2015 content trends
TRANSCRIPT
2015 content trends
Flickr: JML78
ScriptoriumJanuary 8, 2015
Twitter: #content2015
Flickr: JML78
Scriptorium@scriptorium
Panelists
Alan Pringle Director@alanpringle
Content strategy Implementation managementCoauthor, Content Strategy 101
Gretyl Kinsey Technical consultant@gretylkinsey
Content strategy tools DITA pluginsBusiness case analysis
Panelist and moderator
Bill Swallow Technical consultant@billswallow
Global tech comm practices Process improvementLocalization
Sarah O'KeefeFounder and president@sarahokeefe
Content strategyRecalcitrance adjusterCoauthor, Content Strategy 101
Type questions and comments in the Questions module of GoToWebinar.
How this will work (we hope)
Flickr: Veronique Debord
Attendees are muted during webcast.
Webcast is being recorded,but your name won't beshown.
Sarah is moderating. We'll present six trends. Discussion follows each trend.
Trend 1
Flickr: ttarasluk
Trend 1: Content strategy driven by IT
Flickr: ttarasluk
#content2015
Poll: What is the relationship between your content and IT organizations?
Flickr: ttarasluk
#content2015
Trend 2
Flickr: laszlo-photo
Trend 2: Content as part of the customer journey
Flickr: laszlo-photo
#content2015
Trend 3
Flickr: Monsieur Gordon
Trend 3: Executive eye on content
Flickr: Monsieur Gordon
#content2015
Poll: What’s the highest level of management in your organization with an active interest in content issues?
Flickr: Monsieur Gordon
#content2015
Trend 4
Flickr: rbennett661
Trend 4: Accommodating experts as content contributors
Flickr: rbennett661
#content2015
Trend 5
Flickr: Frank Kovalchek
Trend 5: Cross-company focus in content strategy implementation
Flickr: Frank Kovalchek
#content2015
Poll: How siloed is your organization?
Flickr: Frank Kovalchek
#content2015
Trend 6
Flickr: Daniesq
Trend 6: “Old” social media platforms decline
Flickr: Daniesq
#content2015
