2014 trends in retail: how startups are disrupting the retail landscape
TRANSCRIPT
Pivotal Labs ConfidentialPivotal Labs Confidential
How Startups Are Reshaping the Landscape
Pivotal Labs ConfidentialPivotal Labs Confidential
Trends in Retail
Janice Fraser Managing Designer
Pivotal Labs Confidential
TREND 1“REINVENT HOW PRODUCTS ARE CHOSEN FOR OFFER”
A handful of companies have broken away from established value chain models.
One such category is “Fast Fashion,” which does away with the “Seasonal” apparel cycles and centralized “buyers”, in favor of letting the consumers make the decision. Key examples of this are Lolly Wolly Doodle and Betabrand.”
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
TREND 2“PICK OFF STEPS IN THE CUSTOMER JOURNEY”
Pivotal Labs Confidential
“DINNER”
DECIDE WHAT TO EAT THIS WEEK
MAKE SHOPPING LIST
GO TO STORES
PREP INGREDIENTS COOK
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
TREND 3“REFORMULATE THE PRODUCT...AND THE BRAND”
“PERSONAL CARE”
...GO TO NORDSTROM...
READ ABOUT TOXINS IN MAKEUP
...GO TO WHOLEFOODS...
...GO TO SEPHORA...CORNER SALESPERSON FOR AN HOUR
READ ABOUT NEW PRODUCTS
WHICH COUNTER??!
TAKE AN AFTERNOON OFF
...GO TO CVS... WEEP QUIETLY TO SELF
LOSE YOUR JOB
WHICH SHELF??!
Pivotal Labs Confidential
INCEPTION
Pivotal Labs ConfidentialNO AMONIA, NO PHTHALATES
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
TREND 4“REINTERMEDIATE”
Pivotal Labs Confidential
Pivotal Labs Confidential
INCEPTION
Pivotal Labs Confidential
Pivotal Labs Confidential
Pivotal Labs Confidential
INCEPTION
Pivotal Labs ConfidentialPivotal Labs ConfidentialPivotal Labs Confidential
THANK YOUJANICE FRASER @CLEVERGIRL