8/12/2019 2014 Digital and Content Marketing Survey Infographic

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201 4 STATE OF DIGITAL AND

CONTENT MARKETING SURVEY

BLOGS REACH A PLATEAU

MEDIA ENVIRONMENT

IN TRANSITION

OF INHOUSE COUNSEL USE LAW

FIRM BLOGS TO EVALUATE THE

CREDENTIALS OF OUTSIDE COUNSEL

BEFORE MAKING HIRING DECISIONS.

38% OF INHOUSE

COUNSEL HAVE

BEEN ON A BLOG

FOR PROFESSIONAL

REASONS IN THE

LAST WEEK, DOWN

FROM46% A YEAR

EA RL IER.

46% OF INHOUSE

COUNSEL ENVISION

A FUTURE IN WHICH

THE DIVERSITY OF

A LAWYERS PROFILE

& ENGAGEMENT ON

LINKEDIN WILL

INFLUENCE CLIENTS

TO HIRE THAT LAWYER .

OF LAW FIRM MARKETERS HAVE A

DOCUMENTED CONTENT STR ATEGY

IN PLACE AT THEIR FIRMS.

55% 33%

15%

46%

38%

FIRMS NEED ACONTENT STRATEGY

OF FIRMS WITHOUT A STRATEGY

PLAN TO PUT ONE IN PL ACE

THIS YEAR.47%

OF L AW FIRMS HAVE A DEDICATED

PERSON OVERSEEING CONTENT

STR ATEGY AT THEIR FIR MS.

OF THOSE PROFESSIONALS HAVE

A BACKGROUND IN JOURNALISM.9%

39%

84%

46%

THE 2014 STATE OF DIGITAL & CONTENT MARKE TING SURVEY

FOLLOWS EARLIER STUDIES PUBLISHED IN 2010, 2012 AND 2013.

189 INHOUSE COUNSEL AND 79 LAW FIRM CMOS/MARKETERS

RESPONDED TO THE 2014 SURVEY.

FOR MORE INFORMATION & NEWS SURROUNDING THE RESEARCH ,

PLEASE VISIT DIGITALANDCONTENTSURVEY.COM

TWEET IT #CONTENTSURVEY

GET YOUR (LINKEDIN)

HOUSE IN ORDER

CONTENT VOLUME GROWS,

BUT NOT BUDGETS

25%

29%

ATTORNEY ENGAGEMENTA CHALLENGE

L A C K O FE N G A G E M E N T

F R O M

A T T O R N E Y S

G R E A T E S T C O N T E N T M A R K E T I N G C H A L L E N G E

L A W F I R M M A R K E T E R S F A C E

L A C K O F

T A L E N T E D

W R I T E R S

L A C K O FD E D I C A T E D

C O N T E N T

P R O F E S S I O N A L S

25%40% 15%

% OF INHOUSE COUNSEL

READING DAILY

NEWSPAPERS IN PRINT

% OF INHOUSE COUNSEL

ACCESSING GENERAL

BUSINESS MEDIA ON TABLETS

39% 42%

LAW FIRM-GENERATED

CONTENT IN-HOUSE COUNSEL

FIND MOST VALUABLE

84% OF LAW FIRM

MARKETERS EXPECT

TO PRODUCE MORE

CONTENT IN 2014

THAN THEY DID IN

2013, YE T ONLY

39% REPORT THEIR

CONTENT MARKETING

BUDGETS HAVE

INCREASED IN 2014.