2014 media kit...visited advertiser’s website 8.6% called a toll-free number 6.0% used reader...

Home & Away 2014 Media Kit 1

2014 Media Kit

New YorkNew York

We’ll take you places.

C&T/New York 2014 Media Kit 2

Table of Contents

The AAA Brand ............................................................................... 3Coverage of C&T/New York Publication ....................................... 4

Editorial Calendars

Print Edition .................................................................................... 5Digital Edition................................................................................. 6

Demographic Profile of the AAA Member

AAA Member Demographics ......................................................... 7AAA Member Travel Habits ........................................................... 8AAA Regional Travel ...................................................................... 9AAA Travel Planning and Booking ............................................ 10

Online Media

Digital Edition Carrier E-mail ...................................................... 11Custom-Created Integrated Promotions .................................... 12EventsAndDestinations.com ....................................................... 13

Specs and Deadlines

C&T/New York Specifications .............................................................. 14C&T/New York Advertising Rates ....................................................... 15C&T/New York Publication and Material Closings......................... 16

Coverage of H&A Media Group AAA Publications .................. 17

For more than 100 years, AAA hasbeen the recognized national leader in providing peace of mind for motorists while they are on the go.

As a federation of affiliated motor clubs serving more than 54 millionMembers in North America, AAA ranks among the most trustedbrands in the world.

AAA leverages the strength of this national organization to servelocal AAA Members with relevant advice and valuable benefits.

Our Members have confidence in the AAA brand and depend on theclub for assurance, enjoyment and valuable savings. AAA’s core valuesare unwavering: Integrity, Advocacy, Diversity, Social Responsibilityand Service. AAA will always do what is right for its Members. AAAwill serve as their most trusted advisor while they enjoy the freedomof mobility and the use of their automobiles.

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The AAA Brand


Coverage of C&T/New York Publication

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1. Manhattan2. Bronx3. Brooklyn4. Nassau5. Queens6. Staten Island7. Dutchess

8. Orange9. Putnam

10. Rockland11. Suffolk12. Sullivan13. Ulster14. Westchester15. Delaware

16. Otsego17. Schoharie18. Chenango19. Herkimer20. Oneida21. Madison22. Lewis

COUNTY LEGEND

C&T/New York Circulations:

Metro New York 367,353

Northern New York 270,296

Long Island 306,874


January/FebruaryLuxury Lodges of Lake Placid, AdirondacksDisney World

March/AprilCatskillsCruises for Every Personality

May/June10 Things to See/Do in New York StateGuided Tours with Family Focus

July/AugustThe Hamptons, Long IslandUniversal Studios/Harry Potter

September/OctoberCalifornia Wine CountryNY Fall Foliage

November/DecemberWhat’s new in New York City, Washington D.C.,

Philly and Boston Italy: Milan and Lake Como

C&T/New York Print Editorial Calendar

Stories subject to change without notice.


JulyThe Hamptons, Long IslandUniversal Studios, Harry Potter

AugustFamily-Friendly TravelWeekend Getaways in Maryland, Virginia,

West Virginia and Delaware

SeptemberCalifornia Wine CountryNY Fall Foliage

OctoberGreat Weekends: New York–focused getawaysPennsylvania Primer

NovemberWhat’s New in New York City, Washington D.C.,

Philly and Boston Italy: Milan and Lake Como

DecemberWinter GetawaysWarm Weather Destinations

JanuaryLuxury Lodges of Lake Placid, AdirondacksDisney World

FebruaryWinter Getaway Roundup—Ski ResortsSan Juan

MarchCatskillsCruises for Every Personality

AprilBest of the BerkshiresCharleston/Savannah/Nashville

May10 Things to See/Do in New York StateGuided Tours with Family Focus

JuneMontreal and QuebecSouthern Adirondacks

C&T/New York Digital Edition Editorial Calendar

Stories subject to change without notice.


