The Gleanster CMO Marketing Technology Blueprint features selections from 57 different categories of marketing and sales technology tracked by Gleanster. It is inspired by the exhaustive efforts of LumaScape, ChiefMartec, and our own coverage to inform investments in the 1,937 plus vendors within the Marketing Technology landscape. This blueprint is intended to augment existing supergraphics and help CEOs, CMOs, and CIOs make informed decisions about expanding technology landscape and the strategic impact of different technology investments (by company size and go-to-market business model).

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BUSINESS VALUE: Cost Savings / Efficiency Revenue Growth Customer Satisfaction

CUST

OM

ER E

NG

AGEM

ENT

CORE

PLA

TFO

RMO

PERA

TIO

NAL

EXC

ELLE

NCE

MARKETING MANAGEMENT AWARENESS / ACQUISITION RETENTION / EXPANSION LOYALTY

FOUR PILLARS OF STRATEGIC INVESTMENT FOR MARKETING

Interactive Content: Surveys, Personalized Call-to-Action, Interactive Lead Gen.| 48 Solutions

Gamification Platforms| 96 Solutions

Retargeting| 30 Solutions

SEM & SEO| 119 SolutionsText & Speech Analytics | 50 Solutions Customer Feedback Management | 45 Solutions

Influence Marketing | 10 Solutions

Social Media Monitoring | 92 Solutions Social Media Marketing | 96 Solutions

Platform-as-a-Service| 22 Solutions

Marketing Automation| 130 Solutions

Digital Asset Management | 72 Solutions Predictive Marketing & Sales| 10 Solutions

Channel Marketing / Lead Mgmt| 39 Solutions

Data Management & Sales Intelligence Data| 45 Solutions

Mission Critical Technologyby Ian Michiels | @InsightFanatic | www.gleanster.com

2015 CMO Marketing Technology Blueprint: Midsize Business-to-Business Companies

Email Marketing & Campaign Management| 102 Solutions

Customer Relationship Management (CRM)| 206 Solutions

Web Content Management & Customer Experience Management (CXM) | 107 Solutions

Web & Mobile Analytics | 46 Solutions Web & Mobile Development| 48 Solutions

Loyalty Management | 18 Solutions

Content Marketing Operations | 11 Solutions

Content Curation | 49 Solutions

Online Customer Communities| 49 Solutions

Social Login | 12 Solutions Advocate Marketing| 14 Solutions

Web Optimization/Testing | 20 Solutions

Marketing Analytics | 71 Solutions

Project Management | 240 Solutions

Events & Webinar Platforms| 27 Solutions

TIP: Print this and highlight all the technologies that your organization currently uses - then look for gaps in the four pillars of strategic investment.