2014 digital marketing trends for the funeral industry
DESCRIPTION
7 Digital Marketing Trends for Funeral Service ProfessionalsTRANSCRIPT
2014 DIGITAL MARKETING TRENDSWhat Funeral Directors Need to Know
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McKinsey & Company Consumer Buying Journey
Old Model New Model
The Consumer’s Path to Purchase
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McKinsey & Company Consumer Buying Journey
Old Model New Model
The Consumer’s Path to Purchase
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1
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Why content is so important to marketing
strategy
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Rise in Social Signals
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Location, Location, Location
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Google Places:Get found at the point of intent
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Ratings & Reviews
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2
Smartphone Users Worldwide Will Total 1.75 Billion in 2014
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Majority of our daily media interactions are screen based
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Local Search Near Universal Among
Smartphone Users
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Responsive Design
3
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Social Media Monitoring
4
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Value of Listening
the complaint
the compliment
the problem
the competitor
the crowd
the influencer
the crisis
the question
the campaign impact
the point of need
Details can be found: •http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/ •http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/
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What Are They Saying
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5
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6Big Data
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Most Viewed Metrics
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My Favorite Dashboard
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Path to Conversion
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7It’s all integrated
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Tools
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Search Engine Tools
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Content
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Listening
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Paid Amplification
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Content Curation
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Analytics
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Jason SemVirtual Digital Director
www.jbsem.com/mfda
Questions?
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