Home & Away 2014 Media Kit 7

MARITAL STATUS

60.8%Married

13.2%Widowed

OCCUPATION

61.4% Professional/Manager

C&T/New York reachesan unbeatable market

C&T/NEW YORK READERS ARE LOYAL AND ENGAGED

37.4%Visited AAA office

24.2%Visited magazine/club website (or AAA.com)

12.0%Planned/modified existing travel plans

9.3%Visited advertiser’s website

8.6%Called a toll-free number

6.0%Used Reader Service card

5.1%Called AAA Travel agent

4.8%Called advertiser directly

(Source: 2013 GfK MRI Subscriber Study)

HOUSEHOLD INCOME

$129,300 Average Income

$94,900 Median Income

EDUCATION

81.7%Some College

30.5%Bachelor’s

57.4%4 Years Plus

26.9%Graduate

AGE AND GENDER

60Average Age

61Median Age

51.3%Male

48.7% Female

MAIN RESIDENCE

$478,400Average Value

$412,000Median Value

17.8%Rent

82.2% Own

10.4%Separated/Divorced

10.6%Single (never married)

AAA Member Demographics

US HH C&T HH IndexTook trips 50.9% 79.6% 156Plane trips 42.2% 62.1% 147Rental car 9.5% 32.5% 342Casino gambling 15.6% 37.2% 238Cruises 8.4% 28.2% 336Bus trips 2.1% 14.6% 695Motor home 1.7% 1.2% 71Railroad trips 1.9% 18.1% 953

42.7% Caribbean

37.9% Europe

15.4% Mexico

11.0% Hawaii

8.9% Alaska

8.2% Africa

CANADIAN PROVINCES 33.1%12.4% Ontario

9.3% Quebec

7.2% Atlantic Coast Provinces

2.5% Pacific Provinces

1.9% Heartland Provinces

$3,200Average amount spent on trips

79.6%Took trips

98.2%Vacation

23.2%Business

11.2%Business/vacation

79.7%Took weekend trips

ACTIVITIES

55.7%Went to the beach

52.2%Visited historic sites

32.0%Visited national parks

25.1%Visited a theme park/attraction

25.0%Visited art galleries/shows

19.3%Visited a spa/retreat

10.7%Played golf


78.0% 51.3%

Took a foreigntrip in the lastthree years

Own a validpassport

HOTELS/MOTELS

stayed at a hotel Business and/or vacation

61.2%Vacation

8.8 Average nights per year

11.3 Average number of nights per year

25.2%Business

11.4 Average nights per year

77.9%

PLACES VISITED (Last Three Years)

TRAVEL COMPARISONS (Last 12 Months)

FOREIGN TRAVEL

AAA Member Travel Habits


SOURCE OF INFORMATIONWHEN PLANNING A DOMESTICOR FOREIGN TRIP

54.3% Friends and Family

47.2% C&T/New York Magazine

20.6% AAA Travel Agency

19.4% Television

5.8% Other

AAA Regional Travel79.6%of C&T/New York readers tookat least one overnight domestictrip in the past year.Top local areas visited in the past year

Florida Orlando 9.8%Fort Myers/Naples 4.7%Miami/Ft. Lauderdale 3.9%

Connecticut Mystic 5.7%Maryland Baltimore 8.5%New Jersey Atlantic City 22.4%Nevada Las Vegas 7.0%New York New York State 70.2%

New York City 43.5%Hudson Valley 22.9%Westchester County 22.0%Hamptons/other

Long Island 21.2%Catskills Region 17.5%Adirondacks 16.1%Albany, Saratoga 15.6%Other New York 12.3%Finger Lakes 5.8%Finger Lakes Region 4.5%

South Carolina Hilton Head 1.6%Northern New England 8.9%Pennsylvania Philadelphia 12.6%

Lancaster 8.9%Massachusetts Boston 12.5%

Cape Cod 7.7%Rhode Island Providence 4.5%South Carolina Myrtle Beach 3.9%Washington DC 15.6%



SOURCES OF INFORMATION WHEN PLANNING A TRIP:

Friends or Relatives 54.3%C&T/New York Magazine 47.2%Other websites 34.2%Other magazines/Newspapers 30.6%Direct from Accommodations/Travel Provider 27.5%AAA website 23.5%Other Travel Agency 21.4%AAA Travel Agency 20.6%Television 19.4%Books 15.0%

