to Munich and every hub of digital and search marketing brilliance in between. And we’re growing rapidly. So if we’re not in your city right now, you may find us there soon enough.

1 Smart Partnership

We’re a unit of Hearst Corporation, which is one of the nation’s largest diversified media companies. This partnership gives us access to archives of existing editorial content and images, full video and photo production studios, and content development resources in 100 countries around the world, making us uniquely qualified to help clients create branded content in real time.

LEGOLG ElectronicsMitsubishi MotorsPep BoysPetSmartPNCStarwood HotelsToyotaVoya Financial• Global Leader: Gartner’s Magic Quadrant

for Global Digital Agencies, Q4 2013

• No. 1 U.S. Search Marketing Agency Advertising Age, 2007-2014

• Top U.S. Search Marketing Agency Forrester Wave™: US Search Marketing Agencies, Q4 2012

• Global Visionary: Gartner’s Magic Quadrant for Global Digital Agencies, Q4 2012

• 2014 OMMA Award Winner – Website Excellence & Members Choice: PetSmart “Big World of Small Wonders”

• 2014 W3 Gold Award Winner – Automotive: Mitsubishi Motors “Responsive Web Design”

• 2014 Magellan Award Winner – Best Hospitality Web Marketing/Advertising: Hampton Hotels “Hamptonality Moments”

• 2014 IAC Award Winner – Outstanding Website and Mobile App: BlueCross BlueShield “MyBlue”

• 2014 RAR Digital Award Winner – Best Online Media Buying & Digital Strategy Agency: iCrossing

THE CONNECTED MARKETING PLATFORMOur proprietary Connected Marketing Platform combines data from disparate sources into one centralized hub. This easy-to-use tool gives you one view of the customer across multiple channels, measures campaign performance in real time, enables true cross-channel attribution and allows for campaign modifcations based on performance to optimize media spend.

RECENT AWARDS + ACCOLADES

• Content Creation & Management

• Creative & Experience Design

• Market Research

• Measurement & Analytics

• Media Planning & Buying

• Mobile Marketing

• Search Engine Marketing

• Search Engine Optimization

• Social Media Marketing

• Strategy & Planning

• Technology & App Development

OUR SERVICES

We’re a digital marketing agency that combines our expertise in media, creative, analytics and a partnership with Hearst Corporation to help clients build connected brands, one moment at a time.

The customer revolution has begun—and it’s never been more important to develop realrelationships with your customers. As the world’s most powerful 1:1 digital marketing platform, theSalesforce Marketing Cloud helps you make the most of every customer interaction—creatingpersonalized, cross-channel customer journeys that deliver exceptional brand experiences. Thefuture of digital marketing is here and we’re excited to be leading the way. Learn more atwww.salesforce.com/marketing.

Conversant, Inc. (Nasdaq:CNVR) is the leader in personalized digital marketing. Conversant helpsthe world's biggest companies grow by creating personalized experiences that deliver higherreturns for brands and greater satisfaction for people. We offer a fully integrated personalizationplatform, personalized media programs and the world's largest affiliate marketing network - allfueled by a deep understanding of what motivates people to engage, connect and buy. For moreinformation, please visit www.conversantmedia.com

Merkle, a technology-enabled, data-driven customer relationship marketing (CRM) firm, is thenation’s largest privately held agency.

For more than 25 years, Fortune 1000 companies and leading nonprofit organizations havepartnered with Merkle to maximize the value of their customer portfolios. By combining a completerange of marketing, technical, analytical, and creative disciplines, Merkle works with clients todesign, execute, and evaluate connected CRM programs.

With more than 2,400 employees, the privately held corporation is headquartered in Columbia,Md. with additional offices in Bend, Or.; Boston; Charlottesville, Va.; Chicago; Denver; Hagerstown,Md.; Little Rock; London; Minneapolis; Montvale, N.J.; Nanjing; New York; Philadelphia; Pittsburgh;San Francisco; and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visitwww.merkleinc.com.

