2

Nunc rutrum mauris mi, ut euismod tortor dapibus sit

amet.

"Is it website or Web site? A Social Media Grammar Lesson from the AP" was a Maccabee classic that contains a handy list of popularly-misspelled social media terms. If you haven't already, this is a great post to bookmark. Author Christina Milanowski promises to keep it updated.

“Is it website or Web site? A Social Media Grammar Lesson from the AP”

Read this top post and more at www.MaccaPR.com

Read this top post and more at www.MaccaPR.com

3

In "7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones," Paul Maccabee compared the online marketing strategies of a stodgy brand to a cutting-edge leader in the headphone marketplace. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition.

“7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones”

Read this top post and more at www.MaccaPR.com

4

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, "Become Epic with Content Marketing: Interview with author Joe Pulizzi." The Content Marketing Institute founder chronicled how earned and purchased space on media outlets is quickly being replaced by brands creating their very own content and publishing channels.

“Become Epic with Content Marketing: Interview with author Joe Pulizzi”

Read this top post and more at www.MaccaPR.com

5

In a round-up of experts that featured BBDO Minneapolis' Tim Brunelle, Bolin's Tim Eide, FRWD's Aimee Reker and GdB's Tom Gabriel, Paul Maccabee answered the question, “Was Ellen's Oscar Selfie Worth $1 Billion to Samsung?"

“Was Ellen's Oscar Selfie Worth $1 Billion to Samsung?”

Read this top post and more at www.MaccaPR.com

6

Marketing and trademark law experts Arik Hanson and Kristine Dorrain, respectively, helped us determine, "Should Trademark Symbols Be Used in Social Media Posts?" The verdict? Do what makes the most sense for your brand.

“Should Trademark Symbols Be Used in Social Media Posts?”

Read this top post and more at www.MaccaPR.com

7

"Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth. Gwen Chynoweth called upon our industry to end the use of the word in “R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’."

“R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’”

Read this top post and more at www.MaccaPR.com

8

Have we already moved past the "7 Social Media Trends in 2014 Live from Social Media Marketing World” chronicled by Christina Milanowski? I don't yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. 

“7 Social Media Trends in 2014 Live from Social Media Marketing World”

Read this top post and more at www.MaccaPR.com

9

From an in-flight video featuring a dancing Richard Simmons to the quippy "Do It For Denmark" campaign, Paul Maccabee assessed "9 Travel Marketing Campaigns That Will Make You Laugh."

“9 Travel Marketing Campaigns That Will Make You Laugh”

Read this top post and more at www.MaccaPR.com

10

Maccabee followed up his exclusive Joe Pulizzi interview with “5 Eye-Opening Lessons From "Epic Content Marketing": 1) Act More Like Media and Less Like Marketers, 2) Marketing Is No Longer About You, 3) Market When Your Prospects Have No Intention of Buying, 4) Your Marketing Goal Is Now Subscription, and 5) Be Patient or Buy Your Media.

“5 Eye-Opening Lessons From "Epic Content Marketing”

Read this top post and more at www.MaccaPR.com

11

We divulged "4 Marketing Secrets for Viral Guinness World Records" from our firsthand experience setting Guinness World Records for clients, including Kemps' Largest Scoop of Ice Cream.

“4 Marketing Secrets for Viral Guinness World Records”

Don’t miss a single post… Subscribe here: www.MaccaPR.com

If you aren't already, please become a MaccaPR subscriber today. Each post brings you marketing lessons drawn from brands like

General Mills, Target, Procter & Gamble, Beats By Dre, Dove, Mentos, Apple, Samsung, Kmart, Verizon, Ben & Jerry’s, Burger King, Charmin,

Southwest Airlines and Under Armour.  

Maccabee

Maccabee 211 N 1st St Ste 425 Minneapolis, MN 55401

(612) 337-0087

Email Here

Get in Touch!We’d love to hear from you.www.MaccaPR.com