METHOD READERS USE TO MAKE RESERVATIONS OR BUY TICKETS FOR A TRIP:

Direct from Travel Provider 67.2%Other websites 36.3%Other Travel Agency 22.0%AAA Travel Agency 14.3%AAA website 7.7%

METHOD OF TRANSPORTATION WHEN TAKING A TRIP:Car 81.5%(includes—personal car, rental car and motorcycles)

Plane 61.2%(includes—commercial and charter)

Bus 14.6%(includes—charter and commercial)

Railroad/Train 18.1%Motor Home/RV 1.2%


Readers of C&T/New York look to the magazine for travel related information. This is evident from the highpercentage of readers who usethe magazine when planning a trip.

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HOW LONG BEFORE TRAVELING DOYOU TYPICALLY BOOK YOUR TRIP:

6 months or less72.8%3-6 months beforetraveling

39.0%

Less than 3 months,more than 1 week29.6%

1 week or less3.7%

AAA Travel Planning and Booking


C&T/New York thinksoutside the box

CARRIER E-MAILWhile AAA publication readers are known to be loyal, dedicated followersof the printed Member magazines, it isn’t the only method for creating andstrengthening relationships with them.

Each month, the C&T Digital Edition is sent by e-mail to 750,000 AAA Mem-bers in New York. The Digital Edition is designed to be simple to read andeasy to use — with stories, contests and other special opportunities.

The Carrier E-mail that delivers the Digital Edition has banner positions thatmaximize visibility for your destination, linking back to your website. Textlinks are also available, offering five to seven words about your destinationand a link to your web site.

C&T Digital

Rates: (Gross)Carrier email banner $3,750Text Link $1,365


E-MAIL BROADCASTSInformation that includes a clear, desirable offer, has an attractivedesign and is communicated to the right audience should provide afavorable response. Take that same information, utilize e-mail as thecommunication medium and the response becomes more powerful.

Using our e-mail marketing technology, which focuses on deliver-ability straight to the inboxes of our AAA Members and prospects,your message is not only delivered more reliably more often, but reporting is more robust. Within 72 business hours, you can knowhow many people opened your message and how many people clicked through.

$66/M

CAMPAIGN RESULTSThe success of your campaign isimportant to us, and we wantyou to have that information in atimely manner. At the end of yourcampaign you will receive a fullreport detailing every piece ofyour advertising. The campaignreport includes number of im-pressions, as well as open ratesand click-throughs for your elec-tronic media. It will also tell youthe number of leads that yourcampaign generated.

PROMOTIONAL WEBSITESCustom-created microwebsites are perfect forcustomer data collectionusing contests, surveys and general informationdelivery as the draw. Theycan be multipage and feature video streamingaudio/video, banners andonline fulfillment.

Quote upon request

Custom-Created Integrated Promotions

DESTINATION SPOTLIGHTNow, customized stories about your destinationcan be a part of AAA publication’s websites—some of the largest membership publicationwebsites featuring travel in the country. Youcan choose to have a basic story written orarrange for a AAA writer to personally visit andexperience your destination first hand. WithDestination Spotlight, you have even more access to AAA Members.

Rates: Basic—$1,765 (Gross): Premium—$3,500 (Gross):


We help harness the Internet’s capability withEventsAndDestinations.com, a one-stop websitedesigned to let travelers search exciting localesand related activities. Our advertisers are able to fill the site with information about their re-spective attractions, festivals or other points of interest—giving travelers plenty to choose fromas they make their vacation decisions.

In addition to offering information online,EventsAndDestinations.com also gives travelersthe ability to download related brochures.

It’s one more way we share information in theever-evolving information age.

EventsAndDestinations.com

Today’s traveler relies on the Internet to explore travel options and destina-tion attractions. With its instantaneousavailability and endless resources, it has become an indispensable travel-planning assistant.