PARTNERS

THOUGHT LEADERSHIP SPOTLIGHT PARTNERS

PARTNERS

Oracle Corporation (NASDAQ: ORCL) is the world’s largest business software company. For morethan 30 years, Oracle has helped customers get up-to-date and accurate information from theirbusiness systems—information used to collaborate, grow their business, measure outcomes, andreport results with confidence.

Since launching the world’s first commercial relational database in 1977, Oracle has led throughcontinuous innovation and a relentless focus on customer success, providing reliable, secure, andintegrated technologies that help customers access the knowledge they need to respond to marketconditions with speed and agility. Today Oracle provides database, middleware, and collaborationproducts; enterprise business applications; application development tools; and professionalservices for businesses and organizations worldwide. For more information, visit oracle.com.

OptiMine Software helps leaders make every marketing dollar more effective in driving tangiblebusiness results. Our proven, cross-channel analytics illuminate blind spots and uncover hiddengrowth opportunities, so marketers can put every dollar where it matters most.

OptiMine uniquely combines automated, agile marketing mix analytics and ad-level optimizationin a single, cloud-based platform — delivering the power of advanced marketing mix analyticsfaster, and at far less expense, than traditional offerings. Customer results show that as much asone third of ad spend is significantly misvalued by traditional measurement approaches, withvaluations off by as much as 40X. By accounting for every ad’s full-funnel influence — acrosschannels and devices — the OptiMine platform reveals the true value of each, even for hard-to-measure ads such as mobile, social and offline. This continuous, agile insight and automatedaction helps customers continually hone their marketing investments to drive better businessresults. Visit us at www.optimine.com to learn more.

THOUGHT LEADERSHIP SPOTLIGHT PARTNERS

PARTNERS

Conductor is the undisputed leader of web presence management, inspiring marketers to breaktheir addiction to paid media and create great consumer experiences through digital marketing.The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid media’ channel,like organic search, content and social, into a powerful acquisition method resulting in meaningfultraffic and revenue increases. The technology gathers data from the web to deliver insight intowhere a brand’s content is getting discovered, how their competition is being found and theplaybook needed to win the ‘unpaid’ media war. Conductor’s 500+ customers include global brandslike Citbank and FedEx, emerging leaders like Ancestry.com and LivingSocial, and leadingagencies like iProspect and Razorfish.

Conductor is #38 on Inc. Magazine’s Fastest Growing Private Companies list and named by bothFortune Magazine and Crain’s Best Places to Work in America. Visit Conductor atwww.conductor.com or on Twitter @conductor.

Fortune 500 companies recognize analytics is a competitive advantage to understand customersand make better decisions. We deliver insight, innovation and impact to them through predictiveanalytics and visual story-telling.

Fractal Analytics’ flagship Customer Genomics™ solution helps marketers learn complex customerbehavior at an individual level. Its proprietary pattern recognition and machine-learning algorithmslearn from every transaction and customer interaction, including social media, to help marketersbuild a complete view of individual customers across attitudinal and behavioral dimensions. InJune, global private equity firm TA Associates acquired a minority stake in the company for aninvestment of $25 million, and in May, information technology and research advisor Gartner namedFractal as one of the a top five "Cool Vendors in Analytics, 2013.”

PANEL PARTNERS

PARTNERS

MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientificleadership and deep domain expertise, MarketShare enables large companies to measure, predictand dramatically improve Marketing’s impact on revenue—typically generating a 20%-30%improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-yearROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketinginvestment dollars globally. For more information visit www.MarketShare.com.

Nielsen is a global information and measurement company with leading market positions inmarketing and consumer information, television and other media measurement, online intelligence,mobile measurement, trade shows and related properties. In recent years, Nielsen has bolsteredits advertising effectiveness capabilities and offers clients the ability to understand who their adshave reached, how their ads have resonated and whether their ads drove a consumer reaction,such as purchases. Nielsen Campaign Ratings and Nielsen Brand Effect are the signature solutionsuites that measure the reach and resonance of ads across platforms. For more information, visitwww.nielsen.com.

