2014 pop vote
TRANSCRIPT
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The future of retail experiences
and environments
March 24-27 2014, Ecole des Mines de Saint-Etienne,
FRANCE
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P O P O T E
Remi Le Blanc Claire-lise Fogeron Akshara Manohar Jaeyong Nam Camille Poix
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b a c k g r o u n d
i n s p i r a t i o n
c o n c e p t
s c e n a r i o
contents
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b a c k g r o u n d i n s p i r a t i o n
c o n c e p t
s c e n a r i o
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r e a l i t y i s dead.
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Research online and buy products online
44%
51%
17%
32% Research online, visit store to view, then return online to purchase
Research online, and visit store to purchase
Visit a store first, and then purchase online
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No consumer preference
Lack of affordable market testing opportunities
No equal opportunity for entrepreneurs
Lack of new experiences Downfall of
local economy
MARKET GAPS
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How we will engage with retail?
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b a c k g r o u n d
i n s p i r a t i o n c o n c e p t
s c e n a r i o
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Global brands are less prominent in people’s lives today “
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People are more likely to take notice of friend’s comments on recommendations than those in mainstream media. “
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Brands and businesses need to adapt and evolve based on local needs to add value for the retail experiences. “
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IDEAL RETAIL
PROSPERITY
CONSUMER-LED BRAND-LED
LESS PROSPERITY
CURRENT RETAIL
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b a c k g r o u n d
i n s p i r a t i o n
c o n c e p t s c e n a r i o
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Pop up stores selected by consumers for revitalizing shopping streets
POP OTE
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CONSUMER
Offering a place Entrée fee
BRAND TOWN
B U S I N E S S M O D E L
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Improving local economy Improving quality of life
Brand recognition Market testing Profits
Decision maker Co-creating the market
B U S I N E S S M O D E L
CONSUMER
BRAND TOWN
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B U S I N E S S M O D E L
BENEFICIERIES USER DEFINITION
Local people Tourists
Brand owners Entrepreneurs
Local town
Inhabitants
CONSUMER
BRAND
TOWN
[ ] [ ] [ ]
Young/Adults
20-40’s
Shoperholic
Family
Tourists
] Primary target
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b a c k g r o u n d
i n s p i r a t i o n
c o n c e p t
s e n a r i o
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Collaboration
Featuring brands
Vote Installation
Launch Popup
Passive feedback
TOWN
CONSUMER BRAND
CONSUMER
1
2 BRAND
3 4
5
6
E X P E R I E N C E P R O C E S S
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1
The town sets up a pop-vote store.
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2Collaboration between town and companies
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3 Proposition
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Vote 4
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5Advertising
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6 Opening
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7Like System
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People can vote by NFC/QR code installed at public places such as bus stop, billboard in the squares.
Independent website or SNS for voting that can check real time status.
H O W T O V O T E ?
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W H A T P O P U P S T O R E S L O O K L I K E ?
Conceptual spaces not only for selling, but mainly for offering brand identity.
Online shopping mall can be tangible.
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W H A T P O P U P S T O R E S L O O K L I K E ?
Small local entrepreneurs have equal chance to have their stores Chance for presenting regional specialties Bringing tourists from outside.
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L I K I N G S Y S T E M
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T h a n k y o u .