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COVER 4:Trim: 7.875" x 8.25" (add .125" bleed)Full Page Inset Size: 7.125" x 7.75"

MECHANICALSPrinting Process: Web OffsetTrim Size: 7.875" x 10.5"Binding: Saddle-stitched (jogged to the head)

MACINTOSH SUPPORTED SOFTWARE• PDF files must be version 1.3 (PDF/X-1a)• QuarkXpress 9• Creative Suite 6

FONTS• Always use real typeface. Do not use

application to apply styles (i.e. bold, italic, outline, shadow, underline)

• Black type should be 100% black

FILE REQUIREMENTS• High resolution of 300 dpi• LPI is 150• Maximum ink density is 280%• Four color process, CMYK

E-MAIL DELIVERY• E-mail to: [email protected]

UPLOAD INSTRUCTIONS• Must be compressed or zipped• http://ads.haMediaGroup.com

DISCLAIMER• Any reflowing of text in layout because file

was not ripped through a high-end outputdevice, 600 dpi or above, will not be the responsibility of the magazine.

• White color is only available as a knock out.• QR-Codes and Microsoft tags are accepted.

QR Code should be 100% black and set tooverprint. Background behind items mustbe white with minimum clear space of.125". Notification must be on insertionorder and print instructions.

Advertising specifications can be found at www.haMediaGroup.com/ratecards. For additional information call (402) 592-5000 ext. 294 or ext. 456.

AD SIZES Live Area (WxH) Trim Size (WxH) Bleed (WxH)

2 Page spread 15" x 9.625" 15.75" x 10.5" 16" x 10.75"

Full Page 7" x 9.625" 7.875" x 10.5" 8.125" x 10.75"

2/3 Page with bleed 4.375" x 9.625" 5.125" x 10.5" 5.375" x 10.75"

2/3 Page without bleed 4.625" x 9.625" — —

1/2 Horizontal 7" x 4.75" 7.875" x 5.25" 8.125" x 5.5"

1/2 Vertical 4.625" x 7.187" — —

1/3 Square 4.625" x 4.75" — —

1/3 Vertical 2.25" x 9.625" — —

1/6 Horizontal 4.625" x 2.234" — —

1/6 Vertical 2.25" x 4.75" — —

TRAVEL DIRECTORY 1 Inch 2.25" x 1" — —

2 Inch 2.25" x 2" — —

3 Inch 2.25" x 3" — —

4 Inch 2.25" x 4" — —

Travel Directory includes Reader Service, which runs in full circulation.

C&T/New York Specifications


Rate Card 16Rates effective with the January/February 2014 Issue

C&T/New York Advertising Rates

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1. Manhattan2. Bronx3. Brooklyn4. Nassau5. Queens6. Staten Island7. Dutchess

8. Orange9. Putnam

10. Rockland11. Suffolk12. Sullivan13. Ulster14. Westchester15. Delaware

16. Otsego17. Schoharie18. Chenango19. Herkimer20. Oneida21. Madison22. Lewis

COUNTY LEGEND

FULL CIRCULATION RATES*(Circulation 947,000)*Rates are gross

Four ColorFull Page $27,9652/3 Page 19,5761/2 ,3811/3 Page 11,1861/6 Page 5,593

Black & WhiteFull Page $23,7702/3 Page 19,3281/2 Page 15,1861/3 Page 11,0451/6 Page 5,523

REGION RATES (Four Color)

Long Island Metro New York Northern New YorkCirculation 306,874 367,353 270,296Full Page $11,692 $15,724 $9,858½ Page 6,431 8,648 5,4221/3 Page 4,677 6,289 3,943

TRAVEL GUIDES(Four Color)

4 Inches $3,9153 Inches 2,9362 Inches 1,9581 Inch 979

READER SERVICEEach issue features a reader service response mechanism. All advertisers are eligible for a Reader Service number on the Reader Service page. The deadline for listings is the same as the space reservation deadline.

