2015 26 · 3 kotler et dubois, marketing mangemant, 12 edition pearson2006, p6 . 6 1 3 kotler et...
TRANSCRIPT
III
summary:
The Objective of This study is to find out the relationship between Regulatory contact with its dimensions
(method of receiving decisions and instructions, the flow of information the means of communication
downward, the means of communication Rising, how to access information from the Staff and the crew to the
administration, presenting the administration crew’s proposals) and functionality, and from that we present a
theoretical work It sets a lot of aspects witch have a relation with Regulatory contact, because it’s an
important motivation to evolve the functionality, as We touched the various concepts related to functionality
and the job performance, where we settle on National Foundation for industrial vehicles in Ouargla, in order
to solve the problematic mentioned above, and in preparation for that we rely on the collection of information
and data form of a questionnaire designed for the purpose of study after we make sure that the veracity of the
tool by the arbitrators then distribute the questionnaire on the enterprise workers who’ sunder study, where we
distributed (104) questionnaires and we retrieved (102), and the questionnaire was excluded away because it
is totally inadequate and from that the information has been treated by using the Statistical Package for Social
Sciences ( SPSS ).
As we reached in the last that the national institution for industrial vehicles in Ouargla adopts various
communication downward and rookies during its administrative operations, Both related to the flow of
information from the top down or from the bottom up, which in turn is reflected in the level of functionality
performance.
Key words: organizational communication, job performance
spss
5
Duboisو Kotler
B. Dubois و p. kotler
2 Kotler et autres, Marketing mangement,edition Publiunion, 10 eme edition, paris, 1997, p40.
3 Kotler et Dubois, Marketing Mangemant, 12 edition Pearson2006, p6 .
7
Source :Gray ,Armstrong et P ,kotler , , principles de marketing, 8eme edition peearson
education, France,2007,p10 .
1 Philp kotler and Gray Armstrong , principles de marketing, 8eme edition peearson education,
France,2007,p10.
18
Do Successful copanies value Social Resposibility and Ethics in Marketing in
India.
Marketing Socail Marketing in the Socail change Marketplace.
25
Cronbach’S Alpha
Coefficient
0,844 28
Statistiques de fiabilité
Alpha de
Cronbach
Nombre
d'éléments
,844 28
32
ARPT( 2010-2014)
; الحصة السوقية35.00%
0.00%
10.00%
20.00%
30.00%
40.00%
2010 2011 2012 2013 2014
Titr
e d
e l'
axe
يمثل تطور الحصة السوقية(: 8-2)الشكل رقم
33
2014 2013 2012 2011 2010 السنوات
العدد االجمالي للمشتركين
32780165 35615926 37527703 39517045 39517045
ARPT
1 2 3 4 5
السنوات 2010 2011 2012 2013 2014
العدد االجمالي للمشتركين 32780165 35615926 37527703 39517045 39517045
05000000
1000000015000000200000002500000030000000350000004000000045000000
Titr
e d
e l'
axe
يمثل تطور عدد المشتركين(: 9-2)الشكل رقم
قائمة المراجع والمصادر
45
1- Kotler et autres, Marketing mangement,edition Publiunion, 10 eme edition, paris, 1997.
2- Kotler et Dubois, Marketing Mangemant, 12 edition Pearson2006.
3- Philp kotler and Gray Armstrong , principles de marketing, 8eme edition peearson
education, France,2007.