2014 EXHIBITOR MARKETING & BRANDING OPPORTUNITIES

Maximize Your Visibility. Build Your Brand. Increase Your Booth Traffic.

PRINT AND DIGITAL PROMOTIONAL OPPORTUNITIES – INCLUDED WITH YOUR EXHIBIT

Reach customers around the globe with your company message! Using these tools in your marketing campaign provides high visibility for your company to the entire United Fresh audience and ensures that your company is top of mind for buyers planning to attend the trade show.

COMPANY LISTING IN PRINT MATERIALSWhen buyers are making decisions about which companies to visit on the show floor, they turn to the Show Preview and Show Guide for an exclusive directory of exhibiting companies.

EXCLUSIVE EXHIBITOR ONLINE DIRECTORYIn addition to printed materials, exhibitors can upload their information to the searchable online directory where you can post product descriptions and upload press releases on your new products.

EXHIBITOR EMAIL INVITATIONSPersonally invite your important customers and prospects to attend the convention and visit you on the trade show floor. Use turnkey United Fresh templates and your own marketing language to communicate the value that you bring to the show through your exhibit and your staff’s expertise.

SHOW LOGOS/BANNERSUnited Fresh provides exhibitors with the official show logos and banners for you to use in your own marketing and communications. Members recognize the value of the United Fresh brand and are more likely to visit organizations that support United.

SOCIAL NETWORKINGUnited Fresh creates a robust social communications platform for the trade show via LinkedIn, Facebook, Twitter and other social outlets. We’ll also help you with your own social media strategy through hashtags, links and other social media friendly tools you can incorporate into your own social media plan.

NEW PRODUCT AWARDSShowcase your products in the exhibitor-only New Product Award competition, where finalists are given a special display on the United Fresh show floor.

Position your company as a leader at the fresh produce and retail food industry’s premier event!

United Fresh 2014, in partnership with the Food Marketing Institute, is where your company’s effective brand building pays off. With the highly visible advertising, sponsorship and promotional opportunities United offers,

you will gain invaluable exposure to more than 25,000 retail and perishables industry colleagues.

ADVERTISING OPPORTUNITIES

Advertising with United Fresh guarantees your brand gets in the right hands and positions your company effectively with fresh produce industry decision-makers. Your messages will reach more than 8,000 leaders in the produce industry eager to see what you have to offer.

SHOW PREVIEWA comprehensive advance look at all the United Fresh convention has to offer, including prominent keynote speakers, exciting networking opportunities and a sneak peek at the trade show. This piece is mailed in early January to over 12,000 industry representatives and is also available as an interactive digital magazine.

ONSITE SHOW GUIDEA guide to the entire convention experience, attendees use this publication as the ultimate year round reference guide for produce industry partners and to find service providers.

FEATURED PRODUCT SHOWCASEShowcase your products in a dedicated area outside the show floor. Attendees get a preview of your products that will drive them to visit your booth.

BRAND PROMOTION PACKAGEThree distinct opportunities to build your brand, reach your customers AND stay within your budget. This package includes a half page ad in the Show Preview and Onsite Show Guide, as well as a Featured Product Showcase display.

ONLINE FLOOR PLAN BANNER ADSPromote your company with an advertisement on the floor plan webpage. With thousands of website viewers looking at the floor plan on multiple visits, you’re sure to get major visibility for your company.

UNITED FRESH.TVYour opportunity to showcase your booth, your products and your company on the United Fresh.TV channel! We shoot the video, upload it to United Fresh.TV and give you the link to use for your own marketing promotions. This is an easy and cost- effective way to get video for your website and to follow-up with the customers you meet at the show.

EVENT SPONSORSHIP OPPORTUNITIES

Position your company as an industry leader through major event sponsorship! Partnering with United Fresh will give you access to decision makers with buying power and networking with industry heavyweights, as well as maximize your exposure.

NETWORKING RECEPTIONS AND EVENTS

• Opening Party

• Reception Honoring Women in Produce

• Chairman’s Reception & Produce Celebration Dinner

• Show Floor Happy Hour

EDUCATIONAL PROGRAMS

• General Sessions

• Super Sessions & Workshops

• Learning Centers

• Food Safety Poster Session

VOLUNTEER LEADERSHIP EVENTS

• United Fresh Board Dinner

• Volunteer Leaders Luncheon

ONSITE BRANDING & GIVEAWAYS

Target your customers with the most prominent on-site promotional opportunities we have to offer. These high exposure sponsorship opportunities offer your company the chance to reach attendees well beyond your booth.

• Attendee Registration Bags

• Bag Inserts

• Convention Center Banners

• Hotel Key Cards

• Registration Badges

• Show Lanyards

• Registration Area

• United Fresh Membership Booth

Ready to Get Started?1. Contact United Fresh to start collaborating

on your brand-building plan

2. Work with United Fresh staff to define your goals and target audience

3. Choose the best tactics to achieve your goals

4. Let us help you execute your plan for success

Contact John Toner at jtoner@unitedfresh.org or 202-303-3400 to get started on customizing a promotional package that meets your company’s needs.