Livefyre helps companies engage consumers through a combination of real-time conversation,content, social curation and advertising. With Livefyre's social CMS, brands can integrate real-time content into their websites, mobile apps, advertisements and television broadcasts toincrease viewer engagement, boost website traffic and drive revenue. Livefyre is powering real-time experiences for over 1,000 leading brands including AOL, Bravo, CBS, Conde Nast, CoxMedia Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation,Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytellingplatform Storify in September 2013 and social application provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was namedone of the best places to work in the Bay Area by the San Francisco Business Times two years ina row and 2013 Corporate IT Software Company of the year by the World Technology Network.

PANEL PARTNERS

PARTNERS

Clarabridge is the leading provider of intelligent Customer Experience Management (CEM)solutions for the world’s top brands, including Best Buy, Dell, E.ON, L’Oréal USA, PetSmart, UnitedAirlines, and The Wendy's Company. Trusted by hundreds of Global 1000 companies to listen,analyze, and act on customer feedback, Clarabridge is the only comprehensive customerexperience hub. Founded in 2006, Clarabridge has locations in Washington D.C., San Francisco,London, Miami, Singapore, and Barcelona. For more information, visit www.clarabridge.com.

Kenshoo is a global software company that engineers cloud-based digital marketing solutions andpredictive media optimization technology. Brands, agencies and developers use Kenshoo Search,Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $200 billion inannualized online client sales revenue through the platform. Kenshoo is the only Facebookstrategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX,Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Please visit kenshoo.com formore information.

SENIOR SUPPORTER PARTNERS

PARTNERS

SAVO’s software solution is used by marketing teams to influence sales outcomes and drive morerevenue. By tracking the ROI of sales assets and better understanding collateral usage by repsin the field, SAVO enables marketers to spend more time delivering the right messages and lesstime guessing. SAVO lets marketers push prescribed content to sales, while providing instantaccess to approved collateral, subject matter experts and coaching through a unified applicationsuite available across all devices, mobile and desktop.

Bottom line: SAVO helps marketers make a greater contribution to revenue through salesalignment through award-winning applications, specifically:

CRM Opportunity Pro - provide dynamic recommendations on messaging, prescribe content andexperts your sales team needs based on information in the CRM record. Advance leads to early-stage conversations and drive adoption of your CRM system.

Sales Content Pro - bridge the gap between marketing and sales by providing an effective singlesource of truth where the most relevant and recent marketing content is pushed to your salesteam, automatically, at the right time and right context.

Sales Presentation Pro - create striking, tailored presentations with the most up to date, approvedcontent. Enable users to combine content and data from various providers in the organization rightfrom your mobile device.

SAVO Inspire - Deliver marketing approved content with a highly personalized video messagequickly and easily. SAVO Inspire combines a Digital Postcard Platform with creative deploymentservices and can be used by marketing or sales as an engaging storytelling platform for eventannouncements, internal communications, prospecting and follow-up.

More than ever before, marketing teams are expected to demonstrate ROI, and SAVO’s solutionshelp marketers do just that while handling the processes that put the right marketing assets in theright rep’s hands at the right time.

To learn more about SAVO’s people, products and partners visit: www.savogroup.com.

SENIOR SUPPORTER PARTNERS

PARTNERS

iCrossing, recently named a “Leader” in Gartner’s Magic Quadrant for global digital marketingagencies, builds connected brands for some of the world’s most recognized companies includingBeam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines itsexpertise in media, creative and analytics to create moments that build close relationships betweenbrands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquarteredin New York and has 900 employees in 17 offices globally. For more information, visitwww.icrossing.com or its social spaces.

SUPPORTER PARTNER

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