DIGITAL EDITION CARRIER E-MAILBanner Ad $3,750Text Link 1,365

2014 DIGITAL EDITION RATESDigital Spread $3,000Digital Full Page 1,750Digital 1/2 Page 1,000

Enhancements to Individual AdsAd Gen $588 Video Integration 882Ad Jolt 1,500 Audio Integration 882 Page Plus/Ad Flash 882


C&T/New York is published bimonthly on January 2, February 28,May 1, July 1, September 2 and October 31

JAN/FEBReserve Space by October 29, 2013Materials Due by November 12, 2013January Digital: Reserve Space by November 6, 2013Materials Due by November 13, 2013February Digital: Reserve Space by December 6, 2013Materials Due by December 13, 2013

MARCH/APRILReserve Space by Jan 10, 2014Materials Due by Jan 17, 2014 March Digital: Reserve Space by February 4, 2014Materials Due by February 11, 2014April Digital: Reserve Space by February 18, 2014Materials Due by February 25, 2014

MAY/JUNEReserve Space by March 7, 2014Materials Due by March 21, 2014May Digital: Reserve Space by March 24, 2014Materials Due by April 7, 2014June Digital: Reserve Space by April 7, 2014Materials Due by April 21, 2014

JULY/AUGUSTReserve Space by May 2, 2014Materials Due by May 16, 2014July Digital: Reserve Space by May 27, 2014Materials Due by June 3, 2014August Digital: Reserve Space by June 6, 2014Materials Due by June 13, 2014

SEPTEMBER/OCTOBERReserve Space by July 9, 2014Materials Due by July 23, 2014September Digital: Reserve Space by July 31, 2014Materials Due by August 7, 2014October Digital: Reserve Space by August 11, 2014Materials Due by August 18, 2014

NOVEMBER/DECEMBERReserve Space by September 10, 2014Materials Due by September 24, 2014November Digital: Reserve Space by September 30, 2014Materials Due by October 7, 2014December Digital: Reserve Space by October 9, 2014Materials Due by October 16, 2014

CANCELLATIONCancellations will not be accepted by the publisherafter the closing date. Cancellation must be in writing.

COMMISSIONS/CREDITAgency Commission: 15 percent. Net in 30 days. First-time advertisers required to pay in advance. Publisherreserves the right to hold advertiser and/or advertisingagency jointly and severally liable for such monies asare due and payable to the publisher.

READER SERVICEAvailable to all advertisers. Insertions received afterclosing date may not receive a listing.

INSERTSRates quoted on request.

ADVERTISING ACCEPTANCEThe publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representationsand illustrations of advertising printed) and also as-sumes responsibility for any claims arising thereofmade against the publisher. Any advertisement whichsimulates editorial content will be labeled as advertise-ments. When a date change in copy is not received bythe material due date, copy run in the previous issuewill be inserted. Late fees may be assessed for copy re-ceived after the due date.

Publication of an advertisement demonstrates accept-ance by the publisher. Prior to publication, there is noobligation or liability upon the publisher. No credit forpositioning unless agreed to in writing.

MAILING AND SHIPPING INSTRUCTIONSSend contracts, insertion orders, proofs and artwork to:Ann TaylorH&A Media GroupP.O. Box 3535Omaha, NE 68103

Use street address for overnight deliveries:Ann TaylorH&A Media Group10703 J St Ste 100Omaha, NE 68127

C&T/New York Publication and Material Closings


Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania

AAA Journeys:Eastern Connecticut, Eastern Kentucky, Kansas, Cincinnati and Miami Valley (Dayton) Ohio

AAA C&T/New York: Metro New York City, Northern New York and Long Island

AAA Midwest Traveler: Missouri, Southern Indiana, Southern Illinois and Eastern Kansas City

AAA Southern Traveler: Arkansas, Louisiana and Mississippi

Your AAA New Jersey: Essex, Morris and Union Counties

AAA GO Magazine: North and South Carolina

AAA Horizons: Massachusetts, Rhode Island and Western Connecticut

Member Connection: Western and Central New York

AAA News:Northern Pennsylvania

Coverage of H&A Media Group AAA Publications


2014 media kit...visited advertiser’s website 8.6% called a toll-free number 6.0% used reader...

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